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Country Report

Soft Drinks in

Soft Drinks in Nigeria

Jan 2021

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Executive Summary

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COVID-19 impact on soft drinks

The rapid spread of COVID-19 and the national lockdown imposed by the government has disrupted supply chains, businesses, education, communities, livelihoods and the lives of all Nigerians. The Nigerian economy, which is largely driven by the informal sector, has been greatly affected, and consumers and businesses have had to try and adjust to the lockdown restrictions and the spread of the virus.

COVID-19 country impact

The spread of the COVID-19 in early 2020 led to a government-imposed lockdown in three states in March, which initially lasted for two weeks, with the lockdown eventually extended nationwide. Governors were in charge of setting and enforcing the lockdown at the state level.

Company response

Coca-Cola Nigeria has maintained its lead in soft drinks in off-trade value terms in 2020, as a result of its dominance in carbonates, and high sales in bottled water and juice. It also has a small presence in energy drinks.

Retailing shift

Only minor changes have been seen in the off-trade distribution shares for soft drinks in 2020. Modern grocery retailers has seen a minor increase in its volume share, mainly at the expense of other grocery retailers.

Foodservice vs retail split

The lockdown due to the COVID-19 pandemic has hampered growth in volume sales in the on-trade channel in 2020, and has also led to a decline in marketing activities. On-trade businesses were temporarily closed during the initial lockdown period in March 2020, which lasted for one month, although in some cases closures became longer or even permanent.

What next for soft drinks?

Although soft drinks is expected to see a rising rate of on-trade volume growth over the forecast period, the rates of increase are not forecast to return to those seen in the review period. With COVID-19 causing less disruption to foodservice players’ operations, growth rates are expected to rise after a poor year in 2020.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Soft Drinks in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Nigeria?
What are the major brands in Nigeria?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Nigeria

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

APPENDIX

Fountain sales in Nigeria

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Slowing on-trade growth due to COVID-19 lockdown

Coca-Cola Nigeria extends its lead and offers free shipping and promotions

New product launches in carbonates

RECOVERY AND OPPORTUNITIES

Only slow on-trade growth expected over the forecast period

Higher off-trade growth than on-trade, as consumers will remain price-conscious

Unit prices set to increase in the forecast period

CATEGORY DATA

Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 31 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 32 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 35 Leading Flavours for Non-cola Carbonates: % Volume 2015-2020
Table 36 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 37 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 38 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 39 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 40 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 41 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 42 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 43 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025

Juice in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Reconstituted 100% juice posts strong growth due to the health trend

CHI leads juice in Nigeria, but Vital Products posts the highest value increase

Local manufacturers post strong growth in 2020

RECOVERY AND OPPORTUNITIES

Juice set to grow well over the forecast period thanks to new launches

Better off-trade than on-trade growth as the economic impact of COVID-19 lingers

Amidst weaker spending consumers shift to smaller pack sizes

CATEGORY DATA

Table 44 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 45 Off-trade Sales of Juice by Category: Value 2015-2020
Table 46 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 47 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 48 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 49 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 50 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 51 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 52 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 53 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 54 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 55 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 56 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 57 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 58 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Nigeria

KEY DATA FINDINGS

2020 IMPACT

On-trade channel posts weak growth rate due to COVID-19 in 2020

Eva from Coca-Cola Nigeria maintains the highest volume share

Warm Spring Waters Nigeria posts the strongest growth as it resumes production

RECOVERY AND OPPORTUNITIES

Still bottled water set to remain the dominant category

Stronger prospects for flavoured bottled water

Average unit price expected to see only slow growth over the forecast period

CATEGORY DATA

Table 59 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 60 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 61 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 62 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 63 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 64 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 65 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 66 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 67 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 68 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 69 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 70 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Off-trade growth is maintained in sports drinks, although from a low base

Suntory Beverage and Food Nigeria dominates sports drinks

Only slow unit price increases in current terms in 2020 to maintain volume growth

RECOVERY AND OPPORTUNITIES

Volume sales expected to grow well over the forecast period

Increasing interest in physical exercise and busy lifestyles will spur growth

New product innovations expected in sports drinks

CATEGORY DATA

Table 71 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 72 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 73 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 74 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 75 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 77 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 78 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 79 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 80 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 81 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 82 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Nigeria

KEY DATA FINDINGS

2020 IMPACT

On-trade channel sees very weak growth in 2020 due to COVID-19

Suntory Beverage and Food maintains the highest volume share

Rite Foods is the fastest growing player in energy drinks

RECOVERY AND OPPORTUNITIES

Share growth for the off-trade channel as consumers remain cautious

Young adult population to push growth over the forecast period

Manufacturers to focus on new products and marketing

CATEGORY DATA

Table 83 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 84 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 85 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 86 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 89 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 91 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 92 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 93 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 94 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Nigeria

KEY DATA FINDINGS

2020 IMPACT

On-trade sales decline due to COVID-19, but total volume sales maintain growth

Liquid concentrates are more popular despite higher prices

Ribena maintains its dominance in concentrates but Tasty Time sees faster growth

RECOVERY AND OPPORTUNITIES

A return to on-trade growth, although at a lower level

Both categories set to post growth over the forecast period

Average unit prices expected to have to increase

CATEGORY DATA

Concentrates conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 95 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 96 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 97 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 98 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 99 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2015-2020
Table 100 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 101 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 102 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 103 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 104 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 105 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 106 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 107 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 108 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 109 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 110 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 111 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Off-trade sales maintain solid growth in a difficult environment

CHI leads RTD tea in Nigeria and benefits from its global owner

New product innovations in RTD tea

RECOVERY AND OPPORTUNITIES

Healthy and busy lifestyles will spur growth, although sales will remain low

Similar to juice, products will be given a healthy positioning

Increased competition and product variety expected to drive growth

CATEGORY DATA

Table 112 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 113 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 116 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

Megatrends

Country Report

Soft Drinks in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Nigeria

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Nigeria

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Slowing on-trade growth due to COVID-19 lockdown

Coca-Cola Nigeria extends its lead and offers free shipping and promotions

New product launches in carbonates

RECOVERY AND OPPORTUNITIES

Only slow on-trade growth expected over the forecast period

Higher off-trade growth than on-trade, as consumers will remain price-conscious

Unit prices set to increase in the forecast period

CATEGORY DATA

Juice in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Reconstituted 100% juice posts strong growth due to the health trend

CHI leads juice in Nigeria, but Vital Products posts the highest value increase

Local manufacturers post strong growth in 2020

RECOVERY AND OPPORTUNITIES

Juice set to grow well over the forecast period thanks to new launches

Better off-trade than on-trade growth as the economic impact of COVID-19 lingers

Amidst weaker spending consumers shift to smaller pack sizes

CATEGORY DATA

Bottled Water in Nigeria

KEY DATA FINDINGS

2020 IMPACT

On-trade channel posts weak growth rate due to COVID-19 in 2020

Eva from Coca-Cola Nigeria maintains the highest volume share

Warm Spring Waters Nigeria posts the strongest growth as it resumes production

RECOVERY AND OPPORTUNITIES

Still bottled water set to remain the dominant category

Stronger prospects for flavoured bottled water

Average unit price expected to see only slow growth over the forecast period

CATEGORY DATA

Sports Drinks in Nigeria

KEY DATA FINDINGS

2020 IMPACT

Off-trade growth is maintained in sports drinks, although from a low base

Suntory Beverage and Food Nigeria dominates sports drinks

Only slow unit price increases in current terms in 2020 to maintain volume growth

RECOVERY AND OPPORTUNITIES

Volume sales expected to grow well over the forecast period

Increasing interest in physical exercise and busy lifestyles will spur growth

New product innovations expected in sports drinks

CATEGORY DATA

Energy Drinks in Nigeria

KEY DATA FINDINGS

2020 IMPACT