Soft Drinks in Azerbaijan

Soft Drinks in Azerbaijan

EXECUTIVE SUMMARY

Soft drinks regains its positive performance in 2018

Macroeconomic stability and modern retailing development support the growth of soft drinks

Soft drinks is saturated and represented by both local and international brands

New product launches in 2018 are mainly within emerging categories with high growth potential

Soft drinks is set to develop due to macroeconomic stability and rising consumer awareness

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Bottled Water in Azerbaijan

HEADLINES

PROSPECTS

The low quality of tap water in the country drives bottled water homeshopping sales

Health and wellness trend expected to drive bottled water sales over the forecast period

Modern retailers show immense share growth in the distribution of bottled water

COMPETITIVE LANDSCAPE

Bottled water becomes more saturated with an increased number of brands

Local brands take over due to their affordable prices and wider availability

Companies reinforce their advertising activities in summer

CATEGORY DATA

Table 31 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Azerbaijan

HEADLINES

PROSPECTS

Carbonates regains a positive sales movement with economic revival in 2018

Companies seek ways to satisfy price-conscious consumers

Traditional grocery retailers continues to control carbonates

COMPETITIVE LANDSCAPE

Baku Coca-Cola Bottlers Ltd remains the undeniable leading player

International players lead due to their long-standing history and the lack of trust in local brands

Companies continue active profile-raising events during summer, engaging more with younger people

CATEGORY DATA

Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Azerbaijan

HEADLINES

PROSPECTS

Concentrates maintains a low consumer base in Azerbaijan

Low consumer base dwarfs the development of concentrates in Azerbaijan

Modern grocery retailers grows significantly gaining ground in the distribution of concentrates

COMPETITIVE LANDSCAPE

Concentrates is led by Toschi Vignola Srl

Mid-priced and premium liquid concentrates lead sales of concentrates in Azerbaijan

Fragmented concentrates is led by internationals

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format

CATEGORY DATA

Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 64 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Azerbaijan

HEADLINES

PROSPECTS

Energy drinks achieves tremendous growth from rising consumer awareness

Energy drinks are widespread and available through traditional and modern grocery retailers

Energy drinks saturation brings reduced unit prices

COMPETITIVE LANDSCAPE

Gilan Holding MMC leads energy drinks due to its distribution of Hell

Local companies actively fight for their place

Profile-raising activities of Avrora Ltd boost company sales in 2018

CATEGORY DATA

Table 79 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 80 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Azerbaijan

HEADLINES

PROSPECTS

Macroeconomic improvement supports sales of juice in Azerbaijan

Modern grocery retailers demonstrates faster growth in 2018

Juice continues to see significant competition from processed fruit and vegetables

COMPETITIVE LANDSCAPE

Qabala Konserv Zavodu MMC leads juice

Consumers prefer local juices which suit their tastes

Healthy and value for money claims are predominant in new juice offerings

CATEGORY DATA

Table 91 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 92 Off-trade Sales of Juice by Category: Value 2013-2018
Table 93 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 94 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 95 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 96 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 97 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 98 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 99 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 100 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 101 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 102 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Azerbaijan

HEADLINES

PROSPECTS

Tourists and modern retail channels support RTD coffee sales

The development of RTD coffee is linked to the advancement of modern retailing in Azerbaijan

Development of a coffee-drinking culture in Azerbaijan is set to drive RTD coffee sales over the forecast period

COMPETITIVE LANDSCAPE

Nestlé Azerbaijan Ltd leads RTD coffee

Internationals lead RTD coffee amid local manufacture shortage

New product developments are stirred by the development of modern retailing

CATEGORY DATA

Table 103 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 104 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 105 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 106 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 107 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 108 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 111 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 112 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 113 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 114 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Azerbaijan

HEADLINES

PROSPECTS

Macroeconomic improvement supports the growth of RTD tea

Amplified tourism supports the faster on-trade growth of RTD tea compared to off-trade sales

Modern retailing set to support RTD tea’s performance in the forecast period

COMPETITIVE LANDSCAPE

Azersun Azerbaijan Trading Co remains the leading RTD tea player in 2018

RTD tea becomes more saturated with consumer base growth

RTD tea giants dwarf new product launches in 2018

CATEGORY DATA

Table 115 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 116 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 117 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 118 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 119 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 121 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 124 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 126 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Azerbaijan

PROSPECTS

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