Soft Drinks in Ecuador

Soft Drinks in Ecuador

EXECUTIVE SUMMARY

Soft drinks maintains negative trend

Taxes on sugary beverages influence unit prices and consumption

Soft drinks remains as a local industry

Traffic light labelling system forces companies to improve their formulations and ingredients

New product developments focused on the use of natural ingredients

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Bottled Water in Ecuador

HEADLINES

PROSPECTS

Economic contraction negatively affects volume sales

Still bottled water is the most relevant category

Bottled water expected to recover during forecast period

COMPETITIVE LANDSCAPE

Local Tesalia Spring Co leads bottled water

Functional attributes expected to bring dynamism to bottled water

Smaller formats expected to recover purchase frequency

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Ecuador

HEADLINES

PROSPECTS

Carbonates impacted by taxes on sugary beverages

Low calorie products enjoy increasing sales

Decreasing trend expected to continue in the short term

COMPETITIVE LANDSCAPE

Coca-Cola de Ecuador SA retains leadership

Cola carbonates and international brands lead category

Innovation driven by reformulation and low-price formats

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Ecuador

HEADLINES

PROSPECTS

Concentrates losing penetration

Tea leads powdered concentrates

Negative trend expected to continue into the forecast period

COMPETITIVE LANDSCAPE

Quala Ecuador SA leads concentrates

Lack of innovation reinforces negative trend

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 72 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 73 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Ecuador

HEADLINES

PROSPECTS

Increasing penetration among consumers

Unit price decreasing, making category more affordable

Forecast period expected to maintain positive trend

COMPETITIVE LANDSCAPE

The Tesalia Spring Co leads energy drinks

Energy drinks gaining presence in traditional trade and street sellers

New brands expected to continue gaining share

CATEGORY DATA

Table 76 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 77 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 78 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 79 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 80 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 81 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 82 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 84 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 85 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 86 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 87 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Ecuador

HEADLINES

PROSPECTS

Unit price impacted by taxes on sugary beverages

Consumer awareness of need for healthier nutrition affects sales

100% juice expected to drive innovation during forecast period

COMPETITIVE LANDSCAPE

Coca-Cola de Ecuador SA leads juice

International brands with higher relevance but low innovation

Innovation focuses on sugar reformulation and flavours

CATEGORY DATA

Table 88 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 89 Off-trade Sales of Juice by Category: Value 2012-2017
Table 90 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 91 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 92 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 93 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 94 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 95 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 96 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 97 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 98 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 99 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Ecuador

PROSPECTS

RTD Tea in Ecuador

HEADLINES

PROSPECTS

Category unit price impacted by taxes on sugary beverages

Consumer awareness of healthier nutrition reduces category penetration

RTD tea is expected to continue declining over the forecast period

COMPETITIVE LANDSCAPE

Coca-Cola de Ecuador SA leads RTD tea

International brands are the most representative

Innovation for mass brands focus on new flavours and new low sugar formulas

CATEGORY DATA

Table 100 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 101 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 102 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 103 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 104 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 105 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 106 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 108 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 109 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 110 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Ecuador

HEADLINES

PROSPECTS

Increasing penetration amongst consumers

Economic contraction slows down pace of growth

Sports drinks expected to continue growing

COMPETITIVE LANDSCAPE

The Tesalia Spring Co maintains category leadership

Flavour renewal is the innovation strategy among main players

New competitors expected to enter sports drinks

CATEGORY DATA

Table 112 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 113 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 114 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 115 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 116 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 117 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 118 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 119 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 120 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 121 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 122 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 123 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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