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Learn moreJan 2021
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Despite the lenient lockdown imposed by the Latvian government, soft drinks will perform negatively in 2020 overall as volume sales decline. Unlike hot drinks, soft drinks has been less resilient to the pandemic as the majority of product areas within the latter are regarded as less essential.
The Latvian government declared a state of emergency from 13 March to 14 April, which saw the introduction of a number of restrictions and prohibitions. From 17 March, this prohibited movement of persons and vehicles through border-crossing points with the EU via air, sea, rail and road travel as well as at crossing points for local border traffic.
Throughout 2020, there has been little innovations and new launches as most manufacturers have focused on maintaining sales. The most significant response to the pandemic in Latvia has been the freezing of unit prices.
In terms of distribution, supermarkets and hypermarkets have continued to be the most popular amongst consumers during the pandemic. The main reason for this is due to the larger facility spaces that these channels offer, meaning consumers are able to safely practise social distancing whilst they shop.
Both on-trade volume and current value sales will be devastated by the pandemic in 2020 overall. Latvia’s lockdown has been much more lenient compared to other countries in Europe, as restaurants and bars have been permitted to stay open, following strict guidelines such as social distancing of course.
On-trade sales are expected to rebound in 2021 and then recover steadily over the duration of the forecast period. This will mainly be in line with the end of the pandemic and as consumers return to their more normal daily routines.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Latvia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Latvia for free:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.