Executive Summary

Mar 2019
Moderate growth in soft drinks in Denmark

Soft drinks in Denmark saw moderate growth in both retail current value and volume terms in 2018. Energy drinks and RTD coffee continued to lead the way, with both seeing strong growth rates.

Demand for more natural and functional products drives growth

Several key trends impacted soft drinks in 2018, which affected most categories, whilst also setting a new path for future development. The most prominent trend continued to be the pursuit of a healthy lifestyle, which was reflected in the demand for healthier, more natural and organic products.

Carlsberg Danmark and Royal Unibrew share the lead

Carlsberg Danmark continued to lead soft drinks in Denmark in volume terms in 2018. However, Royal Unibrew led in value terms from 2016, and the former number two player increased its market share in 2018 through the acquisition of Danish company Bev.

Growing demand for convenience influences innovation

As Danish consumers are leading increasingly busy and on-the-go lifestyles, the demand for more convenient products is growing. The response to this growing demand is being seen not only in convenience stores such as 7-Eleven, which offer a wide range of on-the-go meals and drinks, but also increasingly in other grocery retailers, as many now have a designated convenience section where they offer these types of products to consumers looking for a quick and convenient meal or snack.

Soft drinks is expected to see moderate growth over the forecast period

Soft drinks overall is expected to see stable but moderate growth in retail volume terms over the forecast period. The improving Danish economy and continued population growth will support a general increase in consumer spending and thereby demand.

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Soft Drinks in Denmark

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Denmark for free:

The Soft Drinks in Denmark market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in Denmark?
  • What are the major brands in Denmark?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Soft Drinks in Denmark

EXECUTIVE SUMMARY

Moderate growth in soft drinks in Denmark
Demand for more natural and functional products drives growth
Carlsberg Danmark and Royal Unibrew share the lead
Growing demand for convenience influences innovation
Soft drinks is expected to see moderate growth over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 21 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 22 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 23 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 24 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 25 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 28 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 29 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 33 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Denmark
Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Denmark

PROSPECTS

Bottled Water in Denmark

HEADLINES

PROSPECTS

Convenience drives consumption
Strong demand for functionality
Forecast period trends

COMPETITIVE LANDSCAPE

Bottled water remains consolidated
Private label struggles against brands
Forecast period trends

CATEGORY DATA

Table 34 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 35 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 36 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 39 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 42 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 43 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 44 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Denmark

HEADLINES

PROSPECTS

The weather positively impacts volume sales
Continued price competition puts pressure on prices
Forecast period trends

COMPETITIVE LANDSCAPE

Carbonates in Denmark remains consolidated
Private label struggles against powerful brands
Forecast period trends

CATEGORY DATA

Table 46 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 47 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 48 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 50 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 51 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 54 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 55 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 56 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 57 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 58 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 61 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 62 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 63 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 65 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 66 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Denmark

HEADLINES

PROSPECTS

Organic concentrates drive growth
Challenging times for powder concentrates
Forecast period trends

COMPETITIVE LANDSCAPE

Concentrates in Demark becomes increasingly consolidated
Private label challenges brands
Forecast period trends

CATEGORY DATA

Concentrates conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format
Table 67 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 68 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 69 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 70 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 71 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 72 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 73 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 74 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 75 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 76 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 77 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 78 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 79 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 80 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 81 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 82 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Denmark

HEADLINES

PROSPECTS

Strong brand and product diversity drive growth in energy drinks
Reduced sugar energy drinks see the strongest growth
Forecast period trends

COMPETITIVE LANDSCAPE

Royal Unibrew acquires Cult
Forecast period trends

CATEGORY DATA

Table 83 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 84 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 85 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 86 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 87 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 88 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 89 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 90 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 91 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 92 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 93 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 94 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Denmark

HEADLINES

PROSPECTS

Growing demand for convenience may drive growth
Coconut water struggles to win over Danish consumers
Forecast period trends

COMPETITIVE LANDSCAPE

Rynkeby Foods continues to lead juice in Denmark
Private label continues to challenge brands
Forecast period trends

CATEGORY DATA

Table 95 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 96 Off-trade Sales of Juice by Category: Value 2013-2018
Table 97 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 98 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 99 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 100 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 101 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 102 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 103 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 104 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 105 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 106 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 107 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 108 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 109 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Denmark

HEADLINES

PROSPECTS

The demand for convenience drives growth in RTD coffee
Growing demand for healthier versions of RTD coffee
Forecast period trends

COMPETITIVE LANDSCAPE

Starbucks Corp extends its lead in RTD coffee
Starbucks Corp benefits from strong distribution
Forecast period trends

CATEGORY DATA

Table 110 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 111 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 112 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 113 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 114 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 115 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 116 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 117 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 118 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 119 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 120 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 121 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Denmark

HEADLINES

PROSPECTS

RTD tea sees a stagnant performance in the review period
Product innovation is set to drive growth in RTD tea
Forecast period trends

COMPETITIVE LANDSCAPE

Nestlé Danmark continues to lead RTD tea in Denmark
Coca-Cola launches a new RTD tea to challenge its former partner
Forecast period trends

CATEGORY DATA

Table 122 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 123 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 124 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 125 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 126 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 127 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 128 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 129 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 130 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 131 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 132 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 133 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 134 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Denmark

HEADLINES

PROSPECTS

Product launches drive growth
A poor image and increased competition remain challenges
Forecast period trends

COMPETITIVE LANDSCAPE

Carlsberg Danmark dominates sports drinks in Denmark
Royal Unibrew acquires the Cult brand
Forecast period trends

CATEGORY DATA

Table 135 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 136 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 137 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 138 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 139 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 140 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 141 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 142 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 143 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 144 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 145 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 146 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023