Soft Drinks in Slovenia

Soft Drinks in Slovenia

EXECUTIVE SUMMARY

In 2019, soft drinks benefits from a positive economic landscape and an increase in tourism

The increasing interest in health and wellness benefits juice and bottled water, while concentrates and carbonates are hindered

Coca-Cola HBC Slovenija retains its leading position, while Fructal dd loses share to rank second alongside Radenska dd

New product developments focus on flavour and aligning to the growing health and wellness trend

Health and wellness, high quality and eco-friendly attributes are set to shape the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

SOURCES

Summary 1 Research Sources

Bottled Water in Slovenia

HEADLINES

PROSPECTS

Bottled water continues to grow in 2019, with strong growth from functional bottled water

The health and wellness trend is both driving the demand for bottled water

The on-trade suffers from quality tap water, whereas convenience is the main driver of off-trade value sales

COMPETITIVE LANDSCAPE

Radenska celebrates 150 years in the landscape, retaining its top spot

Donat Mg offers a health and wellness drink with Donat Detox Mg

The rise in private label encourages players to launch new products and offer price discounts

CATEGORY DATA

Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Slovenia

HEADLINES

PROSPECTS

Carbonates growth is driven by an increase in tourism and disposal incomes

A high level of marketing and promotion supports value sales of carbonates

Despite positive economic growth, carbonates is under intense pressure from the rising health and wellness trend

COMPETITIVE LANDSCAPE

Coca-Cola remains the clear leader in carbonates and cola-carbonates, benefiting from its established offerings

Private label increases due to lower price points and growing consumer recognition

On-trade will continue to outperform the off-trade across the forecast period

CATEGORY DATA

Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Sales of Carbonates by Total Fountain On-trade: Volume 2014-2019
Table 54 Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2014-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 63 Forecast Sales of Carbonates by Total Fountain On-trade: Volume 2019-2024
Table 64 Forecast Sales of Carbonates by Total Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Slovenia

HEADLINES

PROSPECTS

The health and wellness trend drives down sales for concentrates, as consumers are wary of their sugar content

Concentrates suffer as the rise in disposal incomes sees consumers reaching for more expensive soft drink options

In 2019, a focus on the on-trade boosts sales for concentrates

COMPETITIVE LANDSCAPE

Atlantic Trade continues to lead concentrates, celebrating 50 years of Cedevita in 2019, driving sales and loyalty

Dana and Vital Mestinje fight for second place as the margin of share between them remain small

With a lack of activity from established players, private label continues to increase its share

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 66 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 67 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Slovenia

HEADLINES

PROSPECTS

Energy drinks value sales is driven by the rise in sporting activities, tourism and the convenience of it being a quick, energy fix

Volume and value sales continue to rise despite health warnings, however, sugar-free variants may become more popular

Energy drinks faces increasing competition from other soft drinks options, in particular, RTD coffee and drinks with added energy benefits

COMPETITIVE LANDSCAPE

Roiss Dva remains the leading player, benefiting from globally recognised energy drink offering, Red Bull

Coca-Cola HBC Slovenija adds a new flavour to its Burn range, and Monster Energy remains the most significant rival to Red Bull

Private label continues to gain share in 2019, benefiting from lower price points

CATEGORY DATA

Table 81 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 82 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Slovenia

HEADLINES

PROSPECTS

The increasing importance of health and wellness is shaping the landscape of juices

In line with healthier living, nectars decline while coconut and other plant waters see the highest amount of growth

Positive economic changes and demand for premium products will drive innovation across the forecast period

COMPETITIVE LANDSCAPE

Fructal continued to dominate the juice landscape, launching an innovative healthier offering in 2019

Pivovarna Laško Union launches an 100% juice and three new flavours of Sola

Mercator comes in at second place, as private label lines attract price-sensitive consumers

CATEGORY DATA

Table 93 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 94 Off-trade Sales of Juice by Category: Value 2014-2019
Table 95 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 96 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 97 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 98 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 99 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 100 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 101 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 102 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 103 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 104 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Slovenia

HEADLINES

PROSPECTS

RTD coffee benefits from workers using the drink as a quick energy fix, during a busy day

Economic growth has benefited RTD coffee, as consumers have more disposable income to spend

The coffee culture is a barrier for growth for RTD coffee, as consumers are used to hot coffee beverages

COMPETITIVE LANDSCAPE

Competition is fierce between the top two players in RTD coffee, as Illycaffè retains its off-trade value lead

VIVA looks to attract consumers by re-launching their packaging and branding

Atlantic Trade doo launch a new RTD coffee on the landscape, with three flavour variants

CATEGORY DATA

Table 105 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 106 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 107 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 108 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 113 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 114 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 115 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 116 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Slovenia

HEADLINES

PROSPECTS

Value sales decline, while volume sales set to stabilise over the forecast period

The increasing interest in health and wellness disrupts the marketing efforts of RTD tea players

Value sales continue to fall, forcing players to re-evaluate their strategies

COMPETITIVE LANDSCAPE

Pivovarna Union remains the leading player, thanks to the established position of Sola Ice Tea

Coca-Cola HBC Slovenija maintains second place offering, popular drink Nestea

Players activity was minimal in 2019, with discounts being the only competitive strategy taken

CATEGORY DATA

Table 117 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 118 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 119 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 120 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 121 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 122 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 123 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 124 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 125 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 126 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 127 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 128 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Slovenia

HEADLINES

PROSPECTS

Sports drinks growth is driven by a favourable economic landscape and the increasing interest in health and wellness

Sports drinks has stiff competition from other sports drinks, particularly functional bottled water

Sports drinks benefits from an increase in distribution across different retailers

COMPETITIVE LANDSCAPE

Coca-Cola HBC Slovenija remains the leading player, followed by domestic player Pivovarna Union

Sports drinks players use marathons as an opportunity to promote their offerings

Competitors increase their visibility by being available in specialist sports stores

CATEGORY DATA

Table 129 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 130 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 131 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 132 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 133 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 134 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 135 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 136 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 137 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 138 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 139 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 140 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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