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Country Report

Soft Drinks in

Soft Drinks in Morocco

61 pages, Mar 2019

US$2,100

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Executive Summary

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Growth rates differ across categories

Soft drinks sales in Morocco continue to grow, but at a slow pace. Carbonates are registering a poor performance because of rising health awareness amongst consumers.

A boycott has impacted sales of Sidi Ali products in Morocco

The first quarter of 2018 saw a boycott launched by users of social media, specifically Facebook. The movement has tackled three well-known groups in Morocco, and Les Eaux Minérales d'Oulmès is one of them.

Competition is getting fiercer, but market leaders maintain their rankings

The market leading brands maintained their rankings in the latter part of the review period. Competition is getting fiercer after the arrival of new brands, but the leading brands have maintained their value shares.

New packaging design is a marketing strategy adopted by most market leaders

The leading market players are investing in innovation and R&D for new products developments, in order to meet consumer demand and hence increase their value shares. New product developments in juice were evident during Ramadan.

Soft drinks in Morocco will continue to register slight growth as the market is not yet mature

The expansion of shopping malls and fast food services across the country will contribute to growth in on-trade sales of juices, bottled water and carbonates. In the off-trade, there is a continuing rise in the number of modern grocery retailing stores, in particular hypermarkets, discounters and forecourt retailers.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Morocco for free:

The Soft Drinks in Morocco market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Morocco?
What are the major brands in Morocco?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Morocco

EXECUTIVE SUMMARY

Growth rates differ across categories

A boycott has impacted sales of Sidi Ali products in Morocco

Competition is getting fiercer, but market leaders maintain their rankings

New packaging design is a marketing strategy adopted by most market leaders

Soft drinks in Morocco will continue to register slight growth as the market is not yet mature

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 14 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023

APPENDIX

Fountain sales in Morocco

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Morocco

PROSPECTS

Bottled Water in Morocco

HEADLINES

PROSPECTS

The low quality of tap water in big cities has driven the growth of bottled water

The boycott has negatively impacted the growth of Sidi Ali products in Morocco

Still bottled spring water is growing rapidly

COMPETITIVE LANDSCAPE

Les Eaux Minérales d'Oulmès continues to lead

TV advertising is the main tool used by bottled water brands

Mondariz is competing very well against local products

CATEGORY DATA

Table 28 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 29 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 30 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 31 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 33 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 34 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 36 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 37 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 38 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 39 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Morocco

HEADLINES

PROSPECTS

Carbonates in Morocco are recording a poor performance

Growth in tonic water in Morocco

Shift in consumption habits is driving growth in reduced sugar carbonates

COMPETITIVE LANDSCAPE

Coca-Cola continues to be the leading brand in the Moroccan market

PepsiCo is gaining slight value share from competitors

Competition arises from substitute products

CATEGORY DATA

Table 40 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 41 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 42 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 43 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 44 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 45 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 46 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 48 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 49 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 50 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 51 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 52 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 53 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 54 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 55 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 56 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023

Concentrates in Morocco

HEADLINES

PROSPECTS

The growth of concentrates is mainly driven by the low-income segment

The future of powder concentrates is uncertain

Liquid concentrates are dominated by two brands in Morocco

COMPETITIVE LANDSCAPE

Bourchanin & Cie SA continues to be the leader in liquid concentrates

Tang products are enjoying popularity in the powder concentrates market

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 57 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 58 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 59 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 60 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 61 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 62 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 63 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 64 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 65 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 66 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 67 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 68 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 69 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 70 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 71 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 73 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 74 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Morocco

HEADLINES

PROSPECTS

The youth population propels the growth of energy drinks in the country

Tourism industry is driving sales of energy drinks in Morocco

Growing health awareness in Morocco is not favouring the consumption of energy drinks

COMPETITIVE LANDSCAPE

Red Bull is the dominant energy drink in Morocco

Monster Energy is a new brand entrant that aims to gain share in Morocco

Competition is rising from illegal trade

CATEGORY DATA

Table 75 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 76 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Morocco

HEADLINES

PROSPECTS

Brand leaders focus on new product development to drive growth in juice

Private label products are helping to drive sales

Natural and juice detoxing are current trends in Morocco

COMPETITIVE LANDSCAPE

Mutandis has developed three product lines to satisfy all segments

Agro Juice Processing is keeping up with the competition through innovation

Home-made juices in independent shops are an indirect competitor

CATEGORY DATA

Table 87 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 88 Off-trade Sales of Juice by Category: Value 2013-2018
Table 89 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 90 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 91 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 92 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 93 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 94 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 96 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 97 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 99 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Morocco

PROSPECTS

RTD Tea in Morocco

HEADLINES

PROSPECTS

RTD tea is growing rapidly in Morocco

Consumers are still to adopt RTD tea in their daily consumption

COMPETITIVE LANDSCAPE

Unilever Maghreb SA dominates sales

Competition from hot drinks products

CATEGORY DATA

Table 102 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 103 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 104 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 105 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 106 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Megatrends

Country Report

Soft Drinks in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

Growth rates differ across categories

A boycott has impacted sales of Sidi Ali products in Morocco

Competition is getting fiercer, but market leaders maintain their rankings

New packaging design is a marketing strategy adopted by most market leaders

Soft drinks in Morocco will continue to register slight growth as the market is not yet mature

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Morocco

EXECUTIVE SUMMARY

Growth rates differ across categories

A boycott has impacted sales of Sidi Ali products in Morocco

Competition is getting fiercer, but market leaders maintain their rankings

New packaging design is a marketing strategy adopted by most market leaders

Soft drinks in Morocco will continue to register slight growth as the market is not yet mature

MARKET DATA

APPENDIX

Fountain sales in Morocco

SOURCES

Asian Speciality Drinks in Morocco

PROSPECTS

Bottled Water in Morocco

HEADLINES

PROSPECTS

The low quality of tap water in big cities has driven the growth of bottled water

The boycott has negatively impacted the growth of Sidi Ali products in Morocco

Still bottled spring water is growing rapidly

COMPETITIVE LANDSCAPE

Les Eaux Minérales d'Oulmès continues to lead

TV advertising is the main tool used by bottled water brands

Mondariz is competing very well against local products

CATEGORY DATA

Carbonates in Morocco

HEADLINES

PROSPECTS

Carbonates in Morocco are recording a poor performance

Growth in tonic water in Morocco

Shift in consumption habits is driving growth in reduced sugar carbonates

COMPETITIVE LANDSCAPE

Coca-Cola continues to be the leading brand in the Moroccan market

PepsiCo is gaining slight value share from competitors

Competition arises from substitute products

CATEGORY DATA

Concentrates in Morocco

HEADLINES

PROSPECTS

The growth of concentrates is mainly driven by the low-income segment

The future of powder concentrates is uncertain

Liquid concentrates are dominated by two brands in Morocco

COMPETITIVE LANDSCAPE

Bourchanin & Cie SA continues to be the leader in liquid concentrates

Tang products are enjoying popularity in the powder concentrates market

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Morocco

HEADLINES

PROSPECTS

The youth population propels the growth of energy drinks in the country

Tourism industry is driving sales of energy drinks in Morocco

Growing health awareness in Morocco is not favouring the consumption of energy drinks

COMPETITIVE LANDSCAPE

Red Bull is the dominant energy drink in Morocco

Monster Energy is a new brand entrant that aims to gain share in Morocco

Competition is rising from illegal trade

CATEGORY DATA

Juice in Morocco

HEADLINES

PROSPECTS

Brand leaders focus on new product development to drive growth in juice

Private label products are helping to drive sales

Natural and juice detoxing are current trends in Morocco