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Country Report

Soft Drinks in

Soft Drinks in Lithuania

Dec 2019

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Executive Summary

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Ongoing impressive performance for soft drinks supported by restrictions on alcohol, and a warm summer

Although not as impressive compared to 2018 when Lithuania experienced a hotter and prolonged summer season than normal, soft drinks still recorded strong off-trade demand in 2019, in part driven by decreasing consumption of alcoholic drinks linked to higher excise taxes in 2018 and a further rise in 2019, specifically for spirits. Stricter regulations also resulted in reduced selling hours and the age restriction increasing to 20 years, with advertising for alcoholic drinks also becoming restricted.

Premiumisation and health are two influential trends on the development of niche areas of soft drinks

Premiumisation and the health trend continued to influence demand for niche areas of soft drinks as consumers looked for more interesting or specific products that offered them unique flavours or functional qualities, for which they were increasingly willing to pay, leading to strong growth for a number of categories. Coconut and other plant waters, functional bottled water, smoothies under not from concentrate 100% and carbonated RTD tea due to the hype surrounding kombucha all straddled both trends, while low calorie cola carbonates addressed demand for reduced sugar.

Intensifying competition leads to some consolidation amongst leading players, with private label gaining ground

Competition amongst the leading players remained fierce and was led by major players in the larger categories of carbonates and bottled water. While global player Coca-Cola HBC Lietuva UAB was the only player in soft drinks to hold double-digit value share overall in 2019, second-ranked local bottled water company Birštono Mineraliniai Vandenys & Ko UAB also held double-digit share in off-trade volume terms, gaining ground on the carbonates giant.

Players look to differentiation in terms of flavours, ingredients, and packaging to attract consumers’ attention

An increasing focus on healthy natural ingredients, interesting new packaging formats and clever marketing influenced new launches within soft drinks in Lithuania in 2019. With both carbonates and concentrates attracting negative attention from the press, and ultimately consumers, regarding high sugar content and the use of artificial flavours or colourants, players continued to develop products that will attract more health-conscious Lithuanians with interesting and novel products.

Stronger performance predicted for soft drinks supported by positive economic outlook and further premiumisation and health trends

Soft drinks in Lithuania is predicted to record a stronger performance in both off-trade volume and current value terms over the forecast period. This will be supported by a positive economic outlook, leading to consumers’ higher disposable incomes and the increasing demand for more natural health-positioned drinks which will result in a certain level of premiumisation, supporting value growth.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Lithuania for free:

The Soft Drinks in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Lithuania?
What are the major brands in Lithuania?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Lithuania

EXECUTIVE SUMMARY

Ongoing impressive performance for soft drinks supported by restrictions on alcohol, and a warm summer

Premiumisation and health are two influential trends on the development of niche areas of soft drinks

Intensifying competition leads to some consolidation amongst leading players, with private label gaining ground

Players look to differentiation in terms of flavours, ingredients, and packaging to attract consumers’ attention

Stronger performance predicted for soft drinks supported by positive economic outlook and further premiumisation and health trends

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bottled Water in Lithuania

HEADLINES

PROSPECTS

Health trend continues to drive demand for bottled water as consumers increasingly move away from certain carbonates and juice drinks

Despite slower growth due to cooler summer, bottled water set to record stronger performance over forecast period

Producers attempt to attract consumers through novel or redesigned packaging

COMPETITIVE LANDSCAPE

Further share gains for the three leading players

Borjomi continues to record strong growth following launch of novel packaging concept

Segmentation offered by Kubus with first child-targeted bottled water

CATEGORY DATA

Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Lithuania

HEADLINES

PROSPECTS

Increasing demand for reduced sugar carbonates in line with rising health trend, although more natural soft drinks could pose threat to stronger growth

Smaller cans offer portion control and address demand for on-the-go consumption

Niche area of mixers answer demand for craft premium carbonates following on-trade trend

COMPETITIVE LANDSCAPE

Dominant Coca-Cola could feel pressure from dynamic Pepsi moving forward

New entry Barley Bros could answer demand for naturally low in sugar carbonates

RC Cola to enter carbonates supported by strong investment from local player

CATEGORY DATA

Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Lithuania

HEADLINES

PROSPECTS

Concentrates remains small category with competition from RTD formats

Health trend encourages offer of reduced sugar and natural ingredients

Brand loyalty decreasing with increasing presence of affordable private label

COMPETITIVE LANDSCAPE

Intensifying competition within liquid concentrates leads to loss of share for Rasa

Emphasis on natural ingredients for new launch by local player Acorus Calamus UAB

Niche of sports drinks in powder concentrates offers competition to RTD format

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Lithuania

HEADLINES

PROSPECTS

Improving formulations and consumer trust help to support ongoing strong demand for energy drinks

Intense competition encourages greater investment in marketing strategies

Demand for reduced sugar products in Lithuania also influence development of energy drinks

COMPETITIVE LANDSCAPE

Leading brands consolidate their positions while Lidl offers affordable alternative

Monster Energy looks to innovation to maintain consumers’ attention with healthier-positioned variant

Struggling Burn looks to attract more frequent consumers of energy drinks with larger pack sizes

CATEGORY DATA

Table 81 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 82 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Lithuania

HEADLINES

PROSPECTS

Consumers increasingly turn away from perceived unhealthy juice variants

Chilled smoothies and functional juice drives demand for not from concentrate 100% juice

Brands extend ranges to offer premium or organic products in line with health trend, supporting higher value growth

COMPETITIVE LANDSCAPE

Strong performances for leading players as they extend their ranges to capitalise on health trend

Orkla Foods attempts to capitalise on smoothie trend with new launch

Local brand likely to gain attention from consumers looking for healthy on-the-go juice products

CATEGORY DATA

Table 93 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 94 Off-trade Sales of Juice by Category: Value 2014-2019
Table 95 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 96 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 97 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 98 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 99 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 100 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 101 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 102 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 103 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 104 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Lithuania

HEADLINES

PROSPECTS

Impressive growth for RTD coffee but category is likely to remain a niche

High unit prices could be deterrent to potential for stronger sales

Further development of health and wellness products likely over forecast period

COMPETITIVE LANDSCAPE

Leading player Paulig Baltic continues to expand range and extend consumer reach

Protein-enriched brand likely to attract niche sports crowd

Strong performance by Lidl as its offers more affordable option to branded RTD coffee

CATEGORY DATA

Table 105 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 106 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 107 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 108 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 113 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 114 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 115 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 116 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Lithuania

HEADLINES

PROSPECTS

Stable demand for RTD tea with increasing demand for low sugar healthier variants

Niche of carbonated RTD tea given boost by hype surrounding kombucha

Increasing competition over forecast period will lead to lower price for carbonated RTD tea

COMPETITIVE LANDSCAPE

Fuze Tea continues to gain share with expansive portfolio

Juice producer expands into dynamic carbonated RTD tea with organic offer

Kombucha trend continues to result in new brand launches

CATEGORY DATA

Table 117 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 118 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Lithuania

HEADLINES

PROSPECTS

Niche of sports drinks records ongoing strong growth supported by increasing health and fitness trends

Sports drinks benefitting from wider exposure to general population

Sports drinks faces competition from alternative sources for nutrition or hydration purposes

COMPETITIVE LANDSCAPE

Powerade consolidates its position as leading sports drinks following official entry

Sports drinks could benefit from increasing exposure at sporting events

Private label could enter sports drinks in long term depending on category’s expansion

CATEGORY DATA

Table 129 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 130 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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Country Report

Soft Drinks in Lithuania

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Executive Summary

New Report Guarantee

Ongoing impressive performance for soft drinks supported by restrictions on alcohol, and a warm summer

Premiumisation and health are two influential trends on the development of niche areas of soft drinks

Intensifying competition leads to some consolidation amongst leading players, with private label gaining ground

Players look to differentiation in terms of flavours, ingredients, and packaging to attract consumers’ attention

Stronger performance predicted for soft drinks supported by positive economic outlook and further premiumisation and health trends

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Table of Contents

Soft Drinks in Lithuania

EXECUTIVE SUMMARY

Ongoing impressive performance for soft drinks supported by restrictions on alcohol, and a warm summer

Premiumisation and health are two influential trends on the development of niche areas of soft drinks

Intensifying competition leads to some consolidation amongst leading players, with private label gaining ground

Players look to differentiation in terms of flavours, ingredients, and packaging to attract consumers’ attention

Stronger performance predicted for soft drinks supported by positive economic outlook and further premiumisation and health trends

MARKET DATA

DEFINITIONS

SOURCES

Bottled Water in Lithuania

HEADLINES

PROSPECTS

Health trend continues to drive demand for bottled water as consumers increasingly move away from certain carbonates and juice drinks

Despite slower growth due to cooler summer, bottled water set to record stronger performance over forecast period

Producers attempt to attract consumers through novel or redesigned packaging

COMPETITIVE LANDSCAPE

Further share gains for the three leading players

Borjomi continues to record strong growth following launch of novel packaging concept

Segmentation offered by Kubus with first child-targeted bottled water

CATEGORY DATA

Carbonates in Lithuania

HEADLINES

PROSPECTS

Increasing demand for reduced sugar carbonates in line with rising health trend, although more natural soft drinks could pose threat to stronger growth

Smaller cans offer portion control and address demand for on-the-go consumption

Niche area of mixers answer demand for craft premium carbonates following on-trade trend

COMPETITIVE LANDSCAPE

Dominant Coca-Cola could feel pressure from dynamic Pepsi moving forward

New entry Barley Bros could answer demand for naturally low in sugar carbonates

RC Cola to enter carbonates supported by strong investment from local player

CATEGORY DATA

Concentrates in Lithuania

HEADLINES

PROSPECTS

Concentrates remains small category with competition from RTD formats

Health trend encourages offer of reduced sugar and natural ingredients

Brand loyalty decreasing with increasing presence of affordable private label

COMPETITIVE LANDSCAPE

Intensifying competition within liquid concentrates leads to loss of share for Rasa

Emphasis on natural ingredients for new launch by local player Acorus Calamus UAB

Niche of sports drinks in powder concentrates offers competition to RTD format

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Lithuania

HEADLINES

PROSPECTS

Improving formulations and consumer trust help to support ongoing strong demand for energy drinks

Intense competition encourages greater investment in marketing strategies

Demand for reduced sugar products in Lithuania also influence development of energy drinks

COMPETITIVE LANDSCAPE

Leading brands consolidate their positions while Lidl offers affordable alternative

Monster Energy looks to innovation to maintain consumers’ attention with healthier-positioned variant

Struggling Burn looks to attract more frequent consumers of energy drinks with larger pack sizes

CATEGORY DATA

Juice in Lithuania

HEADLINES

PROSPECTS

Consumers increasingly turn away from perceived unhealthy juice variants

Chilled smoothies and functional juice drives demand for not from concentrate 100% juice

Brands extend ranges to offer premium or organic products in line with health trend, supporting higher value growth

COMPETITIVE LANDSCAPE

Strong performances for leading players as they extend their ranges to capitalise on health trend