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Country Report

Soft Drinks in

Soft Drinks in Norway

Dec 2020

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Executive Summary

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COVID-19 impact on soft drinks

In general, COVID-19 will have a positive impact on off-trade volume sales of soft drinks in Norway: The fact that the border with Sweden was closed for a period restricted cross-border shopping, which boosted demand for soft drinks from domestic retailers. With many consumers spending more time at home and making fewer impulse purchases of soft drinks, distribution shifted from convenience stores and forecourt retailers to discounters, supermarkets and, to a lesser extent, e-commerce.

COVID-19 country impact

On 12 March, the Norwegian government imposed a series of restrictions in an effort to contain the spread of COVID-19. All schools, universities and other educational institutions were closed, while cultural events and organised sports activities were cancelled.

Company response

The value shares of the two leaders in soft drinks, Coca-Cola European Partners Norge AS and Ringnes AS, will be stable in 2020, as both have a solid position in the off-trade to counteract their loss of on-trade value sales. COVID-19 proved to be much more challenging for smaller companies with a focus on niche products that are mainly distributed through convenience stores, forecourt retailers and on-trade.

Retailing shift

COVID-19 brought a short-term shift in the off-trade distribution of soft drinks from convenience stores and forecourt retailers to discounters and supermarkets, which deepened their dominance of value sales. This boosted demand for larger pack sizes and had a negative effect on unit price.

Foodservice vs retail split

COVID-19 drove a significant shift in the consumption of soft drinks from bars, cafés and restaurants to home. With many consumers anxious to remain at home and avoid crowded places, particularly during the early part of the year, volume sales shifted to grocery retailers, particularly discounters, supermarkets and, to a lesser extent, e-commerce.

What next for soft drinks?

Dynamic growth is expected in the on-trade in 2021 and 2022 as daily life begins to normalise again. Conversely, this will dampen growth in off-trade demand.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Norway for free:

The Soft Drinks in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Norway?
What are the major brands in Norway?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Norway

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Chart 1 Soft Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Soft Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Soft Drinks Impact of Drivers on Off-Trade Volume Sales: 2017-2025
Chart 4 Soft Drinks Impact of Drivers on On-Trade Volume Sales: 2017-2025

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2015-2020
Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2015-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 17 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 18 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 19 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2015-2020
Table 20 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2015-2020
Table 21 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 22 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 27 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 29 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
Table 31 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
Table 32 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025

APPENDIX

Fountain sales in Norway

Trends

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Norway

KEY DATA FINDINGS

2020 IMPACT

With consumers spending more time at home, COVID-19 drives shift from on-trade to off-trade

Consumers shift from regular to low calorie cola carbonates in growing numbers

Coca-Cola European Partners Norge AS focuses on launching low-calorie products to protect its leadership position

RECOVERY AND OPPORTUNITIES

Increasing health consciousness will weigh on growth in off-trade volume demand for carbonated beverages

New product development will remain focused on reduced-sugar offerings, particularly for existing brands

COVID-19 will help to push e-commerce towards the mainstream

CATEGORY DATA

Table 33 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 34 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 35 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 36 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 37 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 38 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 39 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 40 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 41 Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 42 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Table 43 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 44 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 45 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 46 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 47 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 48 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 49 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 50 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025
Table 51 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2020-2025
Table 52 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2020-2025

Juice in Norway

KEY DATA FINDINGS

2020 IMPACT

With more consumers eating a sit-down breakfast, COVID-19 boots demand for juice

Demand continues to shift from nectars to not from concentrate 100% juice, which consumers perceive as higher quality

Leader Sunniva Drikker AS focuses on premiumisation and health and wellness

RECOVERY AND OPPORTUNITIES

Growth in volume demand will be undermined by consumers seeking to drink ‘less but better’

Convenience, functionality and purity will be key to new product development

COVID-19 will add impetus to e-commerce growth in juice

CATEGORY DATA

Table 53 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 54 Off-trade Sales of Juice by Category: Value 2015-2020
Table 55 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 56 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 57 Leading Flavours for Off-trade 100% Juice: % Volume 2015-2020
Table 58 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2015-2020
Table 59 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2015-2020
Table 60 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 61 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 62 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 63 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 64 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 65 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 66 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 67 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Norway

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions and fear of contagion shift volume sales from the on-trade to the off-trade

Sustainability, natural ingredients and convenience are key demand drivers

Private label puts downward pressure on unit price and poses a growing threat to branded products

RECOVERY AND OPPORTUNITIES

Post-pandemic recovery will drive rebound in on-trade demand

Functional bottled water will continue to enjoy strong growth as a healthier alternative to such soft drinks as carbonates

With consumers increasingly comfortable shopping online, e-commerce will continue to grow in importance as a distribution channel

CATEGORY DATA

Table 68 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 69 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 70 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 71 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 72 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 73 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 74 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 75 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 76 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 77 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 78 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Norway

KEY DATA FINDINGS

2020 IMPACT

Despite gym closures, growth in demand for sports drinks remains fairly robust

Launch of Monster raises the level of competition but also helps to increase awareness of sports drinks

Pandemic drives shift in distribution from convenience stores and forecourt retailers to discounters, supermarkets and e-commerce

RECOVERY AND OPPORTUNITIES

Deepening health and wellness trend will help to drive strong growth in demand for sports drinks

Reduced-sugar variants will help to broaden demand

Competition from functional bottled water and energy drinks set to intensify

CATEGORY DATA

Table 80 Off-trade Sales of Sports Drinks: Volume 2015-2020
Table 81 Off-trade Sales of Sports Drinks: Value 2015-2020
Table 82 Off-trade Sales of Sports Drinks: % Volume Growth 2015-2020
Table 83 Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
Table 84 NBO Company Shares of Off-trade Sports Drinks: % Volume 2016-2020
Table 85 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2017-2020
Table 86 NBO Company Shares of Off-trade Sports Drinks: % Value 2016-2020
Table 87 LBN Brand Shares of Off-trade Sports Drinks: % Value 2017-2020
Table 88 Forecast Off-trade Sales of Sports Drinks: Volume 2020-2025
Table 89 Forecast Off-trade Sales of Sports Drinks: Value 2020-2025
Table 90 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2020-2025
Table 91 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2020-2025

Energy Drinks in Norway

KEY DATA FINDINGS

2020 IMPACT

Shutdown of cross-border shopping boosts domestic demand, limiting slowdown in off-trade current value and values sales

Diverse brand positioning strategies widen the appeal of energy drinks, but competition from other ‘energising’ drinks is on the rise

Increased product innovation helps Red Bull Norge AS to stem its declining off-trade value share

RECOVERY AND OPPORTUNITIES

Gradual slowdown in off-trade volume and current value sales as demand matures

Reduced-sugar products still have significant room for growth

Competition from other types of soft drinks will grow more intense

CATEGORY DATA

Table 92 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 93 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 94 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 95 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 96 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 97 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 98 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 99 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 100 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 101 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 102 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 103 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Norway

KEY DATA FINDINGS

2020 IMPACT

More time spent at home boosts demand for concentrates

Tax change continues to boost demand for fruit-based, reduced-sugar concentrates

Strong position in both liquid and powder offerings helps Lerum Fabrikker AS maintain leadership

RECOVERY AND OPPORTUNITIES

Maturing demand will bring sluggish growth, but such products as SodaStream could broaden the appeal of concentrates

Powder concentrates will outperform liquid concentrates by attracting consumers from RTD tea

With consumers now more comfortable shopping online, e-commerce will continue to expand

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 104 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 105 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 106 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 107 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 108 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Norway

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions undermine on-the-go consumption

Carbonated RTD tea and kombucha see strong demand growth due to their perceived healthfulness and widening distribution

Leader Tine SA is coming under pressure, particularly from private label

RECOVERY AND OPPORTUNITIES

Increased on-the-go consumption will drive rebound in off-trade demand

Naturally sweetened offerings will put pressure on established players

Recovery in on-trade demand will be gradual, as the economic impact of COVID-19 lingers

CATEGORY DATA

Table 120 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 121 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2015-2020
Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Norway

KEY DATA FINDINGS

2020 IMPACT

Reduction in the on-the-go consumption opportunities will slow growth in off-trade volume and current value sales

New products drive demand growth, with reduced-sugar offerings particularly popular

Honest poses a challenge to incumbent brands but also broadens the consumer base of RTD coffee

RECOVERY AND OPPORTUNITIES

The impetus provided to demand growth by new entrants will begin to lose steam

Increased competition from other emerging drinks will weight on growth in demand for RTD coffee

E-commerce will be the fastest-growing distribution channel for RTD coffee

CATEGORY DATA

Table 133 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 134 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2015-2020
Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2015-2020
Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

Megatrends

Country Report

Soft Drinks in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Norway

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

APPENDIX

Fountain sales in Norway

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in Norway

KEY DATA FINDINGS

2020 IMPACT

With consumers spending more time at home, COVID-19 drives shift from on-trade to off-trade

Consumers shift from regular to low calorie cola carbonates in growing numbers

Coca-Cola European Partners Norge AS focuses on launching low-calorie products to protect its leadership position

RECOVERY AND OPPORTUNITIES

Increasing health consciousness will weigh on growth in off-trade volume demand for carbonated beverages

New product development will remain focused on reduced-sugar offerings, particularly for existing brands

COVID-19 will help to push e-commerce towards the mainstream

CATEGORY DATA

Juice in Norway

KEY DATA FINDINGS

2020 IMPACT

With more consumers eating a sit-down breakfast, COVID-19 boots demand for juice

Demand continues to shift from nectars to not from concentrate 100% juice, which consumers perceive as higher quality

Leader Sunniva Drikker AS focuses on premiumisation and health and wellness

RECOVERY AND OPPORTUNITIES

Growth in volume demand will be undermined by consumers seeking to drink ‘less but better’

Convenience, functionality and purity will be key to new product development

COVID-19 will add impetus to e-commerce growth in juice

CATEGORY DATA

Bottled Water in Norway

KEY DATA FINDINGS

2020 IMPACT

COVID-19 restrictions and fear of contagion shift volume sales from the on-trade to the off-trade

Sustainability, natural ingredients and convenience are key demand drivers

Private label puts downward pressure on unit price and poses a growing threat to branded products

RECOVERY AND OPPORTUNITIES

Post-pandemic recovery will drive rebound in on-trade demand

Functional bottled water will continue to enjoy strong growth as a healthier alternative to such soft drinks as carbonates

With consumers increasingly comfortable shopping online, e-commerce will continue to grow in importance as a distribution channel

CATEGORY DATA

Sports Drinks in Norway

KEY DATA FINDINGS

2020 IMPACT

Despite gym closures, growth in demand for sports drinks remains fairly robust

Launch of Monster raises the level of competition but also helps to increase awareness of sports drinks

Pandemic drives shift in distribution from convenience stores and forecourt retailers to discounters, supermarkets and e-commerce

RECOVERY AND OPPORTUNITIES

Deepening health and wellness trend will help to drive strong growth in demand for sports drinks

Reduced-sugar variants will help to broaden demand

Competition from functional bottled water and energy drinks set to intensify

CATEGORY DATA

Energy Drinks in Norway

KEY DATA FINDINGS

2020 IMPACT