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Country Report

Soft Drinks in

Soft Drinks in Ecuador

57 pages, Mar 2019

US$2,100

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Executive Summary

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Strong decline of sugary beverages partly offset by the growth of bottled water

The performance of soft drinks in Ecuador in 2018 was heavily impacted by the decline of sugary beverages, which have traditionally driven the industry’s growth. Over the last few years the health and wellness trend has permeated among all socioeconomic groups, with many consumers switching from sugary beverages to less processed and healthier drinks.

Consumers demand better-for-you products on a daily basis

Health and wellness is a trend in Ecuador which years ago was only seen among high-income groups or sports enthusiasts. However, in recent years this trend has strongly permeated different socioeconomic groups and affected consumers of all ages.

Flavoured bottled water continues to perform well

Flavoured bottled water was one of the most dynamic categories in soft drinks in 2017 and 2018. A consumer shift towards healthier options has not necessarily eliminated demand for good tasting and refreshing products.

Larger pack sizes and a more natural offer drives new product development in 2018

In 2017 and 2018, still bottled water manufacturers successfully boosted their volume sales by increasing their pack sizes, moving from 500ml to 625ml and from 1-litre to 1.25 litre bottles.

Natural and low-sugar products to drive growth over the forecast period

The number of health-conscious consumers in Ecuador is expected to continue to rise over the forecast period, in turn encouraging the industry to change its traditional focus on carbonates and other sugary beverages to more natural and functional soft drinks. Bottled water is expected to continue to record positive growth, with sales driven by carbonated and flavoured bottled water, while in juice, 100% juice is expected to gain ground at the expense of juice drinks and nectars.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Ecuador for free:

The Soft Drinks in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Ecuador?
What are the major brands in Ecuador?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Ecuador

EXECUTIVE SUMMARY

Strong decline of sugary beverages partly offset by the growth of bottled water

Consumers demand better-for-you products on a daily basis

Flavoured bottled water continues to perform well

Larger pack sizes and a more natural offer drives new product development in 2018

Natural and low-sugar products to drive growth over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Bottled Water in Ecuador

HEADLINES

PROSPECTS

Health-conscious consumers driving category growth

Still bottled water value sales driven by bigger pack sizes

Consumers still want flavoursome drinks

COMPETITIVE LANDSCAPE

The Tesalia Spring Co remains the clear category leader

The leading players focus their innovation efforts on flavoured bottled water

Health and wellness attributes and packaging format to remain important

CATEGORY DATA

Table 31 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 32 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Ecuador

HEADLINES

PROSPECTS

Consumers demand healthier options

Low calorie products enjoy a rise in sales

Further migration to flavoured bottled water expected over the next few years

COMPETITIVE LANDSCAPE

Coca-Cola de Ecuador continues to dominate carbonates

Manufacturers quietly reformulating their recipes

Smaller pack sizes used to help maintain consumption frequency

CATEGORY DATA

Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 47 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 48 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 51 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 52 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 53 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 54 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 55 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 56 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 57 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 58 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 61 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 62 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Ecuador

HEADLINES

PROSPECTS

Concentrates losing relevance

Iced tea leads powder concentrates

Consumers going back to basics with homemade juice

COMPETITIVE LANDSCAPE

Quala Ecuador continues to dominate concentrates

Category suffering from a lack of innovation

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format

CATEGORY DATA

Table 63 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 64 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 68 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 69 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 70 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 71 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 72 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 73 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 74 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 75 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 76 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Ecuador

HEADLINES

PROSPECTS

Energy drinks benefiting from increasing consumer penetration

Falling average unit price makes energy drinks more affordable

Naturalness trend could threaten the growth of energy drinks

COMPETITIVE LANDSCAPE

The Tesalia Spring Co continues to dominate energy drinks

Energy drinks gaining ground in traditional retail outlets and via street vendors

New brands expected to continue to gain share

CATEGORY DATA

Table 77 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 78 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 79 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 80 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 81 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 82 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 85 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 86 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 87 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 88 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Ecuador

HEADLINES

PROSPECTS

Sales impacted by consumer awareness of the need for healthier beverages

100% juice expected to drive innovation but facing price barriers

Consumers going back to basics with homemade juice

COMPETITIVE LANDSCAPE

Coca-Cola de Ecuador continues to lead juice by a small margin

High prices an obstacle to stronger sales of 100% juice

Manufacturers focus their innovation efforts on recipe reformulation and flavour

CATEGORY DATA

Table 89 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 90 Off-trade Sales of Juice by Category: Value 2013-2018
Table 91 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 92 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 93 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 94 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 95 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 96 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 97 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 98 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 99 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 100 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Ecuador

PROSPECTS

RTD Tea in Ecuador

HEADLINES

PROSPECTS

RTD tea has lost its healthy image

Consumers still prefer traditional flavours

Launch of healthier offerings expected to try and stem the category’s decline

COMPETITIVE LANDSCAPE

Coca-Cola de Ecuador continues to dominate RTD tea

Innovation focuses on new flavours and low sugar formulations

Sales of carbonated RTD tea currently negligible

CATEGORY DATA

Table 101 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 102 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 103 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 104 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 105 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 106 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 107 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 108 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 109 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 110 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 111 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 112 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Ecuador

HEADLINES

PROSPECTS

Sports drinks benefiting from increasing consumer penetration

Category benefiting from more brand extensions and packaging formats

Average unit price declines due to the entrance of smaller formats and economy brands

COMPETITIVE LANDSCAPE

The Tesalia Spring Co continues to dominate sports drinks

The leading players focus on flavour innovation and pack sizes

Brand owners trying to get closer to consumers

CATEGORY DATA

Table 113 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 114 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 115 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 116 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 117 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 118 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 119 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 120 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 121 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 122 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 123 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 124 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

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Megatrends

Country Report

Soft Drinks in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

Strong decline of sugary beverages partly offset by the growth of bottled water

Consumers demand better-for-you products on a daily basis

Flavoured bottled water continues to perform well

Larger pack sizes and a more natural offer drives new product development in 2018

Natural and low-sugar products to drive growth over the forecast period

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Ecuador

EXECUTIVE SUMMARY

Strong decline of sugary beverages partly offset by the growth of bottled water

Consumers demand better-for-you products on a daily basis

Flavoured bottled water continues to perform well

Larger pack sizes and a more natural offer drives new product development in 2018

Natural and low-sugar products to drive growth over the forecast period

MARKET DATA

SOURCES

Bottled Water in Ecuador

HEADLINES

PROSPECTS

Health-conscious consumers driving category growth

Still bottled water value sales driven by bigger pack sizes

Consumers still want flavoursome drinks

COMPETITIVE LANDSCAPE

The Tesalia Spring Co remains the clear category leader

The leading players focus their innovation efforts on flavoured bottled water

Health and wellness attributes and packaging format to remain important

CATEGORY DATA

Carbonates in Ecuador

HEADLINES

PROSPECTS

Consumers demand healthier options

Low calorie products enjoy a rise in sales

Further migration to flavoured bottled water expected over the next few years

COMPETITIVE LANDSCAPE

Coca-Cola de Ecuador continues to dominate carbonates

Manufacturers quietly reformulating their recipes

Smaller pack sizes used to help maintain consumption frequency

CATEGORY DATA

Concentrates in Ecuador

HEADLINES

PROSPECTS

Concentrates losing relevance

Iced tea leads powder concentrates

Consumers going back to basics with homemade juice

COMPETITIVE LANDSCAPE

Quala Ecuador continues to dominate concentrates

Category suffering from a lack of innovation

Concentrates Conversions

CATEGORY DATA

Energy Drinks in Ecuador

HEADLINES

PROSPECTS

Energy drinks benefiting from increasing consumer penetration

Falling average unit price makes energy drinks more affordable

Naturalness trend could threaten the growth of energy drinks

COMPETITIVE LANDSCAPE

The Tesalia Spring Co continues to dominate energy drinks

Energy drinks gaining ground in traditional retail outlets and via street vendors

New brands expected to continue to gain share

CATEGORY DATA

Juice in Ecuador

HEADLINES

PROSPECTS

Sales impacted by consumer awareness of the need for healthier beverages

100% juice expected to drive innovation but facing price barriers

Consumers going back to basics with homemade juice

COMPETITIVE LANDSCAPE

Coca-Cola de Ecuador continues to lead juice by a small margin

High prices an obstacle to stronger sales of 100% juice

Manufacturers focus their innovation efforts on recipe reformulation and flavour

CATEGORY DATA