Soft Drinks in Latvia

Soft Drinks in Latvia

EXECUTIVE SUMMARY

Bottled water remains the driving force behind soft drinks

Hot summer of 2018 brings better than expected sales

Private label’s share to increase with Lidl’s entry

Novelties focus on health and wellness and functionality

Stable outlook with further redistribution of consumer preferences among categories

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Bottled Water in Latvia

HEADLINES

PROSPECTS

Consumer health consciousness to continue driving demand for natural mineral water

Free tap water in restaurants movement – a small-scale fad?

Flavoured and functional water dynamic niche

COMPETITIVE LANDSCAPE

Locally-produced Mangali maintains leadership of bottled water volume sales

Borjomi faces increasing competition from smaller brands

Neptunas continues expanding in Latvia, benefitting from Coca-Cola’s investment

CATEGORY DATA

Table 33 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Latvia

HEADLINES

PROSPECTS

Anti-obesity campaigns result in ongoing low off-trade volume growth for carbonates

Low calorie cola and non-cola carbonates have brighter prospects

Carbonates is unlikely to enjoy significant growth

COMPETITIVE LANDSCAPE

Coca-Cola retains leading position

Players search for new alternatives in light of anti-sugar trend

Share of private label products set to increase as Lidl expands in Latvia

CATEGORY DATA

Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Latvia

HEADLINES

PROSPECTS

Traditional high sugar syrup’s consumption is to decline

Concentrates with all-natural positioning are less familiar but have growth potential

Syrups gradually migrating to non-soft drink ingredients

COMPETITIVE LANDSCAPE

Local producers dominate liquid concentrates

Retailers’ private label lines also present

Smaller innovative players are more likely to introduce niche varieties

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Latvia

HEADLINES

PROSPECTS

Health concerns and restricted availability to minors curb consumption

Healthier varieties may improve category’s prospects

Niche segments and new flavours could help revitalise category

COMPETITIVE LANDSCAPE

Strong trio of energy drinks players

Red Bull is helped by strong heritage and continuing marketing investment

Alternative coffee-based energy boosters are also available

CATEGORY DATA

Table 81 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 82 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Latvia

HEADLINES

PROSPECTS

Juice becomes less healthy choice

100% juice has brighter prospects than nectars and juice drinks

Not from concentrate 100% juice small but dynamic niche

COMPETITIVE LANDSCAPE

Cido and Gutta remain strong leaders

Retailer private label juice to strengthen share

Smaller players develop niche areas, unable to compete head-on with mass market

CATEGORY DATA

Table 93 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 94 Off-trade Sales of Juice by Category: Value 2013-2018
Table 95 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 96 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 98 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 99 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 100 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 101 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 102 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 103 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 104 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Latvia

HEADLINES

PROSPECTS

Young category with potential for growth

Competing with widely available quality to-go coffee

Marketing investment is critical to driving trials

COMPETITIVE LANDSCAPE

Wider offer and a rotating number of players

Starbucks Coffee benefits from high international brand awareness spillover

Paulig’s Frezza now available in Latvia

CATEGORY DATA

Table 105 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 106 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 107 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 108 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 113 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 114 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 115 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 116 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Latvia

HEADLINES

PROSPECTS

RTD tea losing consumers to healthier bottled water

Herbal, low calorie and functional tea offer growth opportunities

New flavours and attractive packaging to keep consumers engaged

COMPETITIVE LANDSCAPE

Coca-Cola launches Fuze Tea and discontinues distribution of Nestea in Latvia

RTD tea remains dominated by large mass-market players

Local innovation carves out a niche in premium herbal drinks

CATEGORY DATA

Table 117 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 118 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Latvia

HEADLINES

PROSPECTS

Increasing awareness is key to further growth

Well-known local brands innovate in sports drinks

EU rules on nutrition and health claims set limitations on functional claims

COMPETITIVE LANDSCAPE

Mix of local and imported brands

Mangali expands its portfolio

Online and cross-border competition

CATEGORY DATA

Table 129 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 130 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

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