Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.
Soft Drinks in Nigeria
January 2022
Soft drinks in 2021: The big picture
Nigeria’s growing population brings with it an increasing demand for soft drinks, especially as temperatures are quite high. Urbanisation also drives demand for ready-to-drink soft drinks among busy, on-the-go consumers, while the lack of potable water means that the bottled water category continues to thrive.
2021 key trends
Average unit prices for most categories increased strongly in 2021 in line with double-digit inflation. This was largely due to the depreciation of the local currency which made it quite difficult and expensive to import raw materials (and parts for machinery).
Competitive landscape
Carbonates saw intense competition in 2021 due to manufacturers introducing new flavours and new pack sizes. The Big brand launched cola in 525ml and 380ml PET bottles, focusing on affordability and aiming to gain back lost market share especially as the economy experienced poor growth and incomes dwindled.
Retailing developments
Off-trade outlets and other grocery retailers in particular (traditional open markets and the traffic channel) continued to dominate volume sales in Nigeria. Many consumers buy drinks there for consumption at home or on the go.
Foodservice vs retail split
Horeca volume sales recovered in 2021, posting a stronger growth rate than in 2020. There has been a surge in outdoor activities as Nigerians continue to receive COVID-19 vaccines.
What next for soft drinks?
It is anticipated that, over the forecast period, total volume sales will grow well as the economy recovers from the COVID-19-induced chaos. Improved consumer disposable incomes and growth in the informal sector would help to drive demand, especially as the Nigerian population, particularly the young population, continues to grow.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Bottled Water
Carbonates
Concentrates
Juice
RTD Coffee
RTD Tea
Energy Drinks
Sports Drinks
Asian Speciality Drinks
If you're in the Soft Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Nigeria report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Soft Drinks in Nigeria?
To what extent are health considerations impacting consumption of Soft Drinks in Nigeria?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Nigeria?
Which are the leading brands in Soft Drinks in Nigeria?
What potential exists for multinational or domestic soft drinks companies to expand in Nigeria?
How are products distributed in Soft Drinks in Nigeria?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Other non-cola carbonates posts strongest growth rate in 2021
PROSPECTS AND OPPORTUNITIES
On-trade expected to perform well over the forecast period
High unit prices may slow growth over the forecast period
Strong competition to drive growth over the forecast period
CATEGORY DATA
Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021Table 31 Off-trade Sales of Carbonates by Category: Volume 2016-2021Table 32 Off-trade Sales of Carbonates by Category: Value 2016-2021Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Juice in Nigeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Chi products lead juice in Nigeria
Interesting new innovations in juice
Juice drinks (up to 24% juice) posts fastest growth rate in volume terms in 2021
PROSPECTS AND OPPORTUNITIES
Forecast growth expected to be faster than review period
Smaller pack sizes and affordability to drive sales over the forecast period
Unit prices expected to rise over the forecast period
CATEGORY DATA
Table 43 Off-trade Sales of Juice by Category: Volume 2016-2021Table 44 Off-trade Sales of Juice by Category: Value 2016-2021Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021Table 46 Off-trade Sales of Juice by Category: % Value Growth 2016-2021Table 47 NBO Company Shares of Off-trade Juice: % Volume 2017-2021Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021Table 49 NBO Company Shares of Off-trade Juice: % Value 2017-2021Table 50 LBN Brand Shares of Off-trade Juice: % Value 2018-2021Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026Table 52 Forecast Off-trade Sales of Juice by Category: Value 2021-2026Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
Bottled Water in Nigeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Coca-Cola Nigeria Ltd is leading brand operator in 2021
On-trade volume sales in 2021 perform better than in 2020
Still purified bottled water is the fastest growing in 2021
PROSPECTS AND OPPORTUNITIES
Still bottled water expected to drive growth over the forecast period
On-trade volume sales to perform better over the forecast period
High inflation rates may stifle growth over the forecast period
CATEGORY DATA
Table 55 Off-trade Sales of Bottled Water by Category: Volume 2016-2021Table 56 Off-trade Sales of Bottled Water by Category: Value 2016-2021Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
Sports Drinks in Nigeria
KEY DATA FINDINGS
2021 DEVELOPMENTS
Amidst drive for fitness Lucozade Sport gains share
No noticeable new product innovations in 2021
Limited competition in sports drinks
PROSPECTS AND OPPORTUNITIES
Fitness drive and busier lifestyles to spur growth over the forecast period
High unit prices may threaten growth
Young population to drive volume sales
CATEGORY DATA
Table 67 Off-trade Sales of Sports Drinks: Volume 2016-2021Table 68 Off-trade Sales of Sports Drinks: Value 2016-2021Table 69 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021Table 70 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021Table 71 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021Table 72 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021Table 73 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021Table 75 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026Table 76 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026Table 77 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026Table 78 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
Table 79 Off-trade Sales of Energy Drinks: Volume 2016-2021Table 80 Off-trade Sales of Energy Drinks: Value 2016-2021Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
Drop in disposable income threatens growth in RTD tea
Good growth expected in RTD tea over the forecast period
Competition and intense marketing activities to push growth
CATEGORY DATA
Table 106 Off-trade Sales of RTD Tea by Category: Volume 2016-2021Table 107 Off-trade Sales of RTD Tea by Category: Value 2016-2021Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD Coffee in Nigeria
2021 DEVELOPMENTS
Asian Speciality Drinks in Nigeria
2021 DEVELOPMENTS
The following categories and subcategories are included:
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
Share:
Why buy this report?
Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Soft Drinks research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page