Soft Drinks in Azerbaijan

Soft Drinks in Azerbaijan

EXECUTIVE SUMMARY

Positive performance in value growth is driven by the improved economy, seasonality and an increase in tourism and the modern grocery retailer

The health and wellness trend and the growth of modern grocery retailers positively impact sales of soft drinks

International players lead soft drinks, however, local players are set to expand

New product launches will be focused on the rising health and wellness trend, as well as accessible price points

Soft drinks is set to experience significant growth, benefiting from seasonality, the rise in busy lifestyles and the increasingly health-conscious consumer

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Bottled Water in Azerbaijan

HEADLINES

PROSPECTS

The health and wellness trend has driven sales of bottled water, which is expected to continue over the forecast period

Low-quality tap water encourages sale of bottled water that is used both for cooking and drinking

Modern retailers, tourism and foodservice outlets boost value sales of bottled water

COMPETITIVE LANDSCAPE

Baku Coca-Cola Bottlers Ltd retains its lead in the saturated landscape, through well-established offering Bonaqua

The affordable price-points of their bottled water offerings boosts value sales for local players

There is growth potential for private label offerings over the forecast period

CATEGORY DATA

Table 31 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 32 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Azerbaijan

HEADLINES

PROSPECTS

Carbonates posts a positive performance, despite the threat of the growing health and wellness trend

Consumers continue to be price-sensitive, benefiting carbonates as it is a cheaper option compared to soft drinks rivals

Players will address the health and wellness trend over the forecast period, to remain relevant to consumers

COMPETITIVE LANDSCAPE

Baku Coca-Cola Bottlers Ltd leads with a longstanding presence and a portfolio of offerings that includes consumer favourite Coca-Cola

International players lead but local manufactures will expand over the forecast

Players cut-through the competition by using strategies such as event sponsorship and advertising, particularly during the summer

CATEGORY DATA

Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 47 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 48 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Azerbaijan

HEADLINES

PROSPECTS

Concentrates has a negative perception due to health concerns, however, growth is likely to be driven by modern grocery retailers

There is growth potential for players to develop within the growing health and wellness trend

Concentrates attract different age groups, and consumer targeting will be important over the forecast period

COMPETITIVE LANDSCAPE

Concentrates is led by the premium offering from Toschi Vignola Srl, which competes with a higher-price point and high levels of awareness

Established powdered concentrates players could gain a competitive edge by moving into liquid concentrates

International players led concentrates as local players find the competition tough

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 64 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 71 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 72 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 73 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 76 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Juice in Azerbaijan

HEADLINES

PROSPECTS

Economic improvements and the rise of modern grocery retailers supports value sales of juice

Modern grocery retailers have fast growth in 2019, benefiting sales of juice

Juice with additional health and wellness benefits are set to boost sales over the forecast period

COMPETITIVE LANDSCAPE

Az-Granata MMC and Qabala Konserv Zavodu MMC lead juice with affordable prices and an extensive portfolio of offerings

Unit prices are set to decrease at constant prices and only rise slightly in current prices, as the rise in competition has players looking for the competitive edge

Domestic players benefit from responding to consumers tastes and retailers are fighting for position within the expanding modern grocery channel

CATEGORY DATA

Table 79 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 80 Off-trade Sales of Juice by Category: Value 2014-2019
Table 81 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 82 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 83 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 84 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 85 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 86 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 87 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 88 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 89 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 90 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Azerbaijan

HEADLINES

PROSPECTS

The development of tourism and modern retail channels support RTD coffee sales

RTD coffee focuses on economical offerings, and players are expected to increase their promotional activities to boost sales

The rise in coffee culture is set to support sales of RTD coffee over the forecast period

COMPETITIVE LANDSCAPE

Nestlé Azerbaijan Ltd leads RTD coffee with a well-known brand that is promoted through social media channels

Competition from other soft drinks, particularly energy drinks, threatens the ongoing performance of RTD coffee

Competition between modern grocery retailers will boost growth and sales of RTD coffee

CATEGORY DATA

Table 91 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 92 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 93 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 94 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 95 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 96 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 97 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 98 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 99 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 100 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 101 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 102 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Azerbaijan

HEADLINES

PROSPECTS

The four leading players of RTD tea have similar positions and flavour portfolios, leaving opportunity for growth over the forecast period

Seasonality impacts sales of RTD tea, which faces competition from the traditional hot tea drink, especially during the colder months

Tourism is set to supports the faster on-trade growth of RTD tea compared to off-trade sales

COMPETITIVE LANDSCAPE

International player Azersun Azerbaijan Trading Co remains the lead RTD tea player, however, local players are expected to increase over the forecast period

To remain competitive, players align with the health and wellness trend, highlighting the health benefits of their offerings

The tight competition between leading players, as well as other soft drink options, results in affordable price-points for consumers

CATEGORY DATA

Table 103 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 104 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 105 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 106 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 107 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 109 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 111 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 112 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 113 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 114 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Azerbaijan

PROSPECTS

Energy Drinks in Azerbaijan

HEADLINES

PROSPECTS

The rise in urban lifestyles and an increase in female consumers is boosting sale of energy drinks

Energy drinks are widespread through modern grocery retailers and benefit from the promotions and lower-prices these channels offer

Energy drinks attracts younger consumers via affordable prices but price increases are likely due to tax and innovation

COMPETITIVE LANDSCAPE

Gilan Holding MMC retains its lead due to strong distribution and awareness of its alcohol-free energy drink, Hell

Price promotions are used by players to gain a competitive edge and cut through the competition

Local players gain ground in energy drinks, competing with lower-price points and promotional activities that target a younger audience

CATEGORY DATA

Table 115 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 116 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 117 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 118 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 119 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 120 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 121 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 122 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 123 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 124 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 125 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 126 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

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