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Country Report

Soft Drinks in

Soft Drinks in Nigeria

65 pages, Mar 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Bottled water records fast growth

In 2017, bottled water remained the fastest growing soft drinks category in Nigeria. The inability to access safe drinking water and the poor provision of electricity in the country, especially given the hot weather conditions in Nigeria, continued to contribute to its good performance.

Poor economic conditions limit growth prospects for most soft drinks

Poor economic conditions limited growth prospects for most soft drinks in 2017. While the poor economy led to low purchasing power for consumers, there was some improvement on 2016’s growth.

Leading companies focus on marketing campaigns to maintain share

Growth was also supported by creative marketing by manufacturers, for instance with Coca-Cola Nigeria Ltd’s “pick your lane” and 7-Up Bottling Co Nigeria’s “no shaking carry go” marketing campaigns used to boost visibility for their carbonates brands. These marketing campaigns were a response to increasing tough competition from players such as Ajeast Nigeria Ltd, which saw its Big brand in carbonates rapidly gain sales share since its launch in 2015, due to competitive pricing.

Limited launches seen in 2017 due to poor economic situation

New launches in 2016/2017 were limited as companies struggled with the negative impact of economic stagnation. The few new launches focused on refreshing packaging or maintaining stable prices through lower pack sizes.

Positive growth expected over the forecast period

In the forecast period, total volume sales are expected to grow well, albeit slower than over the review period. Nigeria’s economy is not expected to grow as well as it did over the review period as it continues recovering from the recession, negatively impacting forecast potential.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Nigeria for free:

The Soft Drinks in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Nigeria?
What are the major brands in Nigeria?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Nigeria

EXECUTIVE SUMMARY

Bottled water records fast growth

Poor economic conditions limit growth prospects for most soft drinks

Leading companies focus on marketing campaigns to maintain share

Limited launches seen in 2017 due to poor economic situation

Positive growth expected over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Nigeria

Trends

SOURCES

Summary 1 Research Sources

Bottled Water in Nigeria

HEADLINES

PROSPECTS

Bottled water is set to grow well over the forecast period

Still bottled water drives overall growth

Unit price increases modestly in 2017 following a sharp rise in 2016

COMPETITIVE LANDSCAPE

In a fragmented category, Coca-Cola Nigeria Ltd maintains the lead

No major changes in value share in 2017

Bottled water imports are banned, so domestic players dominate

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Nigeria

HEADLINES

PROSPECTS

Competition drives growth for carbonates in 2017

Average unit price fluctuates

Good growth expected over the forecast period

COMPETITIVE LANDSCAPE

Coca-Cola Nigeria leads carbonates in Nigeria

Ajeast Nigeria Ltd’s Big brand is the best performer in 2017

New launches focus on smaller pack sizes

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Nigeria

HEADLINES

PROSPECTS

Powder concentrates drives growth

Population growth is expected to drive overall concentrates growth

Unit price fluctuates but should stabilise over forecast period

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria dominates concentrates

Nutrifood Indonesia PT has the best performance

Tasty Time Nigeria Ltd ranks third

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 64 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Nigeria

HEADLINES

PROSPECTS

Volume growth is expected over the forecast period

Energy drinks faces various challenges

Average unit price stabilises in 2017

COMPETITIVE LANDSCAPE

Suntory Beverage & Food leads in volume terms

Sun Mark Ltd’s Bullet has fastest growth in volume share

Coca-Cola Nigeria launches Monster in Nigeria in 2017

CATEGORY DATA

Table 78 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 79 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 80 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 82 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 86 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 87 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 88 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 89 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Nigeria

HEADLINES

PROSPECTS

Juice is set to grow well over the forecast period

Various juice niches present growth opportunities

Reconstituted 100% juice declines in 2017 due to high unit prices

COMPETITIVE LANDSCAPE

CHI Ltd leads juice in Nigeria

CHI Ltd is also the best performer in 2017

Coca-Cola Nigeria Ltd is the second player in juice

CATEGORY DATA

Table 90 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 91 Off-trade Sales of Juice by Category: Value 2012-2017
Table 92 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 93 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 94 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 95 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 96 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 97 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 98 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 99 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 100 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 101 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 102 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 103 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 104 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Nigeria

PROSPECTS

RTD Tea in Nigeria

HEADLINES

PROSPECTS

RTD tea has good growth potential from a low base

Products are positioned as being similar to juice

Average unit price rises slowly in 2017

COMPETITIVE LANDSCAPE

CHI Ltd dominates RTD Tea in Nigeria

CHI Ltd is also the best performer in the category

Lipton is the premium, international brand in the category

CATEGORY DATA

Table 105 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 106 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 107 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 108 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 109 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 110 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 111 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 112 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 113 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Nigeria

HEADLINES

PROSPECTS

Sales volume expected to grow well over the forecast period

Sports drinks remains a niche category

Increased interest in exercising is expected to boost growth

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria Ltd dominates sports drinks

Suntory Beverage & Food Nigeria cements its lead in 2017

Energade is the only other brand present in sports drinks in 2017

CATEGORY DATA

Table 118 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 119 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 120 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 121 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 122 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 123 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 124 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 125 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 126 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 127 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 128 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 129 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Megatrends

Country Report

Soft Drinks in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

Bottled water records fast growth

Poor economic conditions limit growth prospects for most soft drinks

Leading companies focus on marketing campaigns to maintain share

Limited launches seen in 2017 due to poor economic situation

Positive growth expected over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Nigeria

EXECUTIVE SUMMARY

Bottled water records fast growth

Poor economic conditions limit growth prospects for most soft drinks

Leading companies focus on marketing campaigns to maintain share

Limited launches seen in 2017 due to poor economic situation

Positive growth expected over the forecast period

MARKET DATA

APPENDIX

Fountain sales in Nigeria

SOURCES

Bottled Water in Nigeria

HEADLINES

PROSPECTS

Bottled water is set to grow well over the forecast period

Still bottled water drives overall growth

Unit price increases modestly in 2017 following a sharp rise in 2016

COMPETITIVE LANDSCAPE

In a fragmented category, Coca-Cola Nigeria Ltd maintains the lead

No major changes in value share in 2017

Bottled water imports are banned, so domestic players dominate

CATEGORY DATA

Carbonates in Nigeria

HEADLINES

PROSPECTS

Competition drives growth for carbonates in 2017

Average unit price fluctuates

Good growth expected over the forecast period

COMPETITIVE LANDSCAPE

Coca-Cola Nigeria leads carbonates in Nigeria

Ajeast Nigeria Ltd’s Big brand is the best performer in 2017

New launches focus on smaller pack sizes

CATEGORY DATA

Concentrates in Nigeria

HEADLINES

PROSPECTS

Powder concentrates drives growth

Population growth is expected to drive overall concentrates growth

Unit price fluctuates but should stabilise over forecast period

COMPETITIVE LANDSCAPE

Suntory Beverage & Food Nigeria dominates concentrates

Nutrifood Indonesia PT has the best performance

Tasty Time Nigeria Ltd ranks third

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Nigeria

HEADLINES

PROSPECTS

Volume growth is expected over the forecast period

Energy drinks faces various challenges

Average unit price stabilises in 2017

COMPETITIVE LANDSCAPE

Suntory Beverage & Food leads in volume terms

Sun Mark Ltd’s Bullet has fastest growth in volume share

Coca-Cola Nigeria launches Monster in Nigeria in 2017

CATEGORY DATA

Juice in Nigeria

HEADLINES

PROSPECTS

Juice is set to grow well over the forecast period

Various juice niches present growth opportunities

Reconstituted 100% juice declines in 2017 due to high unit prices

COMPETITIVE LANDSCAPE