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A relatively short summer in 2017 was the main reason behind the slow movement in total volume sales of soft drinks. Moreover, Czech consumers are highly accustomed to drinking tap water in their homes, especially the older generation, which hampers the demand for bottled water, and other soft drinks.
Companies offering private label products within soft drinks did not hold a strong position in the competitive landscape, while volume sales stagnated. Although Czech consumers chose to shop in outlets selling private label products, they were not highly interested in purchasing them.
Some domestic producers are able to compete with the strongest international players in soft drinks. In bottled water, domestic players led in 2017, as the country is rich in springs and mineral waters and the production of bottled water is traditionally high in volume terms.
The increasing demand for health and wellness soft drinks saw a response from manufacturers in 2017. For example, Big Shock! Zero by Al-Namura, aimed at consumers who prefer energy drinks with zero sugar content.
Unless there is a significant change in the climate in the forecast period, soft drinks is projected to post slow total volume sales growth. In constant 2017 terms, value sales are expected to grow faster than volume sales, as consumers move towards healthier options, which carry above-average unit prices.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Czech Republic for free:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.