Soft drinks in Estonia saw positive performances overall in both off-trade current value and volume terms in 2018; however, when looking into the category specifics, the trend of consumers migrating towards healthier options has become clearly visible. Estonians are becoming increasingly health-conscious and are making attempts to choose healthier products instead of sugary soft drinks.
The much-discussed sugar taxation, which was initially supposed to have been implemented in 2017, was not formalised over 2018. Development stalled mostly due to legal challenges, and no specific timeline has been set, with the implementation of a sugar tax remaining unclear.
The leading companies within soft drinks managed to maintain their positions in 2018, as most of them have been present for a long time and their brands are well-known and trusted by Estonian consumers. Therefore, no significant changes in shares took place during 2018.
New product developments launched in 2018 mostly followed health and wellness trends, as consumers were paying more attention to the content of products, looking for less sugar and limited artificial ingredients. For example, companies launched products that were promoted as natural and organic across most categories.
Overall soft drinks is expected to continue seeing positive performances in both off-trade current value and volume terms in the forecast period. However, there are expected to be significant differences across specific categories.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Estonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Estonia for free:
The Soft Drinks in Estonia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.