Soft Drinks in Algeria

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Algeria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Algeria?
  • To what extent are health considerations impacting consumption of Soft Drinks in Algeria?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Algeria?
  • Which are the leading brands in Soft Drinks in Algeria?
  • What potential exists for multinational or domestic soft drinks companies to expand in Algeria?
  • How are products distributed in Soft Drinks in Algeria?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Algeria

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Algeria

KEY DATA FINDINGS

2020 IMPACT

Off-trade benefits from more consumption at home
As Coca-Cola remains a strong, global offering, Groupe Castel Algerie and Fruital Coca-Cola retain their value sale leads
Due to state laws and high customs duties, carbonates is dominated by domestic players

RECOVERY AND OPPORTUNITIES

Population growth will drive value sales over forecast period
Players will respond to the increasing demand for healthier options, allowing them to stay relevant in the adapting landscape
Increased competition from other soft drinks over forecast period

CATEGORY DATA

Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 31 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 32 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025

Juice in Algeria

KEY DATA FINDINGS

2020 IMPACT

Supply issues throughout the year due to COVID-19 restrictions
Juice is dominated by local players, who benefit from government policies and consumer loyalty
Healthy competition sees players frequently responding with innovations, including pack designs

RECOVERY AND OPPORTUNITIES

If economy suffers over long term, consumers will trade down
Juices aligned to the health and wellness trend will perform well, with consumers reaching for sugar-free and fortified options
Increased PET packaging over forecast period

CATEGORY DATA

Table 43 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 44 Off-trade Sales of Juice by Category: Value 2015-2020 Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 46 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 47 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 49 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 50 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 52 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Algeria

KEY DATA FINDINGS

2020 IMPACT

Less supply issues with bottled water, as it is prioritised over other soft drinks
Ibrahim & Fils Ifri leads the fragmented landscape, benefiting from its longstanding presence and high level of consumer loyalty
Local players dominate sales due to the government’s protectionist policies

RECOVERY AND OPPORTUNITIES

Low quality tap water and water scarcity ensure volume growth over forecast period
The growing health and wellness trend boosts water consumption amongst Algerians, in turn increasing value sales of bottled water
Affordability will be key over forecast period

CATEGORY DATA

Table 55 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 56 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Algeria

KEY DATA FINDINGS

2020 IMPACT

With people doing less sport due to COVID-19, volume growth falls in 2020
Ibrahim & Fils Ifri continues to dominate sports drinks in Algeria, but it threatened by illegally imported options
Confusion exists between sports drinks and energy drinks as players do not invest in educating consumers on the differences

RECOVERY AND OPPORTUNITIES

Once sport resumes again, value growth in sports drinks will increase
Sporting events and a rise in gyms across the country will boost value and volume growth
Sports drinks are only available off-trade, which reduces the opportunity for value sales

CATEGORY DATA

Table 67 Off-trade Sales of Sports Drinks: Volume 2015-2020 Table 68 Off-trade Sales of Sports Drinks: Value 2015-2020 Table 69 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020 Table 70 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020 Table 71 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020 Table 72 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020 Table 73 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020 Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020 Table 75 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025 Table 76 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025 Table 77 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025 Table 78 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Algeria

KEY DATA FINDINGS

2020 IMPACT

Consumers more price sensitive and opt for cheaper brands in 2020
Red Bull leads, however, restriction to imports have forced the player to raise its unit prices
Health and wellness concerns are a potential threat to value sales of energy drinks

RECOVERY AND OPPORTUNITIES

Positive value growth expected, driven by increasing youth population
The share of domestic players is set to grow further as they see potential for growth
Energy drinks face a potential decrease in value sales if unit prices increase

CATEGORY DATA

Table 79 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 80 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Algeria

KEY DATA FINDINGS

2020 IMPACT

Concentrates benefits from COVID-19, as there are minimal value sales through foodservice
There were no changes in the competitive landscape as the concentrates landscape remains small, appealing mainly to low-income consumers
Promasidor Djazair remains the clear leader with popular offering Amila appealing to health-conscious consumers

RECOVERY AND OPPORTUNITIES

If economy falters, it will benefit concentrates over juice and carbonates
Concentrates benefits from consumers becoming more price-conscious as products are a cheaper alternative to carbonates and juice
Maturity and competition from other soft drinks are both threats to growth over the forecast period
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 91 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 92 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 93 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 94 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 95 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 96 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 97 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 98 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 99 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 100 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 101 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 102 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 103 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 104 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 105 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 106 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Algeria

2020 IMPACT

RTD Coffee in Algeria

2020 IMPACT

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This report originates from Passport, our Soft Drinks research and analysis database.

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