Soft Drinks in Morocco

Soft Drinks in Morocco

EXECUTIVE SUMMARY

The health and wellness trend impacts carbonates and juice

Bottled water becomes increasingly competitive, promoting new product development

Coca-Cola Morocco continues to lead off-trade value sales in 2017

Developments in retail drive changes in soft drinks

Expected growth of tourism following government investment

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 18 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 22 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022

APPENDIX

Fountain sales in Morocco

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Morocco

PROSPECTS

Bottled Water in Morocco

HEADLINES

PROSPECTS

Increasing awareness of low-quality tap water drives growth of bottled water

Meeting purchasing power is important factor behind category growth

Intense competition encourages product innovation, widening bottled water’s offer

COMPETITIVE LANDSCAPE

Les Eaux Minérales d'Oulmès gains share by expanding its product portfolio

The Coca-Cola Co is expanding within bottled water

Companies increasingly resort to regionalisation to reduce end prices

CATEGORY DATA

Table 26 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 27 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 28 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 29 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 31 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 33 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 34 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 35 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 36 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Morocco

HEADLINES

PROSPECTS

Growing health awareness negatively impacts carbonates

Other non-cola, non-cola and low calorie carbonates post best performances following shifting consumer preferences

Growing competition from other soft drinks

COMPETITIVE LANDSCAPE

Coca-Cola Morocco adapts to growing health and wellness trend

Traditional grocery retailers hold majority share of carbonates

Private label to become competitive in carbonates over forecast period

CATEGORY DATA

Table 38 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 39 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 40 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 41 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 42 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 43 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 44 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 45 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 47 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 48 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 49 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 50 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 51 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 52 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022

Concentrates in Morocco

HEADLINES

PROSPECTS

Growing concerns over sugar consumption is a challenge

Concentrates popularity endures due to affordable prices

COMPETITIVE LANDSCAPE

Bourchanin & Cie SA leads liquid concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 54 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 55 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 56 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 57 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 59 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 60 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 61 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 62 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 63 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 64 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 65 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 66 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 67 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 68 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 69 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Morocco

HEADLINES

PROSPECTS

Contraband products still represent a challenge for energy drinks

Health and wellness concerns promote product diversification, becoming trigger for innovation

COMPETITIVE LANDSCAPE

Red Bull’s intense marketing campaigns secures its leading position

CATEGORY DATA

Table 70 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 71 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 72 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 73 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 74 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 75 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 76 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 77 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 78 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 79 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 80 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 81 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Morocco

HEADLINES

PROSPECTS

Local juice competes with foreign brands and artisanal production

Growing health awareness favours natural products over processed

On-trade value sales of nectars and juice drinks post the highest growth

COMPETITIVE LANDSCAPE

Citruma SA loses its leading position after selling its juice brand Marrakech

The Coca-Cola Co is becoming an important player in juice

The development of private label to become increasingly visible in juice

CATEGORY DATA

Table 82 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 83 Off-trade Sales of Juice by Category: Value 2012-2017
Table 84 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 85 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 86 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 87 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 88 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 89 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 90 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 91 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 92 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 93 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 94 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 95 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 96 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Morocco

PROSPECTS

RTD Tea in Morocco

HEADLINES

PROSPECTS

RTD tea’s high growth ensured by product innovation following growing health and wellness trend

RTD tea remains unaffordable to certain consumer segments

COMPETITIVE LANDSCAPE

Unilever Maghreb SA continues to lead RTD tea

RTD tea will become increasingly fragmented

CATEGORY DATA

Table 97 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 98 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 99 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 100 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 101 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 102 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 103 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 104 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 105 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 106 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 107 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 109 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Morocco

PROSPECTS

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