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Soft Drinks in Ecuador

December 2022
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USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Ecuador report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Ecuador?
  • To what extent are health considerations impacting consumption of Soft Drinks in Ecuador?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Ecuador?
  • Which are the leading brands in Soft Drinks in Ecuador?
  • What potential exists for multinational or domestic soft drinks companies to expand in Ecuador?
  • How are products distributed in Soft Drinks in Ecuador?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?
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Soft Drinks in Ecuador

Soft drinks in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2021
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2021
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2021
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2021
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2017-2022
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2017-2022
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2022
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2019-2022
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2018-2022
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2019-2022
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2017-2022
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2022-2027
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2022-2027
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2022-2027
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2022-2027
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2022-2027
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2022-2027
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2022-2027
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2022-2027
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2022-2027
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Bottled Water in Ecuador

KEY DATA FINDINGS

Bottled water shows strong recovery as impulse consumption normalises
Carbonated bottled water players increase share of modern channel
Functional bottled water category is boosted by new brand that encourages hydration throughout the day
Carbonated natural mineral bottled water faces saturation
Environmentally-conscious consumers will look for sustainable options
Sparkling flavoured bottled water will benefit from continued innovation
Table 31 Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 32 Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2018-2022
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2019-2022
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2018-2022
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2019-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2022-2027
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2022-2027
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2022-2027
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2022-2027

Carbonates in Ecuador

KEY DATA FINDINGS

Leading brands expand returnable packaging system
Consumers switch to cheaper expensive carbonates as leading brand loses share
Non-cola carbonates begin a steady recover
Affordability will shape purchasing patterns
New launches will benefit lemonade/lime products
Non-cola carbonates expected to keep growing as brands recover customers
Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2017-2022
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2017-2022
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2017-2022
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2017-2022
Table 47 Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 48 Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2017-2022
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2017-2022
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2018-2022
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2019-2022
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2018-2022
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2019-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2022-2027
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2022-2027
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2022-2027
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2022-2027
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2022-2027
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2022-2027

Concentrates in Ecuador

KEY DATA FINDINGS

Concentrates sales stagnate amid lack of dynamism
Juice powder concentrates lose retail share against ice tea powders
The category loses relevance as consumers go back to RTD drinks
Consumers will continue to lose interest in the category
Small ice tea brands expected to continue growing
Powder juice concentrates will be negatively impacted by consumers’ health concerns
Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 64 Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2018-2022
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2019-2022
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2018-2022
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2019-2022
Table 71 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2022
Table 72 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2019-2022
Table 73 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2022-2027
Table 74 Forecast Off-trade Sales of Concentrates by Category: Value 2022-2027
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2022-2027
Table 76 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2022-2027

Juice in Ecuador

KEY DATA FINDINGS

Back to school helps recovery of juice category
Price is main motivational factor when choosing juice brands
100% juice recovers as consumers have less time to prepare their own
Growing concerns regarding sugar consumption to have a small but powerful impact
Affordable brands are key for growth in the category
100% juice held back by limited distribution
Table 77 Off-trade Sales of Juice by Category: Volume 2017-2022
Table 78 Off-trade Sales of Juice by Category: Value 2017-2022
Table 79 Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 80 Off-trade Sales of Juice by Category: % Value Growth 2017-2022
Table 81 NBO Company Shares of Off-trade Juice: % Volume 2018-2022
Table 82 LBN Brand Shares of Off-trade Juice: % Volume 2019-2022
Table 83 NBO Company Shares of Off-trade Juice: % Value 2018-2022
Table 84 LBN Brand Shares of Off-trade Juice: % Value 2019-2022
Table 85 Forecast Off-trade Sales of Juice by Category: Volume 2022-2027
Table 86 Forecast Off-trade Sales of Juice by Category: Value 2022-2027
Table 87 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2022-2027
Table 88 Forecast Off-trade Sales of Juice by Category: % Value Growth 2022-2027

RTD Tea in Ecuador

KEY DATA FINDINGS

RTD Tea is once again appreciated by consumers
Returnable formats and on-trade recovery helps to drive sales
Wider assortment of brands available in RTD tea
Impulse consumption is key to expansion
Returnable presentations will help to boost sales
Herbal/traditional RTD teas will attract more consumers
Table 89 Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 90 Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 91 Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 92 Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022
Table 93 NBO Company Shares of Off-trade RTD Tea: % Volume 2018-2022
Table 94 LBN Brand Shares of Off-trade RTD Tea: % Volume 2019-2022
Table 95 NBO Company Shares of Off-trade RTD Tea: % Value 2018-2022
Table 96 LBN Brand Shares of Off-trade RTD Tea: % Value 2019-2022
Table 97 Forecast Off-trade Sales of RTD Tea by Category: Volume 2022-2027
Table 98 Forecast Off-trade Sales of RTD Tea by Category: Value 2022-2027
Table 99 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2022-2027
Table 100 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2022-2027

Energy Drinks in Ecuador

KEY DATA FINDINGS

Price war forces down unit prices of energy drinks
Amper launches as another low-cost energy drink
High-priced energy drinks improve retail share, but have a niche following
New brands and further developments will bring more dynamism to the category
Energy drinks will benefit from ‘trendy’ appeal
Sugar free options will broaden appeal of energy drinks
Table 101 Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 102 Off-trade Sales of Energy Drinks: Value 2017-2022
Table 103 Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 104 Off-trade Sales of Energy Drinks: % Value Growth 2017-2022
Table 105 NBO Company Shares of Off-trade Energy Drinks: % Volume 2018-2022
Table 106 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2019-2022
Table 107 NBO Company Shares of Off-trade Energy Drinks: % Value 2018-2022
Table 108 LBN Brand Shares of Off-trade Energy Drinks: % Value 2019-2022
Table 109 Forecast Off-trade Sales of Energy Drinks: Volume 2022-2027
Table 110 Forecast Off-trade Sales of Energy Drinks: Value 2022-2027
Table 111 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2022-2027
Table 112 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2022-2027

Sports Drinks in Ecuador

KEY DATA FINDINGS

Affordable brands take a bigger slice of sports drinks
Sport drinks thrive as consumers take up more sports activities
Concern about sugar is increasing, but remains niche
Affordable sport drinks brands will drive the growth
Reduced sugar options to attract a small following among Ecuadorians
Continuous innovation will allow the category to stay relevant
Table 113 Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 114 Off-trade Sales of Sports Drinks: Value 2017-2022
Table 115 Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 116 Off-trade Sales of Sports Drinks: % Value Growth 2017-2022
Table 117 NBO Company Shares of Off-trade Sports Drinks: % Volume 2018-2022
Table 118 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2019-2022
Table 119 NBO Company Shares of Off-trade Sports Drinks: % Value 2018-2022
Table 120 LBN Brand Shares of Off-trade Sports Drinks: % Value 2019-2022
Table 121 Forecast Off-trade Sales of Sports Drinks: Volume 2022-2027
Table 122 Forecast Off-trade Sales of Sports Drinks: Value 2022-2027
Table 123 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2022-2027
Table 124 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2022-2027
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
    • Regular Carbonates
    • Reduced Sugar Carbonates
      • Regular Cola Carbonates
      • Reduced Sugar Cola Carbonates
      • Regular Non-Cola Carbonates
      • Reduced Sugar Non-Cola Carbonates
        • Regular Lemonade/Lime
        • Reduced Sugar Lemonade/Lime
        • Regular Tonic Water/Mixers/Other Bitters
        • Reduced Sugar Tonic Water/Mixers/Other Bitters
        • Regular Orange Carbonates
        • Reduced Sugar Orange Carbonates
        • Regular Other Non-Cola Carbonates
        • Reduced Sugar Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars (25-99% Juice)
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
      • Regular Still RTD Tea
      • Reduced Sugar Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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