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Learn moreDec 2020
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In general, COVID-19 will have a positive impact on off-trade volume sales of soft drinks in Norway: The fact that the border with Sweden was closed for a period restricted cross-border shopping, which boosted demand for soft drinks from domestic retailers. With many consumers spending more time at home and making fewer impulse purchases of soft drinks, distribution shifted from convenience stores and forecourt retailers to discounters, supermarkets and, to a lesser extent, e-commerce.
On 12 March, the Norwegian government imposed a series of restrictions in an effort to contain the spread of COVID-19. All schools, universities and other educational institutions were closed, while cultural events and organised sports activities were cancelled.
The value shares of the two leaders in soft drinks, Coca-Cola European Partners Norge AS and Ringnes AS, will be stable in 2020, as both have a solid position in the off-trade to counteract their loss of on-trade value sales. COVID-19 proved to be much more challenging for smaller companies with a focus on niche products that are mainly distributed through convenience stores, forecourt retailers and on-trade.
COVID-19 brought a short-term shift in the off-trade distribution of soft drinks from convenience stores and forecourt retailers to discounters and supermarkets, which deepened their dominance of value sales. This boosted demand for larger pack sizes and had a negative effect on unit price.
COVID-19 drove a significant shift in the consumption of soft drinks from bars, cafés and restaurants to home. With many consumers anxious to remain at home and avoid crowded places, particularly during the early part of the year, volume sales shifted to grocery retailers, particularly discounters, supermarkets and, to a lesser extent, e-commerce.
Dynamic growth is expected in the on-trade in 2021 and 2022 as daily life begins to normalise again. Conversely, this will dampen growth in off-trade demand.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Norway with research from Euromonitor's team of in-country analysts.
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.