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Learn moreJan 2021
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The emergence of COVID-19 has had a significant impact on soft drinks in New Zealand during 2020. Ahead of a national lockdown, consumers engaged in what was described as panic-buying, with supermarkets and domestic supply chains struggling to keep up with demand.
New Zealand acknowledged its first case of COVID-19 on 28 February 2020, due to a traveller returning to the country. Following this, further cases related to travel were also reported.
The competitive dynamics largely remained unchanged within soft drinks in 2020, with Coca-Cola Amatil (NZ) Ltd and Frucor Suntory New Zealand Ltd remaining the dominant leaders in terms of volume share. Both companies enjoy strong distribution, production and marketing capabilities, alongside a notable merchandising in-store presence, particularly in the dominant distribution channel of supermarkets.
Supermarkets remained the dominant distribution channel for soft drinks in 2020, gaining volume share from smaller channels such as convenience stores and forecourt retailers due to limited impulse purchase occasions as consumption moved to the home. However, the pandemic and resulting lockdown gave a further opportunity for e-commerce to gain greater penetration of soft drinks in 2020, with sales almost doubling between April and May, compared to the same period in 2019.
The emergence of COVID-19 significantly inhibited the ability of on-trade establishments to operate due to government-imposed lockdowns in an attempt to control the spread of the virus. They were forced to close at the onset of the Level 4 lockdown on 25 March 2020, with no trading activity allowed.
The sharp spikes in off-trade sales driven by COVID-19 in 2020 as a result of the home seclusion trend and a channel shift from on-trade, are expected to be followed by declines in 2021 as consumption behaviour begins to normalise and travel and trading restrictions are reduced. The biggest unknown for soft drinks is when the borders will be reopened.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in New Zealand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in New Zealand for free:
The Soft Drinks in New Zealand market research report includes:
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Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.