Soft Drinks in New Zealand

Soft Drinks in New Zealand

EXECUTIVE SUMMARY

Growth slows slightly on the previous year

Health and natural ingredients continue to drive growth

Minimal change for top two performers

Polarisation between budget products and premium crafted beverages

Slower growth expected in soft drinks over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in New Zealand

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in New Zealand

PROSPECTS

Carbonates in New Zealand

HEADLINES

PROSPECTS

Revamps and reformulations for reduced-sugar variants

Craft and premium carbonates continue to develop

Smaller pack sizes for portion control

COMPETITIVE LANDSCAPE

Coca-Cola Amatil (NZ) Ltd continues to dominate

Frucor a strong number two player

New entrants continue to be seen

CATEGORY DATA

Table 34 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 35 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 36 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 37 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 38 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 39 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 40 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 41 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 42 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 43 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 44 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 45 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 46 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 47 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 48 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 49 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 50 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 51 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 52 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 53 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 54 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in New Zealand

HEADLINES

PROSPECTS

Liquid concentrates drive overall concentrates

Powder concentrates continues to record a poor performance

Volume growth based on larger pack sizes

COMPETITIVE LANDSCAPE

Diversification within Hansells Food Group Ltd portfolio

Domestic brand Barker’s performs well

New owner for Cerebos Gregg's Ltd’s portfolio

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 55 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 56 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 57 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 58 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 59 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 60 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 61 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 62 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 63 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 64 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 65 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 66 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 67 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 68 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 69 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 70 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 71 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 72 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in New Zealand

HEADLINES

PROSPECTS

Underage sales restrictions gaining support

Reduced-sugar variants driving the category

Repositioning the energy drinks image

COMPETITIVE LANDSCAPE

Frucor remains the clear leader in energy drinks

Coca-Cola remains the key distributor for several brands

DKSH acquires Davies Foods portfolio

CATEGORY DATA

Table 73 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 74 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 75 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 76 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 77 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 78 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 79 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 81 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 82 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 83 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 84 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in New Zealand

HEADLINES

PROSPECTS

Juice reformulations change categorisations

Functional juices begin to evolve

Chilled outsells shelf stable

COMPETITIVE LANDSCAPE

Frucor Suntory New Zealand Ltd leads

Coca-Cola Amatil (NZ) Ltd remains second

The Better Drinks Co performs well

CATEGORY DATA

Table 85 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 86 Off-trade Sales of Juice by Category: Value 2013-2018
Table 87 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 88 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 89 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 90 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 91 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 92 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 93 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 94 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 95 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 96 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 97 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 98 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 99 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in New Zealand

HEADLINES

PROSPECTS

Traditional milk-based drinks remain strong

Influence of cold brew RTD coffee from coffee houses

Movement within supermarkets channel should help RTD coffee to grow

COMPETITIVE LANDSCAPE

Harpoon Cold Brew Ltd aims high

Binggrae Co Ltd loses share

“Others” remains fragmented due to niche distribution

CATEGORY DATA

Table 100 Off-trade Sales of RTD Coffee: Volume 2015-2018
Table 101 Off-trade Sales of RTD Coffee: Value 2015-2018
Table 102 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2018
Table 103 Off-trade Sales of RTD Coffee: % Value Growth 2015-2018
Table 104 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 105 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 108 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 109 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 110 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 111 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in New Zealand

HEADLINES

PROSPECTS

Kombucha revitalises RTD tea

“Lite” variants offer healthier alternatives

Tea as a base used in other categories

COMPETITIVE LANDSCAPE

Unilever continues to lead RTD tea

Private label enters RTD tea

Frucor Suntory expected to grow thanks to kombucha

CATEGORY DATA

Table 112 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 113 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 114 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 115 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 116 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in New Zealand

HEADLINES

PROSPECTS

Sports drinks threatened by functional waters

Reduced sugar an attempt to hold on to consumers

Sports personalities continue to have an influence

COMPETITIVE LANDSCAPE

Frucor Suntory continues to dominate

Coca-Cola Amatil (NZ) Ltd struggles to grow

New owner for the Loaded brand

CATEGORY DATA

Table 125 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 126 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 127 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 128 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 129 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 130 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 131 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 132 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 133 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 134 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 135 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 136 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Bottled Water in New Zealand

HEADLINES

PROSPECTS

Opportunity for flavoured bottled water to lure carbonates drinkers

Bulk water packs expected to grow

Spring water expected to dominate

COMPETITIVE LANDSCAPE

Frucor Suntory New Zealand Ltd continues to lead

Coca-Cola Amatil NZ Ltd in second place

NZ Drinks Ltd promotes the Pure brand

CATEGORY DATA

Table 137 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 138 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 139 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 140 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 141 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 142 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 143 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 144 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 145 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 146 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 147 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 148 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

---