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Soft Drinks in Uzbekistan
January 2022
Soft drinks in 2021: The big picture
Uzbekistan’s soft drink industry mounted a strong recovery over the course of 2021 as off-trade sales continued to rise in most categories and on-trade sales rebounded strongly from the negative sales growth that was recorded at the peak of the COVID-19 pandemic during 2020. However, it should be noted that on-trade sales have not yet returned to pre-COVID-19 levels and this can be attributed to the reluctance that many consumers still harbour about socialising outside of the home due to lingering fears of contagion.
2021 key trends
The influence of the COVID-19 pandemic remained the main story in Uzbekistan’s soft drinks market in 2021, with the key trend across industry during the year the recovery of on-trade sales as the consumer foodservice industry reopened after several months of social distancing restrictions led to strong on-trade sales declines across all categories during 2020. In the off-trade meanwhile, sales continued to increase due to expanding demand and a recovery of consumption occasions as many public events, social gatherings, parties and celebrations were held after virtually all such happenings were postponed during 2020 due to the COVID-19 pandemic.
Competitive landscape
The competitive landscape in soft drinks remained virtually unchanged in 2021 as the majority of the leading brands in each of the relevant categories managed to maintain their positions and value shares. The success of the leading names in carbonates, bottled water, juice, RTD tea and energy drinks during 2021 can be attributed mainly to the superior consumer awareness of brand names, effective pricing strategies and the robust approach that the producers of these brands have taken to marketing activity.
Retailing developments
The distribution of soft drinks via modern grocery retailers continues to improve in Uzbekistan and this is entirely due to the expansion of the outlet networks of the country’s leading chains of supermarkets and convenience stores. This expansion means that the leading chained grocery retailers now have better coverage in the most densely populated parts of Uzbekistan, with new convenience stores and supermarkets being opened in neighbourhoods across Tashkent and other major towns and cities on a very regular basis.
Foodservice vs retail split
2021 saw a partial recovery in on-trade sales of soft drinks as Uzbekistan’s horeca industry reopened at full capacity. Throughout 2020, the imposition of social distancing regulations meant that restaurants, bars and cafés throughout the country were unable to operate at full capacity, with on-premises service banned for extended periods and restrictions in place that made it impossible for foodservice establishments to operate at full capacity for much of the year.
What next for soft drinks?
Soft drinks is slated for further positive sales growth over the forecast period, a reflection of the rather underdeveloped state of the market generally and relatively low levels of per capita consumption, which means that there is still significant room for further growth and development across all categories. With the economic situation forecast to gradually improve, higher disposable income levels are set to have a positive impact on demand across all categories of soft drinks, with affluent urban consumers in particular expected to become more sophisticated and willing to experiment with their soft drinks choices as their financial circumstances improve.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Uzbekistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Bottled Water
Carbonates
Concentrates
Juice
RTD Coffee
RTD Tea
Energy Drinks
Sports Drinks
Asian Speciality Drinks
If you're in the Soft Drinks industry in Uzbekistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Uzbekistan report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Soft Drinks in Uzbekistan?
To what extent are health considerations impacting consumption of Soft Drinks in Uzbekistan?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Uzbekistan?
Which are the leading brands in Soft Drinks in Uzbekistan?
What potential exists for multinational or domestic soft drinks companies to expand in Uzbekistan?
How are products distributed in Soft Drinks in Uzbekistan?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Soft Drinks in Uzbekistan
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Carbonates in Uzbekistan
KEY DATA FINDINGS
2021 DEVELOPMENTS
A slowdown in off-trade sales growth as demand shifts back to the on-trade
Non-cola outperforms cola carbonates as consumers look for something different
Low calorie products struggle as consumers pay little attention to sugar content
PROSPECTS AND OPPORTUNITIES
A positive performance slated for carbonates due to various favourable factors
The shift towards non-cola carbonates set to continue developing
The brands of The Coca-Cola Co and PepsiCo set to remain the most prominent
CATEGORY DATA
Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021Table 31 Off-trade Sales of Carbonates by Category: Volume 2016-2021Table 32 Off-trade Sales of Carbonates by Category: Value 2016-2021Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Juice in Uzbekistan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Demand for juice remains under pressure as consumption opportunities remain low
Strong recovery seen in the on-trade, although sales not yet at pre-COVID-19 levels
Stable competitive environment in juice as brands focus on solidifying their positions
PROSPECTS AND OPPORTUNITIES
Challenges that emerged within the COVID-19 context to become less influential
The reopening of Uzbekistani society set to support strong growth in juice sales
New players expected to enter as the category develops, resulting in more diversity
CATEGORY DATA
Table 43 Off-trade Sales of Juice by Category: Volume 2016-2021Table 44 Off-trade Sales of Juice by Category: Value 2016-2021Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021Table 46 Off-trade Sales of Juice by Category: % Value Growth 2016-2021Table 47 NBO Company Shares of Off-trade Juice: % Volume 2017-2021Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021Table 49 NBO Company Shares of Off-trade Juice: % Value 2017-2021Table 50 LBN Brand Shares of Off-trade Juice: % Value 2018-2021Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026Table 52 Forecast Off-trade Sales of Juice by Category: Value 2021-2026Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
Bottled Water in Uzbekistan
KEY DATA FINDINGS
2021 DEVELOPMENTS
A robust recovery for sales of bottled water as demand rebounds strongly
Still water dominates off-trade sales as carbonated water dominates in the on-trade
The remote ordering of bottled water for home delivery continues to gain ground
PROSPECTS AND OPPORTUNITIES
Strong performance slated for bottled water as demand rises and new players enter
More effective regulation to lead to higher quality and a better reputation
Home delivery services set to gain ground despite limited geographic scope
CATEGORY DATA
Table 55 Off-trade Sales of Bottled Water by Category: Volume 2016-2021Table 56 Off-trade Sales of Bottled Water by Category: Value 2016-2021Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
Sports Drinks in Uzbekistan
2021 DEVELOPMENTS
Energy Drinks in Uzbekistan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong sales growth from a low base as demand for energy drinks widens
Information campaigns required to educate consumers about energy drinks
No changes in competitive landscape due to low demand, limited range of brands
PROSPECTS AND OPPORTUNITIES
Strong growth from a low base as consumers become more aware of energy drinks
Better awareness of the functions of energy drinks to expand consumption occasions
New players expected to enter the category in search of sales opportunities
CATEGORY DATA
Table 67 Off-trade Sales of Energy Drinks: Volume 2016-2021Table 68 Off-trade Sales of Energy Drinks: Value 2016-2021Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
Concentrates in Uzbekistan
2021 DEVELOPMENTS
RTD Tea in Uzbekistan
KEY DATA FINDINGS
2021 DEVELOPMENTS
Positive sales growth returns as consumer demand for RTD tea rebounds
Competition from other categories of soft drinks puts pressure on sales of RTD tea
Negligible on-trade sales a sign of an underdeveloped category
PROSPECTS AND OPPORTUNITIES
Positive growth from a low base for a category at an incipient stage of development
On-trade sales not expected to emerge strongly during the forecast period
More prominent marketing campaigns expected to be seen in RTD tea
CATEGORY DATA
Table 79 Off-trade Sales of RTD Tea by Category: Volume 2016-2021Table 80 Off-trade Sales of RTD Tea by Category: Value 2016-2021Table 81 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021Table 82 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021Table 83 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021Table 84 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021Table 85 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021Table 86 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021Table 87 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026Table 88 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026Table 89 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026Table 90 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD Coffee in Uzbekistan
2021 DEVELOPMENTS
The following categories and subcategories are included:
Soft Drinks
Carbonated Natural Mineral Bottled Water
Carbonated Spring Bottled Water
Carbonated Purified Bottled Water
Still Flavoured Bottled Water
Sparkling Flavoured Bottled Water
Functional Bottled Water
Still Natural Mineral Bottled Water
Still Spring Bottled Water
Still Purified Bottled Water
Low Calorie Cola Carbonates
Regular Cola Carbonates
Lemonade/Lime
Ginger Ale
Tonic Water/Other Bitters
Orange Carbonates
Other Non-Cola Carbonates
Liquid Concentrates
Powder Concentrates
Not from Concentrate 100% Juice
Reconstituted 100% Juice
Juice Drinks (up to 24% Juice)
Nectars
Coconut and Other Plant Waters
RTD Coffee
Carbonated RTD Tea and Kombucha
Still RTD Tea
Regular Energy Drinks
Reduced Sugar Energy Drinks
Regular Sports Drinks
Reduced Sugar Sports Drinks
Asian Speciality Drinks
Soft Drinks
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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