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Learn moreMar 2019
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Soft drinks recorded positive performances in 2018, in both the off-trade and on-trade, driven by a strong trend towards healthier, zero-sugar drinks. This entailed strong innovation across categories.
The most impactful trend in soft drinks in Belgium in 2018 was the consumer shift towards zero-sugar, healthier drinks. This was related to the implementation of the sugar tax in Belgium, first introduced in 2016, and affected the whole market.
Coca-Cola Belgium remained the leader in soft drinks in Belgium, although it lost share to smaller manufacturers in 2018. The company compensated the decline of its brands in carbonates with the launch of Fuze Tea in RTD tea.
The no sugar trend strongly impacted manufacturers’ innovation strategies in 2018 across most soft drinks categories. In energy drinks, Jet Import launched Red Bull Sugar Free; in carbonates, Coca-Cola Belgium launched Fanta Zero Sugar strawberry & kiwi, PepsiCo Belux introduced 7Up Lemon Lemon in 2017, while Nestlé Waters Benelux launched Perrier & Juice, a product featuring Perrier carbonated water and 18% juice.
The trend towards a healthier diet, featuring natural ingredients and low sugar content is set to remain highly relevant and continue to have an impact on soft drinks, as consumers shift increasingly from carbonates and juice to categories such as flavoured bottled water. At the same time, innovation and indulgence will also play a role.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.