The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreDec 2020
US$2,100Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The Coronavirus (COVID-19) pandemic has boosted demand in several categories of soft drinks in Germany. Consumers started to stockpile bottled water and juice, in particular, to ensure supply and minimise the number of trips to the shops.
Restrictions on large gatherings started from 13 March in Germany. Schools were closed, travel was restricted, and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.
The economic situation in the wake of COVID-19 poses a challenge for most soft drinks companies in Germany. As retailers, which have a history of dictating prices, drive hard price negotiations, the situation is about to worsen due to the financial implications of the pandemic.
Despite a shift to e-commerce in search of more convenient and safer shopping options during the pandemic, the channel still accounts for a very small share of retail value sales of food and non-alcoholic drinks in Germany. Nonetheless, during the COVID-19 crisis, more consumers used the e-commerce platforms of companies and retailers, such as Rewe Markt’s, to order soft drinks and avail themselves of delivery or click and collect services.
In March 2020, Germany applied a lockdown on non-essential businesses to slow the spread of the COVID-19 virus. Foodservice venues were a key and highly visible casualty of the lockdown.
Over the forecast period, foodservice is set to recover and recoup some of the sales lost to retail over 2020. However, on-trade volume sales are not expected to return to 2019 levels before 2025.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Germany for free:
The Soft Drinks in Germany market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.