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Soft Drinks in Morocco

January 2022
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Morocco report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Morocco?
  • To what extent are health considerations impacting consumption of Soft Drinks in Morocco?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Morocco?
  • Which are the leading brands in Soft Drinks in Morocco?
  • What potential exists for multinational or domestic soft drinks companies to expand in Morocco?
  • How are products distributed in Soft Drinks in Morocco?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Morocco

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2019-2026
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2019-2026
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Fountain sales in Morocco
Trends

DISCLAIMER

Summary 1 Research Sources

Carbonates in Morocco

KEY DATA FINDINGS

Deepening health and wellness trend weighs on demand for carbonates
Economic shock of pandemic continues to negatively affect demand
On-trade demand remains depressed
Health and wellness trend will continue to turn local consumers off carbonates
Discounting and promotional activity will continue to limit unit price growth
Investment in e-commerce will deepen
Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 31 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 32 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026

Juice in Morocco

KEY DATA FINDINGS

Pandemic accelerates decline in demand for juice
Freshly squeezed juice is more affordable and considered to be healthier by most
Pandemic economic shock makes 100% juice less affordable
Fresh juice will continue to squeeze demand for packaged juice
Demand for juice will remain highly discretionary
Freshly squeezed juice will increasingly be offered in on-trade venues
Table 43 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 44 Off-trade Sales of Juice by Category: Value 2016-2021
Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 46 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 47 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 49 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 50 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 52 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Morocco

KEY DATA FINDINGS

Bulk demand remains a key growth driver
Pandemic boosts independent small grocers at the expense of supermarkets and hypermarkets
Although restrictions have been eased, COVID-19 continues to weigh on on-trade demand
Government crackdown on black market will boost licit sales
Growing popularity of water purification systems a threat to bottled water
Bulk bottled water will continue to see strong growth due to its lower unit price
Table 55 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 56 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Energy Drinks in Morocco

KEY DATA FINDINGS

Economic impact of pandemic continues to weigh on on-trade demand
Decline in inbound tourism a heavy blow for energy drinks demand
Monster Energy continues to gain ground on leader Red Bull
Heightened interest in health and wellness will weigh on recovery
Revival in inbound tourism will be a key growth driver
Widening distribution will boost on-the-go consumption
Table 67 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 68 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Morocco

KEY DATA FINDINGS

Economic shock of pandemic continues to undermine demand
Concentrates increasingly perceived as unhealthy and unnatural
Growing importance of modern grocery retail outlets halted by COVID-19
Off-trade volume sales will remain under pressure from burgeoning health and wellness trend
Manufacturers will launch more health and wellness variants
On-trade sales will remain marginal
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 80 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 81 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 83 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 84 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 85 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 86 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 87 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 88 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 89 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 90 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 93 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Morocco

KEY DATA FINDINGS

Economic shock of pandemic derails growth in RTD tea
Limited consumer awareness and distribution hamper growth
Pandemic boosts popularity of e-commerce
Most local consumers will continue to opt for freshly brewed tea
Deepening health and wellness trend will work against RTD tea
Improved economic conditions will underpin demand growth
Table 94 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 95 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 96 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 97 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 98 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021
Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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