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Country Report

Soft Drinks in

Soft Drinks in New Zealand

Jan 2020

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Executive Summary

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Maturity and health concerns temper expansion of soft drinks

While favourable macroeconomic and demographic factors continued to underpin the expansion of soft drinks in New Zealand in 2019, overall off-trade volume and current value growth rates were down slightly on 2018. This was partly due to the increasing maturity of larger categories, though the market’s performance was also tempered by weakening demand for products perceived to be at odds with the health and wellness trend.

Health-oriented products with functional benefits increasingly favoured

Strong demand for reduced sugar and sugar-free products remained the most visible manifestation of how health concerns are increasingly shaping soft drinks consumption habits in New Zealand in 2019. However, rising health-consciousness also fuelled demand for products that are made with highly nutritious natural ingredients and low in or free from artificial additives.

Coca-Cola and Frucor Suntory remain clear market leaders

Coca-Cola Amatil (NZ) Ltd and Frucor Suntory New Zealand Ltd remained the clear leaders in soft drinks in 2019, claiming substantially higher off-trade market volume and value shares than other companies. As in 2018, Coca-Cola saw its market volume share decline slightly due to sluggish demand in its traditional stronghold of carbonates.

Health and wellness remains a focal point for innovation

The health and wellness trend continued to have a major influence on new product development activity in soft drinks over 2018-2019. Companies across the market sought to address consumer concerns about obesity and diabetes by launching reduced sugar and sugar-free products.

Modest but steady growth in total soft drinks consumption projected

Off-trade volume and current value growth rates for soft drinks in New Zealand during the forecast period are projected to be slightly slower than those recorded over 2014-2019. This is partly due to the maturity of larger categories, though overall growth rates will also be constrained as rising health-consciousness continues to curb demand for carbonates and other product types perceived to be high in sugar and artificial additives.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in New Zealand for free:

The Soft Drinks in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in New Zealand?
What are the major brands in New Zealand?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in New Zealand

EXECUTIVE SUMMARY

Maturity and health concerns temper expansion of soft drinks

Health-oriented products with functional benefits increasingly favoured

Coca-Cola and Frucor Suntory remain clear market leaders

Health and wellness remains a focal point for innovation

Modest but steady growth in total soft drinks consumption projected

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in New Zealand

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in New Zealand

PROSPECTS

Bottled Water in New Zealand

HEADLINES

PROSPECTS

Flavoured bottled water attracts consumers abandoning carbonates

Spring products remain dominant as demand for mineral varieties slows

On the go bottled water products continue to gain popularity

COMPETITIVE LANDSCAPE

Frucor Suntory maintains its overall lead in 2019

Coca-Cola Amatil continues to expand its bottled water portfolio

NZ Drinks opens new production line for recycled PET bottles

CATEGORY DATA

Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in New Zealand

HEADLINES

PROSPECTS

Reduced sugar and sugar-free options continue to gain popularity

Recent innovations help to maintain interest in non-cola carbonates

Threat from healthier alternatives limits potential for further expansion

COMPETITIVE LANDSCAPE

Coca-Cola Amatil maintains its dominant position

Second-ranked Frucor Suntory posts modest recovery in 2019

More players expected to launch smaller pack sizes

CATEGORY DATA

Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 55 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 56 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 57 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 58 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 59 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 60 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in New Zealand

HEADLINES

PROSPECTS

Demand for health-oriented concentrates continues to rise

Consumers substitute carbonates with concentrates and sparkling water

Adoption of more eco-friendly and economical packs set to persist

COMPETITIVE LANDSCAPE

Recent innovations bolster performance of local brand Barker's

Raro continues to enjoy strong brand loyalty despite declining sales

Presence of private label remains weak overall

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 66 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 69 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 70 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 71 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 72 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 73 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 74 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 75 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 76 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 78 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 79 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 82 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 83 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in New Zealand

HEADLINES

PROSPECTS

Countdown chain imposes age restriction on energy drinks sales

Manufacturers continue to launch health-oriented products

Companies attempt to differentiate their brands via flavour innovation

COMPETITIVE LANDSCAPE

Frucor Suntory’s V brand maintains its commanding lead

Live + gains ground in 2019 following rebranding

Leading players face growing threat from smaller health-oriented brands

CATEGORY DATA

Table 84 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 85 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 86 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 87 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 88 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 89 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 90 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 91 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 92 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 93 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 94 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 95 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in New Zealand

HEADLINES

PROSPECTS

Growing offer of health-oriented products helps to maintain demand

Functional juice products continue to gain popularity

Not from concentrate 100% juice set to grow fastest in volume terms

COMPETITIVE LANDSCAPE

Frucor Suntory remains the clear leader despite share erosion

Homegrown Juice suffers setback in 2019

Private label products struggle to make inroads in juice

CATEGORY DATA

Table 96 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 97 Off-trade Sales of Juice by Category: Value 2014-2019
Table 98 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 99 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 100 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 101 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 102 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 103 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 104 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 105 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 106 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 107 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 108 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 109 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 110 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in New Zealand

HEADLINES

PROSPECTS

RTD coffee continues expanding rapidly from a low base

On-trade experiences strengthen consumer interest in RTD coffee

Launch of health-oriented products should broaden category’s appeal

COMPETITIVE LANDSCAPE

Harpoon Cold Brew remains the clear leader in 2019

Mammoth brand well placed to gain ground over the forecast period

Increasing competition likely to fuel innovation

CATEGORY DATA

Table 111 Off-trade Sales of RTD Coffee: Volume 2015-2019
Table 112 Off-trade Sales of RTD Coffee: Value 2015-2019
Table 113 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2019
Table 114 Off-trade Sales of RTD Coffee: % Value Growth 2015-2019
Table 115 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 116 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 117 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 118 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 119 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 120 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 121 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 122 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in New Zealand

HEADLINES

PROSPECTS

New Zealanders continue to embrace kombucha trend

RTD green tea products perform well but face external threat

Consumers show growing preference for reduced sugar options

COMPETITIVE LANDSCAPE

Leading player Unilever continues to expand its Lipton range

Lion acquires Teza from Greenstone Drinks

Kombucha brand Lo Bros well placed to gain ground in RTD tea

CATEGORY DATA

Table 123 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 124 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 125 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 126 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 127 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 128 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 129 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 130 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 131 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 132 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 133 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 134 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in New Zealand

HEADLINES

PROSPECTS

Sports drinks faces growing threat from functional bottled water

Launch of more reduced sugar and sugar-free products expected

Demand for powder sports drinks continues to fall

COMPETITIVE LANDSCAPE

Coca-Cola Amatil continues to dominate with its Powerade brand

Sponsorship deals help to boost demand for Gatorade

Local brand Loaded gains ground in 2019

CATEGORY DATA

Table 136 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 137 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 138 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 139 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 140 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 141 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 142 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 143 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 144 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 145 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 146 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 147 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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Megatrends

Country Report

Soft Drinks in New Zealand

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Executive Summary

New Report Guarantee

Maturity and health concerns temper expansion of soft drinks

Health-oriented products with functional benefits increasingly favoured

Coca-Cola and Frucor Suntory remain clear market leaders

Health and wellness remains a focal point for innovation

Modest but steady growth in total soft drinks consumption projected

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Overview

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Table of Contents

Soft Drinks in New Zealand

EXECUTIVE SUMMARY

Maturity and health concerns temper expansion of soft drinks

Health-oriented products with functional benefits increasingly favoured

Coca-Cola and Frucor Suntory remain clear market leaders

Health and wellness remains a focal point for innovation

Modest but steady growth in total soft drinks consumption projected

MARKET DATA

APPENDIX

Fountain sales in New Zealand

SOURCES

Asian Speciality Drinks in New Zealand

PROSPECTS

Bottled Water in New Zealand

HEADLINES

PROSPECTS

Flavoured bottled water attracts consumers abandoning carbonates

Spring products remain dominant as demand for mineral varieties slows

On the go bottled water products continue to gain popularity

COMPETITIVE LANDSCAPE

Frucor Suntory maintains its overall lead in 2019

Coca-Cola Amatil continues to expand its bottled water portfolio

NZ Drinks opens new production line for recycled PET bottles

CATEGORY DATA

Carbonates in New Zealand

HEADLINES

PROSPECTS

Reduced sugar and sugar-free options continue to gain popularity

Recent innovations help to maintain interest in non-cola carbonates

Threat from healthier alternatives limits potential for further expansion

COMPETITIVE LANDSCAPE

Coca-Cola Amatil maintains its dominant position

Second-ranked Frucor Suntory posts modest recovery in 2019

More players expected to launch smaller pack sizes

CATEGORY DATA

Concentrates in New Zealand

HEADLINES

PROSPECTS

Demand for health-oriented concentrates continues to rise

Consumers substitute carbonates with concentrates and sparkling water

Adoption of more eco-friendly and economical packs set to persist

COMPETITIVE LANDSCAPE

Recent innovations bolster performance of local brand Barker's

Raro continues to enjoy strong brand loyalty despite declining sales

Presence of private label remains weak overall

CATEGORY DATA

Concentrates Conversions

Energy Drinks in New Zealand

HEADLINES

PROSPECTS

Countdown chain imposes age restriction on energy drinks sales

Manufacturers continue to launch health-oriented products

Companies attempt to differentiate their brands via flavour innovation

COMPETITIVE LANDSCAPE

Frucor Suntory’s V brand maintains its commanding lead

Live + gains ground in 2019 following rebranding

Leading players face growing threat from smaller health-oriented brands

CATEGORY DATA

Juice in New Zealand

HEADLINES

PROSPECTS

Growing offer of health-oriented products helps to maintain demand

Functional juice products continue to gain popularity