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Country Report

Soft Drinks in

Soft Drinks in Azerbaijan

64 pages, Feb 2018

US$2,100

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Executive Summary

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Soft drinks partially recover in 2017

Towards the end of the review period, soft drinks performed well, recovering after a downturn in 2016. In general, soft drinks registered reasonable volume growth and faster value growth in current terms in 2017, which is mainly attributed to recovery in the economic situation in the country on the one hand, and impact of tourism development on retail sales of non-alcoholic drinks, on the other hand.

Busy lifestyles of consumers change preferences

In 2017, soft drinks faced structural changes, with new and emerging beverages, such as energy drinks, seeing faster growth, while mature categories, for example, juice, developed more slowly. Health and wellness trends also drove growth of bottled water in the country over the review period.

Baku Coca-Cola Bottlers Ltd remains clear leader of soft drinks, strengthening its position in 2017 due to active promotion

Soft drinks in Azerbaijan is saturated and characterised by many international and local brands, the predominance of which differ from one beverage type to another, depending on development of local manufacture, consumer perception and ability of local manufacturers to gain consumer trust. In juice, local brands continue to lead the category, while energy drinks, RTD tea and carbonates are unanimously led by international brands.

Key new product developments claim value for money benefits

During the review period, with strengthened price-sensitivity following local consumers’ reduced disposable incomes, key new products launched in Azerbaijan were mainly focused on restoring and improving sales, therefore key messages supporting the new product developments focused on their affordable prices and economy claims. In addition, manufacturers paid close attention to the packaging of the new products, issuing where possible smaller packaging formats, which are more convenient for people with dynamic lifestyles.

Soft drinks have promising base to grow over the forecast period

Over the forecast period, the soft drinks market is expected to grow and become saturated. The positive trend is attributed to the recovering macroeconomic position of Azerbaijan and stabilised currency providing growth opportunities for emerging categories, such as energy drinks, RTD tea and RTD coffee.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Azerbaijan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Azerbaijan, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Azerbaijan for free:

The Soft Drinks in Azerbaijan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Azerbaijan?
What are the major brands in Azerbaijan?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Azerbaijan

EXECUTIVE SUMMARY

Soft drinks partially recover in 2017

Busy lifestyles of consumers change preferences

Baku Coca-Cola Bottlers Ltd remains clear leader of soft drinks, strengthening its position in 2017 due to active promotion

Key new product developments claim value for money benefits

Soft drinks have promising base to grow over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Bottled Water in Azerbaijan

HEADLINES

PROSPECTS

Health and wellness trend expected to drive bottled water sales

Bottled water expected to grow as more people refuse to use tap water when cooking/drinking

Fast-growing bottled water consumption expected in Azerbaijan

COMPETITIVE LANDSCAPE

Baku Coca-Cola Bottlers Ltd remains leader, due to high perception among local consumers and broad product availability

Tap water quality concerns boost bottled water supply via homeshopping

Development of distribution channels expected to bring change within composition of water consumption

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Azerbaijan

HEADLINES

PROSPECTS

Economic resurgence drives sales of carbonates in 2017

Manufacturers’ profile-raising activities mainly during summer or seasonal holidays

Volume sales of carbonates expected to grow in Azerbaijan

COMPETITIVE LANDSCAPE

Baku Coca-Cola Bottlers Ltd remains leader in 2017

Baku Coca-Cola Bottlers Ltd is also best performer in carbonates

Key new product developments mainly claim economy benefits and convenience

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Energy Drinks in Azerbaijan

HEADLINES

PROSPECTS

Energy drinks continue robust performance in 2017

Unit prices continue to fall with mounting saturation

Energy drinks becomes more mature over the forecast period

COMPETITIVE LANDSCAPE

Gilan Holding MMC is undisputed leader of energy drinks

International brands lead due to lack of local manufacturers

Manufacturers and distributors carry out extensive advertising through retail channels to increase brand awareness and push up sales

CATEGORY DATA

Table 62 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 63 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 64 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 70 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 71 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 72 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 73 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Azerbaijan

HEADLINES

PROSPECTS

Macroeconomic factors remain major drivers in 2017

Nectars comprise bulk of juices consumed in Azerbaijan

Traditional processed fruit/vegetable products and emergence of energy drinks represent key threats to juice development over the forecast period

COMPETITIVE LANDSCAPE

Az-Granata MMC leads juice with Vita1000 brand

New product developments claim value for money positioning

Products with economy claims predominate

CATEGORY DATA

Table 74 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 75 Off-trade Sales of Juice by Category: Value 2012-2017
Table 76 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 77 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 78 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 79 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 80 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 81 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 82 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 83 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 84 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 85 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Azerbaijan

HEADLINES

PROSPECTS

RTD coffee remains underdeveloped in Azerbaijan

Nascent coffee-drinking culture supports emergence of RTD coffee in Azerbaijan

RTD coffee expected to grow over forecast period

COMPETITIVE LANDSCAPE

Nestlé Azerbaijan Ltd maintains lead in RTD coffee in 2017

Development of modern grocery channels supports growing sales of RTD coffee from low base

CATEGORY DATA

Table 86 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 87 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 88 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 89 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 90 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 91 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 92 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 93 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 94 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 95 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022

RTD Tea in Azerbaijan

HEADLINES

PROSPECTS

Growth depends on macroeconomic situation and local players’ pricing strategies

Volume sales show positivity due to leaders’ well-organised pricing strategies

RTD tea to perform well over the forecast period

COMPETITIVE LANDSCAPE

Baku Coca-Cola Bottlers Ltd leads RTD tea in 2017

Successful pricing strategy allows Fuse Tea to grow faster

International brands lead RTD tea

CATEGORY DATA

Table 96 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 97 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 98 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 99 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 100 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 101 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 102 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 103 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 105 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 107 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Azerbaijan

PROSPECTS

Concentrates in Azerbaijan

HEADLINES

PROSPECTS

Negative perception of concentrates in Azerbaijan attributed to low-quality chemical additives

Trend towards liquid concentrates sees prices rise

Concentrates expected to see marginal growth, thanks mainly to development of liquid concentrates

COMPETITIVE LANDSCAPE

Mid-priced and premium products lead concentrates due to low saturation and immaturity

International brands continue to lead concentrates due to negligible local manufacturing

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 108 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 109 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 110 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 111 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 112 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 113 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 114 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 115 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 116 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 117 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 118 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 119 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 120 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 121 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 122 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 123 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Azerbaijan

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks partially recover in 2017

Busy lifestyles of consumers change preferences

Baku Coca-Cola Bottlers Ltd remains clear leader of soft drinks, strengthening its position in 2017 due to active promotion

Key new product developments claim value for money benefits

Soft drinks have promising base to grow over the forecast period

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Soft Drinks in Azerbaijan

EXECUTIVE SUMMARY

Soft drinks partially recover in 2017

Busy lifestyles of consumers change preferences

Baku Coca-Cola Bottlers Ltd remains clear leader of soft drinks, strengthening its position in 2017 due to active promotion

Key new product developments claim value for money benefits

Soft drinks have promising base to grow over the forecast period

MARKET DATA

SOURCES

Bottled Water in Azerbaijan

HEADLINES

PROSPECTS

Health and wellness trend expected to drive bottled water sales

Bottled water expected to grow as more people refuse to use tap water when cooking/drinking

Fast-growing bottled water consumption expected in Azerbaijan

COMPETITIVE LANDSCAPE

Baku Coca-Cola Bottlers Ltd remains leader, due to high perception among local consumers and broad product availability

Tap water quality concerns boost bottled water supply via homeshopping

Development of distribution channels expected to bring change within composition of water consumption

CATEGORY DATA

Carbonates in Azerbaijan

HEADLINES

PROSPECTS

Economic resurgence drives sales of carbonates in 2017

Manufacturers’ profile-raising activities mainly during summer or seasonal holidays

Volume sales of carbonates expected to grow in Azerbaijan

COMPETITIVE LANDSCAPE

Baku Coca-Cola Bottlers Ltd remains leader in 2017

Baku Coca-Cola Bottlers Ltd is also best performer in carbonates

Key new product developments mainly claim economy benefits and convenience

CATEGORY DATA

Energy Drinks in Azerbaijan

HEADLINES

PROSPECTS

Energy drinks continue robust performance in 2017

Unit prices continue to fall with mounting saturation

Energy drinks becomes more mature over the forecast period

COMPETITIVE LANDSCAPE

Gilan Holding MMC is undisputed leader of energy drinks

International brands lead due to lack of local manufacturers

Manufacturers and distributors carry out extensive advertising through retail channels to increase brand awareness and push up sales

CATEGORY DATA

Juice in Azerbaijan

HEADLINES

PROSPECTS

Macroeconomic factors remain major drivers in 2017

Nectars comprise bulk of juices consumed in Azerbaijan

Traditional processed fruit/vegetable products and emergence of energy drinks represent key threats to juice development over the forecast period

COMPETITIVE LANDSCAPE

Az-Granata MMC leads juice with Vita1000 brand

New product developments claim value for money positioning

Products with economy claims predominate

CATEGORY DATA

RTD Coffee in Azerbaijan

HEADLINES

PROSPECTS

RTD coffee remains underdeveloped in Azerbaijan

Nascent coffee-drinking culture supports emergence of RTD coffee in Azerbaijan

RTD coffee expected to grow over forecast period

COMPETITIVE LANDSCAPE

Nestlé Azerbaijan Ltd maintains lead in RTD coffee in 2017

Development of modern grocery channels supports growing sales of RTD coffee from low base

CATEGORY DATA