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Country Report

Soft Drinks in

Soft Drinks in Norway

Dec 2019

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Executive Summary

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Improving performance for soft drinks supported by diverse offer of reduced sugar and functional products

Soft drinks recorded a stronger off-trade volume performance in 2019 compared to the previous year despite ongoing unit price increases due the high tax hike from 2018 applied to most categories that offer variants with or without sugar, supporting higher current value growth. Development continued to focus on reducing the sugar levels of energy drinks and carbonates, which producers continued to highlight in their marketing in the hope of not only attracting health-conscious consumers, but also as a key argument from the industry to reverse the soft drinks tax back to 2017 levels.

Strong growth for energy drinks as producers look to focus on healthier variants

Energy drinks continued to be the strongest contributor to growth in 2019, despite continual health warnings and negative press. Producers of energy drinks are therefore focusing on offering both regular and reduced sugar variants in an attempt to attract more health-conscious consumers.

Long-standing competition between two established players

Soft drinks continued to be dominated by two strong players in global giant Coca-Cola European Partners Norge AS and local company Ringnes AS in 2019. Coca-Cola continued to lead energy drinks, sports drinks and carbonates, with the sizeable cola carbonates continued to experience intense competition between brands Coca-Cola and Pepsi Max (locally distributed by Ringnes), while the latter player continued to lead bottled water.

Discounters strengthens dominant position due to increasing prices of soft drinks

Modern grocery retailers remained the largest distribution channel for soft drinks in Norway in 2019, with discounters strengthening its dominant position. This was mainly linked to the increasing price-sensitivity due to unit price increases following high taxes applied to the market towards the end of the review period, leading to Norwegians searching for more affordable options that included the strong offer of private label from discounters such as Rema 1000.

Positive performance for soft drinks with further focus on developing healthier natural or more functional products

Soft drinks is predicted to record a stronger performance over the forecast period compared to the review period, with a shift towards reduced sugar or healthier ingredients likely to continue, driven by health-conscious consumers who are searching for refreshing but less calorie-laden soft drinks. The further development of healthier natural or organic ingredients is likely to continue to influence new launches, as will greater functionality such as energising drinks which will positively impact demand for energy drinks, RTD coffee and RTD tea, with all three categories predicted to record some of the stronger performances.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Norway for free:

The Soft Drinks in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Norway?
What are the major brands in Norway?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Norway

EXECUTIVE SUMMARY

Improving performance for soft drinks supported by diverse offer of reduced sugar and functional products

Strong growth for energy drinks as producers look to focus on healthier variants

Long-standing competition between two established players

Discounters strengthens dominant position due to increasing prices of soft drinks

Positive performance for soft drinks with further focus on developing healthier natural or more functional products

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2014-2019
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2014-2019
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2014-2019
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2014-2019
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2014-2019
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2014-2019
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2014-2019
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2014-2019
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2014-2019
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2014-2019
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2019
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2019
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2015-2019
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2016-2019
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2014-2019
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2014-2019
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2014-2019
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2019
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2019-2024
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024

APPENDIX

Fountain sales in Norway

Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Norway

PROSPECTS

Bottled Water in Norway

HEADLINES

PROSPECTS

Disappointing performance for bottled water following impressive growth during 2018’s hot weather

Private label offers affordable purified option

Flavoured and functional offer interesting growth options over the forecast period

COMPETITIVE LANDSCAPE

Ringnes retains dominance of bottled water with strong growth for its flavoured format

Limited competition for Vitamin Well in evolving category ensures dominance of functional bottled water

Private label continues to gain momentum, driven by dynamic Rema 1000

CATEGORY DATA

Table 33 Off-trade Sales of Bottled Water by Category: Volume 2014-2019
Table 34 Off-trade Sales of Bottled Water by Category: Value 2014-2019
Table 35 Off-trade Sales of Bottled Water by Category: % Volume Growth 2014-2019
Table 36 Off-trade Sales of Bottled Water by Category: % Value Growth 2014-2019
Table 37 NBO Company Shares of Off-trade Bottled Water: % Volume 2015-2019
Table 38 LBN Brand Shares of Off-trade Bottled Water: % Volume 2016-2019
Table 39 NBO Company Shares of Off-trade Bottled Water: % Value 2015-2019
Table 40 LBN Brand Shares of Off-trade Bottled Water: % Value 2016-2019
Table 41 Forecast Off-trade Sales of Bottled Water by Category: Volume 2019-2024
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Value 2019-2024
Table 43 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024

Carbonates in Norway

HEADLINES

PROSPECTS

Stronger performance driven by demand for low calorie cola carbonates and reduced sugar variants

Further development for non-cola carbonates in terms of reduced sugar but premium mixers perform well in line with craft spirits trend

Limited selection of low calorie carbonates restricts growth through on-trade

COMPETITIVE LANDSCAPE

Coca-Cola feels pressures due to dominance of cola carbonates, although expansion through low calorie format offers a boost to sales

Ringnes expands portfolio to gain consumers attention in intense competitive environment

Discounters and internet retailing offer consumers more attractive prices

CATEGORY DATA

Table 45 Off-trade vs On-trade Sales of Carbonates: Volume 2014-2019
Table 46 Off-trade vs On-trade Sales of Carbonates: Value 2014-2019
Table 47 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2014-2019
Table 48 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2014-2019
Table 49 Off-trade Sales of Carbonates by Category: Volume 2014-2019
Table 50 Off-trade Sales of Carbonates by Category: Value 2014-2019
Table 51 Off-trade Sales of Carbonates by Category: % Volume Growth 2014-2019
Table 52 Off-trade Sales of Carbonates by Category: % Value Growth 2014-2019
Table 53 Total Sales of Carbonates by Fountain On-trade: Volume 2014-2019
Table 54 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2014-2019
Table 55 NBO Company Shares of Off-trade Carbonates: % Volume 2015-2019
Table 56 LBN Brand Shares of Off-trade Carbonates: % Volume 2016-2019
Table 57 NBO Company Shares of Off-trade Carbonates: % Value 2015-2019
Table 58 LBN Brand Shares of Off-trade Carbonates: % Value 2016-2019
Table 59 Forecast Off-trade Sales of Carbonates by Category: Volume 2019-2024
Table 60 Forecast Off-trade Sales of Carbonates by Category: Value 2019-2024
Table 61 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
Table 62 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
Table 63 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
Table 64 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024

Concentrates in Norway

HEADLINES

PROSPECTS

Increasing maturity of liquid concentrates needs producers to look to innovation to halt further decline

Leading brands look beyond traditional fruit flavours to attract young consumer base

Powder concentrates continues to grow supported by demand for iced tea and sports drinks

COMPETITIVE LANDSCAPE

Lerum Fabrikker retains dominance overall but restricted to liquid format

Orkla continues to gain share with wider product portfolio

Demand for private label wanes as it is unable to compete with innovation from brands

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 65 Off-trade Sales of Concentrates (RTD) by Category: Volume 2014-2019
Table 66 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2014-2019
Table 67 Off-trade Sales of Concentrates by Category: Value 2014-2019
Table 68 Off-trade Sales of Concentrates by Category: % Value Growth 2014-2019
Table 69 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2015-2019
Table 70 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2016-2019
Table 71 NBO Company Shares of Off-trade Concentrates: % Value 2015-2019
Table 72 LBN Brand Shares of Off-trade Concentrates: % Value 2016-2019
Table 73 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2019
Table 74 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2019
Table 75 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2019
Table 76 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2019
Table 77 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
Table 78 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
Table 79 Forecast Off-trade Sales of Concentrates by Category: Value 2019-2024
Table 80 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024

Energy Drinks in Norway

HEADLINES

PROSPECTS

Focus on healthier variants and interesting flavours to continue over the forecast period

Energy drinks could suffer from competing soft drinks moving forward

High price of energy drinks encourages cross-border trade and increasing online sales from foreign websites

COMPETITIVE LANDSCAPE

Coca-Cola retains leadership within increasingly competitive landscape

New launch could help strengthen Red Bull’s share

Nocco continues to record strong performance, supported by muscle-building athletes

CATEGORY DATA

Table 81 Off-trade Sales of Energy Drinks: Volume 2014-2019
Table 82 Off-trade Sales of Energy Drinks: Value 2014-2019
Table 83 Off-trade Sales of Energy Drinks: % Volume Growth 2014-2019
Table 84 Off-trade Sales of Energy Drinks: % Value Growth 2014-2019
Table 85 NBO Company Shares of Off-trade Energy Drinks: % Volume 2015-2019
Table 86 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2016-2019
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Value 2015-2019
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Value 2016-2019
Table 89 Forecast Off-trade Sales of Energy Drinks: Volume 2019-2024
Table 90 Forecast Off-trade Sales of Energy Drinks: Value 2019-2024
Table 91 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
Table 92 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2019-2024

Juice in Norway

HEADLINES

PROSPECTS

Mixed performance for juice is likely to experience further change with consumers increasingly looking to healthier variants

Further development within increasingly popular smoothies extremely likely

Private label continues to gain ground, threatening prices and innovation of branded juice

COMPETITIVE LANDSCAPE

Sunniva Drikker retains overall leadership with wider offer of health-positioned juice products

Smoothies brands buck declining trend recorded by not from concentrate 100% juice

Private label gains share due to strengthening position of discounters

CATEGORY DATA

Table 93 Off-trade Sales of Juice by Category: Volume 2014-2019
Table 94 Off-trade Sales of Juice by Category: Value 2014-2019
Table 95 Off-trade Sales of Juice by Category: % Volume Growth 2014-2019
Table 96 Off-trade Sales of Juice by Category: % Value Growth 2014-2019
Table 97 Leading Flavours for Off-trade 100% Juice: % Volume 2014-2019
Table 98 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2014-2019
Table 99 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2014-2019
Table 100 NBO Company Shares of Off-trade Juice: % Volume 2015-2019
Table 101 LBN Brand Shares of Off-trade Juice: % Volume 2016-2019
Table 102 NBO Company Shares of Off-trade Juice: % Value 2015-2019
Table 103 LBN Brand Shares of Off-trade Juice: % Value 2016-2019
Table 104 Forecast Off-trade Sales of Juice by Category: Volume 2019-2024
Table 105 Forecast Off-trade Sales of Juice by Category: Value 2019-2024
Table 106 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
Table 107 Forecast Off-trade Sales of Juice by Category: % Value Growth 2019-2024

RTD Coffee in Norway

HEADLINES

PROSPECTS

Innovation continues to drive category while expanding consumer base

Reduced sugar variants address health trend but flavour remains important

Increasing competition from outside of the category

COMPETITIVE LANDSCAPE

Tine looks to further develop flavour innovation to address increasing competition

Arla Foods loses share due to strong entrance of Coca-Cola

Disruption to RTD coffee with entrance of organic brand Honest

CATEGORY DATA

Table 108 Off-trade Sales of RTD Coffee: Volume 2014-2019
Table 109 Off-trade Sales of RTD Coffee: Value 2014-2019
Table 110 Off-trade Sales of RTD Coffee: % Volume Growth 2014-2019
Table 111 Off-trade Sales of RTD Coffee: % Value Growth 2014-2019
Table 112 NBO Company Shares of Off-trade RTD Coffee: % Volume 2015-2019
Table 113 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2016-2019
Table 114 NBO Company Shares of Off-trade RTD Coffee: % Value 2015-2019
Table 115 LBN Brand Shares of Off-trade RTD Coffee: % Value 2016-2019
Table 116 Forecast Off-trade Sales of RTD Coffee: Volume 2019-2024
Table 117 Forecast Off-trade Sales of RTD Coffee: Value 2019-2024
Table 118 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
Table 119 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2019-2024

RTD Tea in Norway

HEADLINES

PROSPECTS

Maturity for still RDT tea while niche of carbonated format given a boost by growing interest in kombucha

Targeting older consumers with premium products could expand consumer base over forecast period

Further development is likely to address health trends with reduced sugar variants

COMPETITIVE LANDSCAPE

Leading player Tine faces pressure from both major and smaller players

Coca-Cola continues to gain share with Fuze Tea attracting health-conscious consumers

Strongest performances recorded by kombucha players

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2014-2019
Table 121 Off-trade Sales of RTD Tea by Category: Value 2014-2019
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2014-2019
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2014-2019
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2014-2019
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2015-2019
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2016-2019
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2015-2019
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2016-2019
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2019-2024
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2019-2024
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024

Sports Drinks in Norway

HEADLINES

PROSPECTS

Sports drinks could benefit from further expansion with higher number of brands and innovation

Competition from other soft drinks could restrain stronger potential

More positive outlook for sports drinks due to increasing awareness of specific benefits

COMPETITIVE LANDSCAPE

Coca-Cola’s new launch allows it to strengthen its leadership

Tine may need to invest more strongly in marketing Yt Sportsdrikk in face of increasing competition

Discounters gains share offering attractive discounts

CATEGORY DATA

Table 133 Off-trade Sales of Sports Drinks: Volume 2014-2019
Table 134 Off-trade Sales of Sports Drinks: Value 2014-2019
Table 135 Off-trade Sales of Sports Drinks: % Volume Growth 2014-2019
Table 136 Off-trade Sales of Sports Drinks: % Value Growth 2014-2019
Table 137 NBO Company Shares of Off-trade Sports Drinks: % Volume 2015-2019
Table 138 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2016-2019
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Value 2015-2019
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Value 2016-2019
Table 141 Forecast Off-trade Sales of Sports Drinks: Volume 2019-2024
Table 142 Forecast Off-trade Sales of Sports Drinks: Value 2019-2024
Table 143 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
Table 144 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2019-2024

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Megatrends

Country Report

Soft Drinks in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

Improving performance for soft drinks supported by diverse offer of reduced sugar and functional products

Strong growth for energy drinks as producers look to focus on healthier variants

Long-standing competition between two established players

Discounters strengthens dominant position due to increasing prices of soft drinks

Positive performance for soft drinks with further focus on developing healthier natural or more functional products

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Overview

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Table of Contents

Soft Drinks in Norway

EXECUTIVE SUMMARY

Improving performance for soft drinks supported by diverse offer of reduced sugar and functional products

Strong growth for energy drinks as producers look to focus on healthier variants

Long-standing competition between two established players

Discounters strengthens dominant position due to increasing prices of soft drinks

Positive performance for soft drinks with further focus on developing healthier natural or more functional products

MARKET DATA

APPENDIX

Fountain sales in Norway

SOURCES

Asian Speciality Drinks in Norway

PROSPECTS

Bottled Water in Norway

HEADLINES

PROSPECTS

Disappointing performance for bottled water following impressive growth during 2018’s hot weather

Private label offers affordable purified option

Flavoured and functional offer interesting growth options over the forecast period

COMPETITIVE LANDSCAPE

Ringnes retains dominance of bottled water with strong growth for its flavoured format

Limited competition for Vitamin Well in evolving category ensures dominance of functional bottled water

Private label continues to gain momentum, driven by dynamic Rema 1000

CATEGORY DATA

Carbonates in Norway

HEADLINES

PROSPECTS

Stronger performance driven by demand for low calorie cola carbonates and reduced sugar variants

Further development for non-cola carbonates in terms of reduced sugar but premium mixers perform well in line with craft spirits trend

Limited selection of low calorie carbonates restricts growth through on-trade

COMPETITIVE LANDSCAPE

Coca-Cola feels pressures due to dominance of cola carbonates, although expansion through low calorie format offers a boost to sales

Ringnes expands portfolio to gain consumers attention in intense competitive environment

Discounters and internet retailing offer consumers more attractive prices

CATEGORY DATA

Concentrates in Norway

HEADLINES

PROSPECTS

Increasing maturity of liquid concentrates needs producers to look to innovation to halt further decline

Leading brands look beyond traditional fruit flavours to attract young consumer base

Powder concentrates continues to grow supported by demand for iced tea and sports drinks

COMPETITIVE LANDSCAPE

Lerum Fabrikker retains dominance overall but restricted to liquid format

Orkla continues to gain share with wider product portfolio

Demand for private label wanes as it is unable to compete with innovation from brands

CATEGORY DATA

Concentrates Conversions

Energy Drinks in Norway

HEADLINES

PROSPECTS

Focus on healthier variants and interesting flavours to continue over the forecast period

Energy drinks could suffer from competing soft drinks moving forward

High price of energy drinks encourages cross-border trade and increasing online sales from foreign websites

COMPETITIVE LANDSCAPE

Coca-Cola retains leadership within increasingly competitive landscape

New launch could help strengthen Red Bull’s share

Nocco continues to record strong performance, supported by muscle-building athletes

CATEGORY DATA

Juice in Norway

HEADLINES

PROSPECTS

Mixed performance for juice is likely to experience further change with consumers increasingly looking to healthier variants

Further development within increasingly popular smoothies extremely likely