Executive Summary

Mar 2019
Economic recovery helps drive the performance of soft drinks

In 2018, soft drinks in Spain recorded moderate retail volume and current value growth, with sales supported by the recovering economy as a result of an increase in domestic demand and rising consumer confidence. Moreover, a positive performance in the on-trade, which was driven by both domestic consumers eating out more frequently and a growing number of foreign tourists visiting the country, also contributed to the positive performance of Spain’s soft drinks industry.

Sugar concerns impact sales

The key trend shaping developments in soft drinks is health and wellness. Increasing health concerns have led to many beverage categories being heavily scrutinised by public bodies, health associations and the media with regard to their sugar content.

Cía Servicios de Bebidas Refrescantes remains the leading brand manufacturer

Sales of carbonates in Spain continued to be dominated by international manufacturers, with Cía Servicios de Bebidas Refrescantes, Cía de Bebidas Pepsico and Schweppes together accounting for a huge share of off-trade value sales. Cía Servicios de Bebidas Refrescantes remained the leading brand manufacturer in soft drinks as a whole, mainly thanks to the ongoing popularity of its Coca-Cola brand.

Manufacturers focus on innovation in terms of formats and flavours

Rising consumer confidence in light of the country’s economic recovery led to an increasing focus on novelty and added value in 2018. Brand manufacturers sought to develop more innovative products for niche consumer groups, formats aimed at on-the-go consumption or for specific age groups and more sophisticated products and flavours.

Further steady volume growth expected over the forecast period

Soft drinks is expected to continue to record both steady volume and value growth over the forecast period. The macroeconomic climate is projected to continue to be favourable, with unemployment falling further and real GDP growth remaining positive through to 2023.

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Soft Drinks in Spain

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Spain with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Spain for free:

The Soft Drinks in Spain market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Soft Drinks in Spain?
  • What are the major brands in Spain?
  • What potential exists for multinational vs. local soft drinks companies looking to increase market share?
  • How have changing social attitudes affected soft drink sales?
  • How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

Soft Drinks in Spain

EXECUTIVE SUMMARY

Economic recovery helps drive the performance of soft drinks
Sugar concerns impact sales
Cía Servicios de Bebidas Refrescantes remains the leading brand manufacturer
Manufacturers focus on innovation in terms of formats and flavours
Further steady volume growth expected over the forecast period

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2013-2018
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2013-2018
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2013-2018
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2013-2018
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2018
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2018
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2018
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2018
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2013-2018
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2013-2018
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2013-2018
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2013-2018
Table 13 Total Sales of Soft Drinks by Fountain On-trade: Volume 2013-2018
Table 14 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2013-2018
Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2014-2018
Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2015-2018
Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2014-2018
Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2015-2018
Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2014-2018
Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2015-2018
Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2014-2018
Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2015-2018
Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2013-2018
Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2013-2018
Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2018
Table 26 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2018-2023
Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2018-2023
Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2018-2023
Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2018-2023
Table 30 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2018-2023
Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2018-2023
Table 32 Forecast Off-trade Sales of Soft Drinks by Category: Value 2018-2023
Table 33 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2018-2023
Table 34 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2018-2023
Table 35 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2018-2023

APPENDIX

Fountain sales in Spain
Trends

SOURCES

Summary 1 Research Sources

Asian Speciality Drinks in Spain

PROSPECTS

Bottled Water in Spain

HEADLINES

PROSPECTS

Sales supported by the economic recovery and health and wellness trend
Growth in the on-trade
Growth of carbonated and flavoured water driven by the health trend

COMPETITIVE LANDSCAPE

Aguas Font Vella y Lanjaron remains the leading brand manufacturer
Bottled water remains highly fragmented and regionalised
New investment and acquisitions

CATEGORY DATA

Table 36 Off-trade Sales of Bottled Water by Category: Volume 2013-2018
Table 37 Off-trade Sales of Bottled Water by Category: Value 2013-2018
Table 38 Off-trade Sales of Bottled Water by Category: % Volume Growth 2013-2018
Table 39 Off-trade Sales of Bottled Water by Category: % Value Growth 2013-2018
Table 40 NBO Company Shares of Off-trade Bottled Water: % Volume 2014-2018
Table 41 LBN Brand Shares of Off-trade Bottled Water: % Volume 2015-2018
Table 42 NBO Company Shares of Off-trade Bottled Water: % Value 2014-2018
Table 43 LBN Brand Shares of Off-trade Bottled Water: % Value 2015-2018
Table 44 Forecast Off-trade Sales of Bottled Water by Category: Volume 2018-2023
Table 45 Forecast Off-trade Sales of Bottled Water by Category: Value 2018-2023
Table 46 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2018-2023
Table 47 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2018-2023

Carbonates in Spain

HEADLINES

PROSPECTS

Positive economic climate unable to reverse the category’s decline
Concerns about sugar
On-trade sales of some carbonates supported by the positive performance of spirits

COMPETITIVE LANDSCAPE

Cía Servicios de Bebidas Refrescantes continues to dominate sales
Schweppes benefits from demand for gin mixers
Private label continues to gain share

CATEGORY DATA

Table 48 Off-trade vs On-trade Sales of Carbonates: Volume 2013-2018
Table 49 Off-trade vs On-trade Sales of Carbonates: Value 2013-2018
Table 50 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2013-2018
Table 51 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2013-2018
Table 52 Off-trade Sales of Carbonates by Category: Volume 2013-2018
Table 53 Off-trade Sales of Carbonates by Category: Value 2013-2018
Table 54 Off-trade Sales of Carbonates by Category: % Volume Growth 2013-2018
Table 55 Off-trade Sales of Carbonates by Category: % Value Growth 2013-2018
Table 56 Total Sales of Carbonates by Fountain On-trade: Volume 2013-2018
Table 57 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2013-2018
Table 58 Leading Flavours for Non-cola Carbonates: % Volume 2013-2018
Table 59 NBO Company Shares of Off-trade Carbonates: % Volume 2014-2018
Table 60 LBN Brand Shares of Off-trade Carbonates: % Volume 2015-2018
Table 61 NBO Company Shares of Off-trade Carbonates: % Value 2014-2018
Table 62 LBN Brand Shares of Off-trade Carbonates: % Value 2015-2018
Table 63 Forecast Off-trade Sales of Carbonates by Category: Volume 2018-2023
Table 64 Forecast Off-trade Sales of Carbonates by Category: Value 2018-2023
Table 65 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2018-2023
Table 66 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2018-2023
Table 67 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2018-2023
Table 68 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2018-2023

Concentrates in Spain

HEADLINES

PROSPECTS

Concentrates benefiting from the positive economic environment
Maturity, lack of investment and competition hinder growth
Health and wellness trend to threaten the growth of liquid concentrates

COMPETITIVE LANDSCAPE

Rives-Pitman leads the category thanks to its strength in liquid concentrates
Isostar continues to perform well in powder concentrates
Liquid concentrates remains a highly consolidated category with limited product innovation

CATEGORY DATA

Concentrates Conversions
Summary 2 Concentrates Conversion Factors for ReadytoDrink (RTD) Format

CATEGORY DATA

Table 69 Off-trade Sales of Concentrates (RTD) by Category: Volume 2013-2018
Table 70 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2013-2018
Table 71 Off-trade Sales of Concentrates by Category: Value 2013-2018
Table 72 Off-trade Sales of Concentrates by Category: % Value Growth 2013-2018
Table 73 Leading Flavours for Off-trade Liquid Concentrates: % Volume 2013-2018
Table 74 Leading Flavours for Off-trade Powder Concentrates: % Volume 2013-2018
Table 75 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2014-2018
Table 76 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2015-2018
Table 77 NBO Company Shares of Off-trade Concentrates: % Value 2014-2018
Table 78 LBN Brand Shares of Off-trade Concentrates: % Value 2015-2018
Table 79 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2014-2018
Table 80 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2015-2018
Table 81 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2014-2018
Table 82 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2015-2018
Table 83 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2018-2023
Table 84 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2018-2023
Table 85 Forecast Off-trade Sales of Concentrates by Category: Value 2018-2023
Table 86 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2018-2023

Energy Drinks in Spain

HEADLINES

PROSPECTS

Economic recovery positively impacts volume demand
Manufacturers to increasingly focus on health and wellness variants
New product developments and innovation to attract consumer attention

COMPETITIVE LANDSCAPE

Cía Servicios de Bebidas Refrescantes remains the clear category leader
Red Bull remains the most popular brand overall
Smaller players remain strong in the impulse channel

CATEGORY DATA

Table 87 Off-trade Sales of Energy Drinks: Volume 2013-2018
Table 88 Off-trade Sales of Energy Drinks: Value 2013-2018
Table 89 Off-trade Sales of Energy Drinks: % Volume Growth 2013-2018
Table 90 Off-trade Sales of Energy Drinks: % Value Growth 2013-2018
Table 91 NBO Company Shares of Off-trade Energy Drinks: % Volume 2014-2018
Table 92 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2015-2018
Table 93 NBO Company Shares of Off-trade Energy Drinks: % Value 2014-2018
Table 94 LBN Brand Shares of Off-trade Energy Drinks: % Value 2015-2018
Table 95 Forecast Off-trade Sales of Energy Drinks: Volume 2018-2023
Table 96 Forecast Off-trade Sales of Energy Drinks: Value 2018-2023
Table 97 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2018-2023
Table 98 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2018-2023

Juice in Spain

HEADLINES

PROSPECTS

Health concerns adversely impact volume sales despite the economic recovery
Investing in innovative products and targeting new consumption occasions
Shift from ambient to chilled juice

COMPETITIVE LANDSCAPE

J García Carrión remains the leading brand manufacturer
Children’s juices benefit from new launches
Private label continues to lead sales

CATEGORY DATA

Table 99 Off-trade Sales of Juice by Category: Volume 2013-2018
Table 100 Off-trade Sales of Juice by Category: Value 2013-2018
Table 101 Off-trade Sales of Juice by Category: % Volume Growth 2013-2018
Table 102 Off-trade Sales of Juice by Category: % Value Growth 2013-2018
Table 103 Leading Flavours for Off-trade 100% Juice: % Volume 2013-2018
Table 104 Leading Flavours for Off-trade Juice Drinks (up to 24% Juice): % Volume 2013-2018
Table 105 Leading Flavours for Off-trade Nectars (25-99% Juice): % Volume 2013-2018
Table 106 NBO Company Shares of Off-trade Juice: % Volume 2014-2018
Table 107 LBN Brand Shares of Off-trade Juice: % Volume 2015-2018
Table 108 NBO Company Shares of Off-trade Juice: % Value 2014-2018
Table 109 LBN Brand Shares of Off-trade Juice: % Value 2015-2018
Table 110 Forecast Off-trade Sales of Juice by Category: Volume 2018-2023
Table 111 Forecast Off-trade Sales of Juice by Category: Value 2018-2023
Table 112 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2018-2023
Table 113 Forecast Off-trade Sales of Juice by Category: % Value Growth 2018-2023

RTD Coffee in Spain

HEADLINES

PROSPECTS

RTD coffee consumption to spread beyond younger people
New launches contribute to solid growth
Future prospects for RTD coffee remain bright

COMPETITIVE LANDSCAPE

Kaiku remains the leading player
Increasing popularity of private label products
Nestlé, Starbucks and Puleva increasing their presence

CATEGORY DATA

Table 114 Off-trade Sales of RTD Coffee: Volume 2013-2018
Table 115 Off-trade Sales of RTD Coffee: Value 2013-2018
Table 116 Off-trade Sales of RTD Coffee: % Volume Growth 2013-2018
Table 117 Off-trade Sales of RTD Coffee: % Value Growth 2013-2018
Table 118 NBO Company Shares of Off-trade RTD Coffee: % Volume 2014-2018
Table 119 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2015-2018
Table 120 NBO Company Shares of Off-trade RTD Coffee: % Value 2014-2018
Table 121 LBN Brand Shares of Off-trade RTD Coffee: % Value 2015-2018
Table 122 Forecast Off-trade Sales of RTD Coffee: Volume 2018-2023
Table 123 Forecast Off-trade Sales of RTD Coffee: Value 2018-2023
Table 124 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2018-2023
Table 125 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2018-2023

RTD Tea in Spain

HEADLINES

PROSPECTS

Economic recovery positively impacts sales
Significant room for growth for RTD tea in the Spanish market
The health and wellness trend favours RTD tea

COMPETITIVE LANDSCAPE

Nestea remains the dominant brand
Coca-Cola and Schweppes enter RTD tea
New product developments and smaller players emerging in the premium segment

CATEGORY DATA

Table 126 Off-trade Sales of RTD Tea by Category: Volume 2013-2018
Table 127 Off-trade Sales of RTD Tea by Category: Value 2013-2018
Table 128 Off-trade Sales of RTD Tea by Category: % Volume Growth 2013-2018
Table 129 Off-trade Sales of RTD Tea by Category: % Value Growth 2013-2018
Table 130 Leading Flavours for Off-trade RTD Tea: % Volume 2013-2018
Table 131 NBO Company Shares of Off-trade RTD Tea: % Volume 2014-2018
Table 132 LBN Brand Shares of Off-trade RTD Tea: % Volume 2015-2018
Table 133 NBO Company Shares of Off-trade RTD Tea: % Value 2014-2018
Table 134 LBN Brand Shares of Off-trade RTD Tea: % Value 2015-2018
Table 135 Forecast Off-trade Sales of RTD Tea by Category: Volume 2018-2023
Table 136 Forecast Off-trade Sales of RTD Tea by Category: Value 2018-2023
Table 137 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2018-2023
Table 138 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2018-2023

Sports Drinks in Spain

HEADLINES

PROSPECTS

Volume growth driven by the popularity of sport and the weather
Health awareness to stimulate further growth
Category benefiting from rising sports and outdoor activities

COMPETITIVE LANDSCAPE

Cía Servicios de Bebidas Refrescantes continues to dominate sports drinks
Private label struggling to maintain growth
Health and wellness trend shaping the category

CATEGORY DATA

Table 139 Off-trade Sales of Sports Drinks: Volume 2013-2018
Table 140 Off-trade Sales of Sports Drinks: Value 2013-2018
Table 141 Off-trade Sales of Sports Drinks: % Volume Growth 2013-2018
Table 142 Off-trade Sales of Sports Drinks: % Value Growth 2013-2018
Table 143 NBO Company Shares of Off-trade Sports Drinks: % Volume 2014-2018
Table 144 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2015-2018
Table 145 NBO Company Shares of Off-trade Sports Drinks: % Value 2014-2018
Table 146 LBN Brand Shares of Off-trade Sports Drinks: % Value 2015-2018
Table 147 Forecast Off-trade Sales of Sports Drinks: Volume 2018-2023
Table 148 Forecast Off-trade Sales of Sports Drinks: Value 2018-2023
Table 149 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2018-2023
Table 150 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2018-2023