Soft Drinks in Germany

Soft Drinks in Germany

EXECUTIVE SUMMARY

Soft drinks in Germany characterised by shifting consumption

Health and wellness trend influences consumer demand in soft drinks

Major players achieve mixed results across categories while private label loses out

Dynamic new product developments in 2019

Innovation will continue over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2015-2019
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2016-2019
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Germany

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Germany

HEADLINES

PROSPECTS

On-trade is the main channel for Asian speciality drinks

Consumer demand is driven by the search for new experiences

Better distribution and the increasing Asian community could push up volume sales over the forecast period

COMPETITIVE LANDSCAPE

Thai Agri Foods Public Co Ltd is the leader in Asian speciality drinks

New brands try to enter German market

CATEGORY DATA

Table 37 Off-trade Sales of Asian Speciality Drinks: Volume 2014-2019
Table 38 Off-trade Sales of Asian Speciality Drinks: Value 2014-2019
Table 39 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2014-2019
Table 40 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2014-2019
Table 41 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2019
Table 42 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2016-2019
Table 43 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2015-2019
Table 44 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2016-2019
Table 45 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
Table 46 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
Table 47 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
Table 48 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024

Bottled Water in Germany

HEADLINES

PROSPECTS

Health and wellness to boost bottled water growth

Still bottled water to outpace carbonated bottled water

Functional/Flavoured bottled water to grow dynamically

COMPETITIVE LANDSCAPE

Private label leads an otherwise fragmented category but lost share

Gerolsteiner leads all branded players

Premium bottled water brands grow rapidly

CATEGORY DATA

Table 49 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 50 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 51 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 53 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 54 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 55 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 56 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 57 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 58 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 59 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 60 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Germany

HEADLINES

PROSPECTS

Traditional carbonates in decline

Growing sugar intake concerns will impact carbonates sales

High-end mixers demonstrate strong potential

COMPETITIVE LANDSCAPE

Coca-Cola and PepsiCo maintain their lead despite challenges

Key suppliers address consumer concerns through innovative initiatives

Private label under pressure

CATEGORY DATA

Table 61 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 62 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 63 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 64 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 65 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 66 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 67 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 69 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 70 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 71 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 72 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 73 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 74 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 75 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 76 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 77 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 78 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 79 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 80 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 81 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Germany

HEADLINES

PROSPECTS

Liquid concentrates benefiting from do-it-yourself trend

Growth potential remains but competition will intensify

Powder concentrates are losing out

COMPETITIVE LANDSCAPE

SodaStream continues to grow and extends its share

Private label share of concentrates declines

CATEGORY DATA

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 82 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 83 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 84 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 85 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 86 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 87 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 88 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 89 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 90 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 91 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 92 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 93 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 94 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 95 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 96 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 97 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 98 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 99 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Germany

HEADLINES

PROSPECTS

Energy drinks will enjoy dynamism, but growth set to slow down

Energy drinks begin to evolve in terms of ingredients and function

Reduced sugar variants set to post higher growth than regular ones

COMPETITIVE LANDSCAPE

Red Bull leads energy drinks but competition intensifies

Private label loses share

Smaller brands are fresh and innovative

CATEGORY DATA

Table 100 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 101 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 102 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 103 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 104 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 105 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 106 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 107 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 108 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 109 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 110 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 111 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Germany

HEADLINES

PROSPECTS

Concerned about health issues, consumers switch to premium juice

Coconut and other plant waters to remain the most dynamic category

Quality over quantity

COMPETITIVE LANDSCAPE

Eckes-Granini Deutschland remains the leader in juice

Private label loses value share

Health claims and new flavours are the focus of smaller players

CATEGORY DATA

Table 112 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 113 Off-trade Sales of Juice by Category: Value 2014-2019
Table 114 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 115 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 116 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 117 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 118 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 119 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 120 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 121 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 122 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 123 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 124 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 125 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 126 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Germany

HEADLINES

PROSPECTS

Innovation and premiumisation in RTD coffee driving growth

Cold brew coffee emerges in RTD coffee and offers opportunities

On-the-go consumption and health positioning to boost growth

COMPETITIVE LANDSCAPE

Private label continues to decline

Emmi and Starbucks battle for leadership

CATEGORY DATA

Table 127 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 128 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 129 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 130 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 131 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 132 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 135 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 136 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 137 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 138 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Germany

HEADLINES

PROSPECTS

Natural ingredients and low sugar tea to lead growth

Unit prices will continue to grow on the back of premiumisation and smaller packaging

Manufacturers embrace special ingredients

COMPETITIVE LANDSCAPE

Pfanner remains the leading player and extends its share further

Coca-Cola penetrates RTD tea, surging ahead of private label brands

Private label brands losing out to premiumisation and health trend

CATEGORY DATA

Table 139 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 140 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 141 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 142 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 143 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 144 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 145 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 146 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 147 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 148 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 149 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 150 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 151 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Germany

HEADLINES

PROSPECTS

Sports drinks volume sales growth driven by lifestyles

Functional bottled water to slow sports drinks sales

New product developments focusing on lower sugar levels and everyday fitness

COMPETITIVE LANDSCAPE

Powerade and private label still dominate the category

Share of “Others” growing as new players try to penetrate category

CATEGORY DATA

Table 152 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 153 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 154 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 155 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 156 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 157 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 158 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 159 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 160 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 161 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 162 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 163 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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