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Country Report

Soft Drinks in

Soft Drinks in Ecuador

Dec 2020

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Executive Summary

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COVID-19 impact on soft drinks

Soft drinks in Ecuador will be severely affected by the COVID-19 crisis. Following the outbreak of the COVID-19 pandemic, strict restrictions were put in place to limit citizens’ movement in Ecuador, including the closure of on-trade sales outlets.

COVID-19 country impact

Mobility restrictions started to be introduced throughout Ecuador on 17 March, with people only allowed to leave their homes to buy groceries, and a curfew in force between 14.00hrs and 05.

Company response

Much of the consumption of soft drinks in Ecuador goes through traditional grocery retailers. The category leader is supported by an extensive distribution network that enables it to supply the large number of independent small grocers in Ecuador.

Retailing shift

During the first months of the pandemic, mobility restrictions were very severe. These restrictions prevented many traditional grocery retailers from opening their doors to customers.

Foodservice vs retail split

During the first months of the pandemic, foodservice outlets were close, which will lead to considerable losses in on-trade volume sales in 2020. Home deliveries were also restricted to specific windows during the day and so were also hit by COVID-19 restrictions.

What next for soft drinks?

As the spread of COVID-19 is slowed or comes to an end in Ecuador, restrictions will also end. In the forecast period, therefore, consumers will see their mobility increased in the coming years.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ecuador for free:

The Soft Drinks in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Ecuador?
What are the major brands in Ecuador?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Ecuador

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Foodservice closures and home seclusion to hit the category hard

Cola carbonates supported through the COVID-19 crisis by mealtime consumption

Sugar tax continues to impact the category

RECOVERY AND OPPORTUNITIES

Carbonates to recover as COVID-19 restrictions come to an end

Health and Wellness trends set to constrain growth in carbonates

Carbonates faces cross-category competition from flavoured bottled water

CATEGORY DATA

Table 31 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 32 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 33 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 35 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 36 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 39 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
Table 40 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
Table 41 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 42 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 45 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 46 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 47 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 49 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 50 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025

Juice in Ecuador

KEY DATA FINDINGS

2020 IMPACT

100% Juice will see the effects of reduced disposable incomes following the financial turmoil of COVID-19

Juice drinks more resilient to consumers’ price sensitivity

Price key to company strategies as consumers cut back on spending

RECOVERY AND OPPORTUNITIES

End of restrictions and effects of COVID-19 to boost growth of 100% juice

The economic repercussions of COVID-19 will have a strong impact on juice in the forecast period

Affordable fresh fruit means home-made juice remains a threat to the category

CATEGORY DATA

Table 51 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 52 Off-trade Sales of Juice by Category: Value 2015-2020
Table 53 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 54 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 55 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 56 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 57 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 58 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 59 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 60 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 61 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 62 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Growth hampered by COVID-19 crisis as home seclusion makes tap water more accessible

Carbonated bottled water to be hit hard by the COVID-19 crisis

The Tesalia Spring Co leads with its host of established offerings that meet consumers needs

RECOVERY AND OPPORTUNITIES

Bottled water set to recover as life returns to normal in Ecuador

On-trade consumption to pick up as foodservice outlets reopen

Health and wellness trends to determine consumption in the coming years

CATEGORY DATA

Table 63 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 64 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 65 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 66 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 67 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 68 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 69 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 71 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 72 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 73 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 74 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Growth in sports drinks interrupted by COVID-19 home seclusion

Companies focus on price strategies as Ajecuador continues to grow

Football fever in Ecuador key to sports sponsorship deals

RECOVERY AND OPPORTUNITIES

Off-trade sales to recover as consumers return to active lifestyles

COVID-19 to accelerate health and wellness trends

Maturity and growing competitive landscape in sports drinks to slow growth

CATEGORY DATA

Table 75 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 76 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 77 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 78 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 79 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 80 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 83 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 84 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 85 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 86 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Growth slows following implementation of national lockdown restrictions

On-trade sales suffer drastic losses as night-time venues face longer closures

Unemployment hits category hard as consumers save their money

RECOVERY AND OPPORTUNITIES

The revival of nightlife will boost recovery

Health and wellness claims will determine product development in the coming years

Convenience factor to boost sales as life returns to normal after COVID-19

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 88 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Category reaps the benefits of home seclusion

Low prices support growth of concentrates

Players in concentrates focus on responding to health and wellness claims

RECOVERY AND OPPORTUNITIES

Normal life to resume as the threat of COVID-19 subsides

Health concerns restrict concentrates

Low prices will support concentrates as Ecuador hits hard times

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 99 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 100 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 101 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 102 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 103 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 104 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 105 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 106 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 107 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 108 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 109 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 110 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 111 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 112 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Ecuador

KEY DATA FINDINGS

2020 IMPACT

RTD tea hit hard by reduction of impulse sales in COVID-19 crisis

On-trade sales suffer drastic losses as outlets close

Category continues to respond to sugar tax

RECOVERY AND OPPORTUNITIES

Off-trade sales recover as consumers are released from home confinement

Category suffers from negative perceptions following product reformulations

On-trade sales to recover as bars, restaurants and cafés resume business-as-usual

CATEGORY DATA

Table 113 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 114 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 115 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 116 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 117 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 118 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 119 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 120 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 121 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 123 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

Megatrends

Country Report

Soft Drinks in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Ecuador

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Foodservice closures and home seclusion to hit the category hard

Cola carbonates supported through the COVID-19 crisis by mealtime consumption

Sugar tax continues to impact the category

RECOVERY AND OPPORTUNITIES

Carbonates to recover as COVID-19 restrictions come to an end

Health and Wellness trends set to constrain growth in carbonates

Carbonates faces cross-category competition from flavoured bottled water

CATEGORY DATA

Juice in Ecuador

KEY DATA FINDINGS

2020 IMPACT

100% Juice will see the effects of reduced disposable incomes following the financial turmoil of COVID-19

Juice drinks more resilient to consumers’ price sensitivity

Price key to company strategies as consumers cut back on spending

RECOVERY AND OPPORTUNITIES

End of restrictions and effects of COVID-19 to boost growth of 100% juice

The economic repercussions of COVID-19 will have a strong impact on juice in the forecast period

Affordable fresh fruit means home-made juice remains a threat to the category

CATEGORY DATA

Bottled Water in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Growth hampered by COVID-19 crisis as home seclusion makes tap water more accessible

Carbonated bottled water to be hit hard by the COVID-19 crisis

The Tesalia Spring Co leads with its host of established offerings that meet consumers needs

RECOVERY AND OPPORTUNITIES

Bottled water set to recover as life returns to normal in Ecuador

On-trade consumption to pick up as foodservice outlets reopen

Health and wellness trends to determine consumption in the coming years

CATEGORY DATA

Sports Drinks in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Growth in sports drinks interrupted by COVID-19 home seclusion

Companies focus on price strategies as Ajecuador continues to grow

Football fever in Ecuador key to sports sponsorship deals

RECOVERY AND OPPORTUNITIES

Off-trade sales to recover as consumers return to active lifestyles

COVID-19 to accelerate health and wellness trends

Maturity and growing competitive landscape in sports drinks to slow growth

CATEGORY DATA

Energy Drinks in Ecuador

KEY DATA FINDINGS

2020 IMPACT

Growth slows following implementation of national lockdown restrictions

On-trade sales suffer drastic losses as night-time venues face longer closures