Soft Drinks in Latvia

Soft Drinks in Latvia

EXECUTIVE SUMMARY

Local players gain competitive advantage

Private label infiltrates evolving categories in 2017

Market leaders maintain strong positions

Latvians need healthier, premium and non-standard products

Potential for products with less or no sugar

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Bottled Water in Latvia

HEADLINES

PROSPECTS

Active lifestyle leads to increasing demand for bottled water

Innovation helps maintain consumer interest

Flavoured water expands

COMPETITIVE LANDSCAPE

Mangali brand maintains leadership in 2017

Local brands under international guide

New brand extensions target niches

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Latvia

HEADLINES

PROSPECTS

Sugary drinks face stagnant growth in face of growing health concerns

Kvass sales and new cola launches support carbonates

Young segment for an ageing population

COMPETITIVE LANDSCAPE

New product developments allow Coca-Cola HBC Latvia to maintain leading position

Investments in efficiency improvements allow to achieve significant growth

Growth opportunities incentivise companies to converge

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Latvia

HEADLINES

PROSPECTS

Concentrates keep traditional approach

Low-sugar options set to gain traction within concentrates

Reposition is incumbent upon concentrates

COMPETITIVE LANDSCAPE

Very Berry redefines the liquid concentrates category

Ramkalni concentrates thrive in spite of being yet unavailable in major chains

Spilva’s stagnant growth could lead to decreasing share in the future

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Latvia

HEADLINES

PROSPECTS

Age restrictions persist to influence the category

Established brands feel confident

Threats will enforce the changes

COMPETITIVE LANDSCAPE

Strategy change allows Cesu Alus to maintain its leading position

Red Bull remains the trendsetter

CATEGORY DATA

Table 78 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 79 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 80 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 82 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 86 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 87 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 88 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 89 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Latvia

HEADLINES

PROSPECTS

Consumers demand new product developments

Juices are largely impacted by growing demand for less sweetened products

Preference for natural flavours creates opportunities in the premium segment

COMPETITIVE LANDSCAPE

Local leaders supported by international giants make it hard for independent players to compete

Local boutique producers attract attention

Gutta smutijs corresponds to the increasing demand for low sugar natural products

CATEGORY DATA

Table 90 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 91 Off-trade Sales of Juice by Category: Value 2012-2017
Table 92 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 93 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 94 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 99 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Latvia

HEADLINES

PROSPECTS

On-trade alternatives hinder development of the category

Early stage provides growth opportunities

Marketing expenditure necessary in order to increase key consumer base

COMPETITIVE LANDSCAPE

Price and purchasing power mismatch stymies development of Starbucks

J Bauer leads sales with successful Mövenpick brand

Low entry barriers for new dynamic producers

CATEGORY DATA

Table 102 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 103 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Latvia

HEADLINES

PROSPECTS

Not so healthy

RTD tea is highly dependent on marketing support

Children might be held back from RTD tea

COMPETITIVE LANDSCAPE

Marketing expenditure allows Coca-Cola to maintain leading position

Fresh design attracts new consumers

Domestic brands neglect RTD tea in order to focus on other categories

CATEGORY DATA

Table 114 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 115 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 118 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 119 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 120 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 121 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Latvia

HEADLINES

PROSPECTS

New products developed by local producers redefine the category’s future

Mass consumers are targeted

Accent on ingredients

COMPETITIVE LANDSCAPE

Strategic positioning allows Novartis to maintain leading position

Limited number of established players

Bottled water players have strongest prospects

CATEGORY DATA

Table 126 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 127 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 128 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 129 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 130 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 132 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 133 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 134 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 135 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 136 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 137 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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