Executive Summary

Mar 2019
Soft drinks sees stable value growth but volume growth slows

Soft drinks saw similar off-trade value growth in 2018 to that seen over the review period, despite off-trade volume sales slipping. Health concerns have led to consumers becoming more concerned about the sugar content of their beverages which has harmed volume sales, especially within carbonates.

Health and wellness remains the key trend influencing soft drinks

Health and wellness remains the major trend influencing soft drinks in Hong Kong, with it having a major impact on purchasing decisions and new product development. In addition to reduced sugar and zero sugar options in carbonates there have also been other developments, such as vinegar-based concentrates, a focus on the water source in bottled water, cold-pressed juice to retain nutrients and the use of healthier varieties and blends within RTD tea, for example.

Swire Coca-Cola retains lead with broad portfolio

Swire Coca-Cola Hong Kong Ltd remains the clear leader in soft drinks in Hong Kong thanks to its very large portfolio which covers most areas of soft drinks. Although its Coca-Cola brand has suffered as a result of increasingly negative perception of cola-based carbonates in the city, its Bonaqua and Authentic Tea House have picked up the slack seeing strong performances in bottled water and RTD tea, respectively.

Premiumisation seen as consumers look for improved taste

New product development in soft drinks remained largely focused on introducing healthier variants in 2018, but there was also a push towards more premium offerings. For example, AS Watson Group introduced a roasted coconut product under its iF brand in coconut and other plant waters, while regional players from Japan and Korea added premium options such as charcoal roasted beans and drip brewed coffee to their ranges of RTD coffee.

Soft drinks has bright outlook

Soft drinks is set to see an improvement in off-trade value and volume terms over the forecast period with the leading players adapting to the new environment with healthier options. Most categories are expected to see stronger growth, with even carbonates set to stabilise thanks to investment in reduced sugar/no sugar options and non-cola carbonates.

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Soft Drinks in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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The Soft Drinks in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in Hong Kong, China?
  • What are the major brands in Hong Kong, China?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Soft Drinks in Hong Kong, China

EXECUTIVE SUMMARY

Soft drinks sees stable value growth but volume growth slows
Health and wellness remains the key trend influencing soft drinks
Swire Coca-Cola retains lead with broad portfolio
Premiumisation seen as consumers look for improved taste
Soft drinks has bright outlook

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Hong Kong, China
Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Hong Kong, China

HEADLINES

PROSPECTS

Health claims support sales
Consumers favour lighter taste
Asian speciality drinks receives lukewarm serving

COMPETITIVE LANDSCAPE

Local company leads with claims of natural remedies
Lighter products from Korea appear in the market
Balancy achieves dynamic growth by targeting younger audience

CATEGORY DATA

Table 34 Off-trade Sales of Asian Speciality Drinks: Volume 2013-2018
Table 35 Off-trade Sales of Asian Speciality Drinks: Value 2013-2018
Table 36 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Asian Speciality Drinks: Value 2018-2023
Table 44 Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2018-2023

Bottled Water in Hong Kong, China

HEADLINES

PROSPECTS

Flavoured bottled water attracts a growing audience
Carbonated purified bottled water dominates on-trade sales
Water source of growing importance

COMPETITIVE LANDSCAPE

AS Watson Group and Swire Coca-Cola hold strong lead
Asian brands attract interest
Private label maintains strong position

CATEGORY DATA

Table 46 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 47 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 48 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 49 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 51 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 52 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 53 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 54 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 55 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 56 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 57 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Hong Kong, China

HEADLINES

PROSPECTS

Leisure drinkers boost sales of tonic water/other bitters
Leading players turn their attention to non-cola carbonates
Companies invest in reduced sugar options

COMPETITIVE LANDSCAPE

Swire Coca-Cola Hong Kong Ltd controls carbonates
Ribena flourishes thanks to digital marketing and healthier image
Grapefruit squeezes out a profit for AS Watson Group

CATEGORY DATA

Table 58 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 59 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 60 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 61 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 62 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 63 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 64 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 65 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 66 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 67 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 68 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 69 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 70 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 71 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 72 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 73 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 74 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 75 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 76 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 77 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 78 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Energy Drinks in Hong Kong, China

HEADLINES

PROSPECTS

New player introduces first health and fitness focused energy drinks
Energy drinks consumed as mixer
Marketing key to overcoming negative perceptions

COMPETITIVE LANDSCAPE

Red Bull maintains dominant position
Monster Energy developing strong brand image
Libogen loses share due to old fashioned image

CATEGORY DATA

Table 79 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 80 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 81 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 82 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 83 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 84 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 87 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 88 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 89 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 90 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Hong Kong, China

HEADLINES

PROSPECTS

Cold-pressed juice attracts growing interest
Mixed flavours and mocktails prove popular
Rising competition in coconut water drives innovation

COMPETITIVE LANDSCAPE

Mr Juicy gets a facelift
Private label loses out as price gap closes
Kagome benefits from healthy image

CATEGORY DATA

Table 91 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 92 Off-trade Sales of Juice by Category: Value 2013-2018
Table 93 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 94 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 95 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 96 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 97 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 98 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 99 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 100 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 101 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 102 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 103 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 104 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 105 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Hong Kong, China

HEADLINES

PROSPECTS

Regional players introduce new premium products to add interest
Healthier options introduced
Foodservice a threat to growth

COMPETITIVE LANDSCAPE

Nestlé retains dominance with popular product range
UCC’s wide assortment sees it gain share
Starbucks benefits from strong brand name and awareness

CATEGORY DATA

Table 106 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 107 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 108 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 109 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 110 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 111 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 112 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 113 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 114 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 115 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 116 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 117 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Hong Kong, China

HEADLINES

PROSPECTS

Large variety of tea blends available
Consumers favour unsweetened products with health claims
New tea varieties appearing with added health claims

COMPETITIVE LANDSCAPE

Vitasoy losing share to new players
Wide range supports growth of Swire Coca-Cola
Potential of RTD tea attracting interest

CATEGORY DATA

Table 118 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 119 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 120 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 121 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 122 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 123 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 125 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 127 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 128 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 129 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 130 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Hong Kong, China

HEADLINES

PROSPECTS

Sports drinks benefits from need for hydration
Sports drinks suffers from negative media portrayal
New product development seen but healthier options key to development

COMPETITIVE LANDSCAPE

Pocari Sweat continues to grow despite health concerns
Sports drinks becoming an increasingly consolidated category
Parallel imports proving popular

CATEGORY DATA

Table 131 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 132 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 133 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 134 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 139 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 140 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 141 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 142 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023

Concentrates in Hong Kong, China

HEADLINES

PROSPECTS

Vinegar-based drinks proving popular
Sports drinks key to powder concentrates
Slow growth predicted for concentrates

COMPETITIVE LANDSCAPE

Ribena suffers from old-fashioned image
Cou-su benefits from demand for vinegar-based drinks
Pocari Sweat and Aquarius benefit from dominance in sports drinks

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 143 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 144 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 145 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 146 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 147 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 148 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 149 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 150 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 151 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 152 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 153 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 154 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 155 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 156 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 157 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 158 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 159 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 160 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023