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Country Report

Soft Drinks in

Soft Drinks in Saudi Arabia

70 pages, Feb 2018

US$2,100

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Executive Summary

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Health trend impacting soft drinks consumption

The introduction of an excise tax on carbonates and energy drinks, falling disposable incomes, and a shrinking expat population, along with rising unemployment and the growing health and wellness trend, have resulted in slow sales growth within soft drinks in Saudi Arabia. The growing urban population, high internet penetration, and an increasing number of social media users have created an environment which encourages the adoption of healthier eating habits and lifestyles.

Growing youth population changing soft drinks consumption patterns

The most important trend affecting soft drinks performance and consumption patterns is Saudi Arabia’s growing population of under 30 year olds. Consumers are greatly influenced by global trends in food and drink.

Juices, concentrates, and RTD tea and coffee gaining sales share

Out-of-home consumption of soft drinks is declining in Saudi Arabia, as consumers are sceptical about spending on refreshment beverages, which are perceived as having a negative effect on health due to health and wellness campaigns and initiatives endorsed by the government. As a result, Saudi consumers are increasingly shifting away from carbonates towards “healthier” soft drinks such as RTD tea, carbonated water, or juice.

Health and wellness trend fuelling innovation

In addition to the poor performance of the Saudi economy, soft drinks manufacturers following the health and wellness trend are now focusing on product innovation and investing more in health and wellness products to cater to consumer preferences. New product development, particularly in juice, is focused on introducing new flavours in response to rising consumer health consciousness, with product fortification becoming an important aspect and many manufacturers now either investing in new fortified products or packaging which highlights fortification.

Religious tourism to boost soft drinks growth

Throughout the year, millions of pilgrims visit Saudi Arabia for Haj and Umrah. The holy month of Ramadan will fall in summer over the coming years and, due to its geographical location, Saudi Arabia has some of hottest temperatures in the world, with around seven million pilgrims arriving during the season.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Saudi Arabia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Saudi Arabia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Saudi Arabia for free:

The Soft Drinks in Saudi Arabia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Saudi Arabia?
What are the major brands in Saudi Arabia?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Saudi Arabia

EXECUTIVE SUMMARY

Health trend impacting soft drinks consumption

Growing youth population changing soft drinks consumption patterns

Juices, concentrates, and RTD tea and coffee gaining sales share

Health and wellness trend fuelling innovation

Religious tourism to boost soft drinks growth

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2012-2017
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2012-2017
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 28 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 30 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 31 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

APPENDIX

Fountain sales in Saudi Arabia

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Saudi Arabia

PROSPECTS

Bottled Water in Saudi Arabia

HEADLINES

PROSPECTS

Increased religious tourism boosts demand for bottled water

Growing and changing demographics to increase bottle water sales

Rising demand for flavoured water

COMPETITIVE LANDSCAPE

Domestic water brands lead water sales

Flavoured water becomes more fragmented

Customers remain price sensitive

CATEGORY DATA

Table 32 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 34 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 35 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 38 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 40 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 42 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Saudi Arabia

HEADLINES

PROSPECTS

Health and wellness trends continue to impact carbonates

New “sin tax” introduced on carbonates

Promotions on carbonates lure customers

COMPETITIVE LANDSCAPE

Domestic brands continue to lead sales

Marketing key to maintaining loyalty

Taxes to open door for new product developments

CATEGORY DATA

Table 44 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 46 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 47 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 50 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 51 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 52 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 53 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 56 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 57 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 58 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 60 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 62 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Saudi Arabia

HEADLINES

PROSPECTS

Concentrates remains favourite soft drinks category during Ramadan

Health and wellness trend impacts demand for concentrates

Focus on offering healthier and fortified options

COMPETITIVE LANDSCAPE

Vimto continues to dominate liquid concentrates sales

Tang maintains sales share within powder concentrates

New healthier brands attracting consumers

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 64 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 65 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 66 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 67 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 68 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 70 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 71 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 72 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 74 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 75 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 79 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Saudi Arabia

HEADLINES

PROSPECTS

100% excise tax strongly impacts sales

Focus on repositioning and innovation to attract consumers

Changing lifestyle trends impacting sales

COMPETITIVE LANDSCAPE

Domestic brands continue to dominate sales

International brands hit hardest

Investment in healthier alternatives

CATEGORY DATA

Table 80 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 81 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 82 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 83 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 86 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 87 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 88 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 89 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 90 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 91 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

RTD Coffee in Saudi Arabia

HEADLINES

PROSPECTS

RTD coffee gaining popularity over carbonated drinks

Excise tax on energy drinks shifts consumers towards RTD coffee

Millennials driving demand for RTD coffee

COMPETITIVE LANDSCAPE

Starbucks gaining sales share

Local producers realise potential of RTD coffee

Increasing number of global brands introducing RTD coffees

CATEGORY DATA

Table 92 Off-trade Sales of RTD Coffee: Volume 2014-2017
Table 93 Off-trade Sales of RTD Coffee: Value 2014-2017
Table 94 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2017
Table 95 Off-trade Sales of RTD Coffee: % Value Growth 2014-2017
Table 96 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 97 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 98 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 99 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 100 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 101 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 102 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 103 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Saudi Arabia

HEADLINES

PROSPECTS

Busier consumer lifestyles boosting RTD tea

Exposure to Western trends fuelling interest

Introduction of healthier alternatives

COMPETITIVE LANDSCAPE

Pepsi-Lipton International remains sales leader

Focus on attracting younger consumers

Promotions and widespread distribution remain key

CATEGORY DATA

Table 104 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 105 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 106 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 107 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 108 Leading Flavours for Off-trade RTD Tea: % Volume 2012-2017
Table 109 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 110 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 111 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 112 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 113 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 114 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 115 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 116 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Saudi Arabia

HEADLINES

PROSPECTS

New excise tax on sports drinks pushes consumers away

Opportunity for investment fuelling growth

Restrictions on sports drinks distribution remain in place

COMPETITIVE LANDSCAPE

Competition limited to a few brands

Focus on new flavours and healthy positioning

Health and wellness trend to continue impacting demand

CATEGORY DATA

Table 117 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 118 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 119 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 120 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 121 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 122 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 123 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 124 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 125 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 126 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 127 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 128 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

Juice in Saudi Arabia

HEADLINES

PROSPECTS

Health and wellness trend impacting consumer preferences in juice

Shift from single to family packs

Religious tourism manage to boost declining juice sales

COMPETITIVE LANDSCAPE

Leading domestic brands gaining sales share

Targeting of children to boost sales

Increased offering of premium packaging

CATEGORY DATA

Table 129 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 130 Off-trade Sales of Juice by Category: Value 2012-2017
Table 131 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 132 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 133 Leading Flavours for Off-trade 100% Juice: % Volume 2012-2017
Table 134 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2012-2017
Table 135 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2012-2017
Table 136 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 137 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 138 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 139 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 140 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 141 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 142 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 143 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

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Country Report

Soft Drinks in Saudi Arabia

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Executive Summary

New Report Guarantee

Health trend impacting soft drinks consumption

Growing youth population changing soft drinks consumption patterns

Juices, concentrates, and RTD tea and coffee gaining sales share

Health and wellness trend fuelling innovation

Religious tourism to boost soft drinks growth

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Overview

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Table of Contents

Soft Drinks in Saudi Arabia

EXECUTIVE SUMMARY

Health trend impacting soft drinks consumption

Growing youth population changing soft drinks consumption patterns

Juices, concentrates, and RTD tea and coffee gaining sales share

Health and wellness trend fuelling innovation

Religious tourism to boost soft drinks growth

MARKET DATA

APPENDIX

Fountain sales in Saudi Arabia

Trends

SOURCES

Asian Speciality Drinks in Saudi Arabia

PROSPECTS

Bottled Water in Saudi Arabia

HEADLINES

PROSPECTS

Increased religious tourism boosts demand for bottled water

Growing and changing demographics to increase bottle water sales

Rising demand for flavoured water

COMPETITIVE LANDSCAPE

Domestic water brands lead water sales

Flavoured water becomes more fragmented

Customers remain price sensitive

CATEGORY DATA

Carbonates in Saudi Arabia

HEADLINES

PROSPECTS

Health and wellness trends continue to impact carbonates

New “sin tax” introduced on carbonates

Promotions on carbonates lure customers

COMPETITIVE LANDSCAPE

Domestic brands continue to lead sales

Marketing key to maintaining loyalty

Taxes to open door for new product developments

CATEGORY DATA

Concentrates in Saudi Arabia

HEADLINES

PROSPECTS

Concentrates remains favourite soft drinks category during Ramadan

Health and wellness trend impacts demand for concentrates

Focus on offering healthier and fortified options

COMPETITIVE LANDSCAPE

Vimto continues to dominate liquid concentrates sales

Tang maintains sales share within powder concentrates

New healthier brands attracting consumers

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Saudi Arabia

HEADLINES

PROSPECTS

100% excise tax strongly impacts sales

Focus on repositioning and innovation to attract consumers

Changing lifestyle trends impacting sales

COMPETITIVE LANDSCAPE

Domestic brands continue to dominate sales

International brands hit hardest

Investment in healthier alternatives

CATEGORY DATA

RTD Coffee in Saudi Arabia

HEADLINES

PROSPECTS

RTD coffee gaining popularity over carbonated drinks