Soft Drinks in Saudi Arabia

Soft Drinks in Saudi Arabia

EXECUTIVE SUMMARY

Sugar tax set to increase prices, manufacturers extend ranges with new flavours and healthier options

Government initiatives seek to increase health of Saudi society

Religious festivals influence demand and promotional strategies

Players introduce healthier options, new flavours and on-the-go packaging formats

Health, convenience and price set to be key factors influencing forecast period performance

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 20 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 30 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Saudi Arabia

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Saudi Arabia

PROSPECTS

Bottled Water in Saudi Arabia

HEADLINES

PROSPECTS

Health awareness, climate change and tourists drive bottled water growth

Price, size and convenience influence purchases, bulk formats popular for family consumption

Manufacturers increase on-pack information

COMPETITIVE LANDSCAPE

Hana brand sees updated formulation and pack sizes

Nova brand’s packaging revamped, Health Water Bottling Co offers free home delivery on website orders

SADAFCO and The Coca-Cola Co focus on low-sodium positioning

CATEGORY DATA

Table 31 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 32 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 33 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 35 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 36 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Saudi Arabia

HEADLINES

PROSPECTS

Health trend has adverse impact on demand for carbonates

New product launches and pack sizes in line with health trend

Lime a popular, more refreshing alternative to cola carbonates

COMPETITIVE LANDSCAPE

Al-Jomaih Bottling Plant introduces new options, gains value share

Coca-Cola Bottling Co introduces new packaging formats and flavours

Sugar tax price hikes to be offset by promotions and pack size changes

CATEGORY DATA

Table 43 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 44 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 45 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 47 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 48 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 51 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 52 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 53 Leading Flavours for Non-cola Carbonates: % Volume 2014-2019
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Saudi Arabia

HEADLINES

PROSPECTS

Religious festivals support demand for concentrates

Widespread promotional support throughout the year

Players launch healthier options, extra volume free

COMPETITIVE LANDSCAPE

Mondelez extends Tang brand with low-sugar variant

SunQuick launches mixed berries flavour, targets Ramadan consumption

Vimto launches no added sugar, vitamin C-fortified offering in 1-litre presentation

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 68 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2014-2019
Table 69 Leading Flavours for Off-trade Powder Concentrates: % Volume 2014-2019
Table 70 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 71 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 72 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 73 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 74 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 75 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 76 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 77 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 80 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 81 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Saudi Arabia

HEADLINES

PROSPECTS

Unhealthy perceptions adversely impact energy drinks

Cheaper products gain favour as prices rise, demand set to continue declining

Health warnings and limits on advertising and promotion stifle potential

COMPETITIVE LANDSCAPE

Introduction of sugar-free variant boosts Red Bull’s value share, may help avoid sugar tax price increases

Red Bull extends range, Code Red brand consolidates leading position

New product developments expected, with social media support

CATEGORY DATA

Table 82 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 83 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 84 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 85 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 86 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 87 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 88 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 89 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 90 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 91 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 92 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 93 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Saudi Arabia

HEADLINES

PROSPECTS

Consumers demonstrate preference for healthier options

Players seek to overcome price hikes with pack size reductions

Seasonal factors and departure of expats influence demand

COMPETITIVE LANDSCAPE

Almarai strengthens lead, introduces new premium flavours

Al Rabie introduces sugar-free variants, launches mobile shopping app

Al Safi extends range with healthier options

CATEGORY DATA

Table 94 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 95 Off-trade Sales of Juice by Category: Value 2014-2019
Table 96 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 97 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 98 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 99 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 100 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 101 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 102 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 103 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 104 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 105 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 106 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 107 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 108 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Tea in Saudi Arabia

HEADLINES

PROSPECTS

RTD tea benefits from healthier image compared with carbonates and energy drinks, but sugar tax may cause price surge

RTD tea’s Western image bolsters demand

Health trend influences new product developments

COMPETITIVE LANDSCAPE

Lipton benefits from launches of new, healthier options

Introduction of new variants and packaging formats expected

Nai introduced in variety of flavours, with strong promotional support

CATEGORY DATA

Table 109 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 110 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 111 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 112 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 113 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 114 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 115 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 116 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 117 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 118 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 119 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 120 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 121 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Saudi Arabia

HEADLINES

PROSPECTS

Government sporting initiatives boost awareness, but lack of distribution and marketing stifle potential

Advertising and promotion required to achieve further growth

Sports drink lack visibility in retail outlets

COMPETITIVE LANDSCAPE

New format launch boosts Al Jomaih Bottling Plant’s share

New Pulz product from Al Rabie targets sporting enthusiasts with added value benefits

Social media set to become increasingly important marketing tool

CATEGORY DATA

Table 122 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 123 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 124 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 125 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 126 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 127 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 128 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 129 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 130 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 131 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 132 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 133 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

RTD Coffee in Saudi Arabia

HEADLINES

PROSPECTS

RTD coffee grows from low base, but set to be hit by sugar tax

Category gains demand as alternative to carbonates and energy drinks

New variants and pack sizes expected as lifestyles change

COMPETITIVE LANDSCAPE

Nescafe receives social media promotional support

Innovation set to increase as category becomes more competitive

Starbucks offers variety of packaging formats

CATEGORY DATA

Table 134 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 135 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 136 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 137 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 138 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 139 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 140 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 141 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 142 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 143 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 144 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 145 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

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