Soft Drinks in Malaysia

Soft Drinks in Malaysia

EXECUTIVE SUMMARY

Improved consumer sentiment sees soft drinks recovering

Premium indulgence increasingly appeals to Malaysian consumers

Domestic players dominate soft drinks category

Health and natural propositions remain significant in new product development

Soft drinks expected to see a shift towards a healthier positioning

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Malaysia

Trends

SOURCES

Summary 1 Research Sources

Bottled Water in Malaysia

HEADLINES

PROSPECTS

Value for money remains the key driver of consumer purchasing

Growing sophistication and trendy offerings in bottled water

Bottled water growth expected to accelerate

COMPETITIVE LANDSCAPE

Spritzer Bhd remains as category leader

Bottled water dominated by local players

Local players will retain their leadership

CATEGORY DATA

Table 32 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Malaysia

HEADLINES

PROSPECTS

Health consciousness shapes new product development

Sales forecast to continue to decline

Players engage pricing strategies to mitigate declining sales in off-trade

COMPETITIVE LANDSCAPE

Coca-Cola Bottlers (M) Sdn Bhd maintains leadership

Coca-Cola Bottlers (M) Sdn Bhd responds to the health trend

Fraser & Neave Holdings Bhd leads in non-cola carbonates

CATEGORY DATA

Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Malaysia

HEADLINES

PROSPECTS

Concentrates remain a household staple despite declining consumption

Powder concentrates gain traction, driven by convenience and health awareness

Healthier products will drive sales over the forecast period

COMPETITIVE LANDSCAPE

Barkath Co-Ro Mfg Sdn Bhd continues to lead liquid concentrates

Local players dominate power concentrate categories

Dominance of domestic companies will continue

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Malaysia

HEADLINES

PROSPECTS

Growing health conscious drives down energy drink consumption

Marketing campaigns target millennials

Energy drinks expected to face stronger competition

COMPETITIVE LANDSCAPE

Yee Lee Marketing Sdn Bhd continues to lead in energy drinks

Players employ a unique positioning to differentiate themselves

Marketing campaigns needed to sustain sales

CATEGORY DATA

Table 80 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 81 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 82 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 83 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 86 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 87 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 88 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 89 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 90 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 91 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Malaysia

HEADLINES

PROSPECTS

Sophistication trend drives volume growth in 100% juice

Coconut and other plant waters records the strongest growth, driven by active lifestyles

More sophisticated juices forecast to see the strongest growth

COMPETITIVE LANDSCAPE

Malaysia Milk Sdn Bhd retains leading position in juice

Malaysia Milk Sdn Bhd will face stronger competition

Etika Beverage Sdn Bhd sees fastest growth in off-trade value share

CATEGORY DATA

Table 92 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 93 Off-trade Sales of Juice by Category: Value 2013-2018
Table 94 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 95 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 96 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 97 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 98 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 99 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 100 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 101 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 102 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 103 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 104 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 105 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 106 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Malaysia

HEADLINES

PROSPECTS

Innovative marketing initiatives boost RTD coffee volume growth

Growing availability of premium and sophisticated RTD coffee for on-the-go consumption

Strong growth expected over the forecast period

COMPETITIVE LANDSCAPE

Nestlé (M) Bhd dominates RTD coffee with a wide product portfolio

Increasing competition for Nestlé (M) Bhd

Etika Beverages Sdn Bhd increases share with aggressive marketing activities

CATEGORY DATA

Table 107 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 108 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 109 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 110 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 113 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 114 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 115 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 116 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 117 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 118 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Malaysia

HEADLINES

PROSPECTS

RTD tea rebounds from decline

Green tea emerges as top RTD tea type after chrysanthemum

Continued growth in the forecast period

COMPETITIVE LANDSCAPE

Leading player Fraser & Neave Holdings Bhd undergoes major rebranding exercise

Increasing competition for the leader

Coca-Cola Bottlers (M) Sdn Bhd gaining market share

CATEGORY DATA

Table 119 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 120 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 121 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 122 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 123 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 124 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 125 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 126 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 127 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Malaysia

HEADLINES

PROSPECTS

Sports drinks adapts to the reduced sugar trend

Active lifestyles drive demand for sports drink

Further product reformulations likely

COMPETITIVE LANDSCAPE

Fraser & Neave Holdings Bhd continues to dominate sports drinks

Fraser & Neave Holdings Bhd will face more competition

Players increase marketing efforts to enhance competitiveness

CATEGORY DATA

Table 132 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 133 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 134 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 135 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 136 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 137 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 138 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 139 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 140 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 141 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 142 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 143 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Asian Speciality Drinks in Malaysia

HEADLINES

PROSPECTS

Initiatives to revitalise a maturing category

Increasing incorporation of healthy ingredients in Asian speciality drinks

Asian speciality drinks will see competition from other soft drinks

COMPETITIVE LANDSCAPE

Fraser & Neave Holdings Bhd remains among the category leaders

Fraser & Neave challenged by competitors

Local players lead promotional activities to engage brand followers

CATEGORY DATA

Table 144 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 145 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 146 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 147 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
Table 148 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 149 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 150 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 151 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 152 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 154 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 155 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023

---