Soft Drinks in Brazil

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Brazil?
  • To what extent are health considerations impacting consumption of Soft Drinks in Brazil?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Brazil?
  • Which are the leading brands in Soft Drinks in Brazil?
  • What potential exists for multinational or domestic soft drinks companies to expand in Brazil?
  • How are products distributed in Soft Drinks in Brazil?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Brazil

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026 Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2018-2026 Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2018-2026

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2017-2021 Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2018-2021 Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2017-2021 Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2018-2021 Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021 Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021 Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

APPENDIX

Fountain sales in Brazil
Trends

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong off-trade recovery for carbonates, with marginal improvement via on-trade due to greater mobility
New positioning, greater marketing efforts and pricing
Packaging disruptions need to be addressed to stop bottleneck

PROSPECTS AND OPPORTUNITIES

Health and wellness, and indulgence: Competition or alliance?
Packaging bottlenecks: Sustainability versus availability
The need for wider distribution strategies

CATEGORY DATA

Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021 Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021 Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021 Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021 Table 41 Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 42 Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2016-2021 Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2016-2021 Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021 Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021 Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021 Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021 Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026 Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026 Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026 Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026 Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2021-2026 Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2021-2026

Bottled Water in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Resumption of consumption occasions
Packaging disruptions
Weak performances for more premium bottled water variants due to ongoing price-sensitivity amongst Brazilians

PROSPECTS AND OPPORTUNITIES

Bulk water and water filters: Disruptors in times of crisis
The need for wider distribution networks
Packaging bottlenecks and the need to balance sustainability with availability

CATEGORY DATA

Table 57 Off-trade Sales of Bottled Water by Category: Volume 2016-2021 Table 58 Off-trade Sales of Bottled Water by Category: Value 2016-2021 Table 59 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021 Table 60 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021 Table 61 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021 Table 62 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021 Table 63 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021 Table 64 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021 Table 65 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026 Table 66 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026 Table 67 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026 Table 68 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery of consumption occasions leads to improving demand for sports drinks
Greater innovation needed to inject excitement into the category
Proximity shopping remains the focus for most brands in 2021

PROSPECTS AND OPPORTUNITIES

Greater potential for expansion by widening appeal and positioning
Dominance of Gatorade unlikely to be challenged
Packaging bottlenecks and the need to balance sustainability with availability

CATEGORY DATA

Table 69 Off-trade Sales of Sports Drinks: Volume 2016-2021 Table 70 Off-trade Sales of Sports Drinks: Value 2016-2021 Table 71 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021 Table 72 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021 Table 73 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021 Table 74 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021 Table 75 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021 Table 76 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021 Table 77 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026 Table 78 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026 Table 79 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026 Table 80 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Energising a new generation
Further consumption occasions strengthen category’s performance
Economic climates poses questions for energy drinks

PROSPECTS AND OPPORTUNITIES

Natural positioning could address health concerns associated with energy drinks
Health and wellness energy drinks offer more than reduced sugar positioning
Producers will continue to target gamers and Generation Z

CATEGORY DATA

Table 81 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 82 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Concentrates performs well during times of economic instability
Innovation needed to offer consumers excitement
Proximity shopping remains the focus for many brands

PROSPECTS AND OPPORTUNITIES

Further innovation needed in terms of diversification for a mature category
Expanding the consumer base: How to appeal to adults?
Health and wellness trend to influence new product development

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 93 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021 Table 94 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021 Table 95 Off-trade Sales of Concentrates by Category: Value 2016-2021 Table 96 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021 Table 97 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021 Table 98 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021 Table 99 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021 Table 100 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021 Table 101 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021 Table 102 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021 Table 103 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021 Table 104 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026 Table 105 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026 Table 106 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026 Table 107 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Improving demand for RTD tea in line with greater mobility and impulse purchases
Flavour innovation needed to transcend polarising trends
Leão Júnior strengthens leadership of RTD tea

PROSPECTS AND OPPORTUNITIES

New formulations to attract new consumers
Stronger performance by carbonated RTD tea to be driven by niche of kombucha
Packaging concerns to address sustainability versus availability

CATEGORY DATA

Table 108 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 109 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 110 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 111 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 112 Leading Flavours for Off-trade RTD Tea: % Volume 2016-2021 Table 113 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 114 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 115 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 116 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 117 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 118 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 119 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

RTD coffee loses out as competition for shelf space intensifies in some channels
New players emerge with innovative propositions

PROSPECTS AND OPPORTUNITIES

Cultural preference for hot coffee will continue to limit interest in RTD varieties despite more positive outlook
Increasing number of players expected to introduce health-oriented products
Disrupting the seasonality and distribution of RTD coffee

CATEGORY DATA

Table 121 Off-trade Sales of RTD Coffee: Volume 2016-2021 Table 122 Off-trade Sales of RTD Coffee: Value 2016-2021 Table 123 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021 Table 124 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021 Table 125 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021 Table 126 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021 Table 127 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021 Table 128 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021 Table 129 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026 Table 130 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026 Table 131 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026 Table 132 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026

Asian Speciality Drinks in Brazil

2021 DEVELOPMENTS

Juice in Brazil

KEY DATA FINDINGS

2021 DEVELOPMENTS

Polarisation continues to shape juice
Proximity shopping remains the focus for most companies
Flavours to define category innovation

PROSPECTS AND OPPORTUNITIES

New taxation for 100% juice in São Paulo will boost competitiveness
Further innovation in terms of diversification
Overall positive outlook for juice once consumers regain their confidence

CATEGORY DATA

Table 133 Off-trade Sales of Juice by Category: Volume 2016-2021 Table 134 Off-trade Sales of Juice by Category: Value 2016-2021 Table 135 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021 Table 136 Off-trade Sales of Juice by Category: % Value Growth 2016-2021 Table 137 NBO Company Shares of Off-trade Juice: % Volume 2017-2021 Table 138 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021 Table 139 NBO Company Shares of Off-trade Juice: % Value 2017-2021 Table 140 LBN Brand Shares of Off-trade Juice: % Value 2018-2021 Table 141 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026 Table 142 Forecast Off-trade Sales of Juice by Category: Value 2021-2026 Table 143 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026 Table 144 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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