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Country Report

Soft Drinks in

Soft Drinks in Malaysia

Nov 2019

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Executive Summary

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Return to stronger growth along with economic improvement

Soft drinks in Malaysia saw growth in off-trade and on-trade volume terms and off-trade current value terms in 2019. It saw a better performance than in the previous two years, due to the positive economy and the rising population.

Sugar tax leads to category switches and reduced sugar variants

Starting in July 2019 a sugar tax was implemented on soft drinks in Malaysia. An excise of 40 cents per litre was imposed on soft drinks containing sugar or other sweeteners that exceed the stated levels.

Understanding local needs helps domestic players to dominate

In 2019, domestic players maintained their dominance in soft drinks in off-trade value terms. Local players such as Fraser & Neave Holdings, which remained the leader, and Etika Beverages, in third place, benefit from their long-standing presence and strong resonance with local consumers, giving them a competitive edge over international players.

Healthy product launches appeal to consumers

Due to rising consumer awareness, health and wellness affected the performance of soft drinks in Malaysia in 2019, not least because of the discussion surrounding the sugar tax. Consumers continued to shift away from carbonates for hydration, which led categories such as RTD tea, coconut water and still bottled water to see amongst the strongest growth rates.

Strong growth expected as companies invest and the population grows

Despite the implementation of a sugar tax in 2019, soft drinks in Malaysia is expected to see growth by all measures in the forecast period – in off-trade and on-trade volume terms and off-trade current value terms. All CAGRs are expected to be higher than those seen in the review period.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Malaysia for free:

The Soft Drinks in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Malaysia?
What are the major brands in Malaysia?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Malaysia

EXECUTIVE SUMMARY

Return to stronger growth along with economic improvement

Sugar tax leads to category switches and reduced sugar variants

Understanding local needs helps domestic players to dominate

Healthy product launches appeal to consumers

Strong growth expected as companies invest and the population grows

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Malaysia

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Malaysia

HEADLINES

PROSPECTS

Modernisation of the image of Asian speciality drinks fails to boost sales

Even lower sugar products attract the sugar tax

The launch of products with stronger health appeal

COMPETITIVE LANDSCAPE

Yeo Hiap Seng and Fraser & Neave Holdings maintain their lead

Competition from RTD tea, although the players are the same

Local players set to remain dominant despite exit of MMD Beverage

CATEGORY DATA

Table 33 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
Table 34 Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
Table 35 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 43 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024

Bottled Water in Malaysia

HEADLINES

PROSPECTS

Strong growth due to tap water supply problems and the health trend

Still bottled water remains popular due to low price and wide availability

Reintroduction of sales tax expected to have minimal impact

COMPETITIVE LANDSCAPE

Wide portfolio helps to maintain Spritzer’s lead

Low costs and wide portfolios ensure the dominance of local players

Small pack sizes and novelties to attract consumers

CATEGORY DATA

Table 45 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 46 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 47 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 48 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 49 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 50 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 51 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 52 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Malaysia

HEADLINES

PROSPECTS

Decline due to sugar tax and prudent consumers

Players will need to adapt to survive

Low calorie cola carbonates returns to growth

COMPETITIVE LANDSCAPE

Long-established presence maintains the lead of Coca-Cola Bottlers

New Pepsi launches, to compete with Coca-Cola

Local player remains strong but will need to adapt

CATEGORY DATA

Table 57 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 58 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 59 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 60 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 61 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 62 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 63 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 64 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 65 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 66 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 67 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 68 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 69 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 70 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 71 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 72 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 73 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 74 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 75 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 76 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Energy Drinks in Malaysia

HEADLINES

PROSPECTS

Growth continues despite price rises due to the sugar tax

Slowdown due to health trend and competition from other categories

An online presence is becoming increasingly important

COMPETITIVE LANDSCAPE

Red Bull leads, but may suffer competition from RTD coffee brands

Fewer prize giveaways, more use of social media and sales incentives

Expansion in the number of reduced sugar variants expected

CATEGORY DATA

Table 77 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 78 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Malaysia

HEADLINES

PROSPECTS

Sugar tax has little impact on juice

Health trend boosts sales of 100% juice

New launches maintain growth in coconut water

COMPETITIVE LANDSCAPE

Malaysia Milk aims to attract different demographics

Etika Beverages grows thanks to product launches

Potential strong challenger for the forecast period

CATEGORY DATA

Table 89 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 90 Off-trade Sales of Juice by Category: Value 2014-2019
Table 91 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 92 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 93 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 94 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 95 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 96 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 97 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 98 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 99 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 100 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 101 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 102 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 103 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Malaysia

HEADLINES

PROSPECTS

Strong volume growth despite the sugar tax

Premium new launches to attract increasingly sophisticated consumers

Health trend likely to have an increasing impact

COMPETITIVE LANDSCAPE

Nestlé avoids increasing prices after the sugar tax

Etika’s strong marketing boosts its share

Local player pulls back on marketing spending

CATEGORY DATA

Table 104 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 105 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 106 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 107 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 108 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 110 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 111 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 112 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 113 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 114 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 115 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Malaysia

HEADLINES

PROSPECTS

Recovery continues, with health claims helping to boost sales

New launches follow the lower sugar trend

The rising importance of RTD green tea

COMPETITIVE LANDSCAPE

Fraser & Neave Holdings takes action to maintain its share

Possible challenge from Coca-Cola Bottlers

Reformulation to minimise impact of the sugar tax

CATEGORY DATA

Table 116 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 117 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 118 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 119 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 120 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

RTD Tea in Malaysia

HEADLINES

PROSPECTS

Recovery continues, with health claims helping to boost sales

New launches follow the lower sugar trend

The rising importance of RTD green tea

COMPETITIVE LANDSCAPE

Fraser & Neave Holdings takes action to maintain its share

Possible challenge from Coca-Cola Bottlers

Reformulation to minimise impact of the sugar tax

CATEGORY DATA

Table 129 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 130 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 131 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 132 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 133 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 134 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 135 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 136 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 137 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 138 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 139 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 140 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 141 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Malaysia

HEADLINES

PROSPECTS

Active lifestyles drive demand for sports drinks

Competition from coconut water for post-exercise recovery

No negative impact for 100 Plus from the sugar tax

COMPETITIVE LANDSCAPE

Fraser & Neave continues to dominate with regular 100 Plus

Leader continues to engage in marketing, but may be challenged

Marketing efforts from smaller players to raise brand awareness

CATEGORY DATA

Table 142 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 143 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 144 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 145 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 146 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 147 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 148 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 149 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 150 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 151 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 152 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 153 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

Concentrates in Malaysia

HEADLINES

PROSPECTS

Return to growth as consumers seek economical options

Demand for economy products boosts private label

Continued decline for powder concentrates

COMPETITIVE LANDSCAPE

Barkath maintains its lead thanks to various marketing activities

Ribena’s lower price could be an advantage moving forward

Local player dominates powder concentrates, but sales decline

CATEGORY DATA

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 154 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 155 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 156 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 157 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 158 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 159 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 160 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 161 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 162 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 163 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 164 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 165 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 166 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 167 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 168 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 169 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

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Country Report

Soft Drinks in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

Return to stronger growth along with economic improvement

Sugar tax leads to category switches and reduced sugar variants

Understanding local needs helps domestic players to dominate

Healthy product launches appeal to consumers

Strong growth expected as companies invest and the population grows

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Soft Drinks in Malaysia

EXECUTIVE SUMMARY

Return to stronger growth along with economic improvement

Sugar tax leads to category switches and reduced sugar variants

Understanding local needs helps domestic players to dominate

Healthy product launches appeal to consumers

Strong growth expected as companies invest and the population grows

MARKET DATA

APPENDIX

Fountain sales in Malaysia

SOURCES

Asian Speciality Drinks in Malaysia

HEADLINES

PROSPECTS

Modernisation of the image of Asian speciality drinks fails to boost sales

Even lower sugar products attract the sugar tax

The launch of products with stronger health appeal

COMPETITIVE LANDSCAPE

Yeo Hiap Seng and Fraser & Neave Holdings maintain their lead

Competition from RTD tea, although the players are the same

Local players set to remain dominant despite exit of MMD Beverage

CATEGORY DATA

Bottled Water in Malaysia

HEADLINES

PROSPECTS

Strong growth due to tap water supply problems and the health trend

Still bottled water remains popular due to low price and wide availability

Reintroduction of sales tax expected to have minimal impact

COMPETITIVE LANDSCAPE

Wide portfolio helps to maintain Spritzer’s lead

Low costs and wide portfolios ensure the dominance of local players

Small pack sizes and novelties to attract consumers

CATEGORY DATA

Carbonates in Malaysia

HEADLINES

PROSPECTS

Decline due to sugar tax and prudent consumers

Players will need to adapt to survive

Low calorie cola carbonates returns to growth

COMPETITIVE LANDSCAPE

Long-established presence maintains the lead of Coca-Cola Bottlers

New Pepsi launches, to compete with Coca-Cola

Local player remains strong but will need to adapt

CATEGORY DATA

Energy Drinks in Malaysia

HEADLINES

PROSPECTS

Growth continues despite price rises due to the sugar tax

Slowdown due to health trend and competition from other categories

An online presence is becoming increasingly important

COMPETITIVE LANDSCAPE

Red Bull leads, but may suffer competition from RTD coffee brands

Fewer prize giveaways, more use of social media and sales incentives

Expansion in the number of reduced sugar variants expected

CATEGORY DATA

Juice in Malaysia

HEADLINES

PROSPECTS

Sugar tax has little impact on juice

Health trend boosts sales of 100% juice

New launches maintain growth in coconut water

COMPETITIVE LANDSCAPE

Malaysia Milk aims to attract different demographics