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Country Report

Soft Drinks in

Soft Drinks in Slovenia

67 pages, Mar 2018

US$2,100

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Executive Summary

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Soft drinks grows for second consecutive year in 2017

Amidst growing economic performance, Slovenian consumers’ confidence strengthens and disposable income increases. This in turn drove higher sales of soft drinks in 2017, in both volume and value terms.

Marketing activities prove vital to leading brands amidst growing competition

Regardless of the strengthened disposable incomes and consumer confidence, a toll on brand loyalty is still being paid as consumers’ buying behaviour undergoes significant change from the previous years of economic downturn. In combination with a frugal local culture, price-conscious and -sensitive consumers are shaping producers’ behaviour to compete for share with other brands.

Distribution patterns change with consumer sentiment

Not only brand producers are subject to changes in market realities as retail outlets’ popularity is slowly but surely taking a turn towards discounters and their growing share against the leading retailers facing financial difficulties in the past two years. With the economic downturn, consumers opted for discounters in the past because of more appealing price points while present day discounters such as Hoffer managed to build an image of a contemporary retailer offering not only good-quality, locally-sourced products but also support consumer concerns such as reducing packaging waste and taking steps towards sustainability practices in their daily offers.

Emerging trends will drive the need for new product development

There are several strong consumer trends gaining momentum among Slovenian consumers that are bound to shape the future landscape of not only soft drinks brands but all industries including packaging and distribution. The health trend is already taking its toll on reduced sales of sugar content products as well as legislative pressure to further slow their development and this is only going to increase as consumer awareness of health hazards related to increased sugar consumption spreads further.

Forecast period looking to see pre-crisis retail sales value

After sales decline, in both value and volume terms over the review period, starting in 2008 after the first wave of the financial crisis hitting Slovenia, the trend finally came to a halt in 2015. Since then, a gradual economic recovery has taken place and will continue over the forecast period.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovenia for free:

The Soft Drinks in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Slovenia?
What are the major brands in Slovenia?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Slovenia

EXECUTIVE SUMMARY

Soft drinks grows for second consecutive year in 2017

Marketing activities prove vital to leading brands amidst growing competition

Distribution patterns change with consumer sentiment

Emerging trends will drive the need for new product development

Forecast period looking to see pre-crisis retail sales value

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2012-2017
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2012-2017
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2012-2017
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2012-2017
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2017
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2017
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2017
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2017
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2012-2017
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2012-2017
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2012-2017
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2012-2017
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2012-2017
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2012-2017
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2013-2017
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2017
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2013-2017
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2014-2017
Table 19 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2017
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2017-2022
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2017-2022
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2017-2022
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2017-2022
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2017-2022
Table 25 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2017-2022
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: Value 2017-2022
Table 27 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2017-2022
Table 28 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2017-2022
Table 29 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2017-2022

SOURCES

Summary 1 Research Sources

Bottled Water in Slovenia

HEADLINES

PROSPECTS

Free drinking water is a constitutional right for Slovenian consumers

Functional bottled water enjoys potential for further growth

Marketing activities to drive further bottled water sales

COMPETITIVE LANDSCAPE

Traditional carbonated bottled water brand leads

Private label lines making a splash in bottled water

New product launches set to dominate the forecast period

CATEGORY DATA

Table 30 Off-trade Sales of Bottled Water by Category: Volume 2012-2017
Table 31 Off-trade Sales of Bottled Water by Category: Value 2012-2017
Table 32 Off-trade Sales of Bottled Water by Category: % Volume Growth 2012-2017
Table 33 Off-trade Sales of Bottled Water by Category: % Value Growth 2012-2017
Table 34 NBO Company Shares of Off-trade Bottled Water: % Volume 2013-2017
Table 35 LBN Brand Shares of Off-trade Bottled Water: % Volume 2014-2017
Table 36 NBO Company Shares of Off-trade Bottled Water: % Value 2013-2017
Table 37 LBN Brand Shares of Off-trade Bottled Water: % Value 2014-2017
Table 38 Forecast Off-trade Sales of Bottled Water by Category: Volume 2017-2022
Table 39 Forecast Off-trade Sales of Bottled Water by Category: Value 2017-2022
Table 40 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2017-2022
Table 41 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2017-2022

Carbonates in Slovenia

HEADLINES

PROSPECTS

Lower sugar content or lower sales over the forecast period

Marketing budgets to rise

Unit price uncertainty hangs over forecast period

COMPETITIVE LANDSCAPE

Clear category dominance set to continue over forecast period

Cockta shows traditional brand loyalty of its consumer base

Total control of carbonates by foreign companies

CATEGORY DATA

Table 42 Off-trade vs On-trade Sales of Carbonates: Volume 2012-2017
Table 43 Off-trade vs On-trade Sales of Carbonates: Value 2012-2017
Table 44 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2012-2017
Table 45 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2012-2017
Table 46 Off-trade Sales of Carbonates by Category: Volume 2012-2017
Table 47 Off-trade Sales of Carbonates by Category: Value 2012-2017
Table 48 Off-trade Sales of Carbonates by Category: % Volume Growth 2012-2017
Table 49 Off-trade Sales of Carbonates by Category: % Value Growth 2012-2017
Table 50 Total Sales of Carbonates by Fountain On-trade: Volume 2012-2017
Table 51 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2012-2017
Table 52 NBO Company Shares of Off-trade Carbonates: % Volume 2013-2017
Table 53 LBN Brand Shares of Off-trade Carbonates: % Volume 2014-2017
Table 54 NBO Company Shares of Off-trade Carbonates: % Value 2013-2017
Table 55 LBN Brand Shares of Off-trade Carbonates: % Value 2014-2017
Table 56 Forecast Off-trade Sales of Carbonates by Category: Volume 2017-2022
Table 57 Forecast Off-trade Sales of Carbonates by Category: Value 2017-2022
Table 58 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2017-2022
Table 59 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2017-2022
Table 60 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2017-2022
Table 61 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2017-2022

Concentrates in Slovenia

HEADLINES

PROSPECTS

Concentrates benefit from consumer frugality

New product developments to drive future growth

Sugar content could dilute profits over the forecast period

COMPETITIVE LANDSCAPE

Category dominance by Cedevita to continue

Liquid concentrates witnesses movement in the ranking

Private label more available on store shelves

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 62 Off-trade Sales of Concentrates (RTD) by Category: Volume 2012-2017
Table 63 Off-trade Sales of Concentrates by Category: Value 2012-2017
Table 64 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2012-2017
Table 65 Off-trade Sales of Concentrates by Category: % Value Growth 2012-2017
Table 66 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2013-2017
Table 67 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2014-2017
Table 68 NBO Company Shares of Off-trade Concentrates: % Value 2013-2017
Table 69 LBN Brand Shares of Off-trade Concentrates: % Value 2014-2017
Table 70 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2013-2017
Table 71 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2017
Table 72 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2013-2017
Table 73 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2017
Table 74 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2017-2022
Table 75 Forecast Off-trade Sales of Concentrates by Category: Value 2017-2022
Table 76 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2017-2022
Table 77 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2017-2022

Energy Drinks in Slovenia

HEADLINES

PROSPECTS

Energy drinks gain momentum

Private label driving down average unit price

Superfoods looking for an energy boost

COMPETITIVE LANDSCAPE

Category leadership defined by large marketing budget

Monster enjoys value share gain over the review period

Private label set to fill up shelf space over the forecast period

CATEGORY DATA

Table 78 Off-trade Sales of Energy Drinks: Volume 2012-2017
Table 79 Off-trade Sales of Energy Drinks: Value 2012-2017
Table 80 Off-trade Sales of Energy Drinks: % Volume Growth 2012-2017
Table 81 Off-trade Sales of Energy Drinks: % Value Growth 2012-2017
Table 82 NBO Company Shares of Off-trade Energy Drinks: % Volume 2013-2017
Table 83 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2014-2017
Table 84 NBO Company Shares of Off-trade Energy Drinks: % Value 2013-2017
Table 85 LBN Brand Shares of Off-trade Energy Drinks: % Value 2014-2017
Table 86 Forecast Off-trade Sales of Energy Drinks: Volume 2017-2022
Table 87 Forecast Off-trade Sales of Energy Drinks: Value 2017-2022
Table 88 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2017-2022
Table 89 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2017-2022

Juice in Slovenia

HEADLINES

PROSPECTS

Pressure on producers to offer products at lower margins

Natural ingredients and eco-friendly practices to impact juice

Marketing and new product development will play a key role in growth

COMPETITIVE LANDSCAPE

Competitive landscape unlikely to change over the forecast period

Private label gaining share

Single local brand stands tall against international dominance

CATEGORY DATA

Table 90 Off-trade Sales of Juice by Category: Volume 2012-2017
Table 91 Off-trade Sales of Juice by Category: Value 2012-2017
Table 92 Off-trade Sales of Juice by Category: % Volume Growth 2012-2017
Table 93 Off-trade Sales of Juice by Category: % Value Growth 2012-2017
Table 94 NBO Company Shares of Off-trade Juice: % Volume 2013-2017
Table 95 LBN Brand Shares of Off-trade Juice: % Volume 2014-2017
Table 96 NBO Company Shares of Off-trade Juice: % Value 2013-2017
Table 97 LBN Brand Shares of Off-trade Juice: % Value 2014-2017
Table 98 Forecast Off-trade Sales of Juice by Category: Volume 2017-2022
Table 99 Forecast Off-trade Sales of Juice by Category: Value 2017-2022
Table 100 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2017-2022
Table 101 Forecast Off-trade Sales of Juice by Category: % Value Growth 2017-2022

RTD Coffee in Slovenia

HEADLINES

PROSPECTS

Traditional coffee culture constrains higher RTD coffee sales

Slow growth expected to encourage some new entrants over the forecast period

Average unit price expected to fall

COMPETITIVE LANDSCAPE

Global brands top RTD coffee sales

A tight race for share will continue over the forecast period

Unlikely demise of a well-known brand

CATEGORY DATA

Table 102 Off-trade Sales of RTD Coffee: Volume 2012-2017
Table 103 Off-trade Sales of RTD Coffee: Value 2012-2017
Table 104 Off-trade Sales of RTD Coffee: % Volume Growth 2012-2017
Table 105 Off-trade Sales of RTD Coffee: % Value Growth 2012-2017
Table 106 NBO Company Shares of Off-trade RTD Coffee: % Volume 2013-2017
Table 107 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2014-2017
Table 108 NBO Company Shares of Off-trade RTD Coffee: % Value 2013-2017
Table 109 LBN Brand Shares of Off-trade RTD Coffee: % Value 2014-2017
Table 110 Forecast Off-trade Sales of RTD Coffee: Volume 2017-2022
Table 111 Forecast Off-trade Sales of RTD Coffee: Value 2017-2022
Table 112 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2017-2022
Table 113 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2017-2022

RTD Tea in Slovenia

HEADLINES

PROSPECTS

RTD tea sales weakening despite better economic performance

Average unit price set to plunge over the forecast period

RTD tea to balance sugar levels between child and parental concerns

COMPETITIVE LANDSCAPE

Category leader’s dominance set to grow

Global brand enjoys strong presence in local market

Key new product launches anticipated

CATEGORY DATA

Table 114 Off-trade Sales of RTD Tea by Category: Volume 2012-2017
Table 115 Off-trade Sales of RTD Tea by Category: Value 2012-2017
Table 116 Off-trade Sales of RTD Tea by Category: % Volume Growth 2012-2017
Table 117 Off-trade Sales of RTD Tea by Category: % Value Growth 2012-2017
Table 118 NBO Company Shares of Off-trade RTD Tea: % Volume 2013-2017
Table 119 LBN Brand Shares of Off-trade RTD Tea: % Volume 2014-2017
Table 120 NBO Company Shares of Off-trade RTD Tea: % Value 2013-2017
Table 121 LBN Brand Shares of Off-trade RTD Tea: % Value 2014-2017
Table 122 Forecast Off-trade Sales of RTD Tea by Category: Volume 2017-2022
Table 123 Forecast Off-trade Sales of RTD Tea by Category: Value 2017-2022
Table 124 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2017-2022
Table 125 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2017-2022

Sports Drinks in Slovenia

HEADLINES

PROSPECTS

Sports drinks set to remain flat over the forecast period

Marketing communication key to attracting target consumers

New product developments geared towards less sugar and improved ingredients

COMPETITIVE LANDSCAPE

Potential shifts to play out over forecast period

Consolidation of second largest brand poised for future growth

New entrants also record solid growth

CATEGORY DATA

Table 126 Off-trade Sales of Sports Drinks: Volume 2012-2017
Table 127 Off-trade Sales of Sports Drinks: Value 2012-2017
Table 128 Off-trade Sales of Sports Drinks: % Volume Growth 2012-2017
Table 129 Off-trade Sales of Sports Drinks: % Value Growth 2012-2017
Table 130 NBO Company Shares of Off-trade Sports Drinks: % Volume 2013-2017
Table 131 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2014-2017
Table 132 NBO Company Shares of Off-trade Sports Drinks: % Value 2013-2017
Table 133 LBN Brand Shares of Off-trade Sports Drinks: % Value 2014-2017
Table 134 Forecast Off-trade Sales of Sports Drinks: Volume 2017-2022
Table 135 Forecast Off-trade Sales of Sports Drinks: Value 2017-2022
Table 136 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2017-2022
Table 137 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2017-2022

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Megatrends

Country Report

Soft Drinks in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

Soft drinks grows for second consecutive year in 2017

Marketing activities prove vital to leading brands amidst growing competition

Distribution patterns change with consumer sentiment

Emerging trends will drive the need for new product development

Forecast period looking to see pre-crisis retail sales value

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Overview

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Table of Contents

Soft Drinks in Slovenia

EXECUTIVE SUMMARY

Soft drinks grows for second consecutive year in 2017

Marketing activities prove vital to leading brands amidst growing competition

Distribution patterns change with consumer sentiment

Emerging trends will drive the need for new product development

Forecast period looking to see pre-crisis retail sales value

MARKET DATA

SOURCES

Bottled Water in Slovenia

HEADLINES

PROSPECTS

Free drinking water is a constitutional right for Slovenian consumers

Functional bottled water enjoys potential for further growth

Marketing activities to drive further bottled water sales

COMPETITIVE LANDSCAPE

Traditional carbonated bottled water brand leads

Private label lines making a splash in bottled water

New product launches set to dominate the forecast period

CATEGORY DATA

Carbonates in Slovenia

HEADLINES

PROSPECTS

Lower sugar content or lower sales over the forecast period

Marketing budgets to rise

Unit price uncertainty hangs over forecast period

COMPETITIVE LANDSCAPE

Clear category dominance set to continue over forecast period

Cockta shows traditional brand loyalty of its consumer base

Total control of carbonates by foreign companies

CATEGORY DATA

Concentrates in Slovenia

HEADLINES

PROSPECTS

Concentrates benefit from consumer frugality

New product developments to drive future growth

Sugar content could dilute profits over the forecast period

COMPETITIVE LANDSCAPE

Category dominance by Cedevita to continue

Liquid concentrates witnesses movement in the ranking

Private label more available on store shelves

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Slovenia

HEADLINES

PROSPECTS

Energy drinks gain momentum

Private label driving down average unit price

Superfoods looking for an energy boost

COMPETITIVE LANDSCAPE

Category leadership defined by large marketing budget

Monster enjoys value share gain over the review period

Private label set to fill up shelf space over the forecast period

CATEGORY DATA

Juice in Slovenia

HEADLINES

PROSPECTS

Pressure on producers to offer products at lower margins

Natural ingredients and eco-friendly practices to impact juice

Marketing and new product development will play a key role in growth

COMPETITIVE LANDSCAPE

Competitive landscape unlikely to change over the forecast period

Private label gaining share