Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Soft Drinks in

Soft Drinks in Latvia

70 pages, Mar 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Local players gain competitive advantage

Within soft drinks, the increasing popularity of the health and wellness trend has been accompanied by a consumer shift towards higher-quality products. This trend has had a significant influence upon new product launches and consumer shifts between different categories.

Private label infiltrates evolving categories in 2017

During 2017, both smaller and mature categories faced challenges from retailers’ private label development. This was especially visible within smaller categories such as concentrates, where such giants as Rimi were able to increase their positions.

Market leaders maintain strong positions

Market leaders maintained their solid positions in various categories in 2017. Local presence and strong communication with the biggest retail chains allowed Cido to maintain its leadership within soft drinks, ahead of Coca-Cola HBC in Latvia.

Latvians need healthier, premium and non-standard products

Along with the increasing health awareness globally and in Latvia in particular, soft drinks players are forced to acquire a “going healthy” strategy. This aligns with the increasing disposable incomes, which enables consumers to demand premium products and added value.

Potential for products with less or no sugar

Future development of Latvian soft drinks lies within already visible healthy trends. People will pay more attention to what they consume and care about sugar intake more.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Soft Drinks Sample Report Soft Drinks Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Latvia for free:

The Soft Drinks in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Latvia?
What are the major brands in Latvia?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Want to find out more about this report?

Request more information

Soft Drinks in Latvia

EXECUTIVE SUMMARY

Local players gain competitive advantage

Private label infiltrates evolving categories in 2017

Market leaders maintain strong positions

Latvians need healthier, premium and non-standard products

Potential for products with less or no sugar

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bottled Water in Latvia

HEADLINES

PROSPECTS

Active lifestyle leads to increasing demand for bottled water

Innovation helps maintain consumer interest

Flavoured water expands

COMPETITIVE LANDSCAPE

Mangali brand maintains leadership in 2017

Local brands under international guide

New brand extensions target niches

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Latvia

HEADLINES

PROSPECTS

Sugary drinks face stagnant growth in face of growing health concerns

Kvass sales and new cola launches support carbonates

Young segment for an ageing population

COMPETITIVE LANDSCAPE

New product developments allow Coca-Cola HBC Latvia to maintain leading position

Investments in efficiency improvements allow to achieve significant growth

Growth opportunities incentivise companies to converge

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Latvia

HEADLINES

PROSPECTS

Concentrates keep traditional approach

Low-sugar options set to gain traction within concentrates

Reposition is incumbent upon concentrates

COMPETITIVE LANDSCAPE

Very Berry redefines the liquid concentrates category

Ramkalni concentrates thrive in spite of being yet unavailable in major chains

Spilva’s stagnant growth could lead to decreasing share in the future

CATEGORY DATA

Concentrates Conversions

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Soft Drinks in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

Local players gain competitive advantage

Private label infiltrates evolving categories in 2017

Market leaders maintain strong positions

Latvians need healthier, premium and non-standard products

Potential for products with less or no sugar

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Latvia

EXECUTIVE SUMMARY

Local players gain competitive advantage

Private label infiltrates evolving categories in 2017

Market leaders maintain strong positions

Latvians need healthier, premium and non-standard products

Potential for products with less or no sugar

MARKET DATA

DEFINITIONS

SOURCES

Bottled Water in Latvia

HEADLINES

PROSPECTS

Active lifestyle leads to increasing demand for bottled water

Innovation helps maintain consumer interest

Flavoured water expands

COMPETITIVE LANDSCAPE

Mangali brand maintains leadership in 2017

Local brands under international guide

New brand extensions target niches

CATEGORY DATA

Carbonates in Latvia

HEADLINES

PROSPECTS

Sugary drinks face stagnant growth in face of growing health concerns

Kvass sales and new cola launches support carbonates

Young segment for an ageing population

COMPETITIVE LANDSCAPE

New product developments allow Coca-Cola HBC Latvia to maintain leading position

Investments in efficiency improvements allow to achieve significant growth

Growth opportunities incentivise companies to converge

CATEGORY DATA

Concentrates in Latvia

HEADLINES

PROSPECTS

Concentrates keep traditional approach

Low-sugar options set to gain traction within concentrates

Reposition is incumbent upon concentrates

COMPETITIVE LANDSCAPE

Very Berry redefines the liquid concentrates category

Ramkalni concentrates thrive in spite of being yet unavailable in major chains

Spilva’s stagnant growth could lead to decreasing share in the future

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Latvia

HEADLINES

PROSPECTS

Age restrictions persist to influence the category

Established brands feel confident

Threats will enforce the changes

COMPETITIVE LANDSCAPE

Strategy change allows Cesu Alus to maintain its leading position

Red Bull remains the trendsetter

CATEGORY DATA

Juice in Latvia

HEADLINES

PROSPECTS

Consumers demand new product developments

Juices are largely impacted by growing demand for less sweetened products

Preference for natural flavours creates opportunities in the premium segment

COMPETITIVE LANDSCAPE

Local leaders supported by international giants make it hard for independent players to compete

Local boutique producers attract attention