Soft Drinks in Slovenia

January 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Bottled Water
  • Carbonates
  • Concentrates
  • Juice
  • RTD Coffee
  • RTD Tea
  • Energy Drinks
  • Sports Drinks
  • Asian Speciality Drinks

If you're in the Soft Drinks industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Soft Drinks in Slovenia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Soft Drinks in Slovenia?
  • To what extent are health considerations impacting consumption of Soft Drinks in Slovenia?
  • How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
  • How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Slovenia?
  • Which are the leading brands in Soft Drinks in Slovenia?
  • What potential exists for multinational or domestic soft drinks companies to expand in Slovenia?
  • How are products distributed in Soft Drinks in Slovenia?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
  • How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
  • Where is future growth expected to be most dynamic?

Soft Drinks in Slovenia

EXECUTIVE SUMMARY

Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021 Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021 Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021 Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021 Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020 Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020 Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020 Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020 Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021 Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021 Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021 Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021 Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021 Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021 Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021 Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021 Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021 Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021 Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021 Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021 Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021 Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021 Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026 Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026 Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026 Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026 Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026 Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026 Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026 Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026 Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026 Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Slovenia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery in 2021
Coca-Cola remains the clear leader in carbonates and cola-carbonates, benefiting from its established offerings
Tonic water best performing carbonate in 2021

PROSPECTS AND OPPORTUNITIES

Affordability key driving factor over forecast period
HW trend will shape the landscape in carbonates
Carbonates face competition from bottled water and juice

CATEGORY DATA

Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021 Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021 Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021 Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021 Table 37 Off-trade Sales of Carbonates by Category: Volume 2016-2021 Table 38 Off-trade Sales of Carbonates by Category: Value 2016-2021 Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021 Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021 Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2016-2021 Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2016-2021 Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021 Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021 Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021 Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021 Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026 Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026 Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026 Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026 Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2021-2026 Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2021-2026

Juice in Slovenia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Price sensitivity continues in 2021
Fructal continues to dominate the juice landscape thanks to its longstanding presence
Health and wellness and local drive value sales

PROSPECTS AND OPPORTUNITIES

Health and environmental concerns priorities for consumers
E-commerce gains value share
Economic recovery and demand for premium products will drive sales over forecast period

CATEGORY DATA

Table 53 Off-trade Sales of Juice by Category: Volume 2016-2021 Table 54 Off-trade Sales of Juice by Category: Value 2016-2021 Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021 Table 56 Off-trade Sales of Juice by Category: % Value Growth 2016-2021 Table 57 NBO Company Shares of Off-trade Juice: % Volume 2017-2021 Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021 Table 59 NBO Company Shares of Off-trade Juice: % Value 2017-2021 Table 60 LBN Brand Shares of Off-trade Juice: % Value 2018-2021 Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026 Table 62 Forecast Off-trade Sales of Juice by Category: Value 2021-2026 Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026 Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026

Bottled Water in Slovenia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery of on-the-go consumptions leads to increased value and volume sales
Radenska retains top spot thanks to its longstanding presence in Slovenia
Functional and flavoured bottled water posts strong growth

PROSPECTS AND OPPORTUNITIES

Healthy outlook over forecast period
Inflationary pressure on bottled water
Private label anticipated to drive growth in bottled water

CATEGORY DATA

Table 65 Off-trade Sales of Bottled Water by Category: Volume 2016-2021 Table 66 Off-trade Sales of Bottled Water by Category: Value 2016-2021 Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021 Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021 Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021 Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021 Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021 Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021 Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026 Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026 Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026 Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026

Sports Drinks in Slovenia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong recovery in 2021, as people more active again
Coca-Cola HBC Slovenija remains the leading player thanks to the popularity of Powerade
Blurring of lines within isotonic drinks

PROSPECTS AND OPPORTUNITIES

Increased sporting activity drives value sales
Government investment in encouraging sports benefits sports drinks
Sports drinks has stiff competition from other sports drinks, particularly functional bottled water

CATEGORY DATA

Table 77 Off-trade Sales of Sports Drinks: Volume 2016-2021 Table 78 Off-trade Sales of Sports Drinks: Value 2016-2021 Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021 Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021 Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021 Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021 Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021 Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021 Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026 Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026 Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026 Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026

Energy Drinks in Slovenia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Strong recovery in 2021, as on-the-go consumption resumes
Roiss Dva remains the leading player, benefiting from globally recognised energy drink offering, Red Bull
A positive reputation and growing interest in health boosts sales of energy drinks

PROSPECTS AND OPPORTUNITIES

Strongest performing soft drink over forecast period
Health and wellness trend impact volume sales
Private label gains further value share

CATEGORY DATA

Table 89 Off-trade Sales of Energy Drinks: Volume 2016-2021 Table 90 Off-trade Sales of Energy Drinks: Value 2016-2021 Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021 Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021 Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021 Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021 Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021 Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021 Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026 Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026 Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026 Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026

Concentrates in Slovenia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Slump resumes in 2021
Atlantic Trade continues to lead concentrates in 2021, benefiting from strong consumer loyalty
Liquid concentrates look to healthier launches

PROSPECTS AND OPPORTUNITIES

Differing story for power and liquid concentrates over forecast period
Health and wellness trend anticipated to negatively affect concentrates
Anticipated economic recovery threatens concentrates

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format Table 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021 Table 102 Off-trade Sales of Concentrates by Category: Value 2016-2021 Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021 Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021 Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021 Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021 Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021 Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021 Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021 Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021 Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021 Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021 Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026 Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026 Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026 Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026

RTD Tea in Slovenia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Recovery of lost ground in 2021
Pivovarna Union remains the leading player, thanks to the established position of Sola Ice Tea
RTD tea suffering from high price and unhealthy profile

PROSPECTS AND OPPORTUNITIES

Muted outlook over forecast period
Players launch healthier versions to drive value sales
Consumers look for greener profile

CATEGORY DATA

Table 117 Off-trade Sales of RTD Tea by Category: Volume 2016-2021 Table 118 Off-trade Sales of RTD Tea by Category: Value 2016-2021 Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021 Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021 Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021 Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021 Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021 Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021 Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026 Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026 Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026 Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026

RTD Coffee in Slovenia

KEY DATA FINDINGS

2021 DEVELOPMENTS

Resumption of on-the-go consumption in 2021 benefits RTD coffee
Competition is fierce between the top two players in RTD coffee, as Illycaffè retains its off-trade value lead
Slovenia’s bestselling coffee brand Barcaffe extends into RTD coffee

PROSPECTS AND OPPORTUNITIES

Very healthy volume growth over forecast period
Shake-up of competitive landscape over forecast period
E-commerce gains value share

CATEGORY DATA

Table 129 Off-trade Sales of RTD Coffee: Volume 2016-2021 Table 130 Off-trade Sales of RTD Coffee: Value 2016-2021 Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021 Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021 Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021 Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021 Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021 Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021 Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026 Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026 Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026 Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
The following categories and subcategories are included:

Soft Drinks

      • Carbonated Natural Mineral Bottled Water
      • Carbonated Spring Bottled Water
      • Carbonated Purified Bottled Water
      • Still Flavoured Bottled Water
      • Sparkling Flavoured Bottled Water
    • Functional Bottled Water
      • Still Natural Mineral Bottled Water
      • Still Spring Bottled Water
      • Still Purified Bottled Water
      • Low Calorie Cola Carbonates
      • Regular Cola Carbonates
      • Lemonade/Lime
      • Ginger Ale
      • Tonic Water/Other Bitters
      • Orange Carbonates
      • Other Non-Cola Carbonates
    • Liquid Concentrates
    • Powder Concentrates
      • Not from Concentrate 100% Juice
      • Reconstituted 100% Juice
    • Juice Drinks (up to 24% Juice)
    • Nectars
    • Coconut and Other Plant Waters
  • RTD Coffee
    • Carbonated RTD Tea and Kombucha
    • Still RTD Tea
    • Regular Energy Drinks
    • Reduced Sugar Energy Drinks
    • Regular Sports Drinks
    • Reduced Sugar Sports Drinks
  • Asian Speciality Drinks

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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This report originates from Passport, our Soft Drinks research and analysis database.

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