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Country Report

Soft Drinks in

Soft Drinks in Morocco

57 pages, Feb 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The health and wellness trend impacts carbonates and juice

There is an increasingly educated consumer base in Morocco, following growing social media penetration, giving consumers access to product composition and information about the importance of healthy nourishment. In addition, the Moroccan Government started to release information regarding topics such as diabetes and obesity, underlining the alarmingly high percentage of the population affected by those diseases through national awareness campaigns and policies.

Bottled water becomes increasingly competitive, promoting new product development

Bottled water posted a good performance in 2017, as the general trend points to healthier consumption habits. In addition, the poor quality of tap water in major cities promotes the purchase of bottled water, becoming an essential product for consumers.

Coca-Cola Morocco continues to lead off-trade value sales in 2017

Coca-Cola Morocco continued to lead soft drinks in 2017. Despite the decline of carbonates, a category in which Coca-Cola offers the most famous brands, it managed to successfully enter new soft drinks categories and diversify its offer.

Developments in retail drive changes in soft drinks

The expansion of modern retailing to most parts of the county with supermarket and hypermarket chains such as Carrefour and Marjane is likely to boost soft drinks in Morocco. Moreover, the new offers from these chains that are trying to offer more premium versions of their brands will foster an increasing number of foreign brands in soft drinks, which will enhance competition.

Expected growth of tourism following government investment

As part of the Morocco Vision plan 2020, important public and private investments are entering Morocco in hotels, restaurants, and cafés. It also aims to attract tourists from emerging countries and create up to eight new tourism destinations within the country.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Soft Drinks in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Morocco?
What are the major brands in Morocco?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Morocco

EXECUTIVE SUMMARY

The health and wellness trend impacts carbonates and juice

Bottled water becomes increasingly competitive, promoting new product development

Coca-Cola Morocco continues to lead off-trade value sales in 2017

Developments in retail drive changes in soft drinks

Expected growth of tourism following government investment

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 18 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 22 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022

APPENDIX

Fountain sales in Morocco

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Morocco

PROSPECTS

Bottled Water in Morocco

HEADLINES

PROSPECTS

Increasing awareness of low-quality tap water drives growth of bottled water

Meeting purchasing power is important factor behind category growth

Intense competition encourages product innovation, widening bottled water’s offer

COMPETITIVE LANDSCAPE

Les Eaux Minérales d'Oulmès gains share by expanding its product portfolio

The Coca-Cola Co is expanding within bottled water

Companies increasingly resort to regionalisation to reduce end prices

CATEGORY DATA

Table 26 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 27 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 28 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 29 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 30 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 31 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 32 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 33 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 34 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 35 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 36 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 37 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Morocco

HEADLINES

PROSPECTS

Growing health awareness negatively impacts carbonates

Other non-cola, non-cola and low calorie carbonates post best performances following shifting consumer preferences

Growing competition from other soft drinks

COMPETITIVE LANDSCAPE

Coca-Cola Morocco adapts to growing health and wellness trend

Traditional grocery retailers hold majority share of carbonates

Private label to become competitive in carbonates over forecast period

CATEGORY DATA

Table 38 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 39 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 40 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 41 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 42 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 43 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 44 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 45 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 47 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 48 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 49 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 50 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 51 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 52 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022

Concentrates in Morocco

HEADLINES

PROSPECTS

Growing concerns over sugar consumption is a challenge

Concentrates popularity endures due to affordable prices

COMPETITIVE LANDSCAPE

Bourchanin & Cie SA leads liquid concentrates

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 54 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 55 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 56 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 57 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 58 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 59 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 60 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 61 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 62 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 63 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 64 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 65 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 66 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 67 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 68 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 69 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Morocco

HEADLINES

PROSPECTS

Contraband products still represent a challenge for energy drinks

Health and wellness concerns promote product diversification, becoming trigger for innovation

COMPETITIVE LANDSCAPE

Red Bull’s intense marketing campaigns secures its leading position

CATEGORY DATA

Table 70 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 71 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 72 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 73 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 74 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 75 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 76 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 77 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 78 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 79 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 80 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 81 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Morocco

HEADLINES

PROSPECTS

Local juice competes with foreign brands and artisanal production

Growing health awareness favours natural products over processed

On-trade value sales of nectars and juice drinks post the highest growth

COMPETITIVE LANDSCAPE

Citruma SA loses its leading position after selling its juice brand Marrakech

The Coca-Cola Co is becoming an important player in juice

The development of private label to become increasingly visible in juice

CATEGORY DATA

Table 82 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 83 Off-trade Sales of Juice by Category: Value 2012-2017
Table 84 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 85 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 86 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 87 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 88 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 89 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 90 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 91 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 92 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 93 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 94 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 95 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 96 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Morocco

PROSPECTS

RTD Tea in Morocco

HEADLINES

PROSPECTS

RTD tea’s high growth ensured by product innovation following growing health and wellness trend

RTD tea remains unaffordable to certain consumer segments

COMPETITIVE LANDSCAPE

Unilever Maghreb SA continues to lead RTD tea

RTD tea will become increasingly fragmented

CATEGORY DATA

Table 97 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 98 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 99 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 100 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 101 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 102 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 103 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 104 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 105 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 106 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 107 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 108 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 109 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Megatrends

Country Report

Soft Drinks in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

The health and wellness trend impacts carbonates and juice

Bottled water becomes increasingly competitive, promoting new product development

Coca-Cola Morocco continues to lead off-trade value sales in 2017

Developments in retail drive changes in soft drinks

Expected growth of tourism following government investment

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Morocco

EXECUTIVE SUMMARY

The health and wellness trend impacts carbonates and juice

Bottled water becomes increasingly competitive, promoting new product development

Coca-Cola Morocco continues to lead off-trade value sales in 2017

Developments in retail drive changes in soft drinks

Expected growth of tourism following government investment

MARKET DATA

APPENDIX

Fountain sales in Morocco

Trends

SOURCES

Asian Speciality Drinks in Morocco

PROSPECTS

Bottled Water in Morocco

HEADLINES

PROSPECTS

Increasing awareness of low-quality tap water drives growth of bottled water

Meeting purchasing power is important factor behind category growth

Intense competition encourages product innovation, widening bottled water’s offer

COMPETITIVE LANDSCAPE

Les Eaux Minérales d'Oulmès gains share by expanding its product portfolio

The Coca-Cola Co is expanding within bottled water

Companies increasingly resort to regionalisation to reduce end prices

CATEGORY DATA

Carbonates in Morocco

HEADLINES

PROSPECTS

Growing health awareness negatively impacts carbonates

Other non-cola, non-cola and low calorie carbonates post best performances following shifting consumer preferences

Growing competition from other soft drinks

COMPETITIVE LANDSCAPE

Coca-Cola Morocco adapts to growing health and wellness trend

Traditional grocery retailers hold majority share of carbonates

Private label to become competitive in carbonates over forecast period

CATEGORY DATA

Concentrates in Morocco

HEADLINES

PROSPECTS

Growing concerns over sugar consumption is a challenge

Concentrates popularity endures due to affordable prices

COMPETITIVE LANDSCAPE

Bourchanin & Cie SA leads liquid concentrates

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Morocco

HEADLINES

PROSPECTS

Contraband products still represent a challenge for energy drinks

Health and wellness concerns promote product diversification, becoming trigger for innovation

COMPETITIVE LANDSCAPE

Red Bull’s intense marketing campaigns secures its leading position

CATEGORY DATA

Juice in Morocco

HEADLINES

PROSPECTS

Local juice competes with foreign brands and artisanal production

Growing health awareness favours natural products over processed

On-trade value sales of nectars and juice drinks post the highest growth

COMPETITIVE LANDSCAPE

Citruma SA loses its leading position after selling its juice brand Marrakech

The Coca-Cola Co is becoming an important player in juice

The development of private label to become increasingly visible in juice