The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJan 2021
US$2,100Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The emergence of COVID-19 and subsequent lockdown restrictions in Lithuania significantly impacted demand for soft drinks through on-trade as horeca outlets were forced to close until the end of April 2020. However, this did not translate to a greater switch towards home consumption of soft drinks for most categories, with off-trade volume sales experiencing a low decline as consumers prioritised their spending.
The emergence of COVID-19 encouraged the Lithuanian Government to introduce quarantine status (lockdown) from 16-30 March 2020, with this extended several times. On 16 March, the country’s borders were closed to foreigners, regardless of the means of transport, excluding cargo and special transport, while all international outbound passenger travel was prohibited.
Competition amongst the leading soft drinks players remains fierce and is influenced by major players in the larger categories of carbonates and bottled water. While global player Coca-Cola HBC Lietuva UAB was the only player in soft drinks to hold double-digit off-trade value share overall in 2020, local bottled water company Birštono Mineraliniai Vandenys & Ko UAB also held double-digit share in off-trade volume terms.
There were no major shifts within the distribution of soft drinks in 2020, with modern grocery retailers retaining its overall dominance, as these outlets were permitted to remain open during the lockdown. However, hypermarkets lost marginal volume share to convenience stores as some consumers shied away from shopping in large outlets during the pandemic, preferring to visit their local neighbourhood store.
On-trade demand for soft drinks is generally much lower compared to off-trade in Lithuania, and had continued to record slower growth rates compared to the latter channel prior to the pandemic. With lockdown restrictions introduced in March 2020 as a result of the pandemic limiting horeca outlets operations, sales of soft drinks through this channel experienced a notable decline, although there was little evidence of a stronger shift towards home consumption during this period as a result.
Soft drinks is predicted to recover over the forecast period with both off-trade and on-trade volume sales experiencing a notable upturn in demand in 2021, although the latter’s predicted impressive growth will depend on the threat level of the virus and any further restrictions. However, with such a significant decline in 2020, on-trade is only likely to recover to pre-pandemic levels by 2025.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Lithuania for free:
The Soft Drinks in Lithuania market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.