Whilst at the beginning of the review period the economic downturn still had an impact on volume demand for soft drinks, the market started to recover from 2017 onwards. This revival of demand was also stimulated by increased company engagement in innovative new products.
Company engagement has been particularly active in health and wellness-positioned soft drinks. The demand for functional, organic and naturally healthy products was a key contributor to higher value sales in many categories.
The leading companies in soft drinks in Finland in 2018 were companies offering products in multiple categories. Overall soft drinks was led by Coca-Cola Finland and Hartwall, which both have strong footholds in the high sales categories of carbonates and bottled water.
Functionality was one of the most important features in soft drinks launches in 2018. This feature was especially important in bottled water, juice, energy drinks and sports drinks.
Current value growth is expected to be higher than volume growth in the forecast period. Consumers’ interest in functional and health and wellness products, as well as premium-positioned products, will remain high.
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This industry report originates from Passport, our Soft Drinks market research database.