Soft Drinks in Mexico

November 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Mexico?
  • To what extent are health considerations impacting consumption of Soft Drinks in Mexico?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Mexico?
  • Which are the leading brands in Soft Drinks in Mexico?
  • What potential exists for multinational or domestic soft drinks companies to expand in Mexico?
  • How are products distributed in Soft Drinks in Mexico?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Soft Drinks in Mexico

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2018-2022
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2019-2022
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2017-2022
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2017-2022
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027
Fountain sales in Mexico

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Mexico

KEY DATA FINDINGS

Retail volume sales of bottled water remain below the pre-pandemic 2019 level
Coca-Cola’s innovative offer helps it to close the gap on Danone
Reopening of foodservice hinders retail demand for carbonated bottled water, while sugar-free trend lures consumers towards flavoured bottled water
Bottled water is set to see more stable sales development as normalisation sets in society
Sales of carbonated and flavoured bottled water to be favoured by the search for healthier alternatives to sugar soft drinks
Topo Chico to continue to push carbonated natural mineral bottled water
Table 37 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 38 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 39 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 40 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 41 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 42 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 43 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 44 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 46 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 48 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in Mexico

KEY DATA FINDINGS

Improving pandemic situation boosts retail and foodservice sales
Coca-Cola Mexico leverages the FIFA World Cup in Qatar to attract consumers
Returnable bottles remain a hit with price-sensitive and eco-conscious consumers
Companies to focus on reduced sugar and sugar-free products
Water scarcity may pose a major challenge for soft drinks manufacturers
Brand loyalty, a more developed HW offer and fewer alternatives to favour cola over non-cola carbonates
Table 49 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 50 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 51 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 52 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 53 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 54 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 55 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 56 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 57 Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 58 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2022-2027
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2022-2027

Concentrates in Mexico

KEY DATA FINDINGS

Upward demand trajectory but unhealthy image and return to pre-pandemic lifestyles hinder growth potential
Kraft Foods de México launches Tang Forte to tap into the health and wellness trend
New legislation shifts the focus of concentrates players
Normalisation in society to reduce consumption occasions for concentrates
Affordability remains a key purchase driver for concentrates
Health and wellness trend could shift focus towards fortification to add value
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 71 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2022
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2019-2022
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in Mexico

KEY DATA FINDINGS

Faster retail volume growth and ongoing foodservice rebound see a return to pre-pandemic total volume sales level
Some juice types retain a poor image due to high sugar, low nutrient content
Leading brands look to innovation amid rising competition from small brands and private label
Changes in labelling regulations to impact juice
Players to tap into growing health appeal of 100% juice
Competition from other beverages to become stronger
Table 84 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 85 Off-trade Sales of Juice by Category: Value 2017-2022
Table 86 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 87 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 88 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 89 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 90 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 91 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 92 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 93 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 94 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 95 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Coffee in Mexico

KEY DATA FINDINGS

The resumption of out-of-home activities drives return to sales growth
Strong competition from other beverages hinders RTD coffee in the off- and on-trade channels
Café Olé dominates off-trade sales of RTD coffee
On-the-go lifestyles and novelties offer growth opportunities
Impulse purchases to favour convenience channels
New brands and products to help develop the category
Table 96 Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 97 Off-trade Sales of RTD Coffee: Value 2017-2022
Table 98 Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 99 Off-trade Sales of RTD Coffee: % Value Growth 2017-2022
Table 100 NBO Company Shares of Off-trade RTD Coffee: % Volume 2018-2022
Table 101 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2019-2022
Table 102 NBO Company Shares of Off-trade RTD Coffee: % Value 2018-2022
Table 103 LBN Brand Shares of Off-trade RTD Coffee: % Value 2019-2022
Table 104 Forecast Off-trade Sales of RTD Coffee: Volume 2022-2027
Table 105 Forecast Off-trade Sales of RTD Coffee: Value 2022-2027
Table 106 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2022-2027
Table 107 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2022-2027

RTD Tea in Mexico

KEY DATA FINDINGS

Value for money concerns maintain interest in larger packs, but the return to pre-pandemic lifestyles renews demand for smaller packs
Starbucks adds RTD tea to its coffee shop offer
Fuze Tea leverages health positioning to retain a strong lead in the category
The further recovery of foodservice to drive overall growth
Intense competition from outside the category to spur development in RTD tea
Health and wellness to drive new product development
Table 108 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 109 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2017-2022
Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in Mexico

KEY DATA FINDINGS

New labelling requirements uphold unhealthy image of energy drinks
Ajemex continues to expand the portfolio of Volt to gain off-trade volume and value shares
Sales improve as consumption occasions return
Busy lifestyles and image to spur interest in energy drinks among younger consumers
Bars and nightclubs and greater mobility to push on- and off-trade sales opportunities
Moves continue towards reduced and sugar-free versions
Table 121 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 122 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 123 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 124 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 125 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 126 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 127 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 128 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 129 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 130 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 131 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 132 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in Mexico

KEY DATA FINDINGS

Consumers exercise caution amid price increases
Sports drinks continues to find space on retailers’ shelves due to strong health positioning
Gatorade launches fast-hydration Gatorlyte
Bright outlook for sports drinks despite growing threat from energy drinks
Competition from other soft drinks to intensify through new product development
Companies to focus on reduced sugar and sugar-free products
Table 133 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 134 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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