Soft Drinks in Nigeria

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Nigeria?
  • To what extent are health considerations impacting consumption of Soft Drinks in Nigeria?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Nigeria?
  • Which are the leading brands in Soft Drinks in Nigeria?
  • What potential exists for multinational or domestic soft drinks companies to expand in Nigeria?
  • How are products distributed in Soft Drinks in Nigeria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Nigeria

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Fountain sales in Nigeria
Trends

DISCLAIMER

Summary 1 Research Sources

Carbonates in Nigeria

KEY DATA FINDINGS

Several key new launches in carbonates
Amidst economic challenges Coca-Cola Nigeria Ltd leads
Other non-cola carbonates posts strongest growth rate in 2021
On-trade expected to perform well over the forecast period
High unit prices may slow growth over the forecast period
Strong competition to drive growth over the forecast period
Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 31 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 32 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026

Juice in Nigeria

KEY DATA FINDINGS

Chi products lead juice in Nigeria
Interesting new innovations in juice
Juice drinks (up to 24% juice) posts fastest growth rate in volume terms in 2021
Forecast growth expected to be faster than review period
Smaller pack sizes and affordability to drive sales over the forecast period
Unit prices expected to rise over the forecast period
Table 43 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 44 Off-trade Sales of Juice by Category: Value 2016-2021
Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 46 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 47 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 49 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 50 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 52 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Nigeria

KEY DATA FINDINGS

Coca-Cola Nigeria Ltd is leading brand operator in 2021
On-trade volume sales in 2021 perform better than in 2020
Still purified bottled water is the fastest growing in 2021
Still bottled water expected to drive growth over the forecast period
On-trade volume sales to perform better over the forecast period
High inflation rates may stifle growth over the forecast period
Table 55 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 56 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in Nigeria

KEY DATA FINDINGS

Amidst drive for fitness Lucozade Sport gains share
No noticeable new product innovations in 2021
Limited competition in sports drinks
Fitness drive and busier lifestyles to spur growth over the forecast period
High unit prices may threaten growth
Young population to drive volume sales
Table 67 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 68 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 69 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 70 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 71 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 72 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 73 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 75 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 76 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 77 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 78 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in Nigeria

KEY DATA FINDINGS

New products are launched in energy drinks
Suntory Beverage & Food Nigeria Ltd leads in off-trade volume share
On-trade volume sales pick up in 2021 amidst high unit prices
Forecast growth expected to be optimistic
Declining disposable income threatens growth
Manufacturers’ marketing activities driving growth
Table 79 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 80 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Nigeria

KEY DATA FINDINGS

Suntory Beverage & Food Nigeria Ltd dominates concentrates
On-trade volume sales post a positive growth rate in 2021
Liquid concentrates grows faster in total volume terms in 2021
High unit prices threaten growth over the forecast period
Concentrates expected to perform well over the forecast period
Growing population expected to drive overall concentrates growth
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 91 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 92 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 93 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 94 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 95 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 96 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 97 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 98 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 99 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 100 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 101 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 102 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 104 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 105 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Nigeria

KEY DATA FINDINGS

CHI Ltd is the dominant brand owner in RTD tea
Lipton Iced Tea posts highest off-trade volume share increase in 2021
RTD tea sees a stronger growth rate in 2021
Drop in disposable income threatens growth in RTD tea
Good growth expected in RTD tea over the forecast period
Competition and intense marketing activities to push growth
Table 106 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 107 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in Nigeria

Asian Speciality Drinks in Nigeria

2021 DEVELOPMENTS

The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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