Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Soft Drinks in

Soft Drinks in Lithuania

Jan 2021

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on soft drinks

The emergence of COVID-19 and subsequent lockdown restrictions in Lithuania significantly impacted demand for soft drinks through on-trade as horeca outlets were forced to close until the end of April 2020. However, this did not translate to a greater switch towards home consumption of soft drinks for most categories, with off-trade volume sales experiencing a low decline as consumers prioritised their spending.

COVID-19 country impact

The emergence of COVID-19 encouraged the Lithuanian Government to introduce quarantine status (lockdown) from 16-30 March 2020, with this extended several times. On 16 March, the country’s borders were closed to foreigners, regardless of the means of transport, excluding cargo and special transport, while all international outbound passenger travel was prohibited.

Company response

Competition amongst the leading soft drinks players remains fierce and is influenced by major players in the larger categories of carbonates and bottled water. While global player Coca-Cola HBC Lietuva UAB was the only player in soft drinks to hold double-digit off-trade value share overall in 2020, local bottled water company Birštono Mineraliniai Vandenys & Ko UAB also held double-digit share in off-trade volume terms.

Retailing shift

There were no major shifts within the distribution of soft drinks in 2020, with modern grocery retailers retaining its overall dominance, as these outlets were permitted to remain open during the lockdown. However, hypermarkets lost marginal volume share to convenience stores as some consumers shied away from shopping in large outlets during the pandemic, preferring to visit their local neighbourhood store.

Foodservice vs retail split

On-trade demand for soft drinks is generally much lower compared to off-trade in Lithuania, and had continued to record slower growth rates compared to the latter channel prior to the pandemic. With lockdown restrictions introduced in March 2020 as a result of the pandemic limiting horeca outlets operations, sales of soft drinks through this channel experienced a notable decline, although there was little evidence of a stronger shift towards home consumption during this period as a result.

What next for soft drinks?

Soft drinks is predicted to recover over the forecast period with both off-trade and on-trade volume sales experiencing a notable upturn in demand in 2021, although the latter’s predicted impressive growth will depend on the threat level of the virus and any further restrictions. However, with such a significant decline in 2020, on-trade is only likely to recover to pre-pandemic levels by 2025.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Lithuania for free:

The Soft Drinks in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Lithuania?
What are the major brands in Lithuania?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Soft Drinks in Lithuania

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Slowing demand for carbonates with no obvious channel shift towards off-trade due to limited on-trade operations in 2020

Increasing competition from perceived healthier alternatives

Coca-Cola retains dominance of carbonates and ramps up marketing during the summer to support on-trade

RECOVERY AND OPPORTUNITIES

On-trade to recover while strong performances predicted for smaller areas of carbonates

Private label gains further momentum through affordability while improving quality

Rugile has new owner with intentions to refresh brand’s image and quality

CATEGORY DATA

Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025

Juice in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Pandemic exacerbates declining trend for juice

Single-serve cartons abandoned in favour of bulk packaging for home consumption

Price sensitivity drives greater demand for private label

RECOVERY AND OPPORTUNITIES

Stronger performance for on-trade as restrictions relax but sales remain weak overall

Niche areas of juice to record positive performances within off-trade

E-commerce offers potential for expansion of smaller juice brands

CATEGORY DATA

Table 53 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 54 Off-trade Sales of Juice by Category: Value 2015-2020
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 59 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and price sensitivity reduces demand for bottled water in 2020

Imported bottled water runs risk of rising prices if bottling plants are forced to close again

Leading players gain marginal share but private label is strongest performer

RECOVERY AND OPPORTUNITIES

Rapid rebound for off-trade sales of bottled water in 2021

Simplification of testing standards for natural mineral water could benefit price of local brands

Lidl continues to address environmental concerns

CATEGORY DATA

Table 65 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 66 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Permitted outdoor exercise supports stable demand for niche sports drinks

Greater awareness of benefits of isotonic drinks

Powerade retains leadership in value terms, while Oshee Lemon’s affordability supports volume sales

RECOVERY AND OPPORTUNITIES

Strong performance predicted for sports drinks driven by greater awareness and health trends

New Isostar variant could encourage further product development

Specialist stores to be further impacted by ongoing restrictions

CATEGORY DATA

Table 77 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 78 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Energy drinks continues to see strong growth through off-trade while on-trade suffers decline due to closure of bars

Home seclusion and positioning beyond on-the-go consumption drives demand for larger packaging formats

Consolidated competitive landscape with Coca-Cola’s latest launch making impressive gains

RECOVERY AND OPPORTUNITIES

Forecast period offers further strong off-trade growth potential for energy drinks

Addressing sugar concerns likely to remain area of focus for players

Major retailers likely to expand shelf space for energy drinks in line with increasing demand

CATEGORY DATA

Table 89 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 90 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Limited popularity results in declines for concentrates in 2020 with consumers prioritising expenditure

Interest in green tea offers some potential for powder format

Druskininku Rasa retains convincing leadership but private label gains ground

RECOVERY AND OPPORTUNITIES

Marginal improvement but category will struggle to surpass pre-pandemic levels

Organic offers could help support value sales

Category still offers potential for less mainstream products to emerge

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 102 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Stable demand for RTD tea in 2020 supported by peak demand during summer season following relaxation of restrictions

Kombucha retains negligible presence following entry

Coca-Cola retains dominance in value terms but private label records stronger growth

RECOVERY AND OPPORTUNITIES

RTD tea offers potential for further expansion over the forecast period

Home-made variants offer competition but younger generations set to drive in terms of impulse purchases

Kombucha to retain negligible presence but likely to attract smaller brands

CATEGORY DATA

Table 117 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 118 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Slowing demand due to rising price sensitivity although summer is most profitable season for RTD coffee

Greater education and marketing can help expand category

Consolidated competitive landscape but smaller players and private label make gains

RECOVERY AND OPPORTUNITIES

High unit price could deter greater expansion of category

Younger Lithuanians will continue to drive demand and are more open to innovation

Coca-Cola’s second attempt at cross-category innovation could be better received

CATEGORY DATA

Table 129 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 130 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Soft Drinks in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Lithuania

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Slowing demand for carbonates with no obvious channel shift towards off-trade due to limited on-trade operations in 2020

Increasing competition from perceived healthier alternatives

Coca-Cola retains dominance of carbonates and ramps up marketing during the summer to support on-trade

RECOVERY AND OPPORTUNITIES

On-trade to recover while strong performances predicted for smaller areas of carbonates

Private label gains further momentum through affordability while improving quality

Rugile has new owner with intentions to refresh brand’s image and quality

CATEGORY DATA

Juice in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Pandemic exacerbates declining trend for juice

Single-serve cartons abandoned in favour of bulk packaging for home consumption

Price sensitivity drives greater demand for private label

RECOVERY AND OPPORTUNITIES

Stronger performance for on-trade as restrictions relax but sales remain weak overall

Niche areas of juice to record positive performances within off-trade

E-commerce offers potential for expansion of smaller juice brands

CATEGORY DATA

Bottled Water in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and price sensitivity reduces demand for bottled water in 2020

Imported bottled water runs risk of rising prices if bottling plants are forced to close again

Leading players gain marginal share but private label is strongest performer

RECOVERY AND OPPORTUNITIES

Rapid rebound for off-trade sales of bottled water in 2021

Simplification of testing standards for natural mineral water could benefit price of local brands

Lidl continues to address environmental concerns

CATEGORY DATA

Sports Drinks in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Permitted outdoor exercise supports stable demand for niche sports drinks

Greater awareness of benefits of isotonic drinks

Powerade retains leadership in value terms, while Oshee Lemon’s affordability supports volume sales

RECOVERY AND OPPORTUNITIES

Strong performance predicted for sports drinks driven by greater awareness and health trends

New Isostar variant could encourage further product development

Specialist stores to be further impacted by ongoing restrictions

CATEGORY DATA

Energy Drinks in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Energy drinks continues to see strong growth through off-trade while on-trade suffers decline due to closure of bars

Home seclusion and positioning beyond on-the-go consumption drives demand for larger packaging formats