Soft Drinks in Morocco
Soft drinks in 2022: The big picture
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Fountain sales in Morocco
Summary 1 Research Sources
Bottled Water in Morocco
Heat waves and health trends boost sales of bottled water in 2022
Domestic players lead the landscape as foreign offerings are challenged by tax
Players focus on their unique features while offering packaging to suit all consumers
Positive growth as players focus on promotional deals and discounts
Rejected licences and the rising awareness of purification systems damages sales
The landscape is set to remain consolidated, however, new players enter
Table 27 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 28 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 29 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 30 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 31 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 32 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 33 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 34 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 35 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 36 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 38 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027
Carbonates in Morocco
Rising prices and a shift to healthier options challenges sales in 2022
Players focus on reduced sugar offerings to align with health trends
Major players focus on above-the-line marketing as smaller brands look to social media
Juice and bottled water challenge growth due to their alignment with health trends
Players invest in launching healthier versions with natural ingredients
Unit prices continue to rise, presenting a further challenge for carbonates
Table 39 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 40 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 41 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 42 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 43 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 44 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 45 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 46 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Concentrates in Morocco
Consumers choose healthier options, dampening volume sales
Major players retain their leads despite the entrance of new brands
Flavour innovations underperform as locals prefer traditional flavours
On-trade boosts sales of liquid concentrates while powder concentrates struggle
Lack of innovation and advertising stifles sales in liquid concentrates
Manufacturers will focus on health and wellness offerings
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 55 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 56 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 57 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 58 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 59 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 60 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 61 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 62 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 63 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 64 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 65 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 66 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 67 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 68 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 69 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027
Juice in Morocco
A decline in off-trade volume sales as consumers reach for fresh juice
Major players cut production costs and invest less in innovation
Vegetable juices launch, aligning with growing organic and health trends
Home-made and on-trade fresh juice challenge growth
High prices and declining disposable incomes challenge forecast sales
100% juice and nectars lose sales to cheaper juice drinks
Table 70 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 71 Off-trade Sales of Juice by Category: Value 2017-2022
Table 72 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 73 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 74 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 75 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 76 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 77 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 78 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 79 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 80 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 81 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027
RTD Tea in Morocco
Health trends and increasing visibility aids off-trade volume growth
Lipton faces rising competition from new brands at lower price points
Packaging trends favour larger formats, moving away from metal cans
Wider availability and ongoing health awareness drive retail volume growth
Players look to innovate through taste and flavour
The popularity of freshly brewed tea continues to challenge sales
Table 82 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 83 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 84 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 85 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 86 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 87 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 88 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 89 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 90 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 91 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 92 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 93 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 94 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027
Energy Drinks in Morocco
Young adult consumers boost sales, primarily through the on-trade
Volume sales benefit from new players who retail at lower price-points
Red Bull retains its lead, benefiting from heavy advertising and sponsorships
Urbanisation and increasing availability boost volume growth
Falling unit prices as the entry of economy products drive volume sales
On-trade sales drive total sales, as venues achieve higher sales than retail
Table 95 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 96 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 97 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 98 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 99 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 101 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 102 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 103 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 104 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 105 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 106 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027