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Country Report

Soft Drinks in

Soft Drinks in Malaysia

Dec 2020

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Executive Summary

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COVID-19 impact on soft drinks

Due to on-trade closures as part of lockdown measures and the trend towards healthier beverages, total volume sales of soft drinks have taken a moderate hit in 2020. Although most foodservice outlets have stayed open during the year, or only closed for a relatively short period of time (about a month), there have been restrictions that prevent dining in, and hence there has been a huge fall in on-trade soft drinks, especially since consumers have been less likely to buy soft drinks when purchasing takeaway or ordering home delivery.

COVID-19 country impact

Malaysian borders were closed to foreigners on 17 March. The Malaysia Movement Control Order (MCO) started on 18 March, and included measures such as limited operating hours for grocery retailers of 08.

Company response

Companies across the board in Malaysia, in terms of marketing, have been very supportive of the decision for quarantine in the country. Therefore, many have revised their advertisements to encourage at-home consumption.

Retailing shift

While food and beverage is an essential industry and outlets providing such products have been allowed to keep operating through the pandemic, the issue for soft drinks has been the much reduced on-trade consumption in 2020. In terms of soft drinks, carbonates and bottled water are normally part of a fast food meal (eg a KFC Snack Plate).

Foodservice vs retail split

While foodservice outlets were not closed for long as part of the Movement Control Order – most were shut for less than a month – as foodservice is considered an essential service, many businesses individually decided to remain closed for a longer time in certain locations, with some reopening after as many as three months.

What next for soft drinks?

The impact of COVID-19 on on-trade soft drinks in Malaysia is going to be felt until at least 2023 and possibly beyond due to the possibility of social distancing measures remaining in place long term. Foodservice and sports arenas are not able to operate at their maximum capacity at present, keeping sales of soft drinks down.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Soft Drinks in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Malaysia?
What are the major brands in Malaysia?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Malaysia

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Performance of carbonates is flattened further as pandemic hits sales

F&N adapts well to new online challenges, while Coca-Cola still leads NBO sales

Carbonates already facing challenges before COVID-19

RECOVERY AND OPPORTUNITIES

Foodservice sales will take a while to regain fizz

Company focus needs to switch to higher-potential areas as negative image of carbonates likely to persist

Lighter-sugar carbonates becoming more mainstream

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Juice in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Total volumes continue to rise despite on-trade sales plummeting

Malaysia Milk remains at juice summit

Producers move to healthier positioning

RECOVERY AND OPPORTUNITIES

Rising health and wellness trend to propel juice sales to further growth

100% juice shows strong potential

Coconut and other plant waters set to post highest growth

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 52 Off-trade Sales of Juice by Category: Value 2015-2020
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 55 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 56 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 57 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 58 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 59 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 60 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 61 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 62 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 63 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 64 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 65 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Malaysia

KEY DATA FINDINGS

2020 IMPACT

At-home consumers stock up on bulk packs

Spritzer still the clear choice

Sales driven by still varieties

RECOVERY AND OPPORTUNITIES

Healthy outlook for sales

Greater exposure to and reliance on bottled water to fuel strong demand

New 5% tax on bottled water unlikely to curb consumption

CATEGORY DATA

Table 66 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 67 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 68 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 69 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 70 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 71 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 72 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 73 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 75 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Malaysia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 does not give sales sporting chance in 2020

Fraser & Neave retains its strong hold on sports drinks

Consumption occasions shifting more towards exercise

RECOVERY AND OPPORTUNITIES

Middle of forecast period predicted to see full recovery – with further growth to come

Demand likely to remain small for low-sugar variants

Players to keep challenging dominance of 100 Plus with ATL and BTL activities

CATEGORY DATA

Table 78 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 79 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 80 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 81 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 82 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 83 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 84 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 85 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 86 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 87 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 88 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Heavy reliance on bars/clubs sees on-trade sales plummet, but retail mitigates total volume losses

Popularity of energy drinks likely to endure for now despite sugary image

Growth shows a clear slowdown as more consumers opt for healthier alternatives

RECOVERY AND OPPORTUNITIES

Vibrancy to gradually return to on-trade sales

Key consumers for energy drinks are online

Leading player faces challenges outside and inside the category

CATEGORY DATA

Table 90 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 91 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 92 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 93 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 94 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 95 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 96 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 98 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 99 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 100 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Consumers stock up on concentrates for health benefits amid COVID-19

Barkath’s leadership remains undiluted

Powder concentrates losing out to RTD alternatives

RECOVERY AND OPPORTUNITIES

New flavours and e-commerce predicted to feature more prominently

Affordability factor to benefit concentrates further as purchasing power declines

Ribena could become leading brand by volume again

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 102 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 104 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 105 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 106 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 107 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 108 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 109 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 110 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 111 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 112 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 113 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 114 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 116 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 117 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Sales decline in both on- and off-trade, but healthier variants help to mitigate losses

RTD tea rankings topped by Fraser & Neave

Less sugary and more natural offerings are desired, with green tea on the rise

RECOVERY AND OPPORTUNITIES

Brighter outlook predicted for RTD tea thanks to health-mindful consumers

Retail sales set to consolidate on pre-pandemic performance

Use of health claims likely to proliferate

CATEGORY DATA

Table 118 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 119 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 120 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 121 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 122 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 123 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 125 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 127 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 129 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Retail sales prove fairly robust amid COVID-19 outbreak

Dominant position in RTD coffee for global player Nestlé

Sugar tax introduction fails to impact demand significantly

RECOVERY AND OPPORTUNITIES

Positive outlook for RTD coffee, especially from 2023 as on-trade recovers

Premium offerings have good growth potential

Product diversification expected as more Malays look to reduce their sugar intake

CATEGORY DATA

Table 131 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 132 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 133 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 134 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 139 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 140 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 141 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 142 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

Asian Speciality Drinks in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Retail gains help mitigate heavy on-trade losses

Share of “others” remains high in Asian speciality drinks

Producers making attempts to update beverage image

RECOVERY AND OPPORTUNITIES

Little or no growth expected once sales normalise from COVID-19

High sugar levels are a key challenge

A more natural positioning will be seen

CATEGORY DATA

Table 143 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020
Table 144 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020
Table 145 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020
Table 146 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020
Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020
Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020
Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020
Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020
Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025

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Megatrends

Country Report

Soft Drinks in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Malaysia

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Performance of carbonates is flattened further as pandemic hits sales

F&N adapts well to new online challenges, while Coca-Cola still leads NBO sales

Carbonates already facing challenges before COVID-19

RECOVERY AND OPPORTUNITIES

Foodservice sales will take a while to regain fizz

Company focus needs to switch to higher-potential areas as negative image of carbonates likely to persist

Lighter-sugar carbonates becoming more mainstream

CATEGORY DATA

Juice in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Total volumes continue to rise despite on-trade sales plummeting

Malaysia Milk remains at juice summit

Producers move to healthier positioning

RECOVERY AND OPPORTUNITIES

Rising health and wellness trend to propel juice sales to further growth

100% juice shows strong potential

Coconut and other plant waters set to post highest growth

CATEGORY DATA

Bottled Water in Malaysia

KEY DATA FINDINGS

2020 IMPACT

At-home consumers stock up on bulk packs

Spritzer still the clear choice

Sales driven by still varieties

RECOVERY AND OPPORTUNITIES

Healthy outlook for sales

Greater exposure to and reliance on bottled water to fuel strong demand

New 5% tax on bottled water unlikely to curb consumption

CATEGORY DATA

Sports Drinks in Malaysia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 does not give sales sporting chance in 2020

Fraser & Neave retains its strong hold on sports drinks

Consumption occasions shifting more towards exercise

RECOVERY AND OPPORTUNITIES

Middle of forecast period predicted to see full recovery – with further growth to come

Demand likely to remain small for low-sugar variants

Players to keep challenging dominance of 100 Plus with ATL and BTL activities

CATEGORY DATA

Energy Drinks in Malaysia

KEY DATA FINDINGS