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Soft Drinks in Slovenia
January 2022
Soft drinks in 2021: The big picture
2021 registered a recovery in soft drinks after a fall in value and volume sales across both retail and foodservice in 2020. With society opening up in 2021, and more people working, which led to increased spending power, soft drinks registered retail current value and volume growth.
2021 key trends
In Slovenia, there is a strong emerging trend for green, sustainable consumption. According to the European Statistical Office, Slovenia recycles about 60% of waste plastic packaging, which places the country among the top recyclers in the European Union.
Competitive landscape
Bottled water is the most popular soft drink in Slovenia and in terms of volume share, leading bottled water player, Radenska dd, continues to lead the competitive landscape in 2021. However, Coca-Cola HBC Slovenija doo holds the top position in terms of value share, largely thanks to its leading carbonate brand Coca-Cola.
Retailing developments
Modern grocery retailers dominate value sales of soft drinks in Slovenia, particularly supermarkets and hypermarkets. However, the strongest performer in 2021 in terms of growth within modern grocery was forecourt retailers, as a result of society opening up and people driving around again.
Foodservice vs retail split
With society opening up in 2021, foodservice registered a strong recovery after the severe disruption caused by lockdown in 2020. Overall, volume sales increased by nearly a fifth.
What next for soft drinks?
Soft drinks will register moderate constant value and volume growth over the forecast period. Some product areas will perform better than others, with bottled water predicted to register strong value and volume growth, as consumers looks to healthier soft drinks strong with lower sugar content and fewer artificial colours and flavourings.
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Overview:
Understand the latest market trends and future growth opportunities for the Soft Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
Bottled Water
Carbonates
Concentrates
Juice
RTD Coffee
RTD Tea
Energy Drinks
Sports Drinks
Asian Speciality Drinks
If you're in the Soft Drinks industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Soft Drinks in Slovenia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Soft Drinks in Slovenia?
To what extent are health considerations impacting consumption of Soft Drinks in Slovenia?
How are changing social attitudes and legislation (eg sugar tax) reshaping demand and consumption?
How are changing demographics (for example, an ageing or predominantly young population) determining consumption of Soft Drinks in Slovenia?
Which are the leading brands in Soft Drinks in Slovenia?
What potential exists for multinational or domestic soft drinks companies to expand in Slovenia?
How are products distributed in Soft Drinks in Slovenia?
How is the rise of e-commerce changing the retail and competitive landscape?
How have home seclusion and social distancing measures following COVID-19 impacted sales of Soft Drinks?
How are sustainability issues, such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, impacting the soft drinks industry?
Where is future growth expected to be most dynamic?
Soft Drinks in Slovenia
EXECUTIVE SUMMARY
Soft drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
Foodservice vs retail split
What next for soft drinks?
MARKET DATA
Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2016-2021Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2016-2021Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2016-2021Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2016-2021Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2020Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2020Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2020Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2020Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2016-2021Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2016-2021Table 11 Off-trade Sales of Soft Drinks by Category: Value 2016-2021Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2016-2021Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2016-2021Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2016-2021Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2021Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2018-2021Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2017-2021Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2018-2021Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2016-2021Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2016-2021Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2016-2021Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2021Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2021-2026Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2021-2026Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2021-2026Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2021-2026Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2021-2026Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2021-2026Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2021-2026Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2021-2026Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2021-2026Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
Carbonates in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery in 2021
Coca-Cola remains the clear leader in carbonates and cola-carbonates, benefiting from its established offerings
Tonic water best performing carbonate in 2021
PROSPECTS AND OPPORTUNITIES
Affordability key driving factor over forecast period
HW trend will shape the landscape in carbonates
Carbonates face competition from bottled water and juice
CATEGORY DATA
Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2016-2021Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2016-2021Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2016-2021Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2016-2021Table 37 Off-trade Sales of Carbonates by Category: Volume 2016-2021Table 38 Off-trade Sales of Carbonates by Category: Value 2016-2021Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2016-2021Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2016-2021Table 41 Sales of Carbonates by Total Fountain On-trade: Volume 2016-2021Table 42 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2016-2021Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2017-2021Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2018-2021Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2017-2021Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2018-2021Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2021-2026Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2021-2026Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2021-2026Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2021-2026Table 51 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2021-2026Table 52 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2021-2026
Juice in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Price sensitivity continues in 2021
Fructal continues to dominate the juice landscape thanks to its longstanding presence
Health and wellness and local drive value sales
PROSPECTS AND OPPORTUNITIES
Health and environmental concerns priorities for consumers
E-commerce gains value share
Economic recovery and demand for premium products will drive sales over forecast period
CATEGORY DATA
Table 53 Off-trade Sales of Juice by Category: Volume 2016-2021Table 54 Off-trade Sales of Juice by Category: Value 2016-2021Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2016-2021Table 56 Off-trade Sales of Juice by Category: % Value Growth 2016-2021Table 57 NBO Company Shares of Off-trade Juice: % Volume 2017-2021Table 58 LBN Brand Shares of Off-trade Juice: % Volume 2018-2021Table 59 NBO Company Shares of Off-trade Juice: % Value 2017-2021Table 60 LBN Brand Shares of Off-trade Juice: % Value 2018-2021Table 61 Forecast Off-trade Sales of Juice by Category: Volume 2021-2026Table 62 Forecast Off-trade Sales of Juice by Category: Value 2021-2026Table 63 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2021-2026Table 64 Forecast Off-trade Sales of Juice by Category: % Value Growth 2021-2026
Bottled Water in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery of on-the-go consumptions leads to increased value and volume sales
Radenska retains top spot thanks to its longstanding presence in Slovenia
Functional and flavoured bottled water posts strong growth
PROSPECTS AND OPPORTUNITIES
Healthy outlook over forecast period
Inflationary pressure on bottled water
Private label anticipated to drive growth in bottled water
CATEGORY DATA
Table 65 Off-trade Sales of Bottled Water by Category: Volume 2016-2021Table 66 Off-trade Sales of Bottled Water by Category: Value 2016-2021Table 67 Off-trade Sales of Bottled Water by Category: % Volume Growth 2016-2021Table 68 Off-trade Sales of Bottled Water by Category: % Value Growth 2016-2021Table 69 NBO Company Shares of Off-trade Bottled Water: % Volume 2017-2021Table 70 LBN Brand Shares of Off-trade Bottled Water: % Volume 2018-2021Table 71 NBO Company Shares of Off-trade Bottled Water: % Value 2017-2021Table 72 LBN Brand Shares of Off-trade Bottled Water: % Value 2018-2021Table 73 Forecast Off-trade Sales of Bottled Water by Category: Volume 2021-2026Table 74 Forecast Off-trade Sales of Bottled Water by Category: Value 2021-2026Table 75 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2021-2026Table 76 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2021-2026
Sports Drinks in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong recovery in 2021, as people more active again
Coca-Cola HBC Slovenija remains the leading player thanks to the popularity of Powerade
Blurring of lines within isotonic drinks
PROSPECTS AND OPPORTUNITIES
Increased sporting activity drives value sales
Government investment in encouraging sports benefits sports drinks
Sports drinks has stiff competition from other sports drinks, particularly functional bottled water
CATEGORY DATA
Table 77 Off-trade Sales of Sports Drinks: Volume 2016-2021Table 78 Off-trade Sales of Sports Drinks: Value 2016-2021Table 79 Off-trade Sales of Sports Drinks: % Volume Growth 2016-2021Table 80 Off-trade Sales of Sports Drinks: % Value Growth 2016-2021Table 81 NBO Company Shares of Off-trade Sports Drinks: % Volume 2017-2021Table 82 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2018-2021Table 83 NBO Company Shares of Off-trade Sports Drinks: % Value 2017-2021Table 84 LBN Brand Shares of Off-trade Sports Drinks: % Value 2018-2021Table 85 Forecast Off-trade Sales of Sports Drinks: Volume 2021-2026Table 86 Forecast Off-trade Sales of Sports Drinks: Value 2021-2026Table 87 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2021-2026Table 88 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2021-2026
Energy Drinks in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong recovery in 2021, as on-the-go consumption resumes
Roiss Dva remains the leading player, benefiting from globally recognised energy drink offering, Red Bull
A positive reputation and growing interest in health boosts sales of energy drinks
PROSPECTS AND OPPORTUNITIES
Strongest performing soft drink over forecast period
Health and wellness trend impact volume sales
Private label gains further value share
CATEGORY DATA
Table 89 Off-trade Sales of Energy Drinks: Volume 2016-2021Table 90 Off-trade Sales of Energy Drinks: Value 2016-2021Table 91 Off-trade Sales of Energy Drinks: % Volume Growth 2016-2021Table 92 Off-trade Sales of Energy Drinks: % Value Growth 2016-2021Table 93 NBO Company Shares of Off-trade Energy Drinks: % Volume 2017-2021Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2018-2021Table 95 NBO Company Shares of Off-trade Energy Drinks: % Value 2017-2021Table 96 LBN Brand Shares of Off-trade Energy Drinks: % Value 2018-2021Table 97 Forecast Off-trade Sales of Energy Drinks: Volume 2021-2026Table 98 Forecast Off-trade Sales of Energy Drinks: Value 2021-2026Table 99 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2021-2026Table 100 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2021-2026
Concentrates in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slump resumes in 2021
Atlantic Trade continues to lead concentrates in 2021, benefiting from strong consumer loyalty
Liquid concentrates look to healthier launches
PROSPECTS AND OPPORTUNITIES
Differing story for power and liquid concentrates over forecast period
Health and wellness trend anticipated to negatively affect concentrates
Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) FormatTable 101 Off-trade Sales of Concentrates (RTD) by Category: Volume 2016-2021Table 102 Off-trade Sales of Concentrates by Category: Value 2016-2021Table 103 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2016-2021Table 104 Off-trade Sales of Concentrates by Category: % Value Growth 2016-2021Table 105 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2017-2021Table 106 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2018-2021Table 107 NBO Company Shares of Off-trade Concentrates: % Value 2017-2021Table 108 LBN Brand Shares of Off-trade Concentrates: % Value 2018-2021Table 109 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2021Table 110 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2018-2021Table 111 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2021Table 112 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2018-2021Table 113 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2021-2026Table 114 Forecast Off-trade Sales of Concentrates by Category: Value 2021-2026Table 115 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2021-2026Table 116 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2021-2026
RTD Tea in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Recovery of lost ground in 2021
Pivovarna Union remains the leading player, thanks to the established position of Sola Ice Tea
RTD tea suffering from high price and unhealthy profile
PROSPECTS AND OPPORTUNITIES
Muted outlook over forecast period
Players launch healthier versions to drive value sales
Consumers look for greener profile
CATEGORY DATA
Table 117 Off-trade Sales of RTD Tea by Category: Volume 2016-2021Table 118 Off-trade Sales of RTD Tea by Category: Value 2016-2021Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2016-2021Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2016-2021Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2017-2021Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2018-2021Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2017-2021Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2018-2021Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2021-2026Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2021-2026Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2021-2026Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2021-2026
RTD Coffee in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Resumption of on-the-go consumption in 2021 benefits RTD coffee
Competition is fierce between the top two players in RTD coffee, as Illycaffè retains its off-trade value lead
Slovenia’s bestselling coffee brand Barcaffe extends into RTD coffee
PROSPECTS AND OPPORTUNITIES
Very healthy volume growth over forecast period
Shake-up of competitive landscape over forecast period
E-commerce gains value share
CATEGORY DATA
Table 129 Off-trade Sales of RTD Coffee: Volume 2016-2021Table 130 Off-trade Sales of RTD Coffee: Value 2016-2021Table 131 Off-trade Sales of RTD Coffee: % Volume Growth 2016-2021Table 132 Off-trade Sales of RTD Coffee: % Value Growth 2016-2021Table 133 NBO Company Shares of Off-trade RTD Coffee: % Volume 2017-2021Table 134 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2018-2021Table 135 NBO Company Shares of Off-trade RTD Coffee: % Value 2017-2021Table 136 LBN Brand Shares of Off-trade RTD Coffee: % Value 2018-2021Table 137 Forecast Off-trade Sales of RTD Coffee: Volume 2021-2026Table 138 Forecast Off-trade Sales of RTD Coffee: Value 2021-2026Table 139 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2021-2026Table 140 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2021-2026
The following categories and subcategories are included:
This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.
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