The hot summer of 2018 and the general positive economic situation led to a slight recovery of the total volume performance of soft drinks, which marginally declined in 2017. As household incomes continued to rise in 2018, consumers were increasingly willing to spend money on impulse and indulgence products, contributing to growth in soft drinks in current value terms.
In 2018, consumers’ interest in high-quality, high fruit content, functional and health and wellness beverages continued to increase. Rising household incomes boosted consumers’ purchasing power, encouraging them to opt for quality rather than quantity.
The soft drinks competitive landscape in the Czech Republic is well-balanced in terms of international versus local producers. The top three players in value terms in 2017 – Kofola, Coca-Cola HBC Czech Republic and Karlovarské Minerální Vody – continued to lead soft drinks in 2018.
New product launches and innovation have played key roles in the direction and growth of several soft drinks categories. Czech consumers respond well to traditional flavours, but are increasingly inclined to try new, more exotic flavours.
Soft drinks is projected to post slow total volume growth over the forecast period. Current value sales are expected to grow faster than volume sales, as consumers move towards healthier options and respond well to novelties such as a range of product designs and flavours.
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Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Czech Republic with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.