Soft Drinks in Latvia

Soft Drinks in Latvia

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Latvia

KEY DATA FINDINGS

2020 IMPACT

Consumers prioritise more essential products during lockdown due to declining purchasing powers

Low calorie cola carbonates see the most dynamic growth as consumers try to be healthy during lockdown

Despite lenient restrictions, consumers avoid foodservice establishments which results in drastic declining sales

RECOVERY AND OPPORTUNITIES

Immediate rebound followed by slowed growth as the health and wellness trend takes its toll on carbonates

Low calorie cola carbonates continues to see the most dynamic growth

Tonic water as a mixer for alcoholic beverages boosts growth for the product area

CATEGORY DATA

Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2015-2020
Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2015-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2020-2025
Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2020-2025

Juice in Latvia

KEY DATA FINDINGS

2020 IMPACT

Juice benefits from consumers ditching carbonates during lockdown as the health and wellness trend gathers pace

Immunity-boosting properties such as vitamin C increase the demand of not from concentrate 100% juice

On-trade sales plummet as consumers avoid places where the contagion risk is seemingly higher

RECOVERY AND OPPORTUNITIES

Slowed growth anticipated post pandemic as consumers continually grow suspicious of packaged juice

Busy urban lifestyles stimulate demand for not from concentrate 100% juice

On-trade rebounds in 2021 as consumers feel more comfortable to dine out

CATEGORY DATA

Table 53 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 54 Off-trade Sales of Juice by Category: Value 2015-2020
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 57 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 59 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 60 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 62 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Latvia

KEY DATA FINDINGS

2020 IMPACT

Consumers trade in for tap water due to accessibility and reduced disposable incomes

Functional bottled water offers consumers benefits that tap water does not

Despite lenient lockdown, on-trade sales plummet at consumers opt to stay at home

RECOVERY AND OPPORTUNITIES

Tap water continues to pose a threat to bottled water as consumers fear plastic contamination

The health and wellness trend with be the key factor regarding innovation of bottled water over the forecast period

Consumers unwilling to pay for bottled water when dining out

CATEGORY DATA

Table 65 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 66 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Latvia

KEY DATA FINDINGS

2020 IMPACT

Closure of gyms leads to declining demand for sports drinks

Cash-strapped consumers prioritise more essential products

Manufactures continues to have legal framework issues regarding advertising

RECOVERY AND OPPORTUNITIES

A slow recovery for sports drinks as pricing continues to be a concern

Manufactures cater innovations to the growing health-conscious consumer base

Sport drinks remains unavailable from the on-trade due to its immaturity

CATEGORY DATA

Table 77 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 78 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Latvia

KEY DATA FINDINGS

2020 IMPACT

Slowed growth for energy drinks as consumers lead less hectic lifestyles during the pandemic

Legal regulations regarding ingredients act as a barrier for growth

On-trade sales plummet as consumers avoid bars, restaurants and clubs out of fear of contagion

RECOVERY AND OPPORTUNITIES

Off-trade sees slowed growth whilst on-trade rebounds from 2021

Challenges lie ahead as unit prices rise in response to the sugar tax

Healthier alternative energy drinks such as sugar-free and vitamin-enriched to become increasingly available

CATEGORY DATA

Table 89 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 90 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Latvia

KEY DATA FINDINGS

2020 IMPACT

Slowed growth was to be expected regardless of the pandemic as concentrates fails to attract younger consumers

Concentrates faces competition from lower-priced juice drinks and nectars

Distribution shifts reported during the pandemic

RECOVERY AND OPPORTUNITIES

Shrinking consumer base, increased health awareness and the sugar tax all limit growth over the forecast period

Manufacturers adapt offerings to cater to the growing health-conscious consumer base

Concentrates remains negligible in the on-trade over the forecast period

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 102 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Latvia

KEY DATA FINDINGS

2020 IMPACT

Consumers prefer healthier products than RTD during the pandemic

E-commerce sees growth rates surge as some consumers shelter from the virus

Fuze Tea remains the most popular brand within RTD tea

RECOVERY AND OPPORTUNITIES

RTD tea not expected to recover as volume sale continually decline as unit prices rise

Seasonality continues to dictate demand for RD tea as a hotter summer equals more sales

Increased interest for kombucha as it benefits digestive health

CATEGORY DATA

Table 117 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 118 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Latvia

KEY DATA FINDINGS

2020 IMPACT

Slowed growth as a result of less hectic daily routines, which being an on-the-go product, RTD coffee relies on

Slight surge in sales during summer as RTD coffee provides cautious consumers a reminiscent of iced coffee

RTD coffee struggles to capture new consumers due to its lack of distribution

RECOVERY AND OPPORTUNITIES

RTD coffee remains a niche product area despite strong growth, due to the ongoing competition from iced coffee

RTD coffee remains negligible in the on-trade as it is not mature enough for expansion

Possibilities of Lidl expanding its private label portfolio to include RTD coffee

CATEGORY DATA

Table 129 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 130 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

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