In 2018, soft drinks in Spain recorded moderate retail volume and current value growth, with sales supported by the recovering economy as a result of an increase in domestic demand and rising consumer confidence. Moreover, a positive performance in the on-trade, which was driven by both domestic consumers eating out more frequently and a growing number of foreign tourists visiting the country, also contributed to the positive performance of Spain’s soft drinks industry.
The key trend shaping developments in soft drinks is health and wellness. Increasing health concerns have led to many beverage categories being heavily scrutinised by public bodies, health associations and the media with regard to their sugar content.
Sales of carbonates in Spain continued to be dominated by international manufacturers, with Cía Servicios de Bebidas Refrescantes, Cía de Bebidas Pepsico and Schweppes together accounting for a huge share of off-trade value sales. Cía Servicios de Bebidas Refrescantes remained the leading brand manufacturer in soft drinks as a whole, mainly thanks to the ongoing popularity of its Coca-Cola brand.
Rising consumer confidence in light of the country’s economic recovery led to an increasing focus on novelty and added value in 2018. Brand manufacturers sought to develop more innovative products for niche consumer groups, formats aimed at on-the-go consumption or for specific age groups and more sophisticated products and flavours.
Soft drinks is expected to continue to record both steady volume and value growth over the forecast period. The macroeconomic climate is projected to continue to be favourable, with unemployment falling further and real GDP growth remaining positive through to 2023.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Spain with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Spain, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Spain for free:
The Soft Drinks in Spain market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Soft Drinks market research database.