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Learn moreFeb 2021
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The COVID-19 pandemic struck Tunisia at a rather inopportune moment. The country was already experiencing a mini-economic crisis, with the consistent depreciation of the Tunisian dinar over a period of months resulting in rampant price inflation and financial hardship for many households.
Tunisia was an early mover in terms of introducing measures to track the COVID-19 virus, installing thermal cameras in all the country's ports and airports in February. In spite of a change of government during February, the new administration continued the country’s preparations to combat the spread of the virus.
Few changes were seen in the competitive environment in any soft drink categories during 2020, with the dominant leaders remaining in control of sales and almost no new products or new brands launched. In addition, none of the leading names at industry level reacted strongly to the COVID-19 pandemic with for instance corporate social responsibility activity or price cuts.
E-commerce remains a highly underdeveloped retail channel in Tunisia and for this reason there was no major shift towards online sales of soft drinks during the year. One category in which e-commerce is already a fairly important retail channel is RTD coffee, while online sales are also significant in RTD tea.
The government-mandated shutdown of the entire hospitality industry for a period of up to three months from the middle of March onwards had a negative impact on on-trade sales of soft drinks. Even after restaurants, bars, cafés and other on-trade establishment were allowed to reopen, they were forced to operate at less than 50% capacity to comply with social distancing rules designed to minimise the spread of the COVID-19 virus among patrons.
Sales of soft drinks in Tunisia are expected to continue increasing over the forecast period, with population growth and the recovery of the national economy from the unfortunate situation that unfolded over the course of 2020 due to the COVID-19 situation expected to be the main spurs on sales growth. Unit price inflation can be expected to place pressure on demand across the industry, with juice expected to continue facing particular difficulties despite the category’s healthy image as these products become increasingly unaffordable for mass consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Soft Drinks industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Soft Drinks industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Tunisia for free:
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This industry report originates from Passport, our Soft Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.