Soft Drinks in Azerbaijan

December 2020
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Azerbaijan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Azerbaijan?
  • To what extent are health considerations impacting consumption of Soft Drinks in Azerbaijan?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Azerbaijan?
  • Which are the leading brands in Soft Drinks in Azerbaijan?
  • What potential exists for multinational or domestic soft drinks companies to expand in Azerbaijan?
  • How are products distributed in Soft Drinks in Azerbaijan?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Azerbaijan

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020 Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020 Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020 Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025 Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025 Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025 Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025 Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025 Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025 Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025 Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Foodservice closures lead to drastic on-trade decline
Increased at-home consumption drives demand for larger bottle sizes
Health and wellness trend helps low-calorie carbonates to grow

RECOVERY AND OPPORTUNITIES

Expansion of retail chains to bring carbonates to new consumers
Foodservice recovery to allow carbonates to return to growth in on-trade
Low-calorie carbonates to benefit from ongoing health and wellness trend

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020 Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020 Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020 Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020 Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020 Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020 Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020 Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020 Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020 Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020 Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020 Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020 Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020 Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020 Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025 Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025 Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025 Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025 Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025 Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025

Juice in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Closures in foodservice bring on-trade volumes down to a fraction of their former levels
Juice losing out to fresh fruit as consumers seek to lower grocery bills
Lack of knowledge among consumers an obstacle to current value growth

RECOVERY AND OPPORTUNITIES

Juice to face increasing battles to retain its key consumers
Local brands to come to the fore in light of continued downtrading
Growing interest in healthier products to lead consumers to pomegranate juice

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020 Table 52 Off-trade Sales of Juice by Category: Value 2015-2020 Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020 Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020 Table 55 NBO Company Shares of Off-trade Juice: % Volume 2016-2020 Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020 Table 57 NBO Company Shares of Off-trade Juice: % Value 2016-2020 Table 58 LBN Brand Shares of Off-trade Juice: % Value 2017-2020 Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025 Table 60 Forecast Off-trade Sales of Juice by Category: Value 2020-2025 Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025 Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Switch to home-based lifestyles fuels demand for still bottled water
Quarantine stockpiling further boosts off-trade volume sales
Glass bottles lose out in both on-trade and off-trade

RECOVERY AND OPPORTUNITIES

Recovery of tourism sector to support on-trade volume sales
Off-trade consumption to rise in line with population growth and global warming
Improvements to wells and pumps to lessen reliance on bottled water

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2015-2020 Table 64 Off-trade Sales of Bottled Water by Category: Value 2015-2020 Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020 Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020 Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020 Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020 Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020 Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025 Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025 Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025 Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Azerbaijan

2020 IMPACT

Energy Drinks in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Reduced disposable incomes slow down on-trade current value growth
Stricter regulation brings natural ingredients to the fore
Quarantine causes huge fall in both on-trade and off-trade consumption

RECOVERY AND OPPORTUNITIES

Growth in energy drinks consumption to speed up again as consumers return to old lifestyles
Rising unit prices and reduced purchasing power to limit volume growth
Healthy brands to drive overall growth

CATEGORY DATA

Table 75 Off-trade Sales of Energy Drinks: Volume 2015-2020 Table 76 Off-trade Sales of Energy Drinks: Value 2015-2020 Table 77 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020 Table 78 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020 Table 79 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020 Table 80 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020 Table 81 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020 Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020 Table 83 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025 Table 84 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025 Table 85 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025 Table 86 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Concentrates in the off-trade slightly affected by economic concerns
Foodservice closures cause serious decline in on-trade volumes
Off-trade retail of concentrates unaffected by pre-quarantine stockpiling

RECOVERY AND OPPORTUNITIES

On-trade volumes to recover in line with foodservice recovery
Development to be slowed by failure to attract new consumers
Negative perception to further lower demand for concentrates

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 87 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020 Table 88 Off-trade Sales of Concentrates by Category: Value 2015-2020 Table 89 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020 Table 90 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020 Table 91 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020 Table 92 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020 Table 93 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020 Table 94 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020 Table 95 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020 Table 96 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020 Table 97 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020 Table 98 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020 Table 99 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025 Table 100 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025 Table 101 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025 Table 102 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Switch to home-based lifestyles harms off-trade volumes
RTD tea heavily affected by on-trade closures
RTD tea fails to capture consumers’ interest

RECOVERY AND OPPORTUNITIES

On-trade volumes to recover in line with foodservice and tourism recovery
Affordable local brands to help consumption to increase
Price sensitive consumers to trade down from RTD tea

CATEGORY DATA

Table 103 Off-trade Sales of RTD Tea by Category: Volume 2015-2020 Table 104 Off-trade Sales of RTD Tea by Category: Value 2015-2020 Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020 Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020 Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020 Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020 Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020 Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020 Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025 Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025 Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025 Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Azerbaijan

KEY DATA FINDINGS

2020 IMPACT

Lack of awareness stalls development of RTD coffee
RTD coffee continues to lose consumers to energy drinks
Price sensitive consumers not tempted by RTD coffee

RECOVERY AND OPPORTUNITIES

A growing coffee culture to drive sales of RTD coffee
Retail development to support growth in consumption
RTD coffee to remain a niche product

CATEGORY DATA

Table 115 Off-trade Sales of RTD Coffee: Volume 2015-2020 Table 116 Off-trade Sales of RTD Coffee: Value 2015-2020 Table 117 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020 Table 118 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020 Table 119 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020 Table 120 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020 Table 121 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020 Table 122 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020 Table 123 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025 Table 124 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025 Table 125 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025 Table 126 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025
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This report originates from Passport, our Soft Drinks research and analysis database.

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