Executive Summary

Mar 2019
Another good year for soft drinks in Slovenia

A positive economic climate and growing consumer confidence as a result of higher disposable incomes helped soft drinks in Slovenia to record another positive performance in 2018. Sales increased in both volume and value terms, with the off-trade outperforming the on-trade in volume terms but vice versa in value terms.

Three major trends shaping demand for new products

Three major trends have been shaping consumer demand for soft drinks for some time now and are only growing in strength. One of these is economising, with Slovenians displaying a strong bargain hunting mentality and always being on the lookout for the best price/quality ratio, with this aided by new technologies allowing on-the- spot comparisons.

Shifting demands provide opportunities for new players

Manufacturers have had to face a gradual shift from traditional retailers to not only e-commerce but more so discounters, which rapidly expanded their networks in Slovenia over the review period. Taking advantage of perfect timing, discounters emerged at the beginning of the economic downturn and offered consumers attractive prices, thereafter building on their early success by slowly transitioning into modern retailers with a more attractive image so as to also appeal to middle-income households.

Opportunities exist for manufacturers in the areas of health and wellness and environmental sustainability

Most companies were able to recognise and respond to the major consumer trends shaping the soft drinks market in Slovenia in 2018. These trends are growing stronger every year and are expected to have a significant impact not only on soft drink brands but also packaging manufacturers and their respective distribution channels.

Soft drinks sales set to finally return to pre-crisis levels over the forecast period

Over the review period the majority of soft drinks continued to recover from the economic downturn of the previous decade, with this set to continue over the forecast period, leading to positive growth for most categories. Indeed, off-trade value sales are finally set to exceed pre-crisis levels early in the forecast period, while volume sales are expected to get there at the latter end of the period.

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Soft Drinks in Slovenia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovenia for free:

The Soft Drinks in Slovenia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in Slovenia?
  • What are the major brands in Slovenia?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Soft Drinks in Slovenia

EXECUTIVE SUMMARY

Another good year for soft drinks in Slovenia
Three major trends shaping demand for new products
Shifting demands provide opportunities for new players
Opportunities exist for manufacturers in the areas of health and wellness and environmental sustainability
Soft drinks sales set to finally return to pre-crisis levels over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2013-2018
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2013-2018
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2018-2023
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2018-2023

SOURCES

Summary 1 Research Sources

Bottled Water in Slovenia

HEADLINES

PROSPECTS

Bottled water continues to perform well
Health and wellness trend both driving and hampering demand
Convenience the main driver of demand for bottled water

COMPETITIVE LANDSCAPE

Radenska synonymous with carbonated bottled water
Differentiation remains key
Popularity of private label encourages brand owners to launch new products and offer price discounts

CATEGORY DATA

Table 33 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 34 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Slovenia

HEADLINES

PROSPECTS

Carbonates grows in spite of negative publicity
Competition intensifies and limits unit price growth
On-trade expected to continue to outperform the off-trade in terms of value growth

COMPETITIVE LANDSCAPE

Coca-Cola remains the clear leader in carbonates
Local cola brand Cockta benefits from strong consumer loyalty
Multinationals dominate carbonates in Slovenia

CATEGORY DATA

Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 49 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2013-2018
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2013-2018
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2018-2023
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Slovenia

HEADLINES

PROSPECTS

Concentrates threatened by rising disposable incomes and the health and wellness trend
Manufacturers focus on new product development to stop consumers leaving the category
A focus on the on-trade saves the day for concentrates

COMPETITIVE LANDSCAPE

Atlantic Trade continues to dominate concentrates
Dana and Vital Mestinje fight it out for second place
Private label continues to grow its volume share

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 66 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Slovenia

HEADLINES

PROSPECTS

Volume sales continue to rise despite health warnings
Off-trade value growth set to slow over the forecast period
Energy drinks facing increasing completion from alternative products in other categories

COMPETITIVE LANDSCAPE

Roiss Dva remains the leading player
Price pressure serves to intensify competition at the top
Private label continues to gain share

CATEGORY DATA

Table 81 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 82 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Slovenia

HEADLINES

PROSPECTS

Category’s ongoing volume decline set to come to a halt by the end of the forecast period
Increasing importance of health and wellness and environmental sustainability
Changing consumer habits drive demand for premium juice

COMPETITIVE LANDSCAPE

Fructal continues to dominate juice
Private label lines attract more price-sensitive consumers
Dana the only domestic producer present in the category

CATEGORY DATA

Table 93 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 94 Off-trade Sales of Juice by Category: Value 2013-2018
Table 95 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 96 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 97 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 98 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 99 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 100 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 101 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 102 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 103 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 104 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Slovenia

HEADLINES

PROSPECTS

RTD coffee yet to really take off
Obstacles to stronger growth
Average unit price set to continue to fall over the forecast period

COMPETITIVE LANDSCAPE

Tight race at the top for category leadership
Strong marketing activities aim to limit the growth of private label
Nescafé falls by the wayside

CATEGORY DATA

Table 105 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 106 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 107 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 108 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 113 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 114 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 115 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 116 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Slovenia

HEADLINES

PROSPECTS

Volume sales set to stabilise over the forecast period
Value sales continue to fall so producers re-evaluate their strategies
Increasing health concerns disrupt the marketing efforts of RTD tea producers

COMPETITIVE LANDSCAPE

Pivovarna Union remains the leading player
Coca-Cola HBC Slovenija maintains second place
Some manufacturers are exiting the category

CATEGORY DATA

Table 117 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 118 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Slovenia

HEADLINES

PROSPECTS

Falling prices hamper off-trade value growth
Volume growth remains steady
New product development is blurring category lines

COMPETITIVE LANDSCAPE

Coca-Cola HBC Slovenija remains the leading player
Second-ranked Pivovarna Union continues to gain share
Magistrat International benefits from a wide product portfolio and strong distribution

CATEGORY DATA

Table 129 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 130 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023