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Country Report

Soft Drinks in

Soft Drinks in Malaysia

82 pages, Feb 2018

US$2,100

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Executive Summary

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Soft drinks records a decline in 2017

In 2017, soft drinks recorded volume and current value declines for the first time, due to the economic slowdown and increasing health-consciousness. Whilst categories such as sports drinks, concentrates and carbonates saw declines, bottled water continued to record growth, as it is perceived as a healthier beverage.

The leaders sign new partnerships with foodservice players

In 2017, leading players in soft drinks, such as Coca-Cola Bottlers and Fraser & Neave Holdings, increased their penetration in foodservice, in order to enhance their total volume sales amidst a lacklustre performance in retail. Furthermore, the number of foodservice outlets across the country is set to expand, hence allowing players to leverage this trend to increase their brand availability.

Domestic players dominate soft drinks in value terms

Despite soft drinks recording a decline in value sales in 2017, domestic players such as Fraser & Neave Holdings and Etika Beverages maintained their competitive positioning. This can be attributed to the players’ strong brand equity and extensive distribution networks across modern and traditional retail channels, as well as their ability to launch new product developments tailored to local consumer tastes and growing health-consciousness.

New product variants target millennials and health-conscious consumers

Amidst the lacklustre performance in soft drinks in 2017, players across various categories continued to launch new product developments to generate attention and interest, targeting consumers with sophisticated taste preferences, as well as those who are health-conscious. To offer a wider product range for consumers looking for premium products, new product variants appeared in RTD coffee and bottled water, such as Wonda 100% Arabica Coffee, Nescafé Cappuccino and NowIsNext’s PH Honey Infused Water.

Soft drinks is expected to see a slowdown over the forecast period

Over the forecast period, soft drinks is anticipated to record a slowdown in growth compared with the review period, due to the growing maturity of the market, coupled with competition with dairy products. Given the increase in health-consciousness, categories such as carbonates, concentrates, sports drinks and energy drinks are set to face greater challenges to boost their volume and value sales, as consumers reduce their demand and shift towards categories with a stronger health positioning.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Soft Drinks in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Malaysia?
What are the major brands in Malaysia?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Malaysia

EXECUTIVE SUMMARY

Soft drinks records a decline in 2017

The leaders sign new partnerships with foodservice players

Domestic players dominate soft drinks in value terms

New product variants target millennials and health-conscious consumers

Soft drinks is expected to see a slowdown over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Malaysia

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Malaysia

HEADLINES

PROSPECTS

New packaging designs are introduced amidst the decline in volume sales

Forecast period trends

COMPETITIVE LANDSCAPE

Yeo Hiap Seng leads Asian speciality drinks

Domestic players continue to dominate

Forecast period trends

CATEGORY DATA

Table 30 Off-trade Sales of Asian Speciality Drinks: Volume 2012-2017
Table 31 Off-trade Sales of Asian Speciality Drinks: Value 2012-2017
Table 32 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2017-2022
Table 40 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2017-2022

Bottled Water in Malaysia

HEADLINES

PROSPECTS

Increasing emphasis on premiumisation and health-consciousness

More private label products enter modern grocery retailers

Forecast period trends

COMPETITIVE LANDSCAPE

Spritzer leads bottled water

Domestic players continue to dominate bottled water

Forecast period trends

CATEGORY DATA

Table 42 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 43 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 44 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 45 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 47 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 48 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 49 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 50 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 51 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 52 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 53 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Malaysia

HEADLINES

PROSPECTS

The extensive penetration of carbonates into on-trade channels

New product launches and smaller pack sizes

Forecast period trends

COMPETITIVE LANDSCAPE

Coca-Cola Bottlers leads carbonates

International players remain the leaders in carbonates

Forecast period trends

CATEGORY DATA

Table 54 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 55 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 56 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 57 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 58 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 59 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 60 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 61 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 62 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 63 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 64 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 65 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 66 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 67 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 68 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 69 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 70 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 71 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 72 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 73 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Malaysia

HEADLINES

PROSPECTS

Growing health-consciousness and convenience lead to a decline

Large pack sizes are promoted to boost volume sales

Forecast period trends

COMPETITIVE LANDSCAPE

Barkath Co-Ro Mfg leads liquid concentrates

Boh Plantations continues to dominate powder concentrates

Forecast period trends

CATEGORY DATA

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 74 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 75 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 76 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 77 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 78 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 79 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 80 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 81 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 82 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 85 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 86 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 87 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 88 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 89 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Malaysia

HEADLINES

PROSPECTS

The increasing presence of energy drinks is set to generate consumer interest

Reduced sugar variants appeal to health-conscious consumers

Forecast period trends

COMPETITIVE LANDSCAPE

Yee Lee Trading leads energy drinks

Power Root is the second player in energy drinks

Forecast period trends

CATEGORY DATA

Table 90 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 91 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 92 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 93 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 94 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 98 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 99 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 100 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 101 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Malaysia

HEADLINES

PROSPECTS

New product development amidst a lacklustre performance

New packaging innovations and multipacks set to generate interest

Forecast period trends

COMPETITIVE LANDSCAPE

Malaysia Milk leads juice

Domestic players continue to dominate

Forecast period trends

CATEGORY DATA

Table 102 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 103 Off-trade Sales of Juice by Category: Value 2012-2017
Table 104 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 105 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 106 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 107 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 108 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 109 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 110 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 111 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 112 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 113 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 114 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 115 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 116 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Malaysia

HEADLINES

PROSPECTS

Increasing premiumisation in RTD coffee

Increasing price promotions and multipacks appeal to price-conscious consumers

Forecast period trends

COMPETITIVE LANDSCAPE

Nestlé leads RTD coffee

Etika Beverages leverages premiumisation to record the fastest volume growth

Forecast period trends

CATEGORY DATA

Table 117 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 118 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 119 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 120 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 121 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 123 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 124 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 125 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 126 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 127 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 128 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Malaysia

HEADLINES

PROSPECTS

An increased focus on the health positioning of RTD tea, amidst its decline

Growing presence in modern grocery retail channels

Forecast period trends

COMPETITIVE LANDSCAPE

Fraser & Neave Holdings remains the leading player in RTD tea

Coca-Cola Bottlers records the fastest growth in volume and value sales

Forecast period trends

CATEGORY DATA

Table 129 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 130 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 131 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 132 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 133 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 134 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 135 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 136 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 137 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 138 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 139 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 140 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 141 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Malaysia

HEADLINES

PROSPECTS

Product innovation and event sponsorship generate consumer interest

New partnerships with foodservice players

Forecast period trends

COMPETITIVE LANDSCAPE

Fraser & Neave Holdings leads sports drinks

International brands still lag behind domestic brands

Forecast period trends

CATEGORY DATA

Table 142 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 143 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 144 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 145 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 146 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 147 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 148 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 149 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 150 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 151 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 152 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 153 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Country Report

Soft Drinks in Malaysia

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Executive Summary

New Report Guarantee

Soft drinks records a decline in 2017

The leaders sign new partnerships with foodservice players

Domestic players dominate soft drinks in value terms

New product variants target millennials and health-conscious consumers

Soft drinks is expected to see a slowdown over the forecast period

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Overview

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Table of Contents

Soft Drinks in Malaysia

EXECUTIVE SUMMARY

Soft drinks records a decline in 2017

The leaders sign new partnerships with foodservice players

Domestic players dominate soft drinks in value terms

New product variants target millennials and health-conscious consumers

Soft drinks is expected to see a slowdown over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Malaysia

SOURCES

Asian Speciality Drinks in Malaysia

HEADLINES

PROSPECTS

New packaging designs are introduced amidst the decline in volume sales

Forecast period trends

COMPETITIVE LANDSCAPE

Yeo Hiap Seng leads Asian speciality drinks

Domestic players continue to dominate

Forecast period trends

CATEGORY DATA

Bottled Water in Malaysia

HEADLINES

PROSPECTS

Increasing emphasis on premiumisation and health-consciousness

More private label products enter modern grocery retailers

Forecast period trends

COMPETITIVE LANDSCAPE

Spritzer leads bottled water

Domestic players continue to dominate bottled water

Forecast period trends

CATEGORY DATA

Carbonates in Malaysia

HEADLINES

PROSPECTS

The extensive penetration of carbonates into on-trade channels

New product launches and smaller pack sizes

Forecast period trends

COMPETITIVE LANDSCAPE

Coca-Cola Bottlers leads carbonates

International players remain the leaders in carbonates

Forecast period trends

CATEGORY DATA

Concentrates in Malaysia

HEADLINES

PROSPECTS

Growing health-consciousness and convenience lead to a decline

Large pack sizes are promoted to boost volume sales

Forecast period trends

COMPETITIVE LANDSCAPE

Barkath Co-Ro Mfg leads liquid concentrates

Boh Plantations continues to dominate powder concentrates

Forecast period trends

CATEGORY DATA

Concentrates conversions

Energy Drinks in Malaysia

HEADLINES

PROSPECTS

The increasing presence of energy drinks is set to generate consumer interest

Reduced sugar variants appeal to health-conscious consumers

Forecast period trends

COMPETITIVE LANDSCAPE

Yee Lee Trading leads energy drinks