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Country Report

Soft Drinks in

Soft Drinks in Tunisia

Feb 2021

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Executive Summary

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COVID-19 impact on soft drinks

The COVID-19 pandemic struck Tunisia at a rather inopportune moment. The country was already experiencing a mini-economic crisis, with the consistent depreciation of the Tunisian dinar over a period of months resulting in rampant price inflation and financial hardship for many households.

COVID-19 country impact

Tunisia was an early mover in terms of introducing measures to track the COVID-19 virus, installing thermal cameras in all the country's ports and airports in February. In spite of a change of government during February, the new administration continued the country’s preparations to combat the spread of the virus.

Company response

Few changes were seen in the competitive environment in any soft drink categories during 2020, with the dominant leaders remaining in control of sales and almost no new products or new brands launched. In addition, none of the leading names at industry level reacted strongly to the COVID-19 pandemic with for instance corporate social responsibility activity or price cuts.

Retailing shift

E-commerce remains a highly underdeveloped retail channel in Tunisia and for this reason there was no major shift towards online sales of soft drinks during the year. One category in which e-commerce is already a fairly important retail channel is RTD coffee, while online sales are also significant in RTD tea.

Foodservice vs retail split

The government-mandated shutdown of the entire hospitality industry for a period of up to three months from the middle of March onwards had a negative impact on on-trade sales of soft drinks. Even after restaurants, bars, cafés and other on-trade establishment were allowed to reopen, they were forced to operate at less than 50% capacity to comply with social distancing rules designed to minimise the spread of the COVID-19 virus among patrons.

What next for soft drinks?

Sales of soft drinks in Tunisia are expected to continue increasing over the forecast period, with population growth and the recovery of the national economy from the unfortunate situation that unfolded over the course of 2020 due to the COVID-19 situation expected to be the main spurs on sales growth. Unit price inflation can be expected to place pressure on demand across the industry, with juice expected to continue facing particular difficulties despite the category’s healthy image as these products become increasingly unaffordable for mass consumers.

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Soft Drinks Sample Report Soft Drinks Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Soft Drinks industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Tunisia for free:

The Soft Drinks in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Soft Drinks in Tunisia?
What are the major brands in Tunisia?
What potential exists for multinational vs. local soft drinks companies looking to increase market share?
How have changing social attitudes affected soft drink sales?
How have sustainability issues; such as environmentally-friendly packaging, legislation on recyclability, or the amount of plastic in bottles, affected the soft drink industry?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Soft Drinks market research database.

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Soft Drinks in Tunisia

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2015-2020
Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2015-2020
Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2019
Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2019
Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2019
Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2019
Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2015-2020
Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2015-2020
Table 11 Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 13 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2016-2020
Table 14 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2017-2020
Table 15 NBO Company Shares of Off-trade Soft Drinks: % Value 2016-2020
Table 16 LBN Brand Shares of Off-trade Soft Drinks: % Value 2017-2020
Table 17 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2015-2020
Table 18 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2020
Table 19 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
Table 23 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
Table 24 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
Table 25 Forecast Off-trade Sales of Soft Drinks by Category: Value 2020-2025
Table 26 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Carbonates in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Pressures created by the COVID-19 pandemic result in unit price increases

Social distancing and economic pressures due to COVID-19 suppress demand

On-trade sales come under pressure due to the closure of the hospitality industry

RECOVERY AND OPPORTUNITIES

Growing health and wellness trend set to place limits on sales recovery

Société Tunisienne de Boissons Gazeuses unlikely to face challenges from rivals

Unit price growth likely to foreshadow the introduction of smaller pack sizes

CATEGORY DATA

Table 27 Off-trade vs On-trade Sales of Carbonates: Volume 2015-2020
Table 28 Off-trade vs On-trade Sales of Carbonates: Value 2015-2020
Table 29 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2015-2020
Table 30 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2015-2020
Table 31 Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 32 Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 33 Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 34 Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 35 NBO Company Shares of Off-trade Carbonates: % Volume 2016-2020
Table 36 LBN Brand Shares of Off-trade Carbonates: % Volume 2017-2020
Table 37 NBO Company Shares of Off-trade Carbonates: % Value 2016-2020
Table 38 LBN Brand Shares of Off-trade Carbonates: % Value 2017-2020
Table 39 Forecast Off-trade Sales of Carbonates by Category: Volume 2020-2025
Table 40 Forecast Off-trade Sales of Carbonates by Category: Value 2020-2025
Table 41 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2020-2025
Table 42 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2020-2025

Juice in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Rising production costs and COVID-19 pressures result in steep unit price increases

Economic pressures caused by COVID-19 compromise growth potential in juice

Social distancing, home seclusion, shift to at-home consumption boost retail sales

RECOVERY AND OPPORTUNITIES

A more positive outlook for juice as the category benefits from its healthy profile

Juice drinks set to remain the dominant category of juice due to low prices

Innovation and new product launches unlikely to be seen during the forecast period

CATEGORY DATA

Table 43 Off-trade Sales of Juice by Category: Volume 2015-2020
Table 44 Off-trade Sales of Juice by Category: Value 2015-2020
Table 45 Off-trade Sales of Juice by Category: % Volume Growth 2015-2020
Table 46 Off-trade Sales of Juice by Category: % Value Growth 2015-2020
Table 47 NBO Company Shares of Off-trade Juice: % Volume 2016-2020
Table 48 LBN Brand Shares of Off-trade Juice: % Volume 2017-2020
Table 49 NBO Company Shares of Off-trade Juice: % Value 2016-2020
Table 50 LBN Brand Shares of Off-trade Juice: % Value 2017-2020
Table 51 Forecast Off-trade Sales of Juice by Category: Volume 2020-2025
Table 52 Forecast Off-trade Sales of Juice by Category: Value 2020-2025
Table 53 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2020-2025
Table 54 Forecast Off-trade Sales of Juice by Category: % Value Growth 2020-2025

Bottled Water in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Positive sales growth registered as bottled water benefits from its essential status

On-trade sales increased strongly despite negative impact of quarantine lockdown

Société des Stations Thermales et des Eaus Minérales maintains its leading position

RECOVERY AND OPPORTUNITIES

Bottled water slated for a positive performance as its essential status pays off

The emergence of e-commerce to be a major new trend in bottled water distribution

Large pack sizes expected to come to the fore as affordability remains paramount

CATEGORY DATA

Table 55 Off-trade Sales of Bottled Water by Category: Volume 2015-2020
Table 56 Off-trade Sales of Bottled Water by Category: Value 2015-2020
Table 57 Off-trade Sales of Bottled Water by Category: % Volume Growth 2015-2020
Table 58 Off-trade Sales of Bottled Water by Category: % Value Growth 2015-2020
Table 59 NBO Company Shares of Off-trade Bottled Water: % Volume 2016-2020
Table 60 LBN Brand Shares of Off-trade Bottled Water: % Volume 2017-2020
Table 61 NBO Company Shares of Off-trade Bottled Water: % Value 2016-2020
Table 62 LBN Brand Shares of Off-trade Bottled Water: % Value 2017-2020
Table 63 Forecast Off-trade Sales of Bottled Water by Category: Volume 2020-2025
Table 64 Forecast Off-trade Sales of Bottled Water by Category: Value 2020-2025
Table 65 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2020-2025
Table 66 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2020-2025

Sports Drinks in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Limited availability and virtually zero visibility translate to very low sales

RECOVERY AND OPPORTUNITIES

The emergence of sports drinks considered highly unlikely during the forecast period

Energy Drinks in Tunisia

KEY DATA FINDINGS

2020 IMPACT

A weaker performance registered in energy drinks because of COVID-19 pressures

Curtailment of nightlife removes consumption occasions for energy drinks

High unit prices remain a barrier to higher sales growth

RECOVERY AND OPPORTUNITIES

The recovery of the hospitality industry set to be crucial to sales of energy drinks

Young adults set to remain a crucial consumer base for energy drinks

Sales expected to continue rising from a low base due to low penetration

CATEGORY DATA

Table 67 Off-trade Sales of Energy Drinks: Volume 2015-2020
Table 68 Off-trade Sales of Energy Drinks: Value 2015-2020
Table 69 Off-trade Sales of Energy Drinks: % Volume Growth 2015-2020
Table 70 Off-trade Sales of Energy Drinks: % Value Growth 2015-2020
Table 71 NBO Company Shares of Off-trade Energy Drinks: % Volume 2016-2020
Table 72 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2017-2020
Table 73 NBO Company Shares of Off-trade Energy Drinks: % Value 2016-2020
Table 74 LBN Brand Shares of Off-trade Energy Drinks: % Value 2017-2020
Table 75 Forecast Off-trade Sales of Energy Drinks: Volume 2020-2025
Table 76 Forecast Off-trade Sales of Energy Drinks: Value 2020-2025
Table 77 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2020-2025
Table 78 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2020-2025

Concentrates in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Concentrates benefits from the category’s value for money positioning

Absence of consumption occasions due to COVID-19 limits on-trade sales growth

Social distancing and home seclusion support growth in retail sales of concentrates

RECOVERY AND OPPORTUNITIES

Adverse economic environment to continue supporting demand for concentrates

On-trade sales to benefit from celebrations and reopening of the hospitality industry

CATEGORY DATA

Concentrates Conversions

Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
Table 79 Off-trade Sales of Concentrates (RTD) by Category: Volume 2015-2020
Table 80 Off-trade Sales of Concentrates by Category: Value 2015-2020
Table 81 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2015-2020
Table 82 Off-trade Sales of Concentrates by Category: % Value Growth 2015-2020
Table 83 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2016-2020
Table 84 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2017-2020
Table 85 NBO Company Shares of Off-trade Concentrates: % Value 2016-2020
Table 86 LBN Brand Shares of Off-trade Concentrates: % Value 2017-2020
Table 87 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2016-2020
Table 88 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2017-2020
Table 89 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2016-2020
Table 90 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2017-2020
Table 91 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
Table 92 Forecast Off-trade Sales of Concentrates by Category: Value 2020-2025
Table 93 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
Table 94 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025

RTD Tea in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Home seclusion and social distancing boost demand for RTD tea

Economic pressures likely to have negatively affected growth rates in RTD tea

Niche status and limited demand continue to inhibit the development of RTD tea

RECOVERY AND OPPORTUNITIES

A strong performance is slated for RTD tea over the forecast period

The two leading brands set to continue dominating sales

CATEGORY DATA

Table 95 Off-trade Sales of RTD Tea by Category: Volume 2015-2020
Table 96 Off-trade Sales of RTD Tea by Category: Value 2015-2020
Table 97 Off-trade Sales of RTD Tea by Category: % Volume Growth 2015-2020
Table 98 Off-trade Sales of RTD Tea by Category: % Value Growth 2015-2020
Table 99 NBO Company Shares of Off-trade RTD Tea: % Volume 2016-2020
Table 100 LBN Brand Shares of Off-trade RTD Tea: % Volume 2017-2020
Table 101 NBO Company Shares of Off-trade RTD Tea: % Value 2016-2020
Table 102 LBN Brand Shares of Off-trade RTD Tea: % Value 2017-2020
Table 103 Forecast Off-trade Sales of RTD Tea by Category: Volume 2020-2025
Table 104 Forecast Off-trade Sales of RTD Tea by Category: Value 2020-2025
Table 105 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
Table 106 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025

RTD Coffee in Tunisia

KEY DATA FINDINGS

2020 IMPACT

RTD coffee finally enters the mainstream

High unit prices mean that demand remains confined to affluent urban dwellers

RECOVERY AND OPPORTUNITIES

Sales expected to continue rising from a low base

CATEGORY DATA

Table 107 Off-trade Sales of RTD Coffee: Volume 2015-2020
Table 108 Off-trade Sales of RTD Coffee: Value 2015-2020
Table 109 NBO Company Shares of Off-trade RTD Coffee: % Volume 2016-2020
Table 110 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2017-2020
Table 111 NBO Company Shares of Off-trade RTD Coffee: % Value 2016-2020
Table 112 LBN Brand Shares of Off-trade RTD Coffee: % Value 2017-2020
Table 113 Forecast Off-trade Sales of RTD Coffee: Volume 2020-2025
Table 114 Forecast Off-trade Sales of RTD Coffee: Value 2020-2025
Table 115 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2020-2025
Table 116 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2020-2025

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Megatrends

Country Report

Soft Drinks in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Soft Drinks in Tunisia

EXECUTIVE SUMMARY

COVID-19 impact on soft drinks

COVID-19 country impact

Company response

Retailing shift

Foodservice vs retail split

What next for soft drinks?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Carbonates in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Pressures created by the COVID-19 pandemic result in unit price increases

Social distancing and economic pressures due to COVID-19 suppress demand

On-trade sales come under pressure due to the closure of the hospitality industry

RECOVERY AND OPPORTUNITIES

Growing health and wellness trend set to place limits on sales recovery

Société Tunisienne de Boissons Gazeuses unlikely to face challenges from rivals

Unit price growth likely to foreshadow the introduction of smaller pack sizes

CATEGORY DATA

Juice in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Rising production costs and COVID-19 pressures result in steep unit price increases

Economic pressures caused by COVID-19 compromise growth potential in juice

Social distancing, home seclusion, shift to at-home consumption boost retail sales

RECOVERY AND OPPORTUNITIES

A more positive outlook for juice as the category benefits from its healthy profile

Juice drinks set to remain the dominant category of juice due to low prices

Innovation and new product launches unlikely to be seen during the forecast period

CATEGORY DATA

Bottled Water in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Positive sales growth registered as bottled water benefits from its essential status

On-trade sales increased strongly despite negative impact of quarantine lockdown

Société des Stations Thermales et des Eaus Minérales maintains its leading position

RECOVERY AND OPPORTUNITIES

Bottled water slated for a positive performance as its essential status pays off

The emergence of e-commerce to be a major new trend in bottled water distribution

Large pack sizes expected to come to the fore as affordability remains paramount

CATEGORY DATA

Sports Drinks in Tunisia

KEY DATA FINDINGS

2020 IMPACT

Limited availability and virtually zero visibility translate to very low sales

RECOVERY AND OPPORTUNITIES

The emergence of sports drinks considered highly unlikely during the forecast period

Energy Drinks in Tunisia

KEY DATA FINDINGS

2020 IMPACT

A weaker performance registered in energy drinks because of COVID-19 pressures

Curtailment of nightlife removes consumption occasions for energy drinks

High unit prices remain a barrier to higher sales growth

RECOVERY AND OPPORTUNITIES

The recovery of the hospitality industry set to be crucial to sales of energy drinks

Young adults set to remain a crucial consumer base for energy drinks

Sales expected to continue rising from a low base due to low penetration