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Soft Drinks in Lithuania

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Lithuania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Lithuania?
  • To what extent are health considerations impacting consumption of Soft Drinks in Lithuania?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Lithuania?
  • Which are the leading brands in Soft Drinks in Lithuania?
  • What potential exists for multinational or domestic soft drinks companies to expand in Lithuania?
  • How are products distributed in Soft Drinks in Lithuania?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Lithuania

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Juice in Lithuania

KEY DATA FINDINGS

Minimal growth in 2021
Private label has sizeable value share
Healthier variants register higher growth
Bleak outlook over forecast period
Juices aligned to the health and wellness trend perform well, with consumers reaching for sugar-free and fortified options
E-commerce offers potential for expansion of smaller juice brands
Table 33 Off-trade Sales of Juice by Category: Volume 2016-2021
Table 34 Off-trade Sales of Juice by Category: Value 2016-2021
Table 35 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021
Table 36 Off-trade Sales of Juice by Category: % Value Growth 2016-2021
Table 37 NBO Company Shares of Off-trade Juice: % Volume 2017-2021
Table 38 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021
Table 39 NBO Company Shares of Off-trade Juice: % Value 2017-2021
Table 40 LBN Brand Shares of Off-trade Juice: % Value 2018-2021
Table 41 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026
Table 42 Forecast Off-trade Sales of Juice by Category: Value 2021-2026
Table 43 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026
Table 44 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Lithuania

KEY DATA FINDINGS

Strong recovery in bottled water as society opens up
Two top players have strong foothold
Spat between retailer Maxima and Coca-Cola in 2021
Healthy outlook over forecast period
Simplification of testing standards for natural mineral water could benefit price of local brands
The health and wellness trend shapes product launches as consumers look for functional options
Table 45 Off-trade Sales of Bottled Water by Category: Volume 2016-2021
Table 46 Off-trade Sales of Bottled Water by Category: Value 2016-2021
Table 47 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021
Table 48 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021
Table 49 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021
Table 50 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021
Table 51 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021
Table 52 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021
Table 53 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026
Table 55 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in Lithuania

KEY DATA FINDINGS

Strong recovery after 2020 lockdowns
Powerade retains leadership in value terms, while Oshee Lemon’s affordability supports volume sales
A positive reputation and growing interest in health boosts sales of sports drinks
Increased sporting activity drives value sales
Sports drinks has competition from other sports drinks, particularly functional bottled water
Local brands make sports drinks more affordable
Table 57 Off-trade Sales of Sports Drinks: Volume 2016-2021
Table 58 Off-trade Sales of Sports Drinks: Value 2016-2021
Table 59 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021
Table 60 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021
Table 61 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021
Table 62 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021
Table 63 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021
Table 64 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021
Table 65 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026
Table 66 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026
Table 67 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026
Table 68 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in Lithuania

KEY DATA FINDINGS

Continued healthy growth in 2021
Increasingly consolidated competitive landscape
As yet, energy drinks’ reputation untarnished in Lithuania
Value sales driven by rise in sporting activities and the convenience of energy drinks being a quick, energy fix
Sugar-free variants are expected to become more popular 
Energy drinks faces increasing competition from other soft drinks options, in particular RTD coffee and drinks with added energy benefits 
Table 69 Off-trade Sales of Energy Drinks: Volume 2016-2021
Table 70 Off-trade Sales of Energy Drinks: Value 2016-2021
Table 71 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021
Table 72 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021
Table 75 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021
Table 76 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021
Table 77 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026
Table 78 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026
Table 79 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026
Table 80 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

RTD Tea in Lithuania

KEY DATA FINDINGS

Strong recovery in RTD tea as society opens up
Coca-Cola retains dominance
Kombucha slowly gaining some value share
RTD tea offers potential for further expansion over the forecast period
Players launch healthier versions to drive value sales
Consumers look for greener profile
Table 81 Off-trade Sales of RTD Tea by Category: Volume 2016-2021
Table 82 Off-trade Sales of RTD Tea by Category: Value 2016-2021
Table 83 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021
Table 84 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021
Table 85 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021
Table 86 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021
Table 87 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021
Table 88 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021
Table 89 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026
Table 90 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026
Table 91 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026
Table 92 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in Lithuania

KEY DATA FINDINGS

With society opening up again in 2021, growth picks up
Consolidated competitive landscape but smaller players and private label make gains
Increasing presence of RTD coffee with a healthier profile
Very healthy value and volume growth over forecast period
RTD coffee growth driven by younger generation
E-commerce set to play a greater role in shaping the RTD coffee landscape
Table 93 Off-trade Sales of RTD Coffee: Volume 2016-2021
Table 94 Off-trade Sales of RTD Coffee: Value 2016-2021
Table 95 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021
Table 96 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021
Table 99 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021
Table 100 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021
Table 101 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026
Table 102 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026
Table 103 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026
Table 104 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

Carbonates in Lithuania

KEY DATA FINDINGS

Carbonates registers a recovery in 2021
Coca-Cola retains dominance of carbonates
Spat between retailer Maxima and Coca-Cola in 2021
Affordability key driving factor over forecast period
Health and wellness trend dampens volume sales
Carbonates face competition from bottled water
Table 105 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021
Table 106 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021
Table 107 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021
Table 108 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021
Table 109 Off-trade Sales of Carbonates by Category: Volume 2016-2021
Table 110 Off-trade Sales of Carbonates by Category: Value 2016-2021
Table 111 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021
Table 112 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021
Table 113 Sales of Carbonates by Total Fountain On-trade: Volume 2016-2021
Table 114 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2016-2021
Table 115 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021
Table 116 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021
Table 117 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021
Table 118 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021
Table 119 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026
Table 120 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026
Table 121 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026
Table 122 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026
Table 123 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2021-2026
Table 124 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2021-2026

Concentrates in Lithuania

KEY DATA FINDINGS

Small recovery in 2021
Druskininku Rasa retains convincing leadership but private label gains ground
Powder concentrates outperform liquid concentrates
Muted outlook over forecast period
Focus on healthier positioning
Low prices will slow down decline
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 125 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021
Table 126 Off-trade Sales of Concentrates by Category: Value 2016-2021
Table 127 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021
Table 128 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021
Table 129 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021
Table 130 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021
Table 131 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021
Table 132 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021
Table 133 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021
Table 134 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021
Table 135 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021
Table 136 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021
Table 137 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026
Table 138 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026
Table 139 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026
Table 140 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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