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Country Report

Soft Drinks in

Soft Drinks in Lithuania

69 pages, Mar 2018

US$2,100

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Executive Summary

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Changes in consumption continue

The soft drinks market continued its transformation in Lithuania in 2017. Growing health and wellness concerns, a declining consumer base and higher taxes negatively impacted the performance of the market.

Healthier products gain share

The Lithuanian soft drinks market demonstrates similar trends to those witnessed globally, including growing demand for healthier alternatives to traditionally popular products.

Combination of international and domestic players

The Lithuanian soft drinks market has a very clear international leader and a relatively strong domestic player in second place in 2017.

Limited new product development

The year 2017 was not super active in terms of new product developments. Players were most innovative in terms of new flavours and packaging.

Products with a focus on health and wellness will be in favour

The future performance of soft drinks in Lithuania is likely to follow the trends registered in 2017. The key performance indicators will be registered in categories which offer healthier products corresponding to consumer demand.

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Samples

Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Lithuania for free:

The Soft Drinks in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Lithuania?
What are the major brands in Lithuania?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Lithuania

EXECUTIVE SUMMARY

Changes in consumption continue

Healthier products gain share

Combination of international and domestic players

Limited new product development

Products with a focus on health and wellness will be in favour

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Carbonates in Lithuania

HEADLINES

Bottled Water in Lithuania

HEADLINES

PROSPECTS

Cold weather and tax increases correct performance

Still alternatives gain share

Shift to bottled water

COMPETITIVE LANDSCAPE

Leaders hold their positions

Category consolidation continues

Premium brands perform well

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Lithuania

HEADLINES

PROSPECTS

Weather and taxes slow sales

Low calorie cola carbonates to continue to outperform

Changes in flavour preferences

COMPETITIVE LANDSCAPE

Coca-Cola increases its share

PepsiCo brands grow under the new distributor

Domestic brands compete in the economy segment and with local specialities

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Lithuania

HEADLINES

PROSPECTS

Stable category without strong prospects

Powder concentrates registers a weaker performance than liquid

Home cooking has a positive impact

COMPETITIVE LANDSCAPE

Retail volume sales led by a domestic player

Yupi continues to lose ground

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format

CATEGORY DATA

Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Lithuania

HEADLINES

PROSPECTS

Energy drinks continues to recover after the ban

Growth driven by younger consumers

Price is not that important

COMPETITIVE LANDSCAPE

A competitive category

Economy products have their consumers

CATEGORY DATA

Table 78 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 79 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 80 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 82 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 86 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 87 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 88 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 89 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Lithuania

HEADLINES

PROSPECTS

The health and wellness trend leads to an improved performance for not from concentrate 100% juice

Possibility of a sugar tax threatens performance in the forecast period

Unit price growth to remain steady

COMPETITIVE LANDSCAPE

Eckes-Granini continues to lead

Private label a new competitor in the forecast period

International manufacturers lead, while smaller companies look for new markets

CATEGORY DATA

Table 90 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 91 Off-trade Sales of Juice by Category: Value 2012-2017
Table 92 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 93 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 94 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 99 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Lithuania

HEADLINES

PROSPECTS

RTD coffee benefits from the popularity of takeaway coffee

Cold weather, low awareness and ice-coffee to go are obstacles

Modern grocery retailers are active

COMPETITIVE LANDSCAPE

Imported brands only

Open niche for players

CATEGORY DATA

Table 102 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 103 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Lithuania

HEADLINES

PROSPECTS

RTD tea suffers from high sugar content

Peach and lemon flavours dominate

Lack of innovation

COMPETITIVE LANDSCAPE

Nestea remains the key brand

Darida leads the growing economy segment

Lipton loses share

CATEGORY DATA

Table 114 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 115 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 118 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 119 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 120 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 121 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Lithuania

HEADLINES

PROSPECTS

Active lifestyles support sales

Competition from alternatives

COMPETITIVE LANDSCAPE

Sports drinks remains fragmented

Lack of support

CATEGORY DATA

Table 126 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 127 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 128 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 129 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 130 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 132 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 133 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 134 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 135 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 136 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 137 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

Changes in consumption continue

Healthier products gain share

Combination of international and domestic players

Limited new product development

Products with a focus on health and wellness will be in favour

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Lithuania

EXECUTIVE SUMMARY

Changes in consumption continue

Healthier products gain share

Combination of international and domestic players

Limited new product development

Products with a focus on health and wellness will be in favour

MARKET DATA

SOURCES

Carbonates in Lithuania

HEADLINES

Bottled Water in Lithuania

HEADLINES

PROSPECTS

Cold weather and tax increases correct performance

Still alternatives gain share

Shift to bottled water

COMPETITIVE LANDSCAPE

Leaders hold their positions

Category consolidation continues

Premium brands perform well

CATEGORY DATA

Carbonates in Lithuania

HEADLINES

PROSPECTS

Weather and taxes slow sales

Low calorie cola carbonates to continue to outperform

Changes in flavour preferences

COMPETITIVE LANDSCAPE

Coca-Cola increases its share

PepsiCo brands grow under the new distributor

Domestic brands compete in the economy segment and with local specialities

CATEGORY DATA

Concentrates in Lithuania

HEADLINES

PROSPECTS

Stable category without strong prospects

Powder concentrates registers a weaker performance than liquid

Home cooking has a positive impact

COMPETITIVE LANDSCAPE

Retail volume sales led by a domestic player

Yupi continues to lose ground

Concentrates Conversions

CATEGORY DATA

Energy Drinks in Lithuania

HEADLINES

PROSPECTS

Energy drinks continues to recover after the ban

Growth driven by younger consumers

Price is not that important

COMPETITIVE LANDSCAPE

A competitive category

Economy products have their consumers

CATEGORY DATA

Juice in Lithuania

HEADLINES

PROSPECTS

The health and wellness trend leads to an improved performance for not from concentrate 100% juice

Possibility of a sugar tax threatens performance in the forecast period

Unit price growth to remain steady

COMPETITIVE LANDSCAPE

Eckes-Granini continues to lead

Private label a new competitor in the forecast period