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Country Report

Soft Drinks in

Soft Drinks in Brazil

Dec 2020

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Executive Summary

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COVID-19 impact on soft drinks

COVID-19 has caused overall soft drinks consumption in Brazil to decline sharply in 2020. This is primarily due to the economic fallout of the pandemic, with the erosion of purchasing power, a surge in unemployment and heightened uncertainty leading many Brazilians to reduce discretionary spending.

COVID-19 country impact

Brazil has been one of the countries worst affected by COVID-19. As of December 2020, it had recorded over seven million cases and approximately 187,000 deaths from the virus.

Company response

Coca-Cola Indústrias Ltda remains the clear leader in Brazilian soft drinks in off-trade value and volume sales terms. The company has weathered the impact of COVID-19 better than most market players in 2020 thanks to its competitive pricing strategy, extensive portfolio, wide distribution network and high levels of brand recognition and loyalty among consumers.

Retailing shift

Since the beginning of the COVID-19 pandemic, lockdown measures and fear of contracting the virus have made many Brazilians more inclined to shop in retail outlets located close to their homes. This has fuelled an increase in the overall off-trade volume share of independent small grocers within the soft drinks market.

Foodservice vs retail split

COVID-19 has had a devastating impact on foodservice in Brazil. Since March 2020, foodservice outlets in all states have been forced to close for lengthy periods as municipal authorities have imposed lockdowns in an effort to curb the spread of the virus.

What next for soft drinks?

Overall soft drinks consumption should rebound in 2021 as the COVID-19 pandemic starts to recede and the economic climate brightens in Brazil. The recovery of the market as a whole will initially be most visible at the retail level, as reduced disposable incomes and enduring concerns about community transmission of the virus will continue to discourage many Brazilians from frequenting foodservice outlets in the short term.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Brazil for free:

The Soft Drinks in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Brazil?
What are the major brands in Brazil?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2016-2020
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2017-2020
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Brazil

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Brazil

KEY DATA FINDINGS

2020 IMPACT

Economic shock of COVID-19 weakens off-trade demand for carbonates

On-trade volume sales plummet due to strict lockdown measures

Increased budget-consciousness boosts demand for returnables in 2020

RECOVERY AND OPPORTUNITIES

Indulgence set to take precedence over health in new product development activity

Further distribution gains likely for independent small grocers and warehouse clubs

Packaging strategies expected to be focused on larger formats and returnables

CATEGORY DATA

Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 41 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 42 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Juice in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 reinforces polarisation in juice

Prat's capitalises on stockpiling with new 1.9-litre bottle

Proximity and pricing shape off-trade distribution trends

RECOVERY AND OPPORTUNITIES

100% juice set to expand fastest in volume terms

Health and wellness trend will continue to stimulate innovation

Private label penetration expected to rise over the forecast period

CATEGORY DATA

Table 57 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 58 Off-trade Sales of Juice by Category: Value 2015-2020
Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 60 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 61 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 62 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 63 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 64 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 65 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 66 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 67 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 68 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 69 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 70 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 71 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Brazil

KEY DATA FINDINGS

2020 IMPACT

Bottled water consumption plummets due to COVID-19 fallout

Home seclusion and increased budget-consciousness boost bulk volume sales

Off-trade distribution shifts benefit smaller and regional brands

RECOVERY AND OPPORTUNITIES

Bottled water consumption set to rebound from 2021

Rising health awareness will continue to drive demand

Distribution and packaging expected to remain key points of competition

CATEGORY DATA

Table 72 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 73 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 74 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 75 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 77 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 78 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 79 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 80 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 81 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 82 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 83 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 deepens declining trend in sports drinks volume sales

Fall in alcohol consumption further undermines demand for sports drinks

Engov and TNT enter sports drinks in 2020

RECOVERY AND OPPORTUNITIES

Recovery in sports drinks consumption expected to be sluggish and uneven

Muddled positioning will continue to limit the category’s potential

Dominance of Gatorade unlikely to be challenged

CATEGORY DATA

Table 84 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 85 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 86 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 87 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 88 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 89 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 90 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 91 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 92 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 93 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 94 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 95 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 causes dramatic decline in energy drinks consumption

Rise in remote working and studying mitigates drop in off-trade volume sales

Red Bull and Monster Energy consolidate their positions in 2020

RECOVERY AND OPPORTUNITIES

Robust recovery in energy drinks consumption projected

Producers will continue to target gamers and Generation Z

Health and wellness likely to remain a focal point for innovation

CATEGORY DATA

Table 96 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 97 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 98 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 99 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 100 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 101 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 102 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 103 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 104 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 105 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 106 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 107 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Brazil

KEY DATA FINDINGS

2020 IMPACT

Economic shock of COVID-19 encourages trading down to concentrates

Powder concentrates shows the fastest development in 2020

Producers adjust supply and marketing strategies as shopping habits change

RECOVERY AND OPPORTUNITIES

Concentrates consumption set to fall as economic conditions improve

Slower decline in volume sales projected for liquid concentrates

Health and wellness trend will continue to influence new product development

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 108 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 109 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 110 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 111 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 112 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 113 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 114 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 115 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 116 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 117 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 118 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 119 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 120 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 121 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 122 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 123 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Brazil

KEY DATA FINDINGS

2020 IMPACT

RTD tea suffers as COVID-19 leads consumers to reduce discretionary spending

Carbonated RTD tea and kombucha hardest hit by economic upheaval

Leão Júnior continues to lead RTD tea

RECOVERY AND OPPORTUNITIES

Rising health-consciousness likely to boost recovery in RTD tea consumption

Carbonated RTD tea and kombucha expected to grow fastest in volume terms

Flavour diversification set to remain a key competitive strategy

CATEGORY DATA

Table 124 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 125 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 126 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 127 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 128 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 129 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 130 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 131 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 132 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 133 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 134 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 136 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 exacerbates long-term challenges faced by RTD coffee

RTD coffee loses out as competition for shelf space intensifies in some channels

3 Corações maintains its dominant position in 2020

RECOVERY AND OPPORTUNITIES

Cultural preference for hot coffee will continue to limit interest in RTD varieties

More players expected to introduce health-oriented products

Seasonality and on-trade developments could provide growth opportunities

CATEGORY DATA

Table 137 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 138 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 139 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 140 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 141 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 142 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 143 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 144 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 145 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 146 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 147 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 148 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

Megatrends

Country Report

Soft Drinks in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Brazil

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in Brazil

KEY DATA FINDINGS

2020 IMPACT

Economic shock of COVID-19 weakens off-trade demand for carbonates

On-trade volume sales plummet due to strict lockdown measures

Increased budget-consciousness boosts demand for returnables in 2020

RECOVERY AND OPPORTUNITIES

Indulgence set to take precedence over health in new product development activity

Further distribution gains likely for independent small grocers and warehouse clubs

Packaging strategies expected to be focused on larger formats and returnables

CATEGORY DATA

Juice in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 reinforces polarisation in juice

Prat's capitalises on stockpiling with new 1.9-litre bottle

Proximity and pricing shape off-trade distribution trends

RECOVERY AND OPPORTUNITIES

100% juice set to expand fastest in volume terms

Health and wellness trend will continue to stimulate innovation

Private label penetration expected to rise over the forecast period

CATEGORY DATA

Bottled Water in Brazil

KEY DATA FINDINGS

2020 IMPACT

Bottled water consumption plummets due to COVID-19 fallout

Home seclusion and increased budget-consciousness boost bulk volume sales

Off-trade distribution shifts benefit smaller and regional brands

RECOVERY AND OPPORTUNITIES

Bottled water consumption set to rebound from 2021

Rising health awareness will continue to drive demand

Distribution and packaging expected to remain key points of competition

CATEGORY DATA

Sports Drinks in Brazil

KEY DATA FINDINGS

2020 IMPACT

COVID-19 deepens declining trend in sports drinks volume sales

Fall in alcohol consumption further undermines demand for sports drinks

Engov and TNT enter sports drinks in 2020

RECOVERY AND OPPORTUNITIES

Recovery in sports drinks consumption expected to be sluggish and uneven

Muddled positioning will continue to limit the category’s potential

Dominance of Gatorade unlikely to be challenged

CATEGORY DATA

Energy Drinks in Brazil

KEY DATA FINDINGS

2020 IMPACT