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Soft Drinks in Portugal

November 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Portugal report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Portugal?
  • To what extent are health considerations impacting consumption of Soft Drinks in Portugal?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Portugal?
  • Which are the leading brands in Soft Drinks in Portugal?
  • What potential exists for multinational or domestic soft drinks companies to expand in Portugal?
  • How are products distributed in Soft Drinks in Portugal?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Soft Drinks in Portugal

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
Fountain sales in Portugal

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Portugal

KEY DATA FINDINGS

Bottled water volumes rise in both on-trade and off-trade
Packaging continues to evolve
Private label benefits from very competitive prices and increased shelf space
Per capita consumption on the rise over the coming years
Will economic instability impact bottled water?
Sophistication as a way to add value to the category
Table 33 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 34 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in Portugal

KEY DATA FINDINGS

Low sugar options continue to gain share within carbonates
Prices on the rise
New marketing and communication campaigns in the category
Price will continue to escalate, impacting sales
On-trade likely to take share from off-trade
Reduced sugar to gain further ground
Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 49 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 50 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

Concentrates in Portugal

KEY DATA FINDINGS

Concentrates sales fall in 2022
Sports drinks gain share in powder concentrates
Sunquick expands its range
Concentrates to lose sales over the forecast period
Unit prices set to rise
Innovation could attract consumers
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 67 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in Portugal

KEY DATA FINDINGS

Health and wellness trend driving up demand for juice
Not from concentrate 100% juice sees significant unit price rise
New products focus on more natural and sustainable products
Juice demand on the rise
Competitiveness rises as production and packaging processes evolve
Unit prices expected to go up over the coming years
Table 80 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 81 Off-trade Sales of Juice by Category: Value 2017-2022
Table 82 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 83 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 84 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 85 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 86 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 87 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 88 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 89 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 90 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 91 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Coffee in Portugal

KEY DATA FINDINGS

Convenience boosts category sales
Inflation rate drives unit prices up
Go Chill gains lead in 2022
High growth potential for the category
Innovation to increase consumer base
New players set to emerge
Table 92 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 93 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 94 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 95 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 98 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 99 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 100 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 101 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 102 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 103 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027

RTD Tea in Portugal

KEY DATA FINDINGS

RTD tea loses volume sales in 2022
Reduced sugar products leading innovation in still RTD Tea
Kombucha gaining attention
Further off-trade decline
Reduced sugar and kombucha to grow over the forecast period
Private label likely to continue to dominate off-trade sales
Table 104 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 105 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 106 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 107 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 108 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in Portugal

KEY DATA FINDINGS

Energy drinks one of the strongest performing categories in the soft drinks market
Reduced sugar, special flavours and limited editions attracting consumers
Red Bull gains share in 2022
Positive landscape anticipated over the coming years
Focus on younger age stratifications
Competition to exert downward pressure on prices
Table 117 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 118 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 119 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 120 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 123 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 124 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 125 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 126 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 127 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 128 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in Portugal

KEY DATA FINDINGS

Growing demand driven by healthier lifestyles
Low market penetration on a per capita level
Low innovation levels in competitive landscape
Sports drinks on the rise
Unit prices set to continue to increase
Manufacturers shifting major investments to other categories
Table 129 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 130 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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