Executive Summary

Mar 2019
Soft drinks retail volume remains flat

The overall soft drinks market is mature in Chile, but there is still room for growth in many categories, especially those considered healthy, given the national context of the labelling law and government campaigns about healthy living habits.

Consumers migrate from carbonates and nectars to bottled water

Retail volume growth in some soft drinks categories in Chile has been hampered by rising health awareness. Many consumers are avoiding carbonates in favour of more natural and healthier types of soft drink, such as bottled water.

Coca-Cola de Chile maintains its leadership

With the implementation of the labelling law in June 2016, Coca-Cola de Chile entirely modified its product portfolio mix structure by giving more visibility to its low-calorie products at the point of sale, so that consumers could have access to a wider range of options. Coca-Cola has reduced the amount of sugar used in its beverages, and is expected to continue to do so.

Natural and environmentally friendly innovations lead new product development in 2018

In 2018, new product developments involved more eco-friendly packaging, and such improvements were very well received in the context of the government ban on plastic bags imposed in the middle of the year.

Themed heading 5

Total RTD volume sales of soft drinks are forecast to rise between 2018 and 2023, despite decreases in sales of carbonates. Growth will be driven by bottled water and 100% juice, benefiting from their healthy image, reinforced by the labelling law and government campaigns.

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Soft Drinks in Chile

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Chile for free:

The Soft Drinks in Chile market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in Chile?
  • What are the major brands in Chile?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Soft Drinks in Chile

EXECUTIVE SUMMARY

Soft drinks retail volume remains flat
Consumers migrate from carbonates and nectars to bottled water
Coca-Cola de Chile maintains its leadership
Natural and environmentally friendly innovations lead new product development in 2018
Themed heading 5

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Chile
Trends

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bottled Water in Chile

HEADLINES

PROSPECTS

The transitory impact of the labelling law
Water contamination and consumer awareness
Recycling is a growing concern in Chile

COMPETITIVE LANDSCAPE

Companies targeting children through innovative products
Competition will intensify in bulk bottled water
Embotelladoras Chilenas Unidas SA leads bulk water sales

CATEGORY DATA

Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Chile

HEADLINES

PROSPECTS

Chile has the second highest per capita consumption of carbonates globally
Carbonate producers investigate reformulation to revive sales
E-commerce developing

COMPETITIVE LANDSCAPE

Coca-Cola responds to the “sugar war” and anticipates a new sugar tax
Europe, New Zealand and Asia as benchmarking
CCU has ambitious investment plans

CATEGORY DATA

Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Chile

HEADLINES

PROSPECTS

Concentrate powder manufacturers looking into foodservice prospects
Powder juice to enter 100% pure juice
Zuko goes carbon neutral

COMPETITIVE LANDSCAPE

Flavour innovation in an attempt to renew the category
Powder concentrates may be seen as a cheap alternative to flavoured or functional water

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 71 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 72 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 73 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 75 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 77 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 78 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 79 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 80 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 81 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 82 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 83 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 84 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Chile

HEADLINES

PROSPECTS

New consumption trends – from parties to office
The struggle between Monster and Red Bull pushes prices down
Consumers unreceptive to flavour innovations

COMPETITIVE LANDSCAPE

A concentrated category
Mr Big retains its market share despite the highly competitive environment
Energy drink prices reduced to compete with Monster
Monster benefits from the backing of Coca-Cola

CATEGORY DATA

Table 85 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 86 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 87 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 88 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 89 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 93 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 94 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 95 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 96 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Chile

HEADLINES

PROSPECTS

Premium juices looking for processing innovations
Premium and mass juices getting closer at price level
Speciality grocery outlets the preferred “showroom” for healthy and natural products

COMPETITIVE LANDSCAPE

Iansa, the main sugar manufacturer in Chile, buys Tamaya Gourmet, a premium juice company
Internet retail as a way to reduce prices
Strategies for small and medium sized companies to survive
Coca-Cola buys Guallarauco

CATEGORY DATA

Table 97 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 98 Off-trade Sales of Juice by Category: Value 2013-2018
Table 99 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 100 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 101 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 102 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 103 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 104 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 105 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 106 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 107 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 108 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 109 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 110 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 111 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Chile

HEADLINES

PROSPECTS

A challenging category in an evolving context
RTD coffee lacks visibility

COMPETITIVE LANDSCAPE

Nescafé Shakissimo line opens the way to more affordable RTD coffee

CATEGORY DATA

Table 112 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 113 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 114 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 115 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 116 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 117 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 118 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 119 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 120 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 121 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 122 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 123 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Chile

HEADLINES

PROSPECTS

Rising health awareness among Chilean consumers boosts the development of RTD tea
Persistent economic deceleration might threaten RTD tea’s performance
New companies offering more exotic flavour varieties

COMPETITIVE LANDSCAPE

Embotelladora Chilenas Unidas remains the clear leader in RTD tea
Several small companies entering into packaged yerba mate products

CATEGORY DATA

Table 124 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 125 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 126 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 127 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 128 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 129 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 130 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 131 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 132 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 133 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 134 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 135 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 136 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Chile

HEADLINES

PROSPECTS

Mis-use of sports drinks creates a poor image for the category
Manufacturers prioritise water and premium juices

COMPETITIVE LANDSCAPE

Sports drinks are dominated by Gatorade and Powerade
Sport drinks will keep capitalising on the wellness trend

CATEGORY DATA

Table 137 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 138 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 139 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 140 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 141 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 143 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 145 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 146 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 147 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 148 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023