Soft Drinks in Nigeria

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Nigeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Nigeria?
  • To what extent are health considerations impacting consumption of Soft Drinks in Nigeria?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Nigeria?
  • Which are the leading brands in Soft Drinks in Nigeria?
  • What potential exists for multinational or domestic soft drinks companies to expand in Nigeria?
  • How are products distributed in Soft Drinks in Nigeria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Nigeria

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026

APPENDIX

Fountain sales in Nigeria
Trends

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Nigeria

KEY DATA FINDINGS

2021 DEVELOPMENTS

Several key new launches in carbonates
Amidst economic challenges Coca-Cola Nigeria Ltd leads
Other non-cola carbonates posts strongest growth rate in 2021

PROSPECTS AND OPPORTUNITIES

On-trade expected to perform well over the forecast period
High unit prices may slow growth over the forecast period
Strong competition to drive growth over the forecast period

CATEGORY DATA

Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021 Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021 Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021 Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021 Table 31 Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 32 Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021 Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021 Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021 Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021 Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026 Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026 Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026 Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026

Juice in Nigeria

KEY DATA FINDINGS

2021 DEVELOPMENTS

Chi products lead juice in Nigeria
Interesting new innovations in juice
Juice drinks (up to 24% juice) posts fastest growth rate in volume terms in 2021

PROSPECTS AND OPPORTUNITIES

Forecast growth expected to be faster than review period
Smaller pack sizes and affordability to drive sales over the forecast period
Unit prices expected to rise over the forecast period

CATEGORY DATA

Table 43 Off-trade Sales of Juice by Category: Volume 2016-2021 Table 44 Off-trade Sales of Juice by Category: Value 2016-2021 Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021 Table 46 Off-trade Sales of Juice by Category: % Value Growth 2016-2021 Table 47 NBO Company Shares of Off-trade Juice: % Volume 2017-2021 Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021 Table 49 NBO Company Shares of Off-trade Juice: % Value 2017-2021 Table 50 LBN Brand Shares of Off-trade Juice: % Value 2018-2021 Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026 Table 52 Forecast Off-trade Sales of Juice by Category: Value 2021-2026 Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026 Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Nigeria

KEY DATA FINDINGS

2021 DEVELOPMENTS

Coca-Cola Nigeria Ltd is leading brand operator in 2021
On-trade volume sales in 2021 perform better than in 2020
Still purified bottled water is the fastest growing in 2021

PROSPECTS AND OPPORTUNITIES

Still bottled water expected to drive growth over the forecast period
On-trade volume sales to perform better over the forecast period
High inflation rates may stifle growth over the forecast period

CATEGORY DATA

Table 55 Off-trade Sales of Bottled Water by Category: Volume 2016-2021 Table 56 Off-trade Sales of Bottled Water by Category: Value 2016-2021 Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021 Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021 Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021 Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021 Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021 Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021 Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026 Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026 Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026 Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in Nigeria

KEY DATA FINDINGS

2021 DEVELOPMENTS

Amidst drive for fitness Lucozade Sport gains share
No noticeable new product innovations in 2021
Limited competition in sports drinks

PROSPECTS AND OPPORTUNITIES

Fitness drive and busier lifestyles to spur growth over the forecast period
High unit prices may threaten growth
Young population to drive volume sales

CATEGORY DATA

Table 67 Off-trade Sales of Sports Drinks: Volume 2016-2021 Table 68 Off-trade Sales of Sports Drinks: Value 2016-2021 Table 69 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021 Table 70 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021 Table 71 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021 Table 72 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021 Table 73 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021 Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021 Table 75 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026 Table 76 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026 Table 77 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026 Table 78 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in Nigeria

KEY DATA FINDINGS

2021 DEVELOPMENTS

New products are launched in energy drinks
Suntory Beverage & Food Nigeria Ltd leads in off-trade volume share
On-trade volume sales pick up in 2021 amidst high unit prices

PROSPECTS AND OPPORTUNITIES

Forecast growth expected to be optimistic
Declining disposable income threatens growth
Manufacturers’ marketing activities driving growth

CATEGORY DATA

Table 79 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 80 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Nigeria

KEY DATA FINDINGS

2021 DEVELOPMENTS

Suntory Beverage & Food Nigeria Ltd dominates concentrates
On-trade volume sales post a positive growth rate in 2021
Liquid concentrates grows faster in total volume terms in 2021

PROSPECTS AND OPPORTUNITIES

High unit prices threaten growth over the forecast period
Concentrates expected to perform well over the forecast period
Growing population expected to drive overall concentrates growth

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 91 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021 Table 92 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021 Table 93 Off-trade Sales of Concentrates by Category: Value 2016-2021 Table 94 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021 Table 95 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021 Table 96 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021 Table 97 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021 Table 98 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021 Table 99 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021 Table 100 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021 Table 101 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021 Table 102 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026 Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026 Table 104 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026 Table 105 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Nigeria

KEY DATA FINDINGS

2021 DEVELOPMENTS

CHI Ltd is the dominant brand owner in RTD tea
Lipton Iced Tea posts highest off-trade volume share increase in 2021
RTD tea sees a stronger growth rate in 2021

PROSPECTS AND OPPORTUNITIES

Drop in disposable income threatens growth in RTD tea
Good growth expected in RTD tea over the forecast period
Competition and intense marketing activities to push growth

CATEGORY DATA

Table 106 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 107 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 108 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 109 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 110 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021 Table 111 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 112 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 113 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 114 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 115 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 116 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 117 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 118 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in Nigeria

2021 DEVELOPMENTS

Asian Speciality Drinks in Nigeria

2021 DEVELOPMENTS

The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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