Soft Drinks in Malaysia

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Malaysia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Malaysia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Malaysia?
  • Which are the leading brands in Soft Drinks in Malaysia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Malaysia?
  • How are products distributed in Soft Drinks in Malaysia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Soft Drinks in Malaysia

Soft drinks in 2022: Inflationary pressures drive price surges in on-trade and off-trade
The reopening of borders and a return to out-of-home lifestyles boosts both on-trade and on-the-go sales
Players leverage above the line marketing, partnerships, and new product developments
Players switch distribution to include wholesale that also serves end-consumers
Expansion of vending boost sales of on-the-go soft drinks
Pending expansion of the sugar tax expected to further impact soft drinks over the forecast period
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
Fountain sales in Malaysia

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Malaysia

KEY DATA FINDINGS

Bottled water grows in on-trade and off-trade channels in 2022, thanks to resumption of travel and tourism and disruptions to water supplies
Sustainable packaging from leading Spritzer attracts eco-friendly consumers, as players expand their distribution to boost sales
Players leverage marketing activities and tactical promotions to boost sales and brand equity
Bottled water set to see stable demand in both on-trade and off-trade channels over the forecast period
Spritzer Bhd likely to focus on its sustainable initiatives and maintain its top place
Players leverage wider distribution and price promotions to mitigate any dampening of demand caused by higher unit prices
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 32 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in Malaysia

KEY DATA FINDINGS

End of pandemic restrictions boosts on-trade and fountain sales for carbonates in 2022
Leading players leverage partnerships and social media campaigns to retain their footholds
Novel carbonates with exotic flavours introduced by domestic manufacturers in 2022
Reduced sugar cola carbonates anticipated to spur growth in off-trade channels over the forecast period
Players predicted to expand off-trade distribution to encourage bulk purchases from end-consumers
Players likely to venture into new areas in other non-cola carbonates over the forecast period
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 47 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 48 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 51 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 52 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

Concentrates in Malaysia

KEY DATA FINDINGS

At-home consumption experiences flat off-trade volume growth in 2022, as consumers return to out-of-home activities
Liquid concentrates sees higher demand than powder variants in both on-trade and off-trade terms
International and domestic players use different competitive strategies
Demand for concentrates is likely to improve slightly over the forecast period, although this will taper in the later years
Sugar tax set to reach concentrates over the forecast period, as the number of affected items increases
All players are anticipated to organise marketing campaigns to create brand awareness
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 65 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in Malaysia

KEY DATA FINDINGS

Consumers shift to purchasing in bulk from wholesalers due to rising price-sensitivity
Juice experiences competition from carbonates through on-trade and off-channels
Manufacturers expand their distribution channels to offer reduced prices and reach a wider range of consumers
Juice is anticipated to see stagnant demand in off-trade channels over the forecast period, due to inflationary pressures
Players are expected to actively engage in event participation to boost off-trade volume sales
Existing players are predicted to offer leaner product range and optimise their product mixes
Table 78 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 79 Off-trade Sales of Juice by Category: Value 2017-2022
Table 80 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 81 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 82 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 83 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 84 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 85 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 86 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 87 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 88 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 89 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Coffee in Malaysia

KEY DATA FINDINGS

RTD coffee spurs growth through ongoing new product launches
The expansion of convenience stores and vending machines helps to accelerate off-trade value growth
Inflationary pressures drive RTD coffee price surges and players organise campaigns to draw consumers’ attention
RTD coffee is expected to grow moderately in off-trade volume and value terms over the forecast period
Players are likely to collaborate closely with vending machine agents and retailers to boost sales
New products are predicted to be continuously launched with ongoing marketing campaigns
Table 90 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 91 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 92 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 93 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 94 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 95 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 98 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 99 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 100 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 101 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027

RTD Tea in Malaysia

KEY DATA FINDINGS

RTD tea off-trade volume and value sales improve through channel expansion
Players leverage above the line marketing, tactical promotions, and revamp packaging to boost sales
Players leverage on new product innovations to diversify their portfolios and spur growth
RTD tea players are predicted to continuously reformulate products to reduce sugar content
Players are anticipated to expand distribution for on-the-go consumption over the forecast period
Players are expected to introduce sustainable packaging over the forecast period
Table 102 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 103 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 104 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 105 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 106 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in Malaysia

KEY DATA FINDINGS

Energy drinks sees moderate off-trade volume and value growth in 2022, due to only being consumed for practical use
Energy drinks experience ongoing competition from other soft drinks such as sports drinks and RTD coffee
Players concentrate on selected distribution in off-trade channels to boost sales
Energy drinks predicted to face low demand in both on-trade and off-trade over the forecast period
Players are anticipated to organise seasonal marketing campaigns through off-trade channels
Existing players are likely to expand into other categories over the forecast period
Table 115 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 116 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 117 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 118 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 119 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 120 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 123 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 124 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 125 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 126 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in Malaysia

KEY DATA FINDINGS

Rising sports activities and price promotions are driving demand for sports drinks
Fraser & Neave Holdings Bhd enjoys robust growth in off-trade channels in 2022
Manufacturers are active in marketing campaigns to boost sales and brand equity
Sports drinks to see stable demand in off-trade and faster growth in on-trade
Players are expected to optimise distribution in off-trade channels over the forecast period
Marketing campaigns and tactical promotions set to drive growth
Table 127 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 128 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 129 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 130 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 131 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 132 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 135 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 136 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 137 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 138 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027

Asian Speciality Drinks in Malaysia

KEY DATA FINDINGS

Asian speciality drinks accelerates in growth through both on-trade and off-trade channels
Impulse purchases by on-the-go consumers help to accelerate growth
Existing players compete through new packaging and tactical promotions in 2022
Potential government policy reforms is likely to slow down demand for Asian speciality drinks
Players are expected to reformulate and introduce new and reduced sugar variants over the forecast period
Players are predicted to organise marketing campaigns to boost sales
Table 139 Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 140 Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 141 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 142 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022
Table 143 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2018-2022
Table 144 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2019-2022
Table 145 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2018-2022
Table 146 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2019-2022
Table 147 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2022-2027
Table 148 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2022-2027
Table 149 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2022-2027
Table 150 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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