Soft Drinks in Nigeria

Soft Drinks in Nigeria

EXECUTIVE SUMMARY

Retail volume sales rise as the economy recovers

NAFDAC imposes labelling for soft drinks

Coca-Cola Nigeria leads an increasingly competitive landscape

Flavour innovation on the rise

Demand for soft drinks set to rise over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

APPENDIX

Fountain sales in Nigeria

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Nigeria

PROSPECTS

Bottled Water in Nigeria

HEADLINES

PROSPECTS

Steady shift to recyclable packaging

Stronger competition anticipated in bottled water

Flavoured bottled water to emerge as opportunities arise

COMPETITIVE LANDSCAPE

Smaller players emerge in still purified bottled water

Coca-Cola Nigeria benefits from strategic positioning

Viju Industries Nigeria gains ground

CATEGORY DATA

Table 29 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 30 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 31 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 34 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 35 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Nigeria

HEADLINES

PROSPECTS

Growing demand despite challenging market conditions

Regular cola carbonates is set to see fast growth

Packaging for niches

COMPETITIVE LANDSCAPE

Coca-Cola Nigeria continues to lead the field

Rite Foods sees fast development

Consumers show more interest in tonic water/other bitters

CATEGORY DATA

Table 41 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 42 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 43 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 45 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 46 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 49 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 50 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 51 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 52 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 53 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 54 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 55 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 57 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023

Concentrates in Nigeria

HEADLINES

PROSPECTS

Concentrates continues to benefit from affordability

Powder concentrates remains popular

Liquid concentrates continues to resist substitution

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria leads concentrates

Some consumers seek more affordable alternatives to Ribena

New entrants struggle to consolidate

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 58 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 59 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 60 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 61 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 62 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 63 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 64 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 65 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 66 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 67 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 68 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 69 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 70 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 71 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 73 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 74 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 75 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Nigeria

HEADLINES

PROSPECTS

Retail volume sales set to continue to rebound

On-trade channel to be targeted by manufacturers

More local players set to enter the fray

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria leads in retail volume terms

Monster emerges fast

Sun Mark leads in retail value terms

CATEGORY DATA

Table 76 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 77 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 78 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 79 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 80 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 81 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 82 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 84 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 85 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 86 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 87 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Nigeria

HEADLINES

PROSPECTS

Juice benefits from health and wellness trend

Pressure on imports may affect production

NAFDAC proposes a review of Fruit Juice and Nectar Regulations

COMPETITIVE LANDSCAPE

Major players push juice drinks

Local fruit becomes a competitive tool

Players launch new products for different consumer groups

CATEGORY DATA

Table 88 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 89 Off-trade Sales of Juice by Category: Value 2013-2018
Table 90 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 91 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 92 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 93 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 94 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 95 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 97 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 98 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 100 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Nigeria

PROSPECTS

RTD Tea in Nigeria

HEADLINES

PROSPECTS

RTD tea continues to expand from a small base

Stronger competition and a wider product variety

RTD tea rides the health and wellness wave

COMPETITIVE LANDSCAPE

CHI Ltd dominates RTD tea in 2018

Local players enjoy consumer loyalty

Lipton Iced Tea loses ground as the economy recovers

CATEGORY DATA

Table 103 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 104 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 107 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 108 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 109 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 110 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Nigeria

HEADLINES

PROSPECTS

Sports drinks remains a small category

Players target key consumption occasions

Exposure to Western cultures expands the potential consumer base

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria consolidates position

Space remains for new entrants

Energade suffers sharp decline

CATEGORY DATA

Table 116 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 117 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 118 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 119 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 120 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 121 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 122 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 123 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 124 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 125 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 126 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 127 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

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