Soft Drinks in Malaysia

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Malaysia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Malaysia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Malaysia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Malaysia?
  • Which are the leading brands in Soft Drinks in Malaysia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Malaysia?
  • How are products distributed in Soft Drinks in Malaysia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Malaysia

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Malaysia
Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Performance of carbonates is flattened further as pandemic hits sales
F&N adapts well to new online challenges, while Coca-Cola still leads NBO sales
Carbonates already facing challenges before COVID-19

RECOVERY AND OPPORTUNITIES

Foodservice sales will take a while to regain fizz
Company focus needs to switch to higher-potential areas as negative image of carbonates likely to persist
Lighter-sugar carbonates becoming more mainstream

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 39 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020 Table 40 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020 Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 49 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025 Table 50 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Juice in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Total volumes continue to rise despite on-trade sales plummeting
Malaysia Milk remains at juice summit
Producers move to healthier positioning

RECOVERY AND OPPORTUNITIES

Rising health and wellness trend to propel juice sales to further growth
100% juice shows strong potential
Coconut and other plant waters set to post highest growth

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 52 Off-trade Sales of Juice by Category: Value 2015-2020 Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 55 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020 Table 56 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020 Table 57 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020 Table 58 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 59 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 60 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 61 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 62 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 63 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 64 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 65 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Malaysia

KEY DATA FINDINGS

2020 IMPACT

At-home consumers stock up on bulk packs
Spritzer still the clear choice
Sales driven by still varieties

RECOVERY AND OPPORTUNITIES

Healthy outlook for sales
Greater exposure to and reliance on bottled water to fuel strong demand
New 5% tax on bottled water unlikely to curb consumption

CATEGORY DATA

Table 66 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 67 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 68 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 69 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 70 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 71 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 72 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 73 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 74 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 75 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 77 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Malaysia

KEY DATA FINDINGS

2020 IMPACT

COVID-19 does not give sales sporting chance in 2020
Fraser & Neave retains its strong hold on sports drinks
Consumption occasions shifting more towards exercise

RECOVERY AND OPPORTUNITIES

Middle of forecast period predicted to see full recovery – with further growth to come
Demand likely to remain small for low-sugar variants
Players to keep challenging dominance of 100 Plus with ATL and BTL activities

CATEGORY DATA

Table 78 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 79 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 80 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 81 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 82 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 83 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 84 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 85 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 86 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 87 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 88 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 89 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Heavy reliance on bars/clubs sees on-trade sales plummet, but retail mitigates total volume losses
Popularity of energy drinks likely to endure for now despite sugary image
Growth shows a clear slowdown as more consumers opt for healthier alternatives

RECOVERY AND OPPORTUNITIES

Vibrancy to gradually return to on-trade sales
Key consumers for energy drinks are online
Leading player faces challenges outside and inside the category

CATEGORY DATA

Table 90 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 91 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 92 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 93 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 94 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 95 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 96 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 98 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 99 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 100 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 101 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Consumers stock up on concentrates for health benefits amid COVID-19
Barkath’s leadership remains undiluted
Powder concentrates losing out to RTD alternatives

RECOVERY AND OPPORTUNITIES

New flavours and e-commerce predicted to feature more prominently
Affordability factor to benefit concentrates further as purchasing power declines
Ribena could become leading brand by volume again

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 102 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 104 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 105 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 106 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 107 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 108 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 109 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 110 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 111 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 112 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 113 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 114 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 116 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 117 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Sales decline in both on- and off-trade, but healthier variants help to mitigate losses
RTD tea rankings topped by Fraser & Neave
Less sugary and more natural offerings are desired, with green tea on the rise

RECOVERY AND OPPORTUNITIES

Brighter outlook predicted for RTD tea thanks to health-mindful consumers
Retail sales set to consolidate on pre-pandemic performance
Use of health claims likely to proliferate

CATEGORY DATA

Table 118 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 119 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 120 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 121 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 122 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020 Table 123 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 124 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 125 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 126 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 127 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 128 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 129 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Retail sales prove fairly robust amid COVID-19 outbreak
Dominant position in RTD coffee for global player Nestlé
Sugar tax introduction fails to impact demand significantly

RECOVERY AND OPPORTUNITIES

Positive outlook for RTD coffee, especially from 2023 as on-trade recovers
Premium offerings have good growth potential
Product diversification expected as more Malays look to reduce their sugar intake

CATEGORY DATA

Table 131 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 132 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 133 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 134 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 135 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 137 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 139 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 140 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 141 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 142 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

Asian Speciality Drinks in Malaysia

KEY DATA FINDINGS

2020 IMPACT

Retail gains help mitigate heavy on-trade losses
Share of “others” remains high in Asian speciality drinks
Producers making attempts to update beverage image

RECOVERY AND OPPORTUNITIES

Little or no growth expected once sales normalise from COVID-19
High sugar levels are a key challenge
A more natural positioning will be seen

CATEGORY DATA

Table 143 Off-trade Sales of Asian Speciality Drinks: Volume 2015-2020 Table 144 Off-trade Sales of Asian Speciality Drinks: Value 2015-2020 Table 145 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2015-2020 Table 146 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2015-2020 Table 147 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2020 Table 148 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2017-2020 Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2016-2020 Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2017-2020 Table 151 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2020-2025 Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2020-2025 Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2020-2025 Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2020-2025
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This report originates from Passport, our Soft Drinks research and analysis database.

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