The overall soft drinks market is mature in Chile, but there is still room for growth in many categories, especially those considered healthy, given the national context of the labelling law and government campaigns about healthy living habits.
Retail volume growth in some soft drinks categories in Chile has been hampered by rising health awareness. Many consumers are avoiding carbonates in favour of more natural and healthier types of soft drink, such as bottled water.
With the implementation of the labelling law in June 2016, Coca-Cola de Chile entirely modified its product portfolio mix structure by giving more visibility to its low-calorie products at the point of sale, so that consumers could have access to a wider range of options. Coca-Cola has reduced the amount of sugar used in its beverages, and is expected to continue to do so.
In 2018, new product developments involved more eco-friendly packaging, and such improvements were very well received in the context of the government ban on plastic bags imposed in the middle of the year.
Total RTD volume sales of soft drinks are forecast to rise between 2018 and 2023, despite decreases in sales of carbonates. Growth will be driven by bottled water and 100% juice, benefiting from their healthy image, reinforced by the labelling law and government campaigns.
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This industry report originates from Passport, our Soft Drinks market research database.