Competitive Landscape
Cloetta Reinforces Its Lead through Steady Brand Recognition and Distribution
Sugar confectionery in Sweden is expected to remain a moderately concentrated landscape in 2026, with the leading company, Cloetta Sverige AB, commanding a substantial 32% share. The second-largest player, Candyking Sverige AB, holds 16%, and Fazer Konfektyr AB follows at 8%, leaving a significant gap between the leader and the rest of the field.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sugar Confectionery industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sugar Confectionery industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sugar Confectionery in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sugar Confectionery in Sweden?
- Which are the leading brands in Sugar Confectionery in Sweden?
- How are products distributed in Sugar Confectionery in Sweden?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sugar Confectionery?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Sweden?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sugar Confectionery in Sweden - Category analysis
Key Data Insights
Sugar Confectionery Summary
Value Resilience Offsets Volume Stagnation in Sweden's Sugar Confectionery Market
Gummies and Jellies Lead as Flavour Innovation and Premiumisation Sustain Value Growth
Liquorice Leads Sugar Confectionery Growth as Insight-Driven Innovation Sustains Engagement
Premiumisation and Functional Claims Excpected to Drive Value-Led Expansion
Gummies and Jellies to Extend Lead as Innovation Targets Sensory Appeal
Income Growth Expected to Support Trading up Despite Volume Stagnation
Cloetta Reinforces Its Lead through Steady Brand Recognition and Distribution
Supermarkets Retain Leadership as Shoppers Seek Convenience
Warehouse Clubs Gain Traction with Value-Driven Shoppers
Retail E-Commerce Grows on Planned Purchases and Bulk Formats
Cloetta Uses Xylitol Innovation to Sharpen Functional Appeal
Snacks in Sweden - Industry Overview
2026 Developments
Key Data Insights
Value Growth Masks Cautious Consumer Spending as Affordability Defines Sweden's Snacks
Affordability Pressures Reshape Purchasing Behaviour as Chocolate Confectionery Retains Lead
Insight-Driven Innovation and Health-Indulgence Hybrids Intensify Competition across Snacks
Retailers Projected to Intensify Focus on Promotions to Offset Rising Prices
Health-Focused Brands Set to Diversify Ranges to Capture Wellness Demand
Bold Flavours and Layered Textures Expected to Attract Experience-Driven Shoppers
Leading Companies Sustain Positions through Strong Product Portfolios and Wide Distribution
Flavour-Driven Innovation and Health-Indulgence Positioning Fuel Famora Foods' Growth
Supermarkets Anchor Everyday Snack Purchases as Hypermarkets Follow
Costco Wholesale Drives Warehouse Clubs' Momentum for Bulk Snack Buying
Retail E-Commerce Supports Planned Purchases but Lags Impulse Snack Sales
Ica Leverages Value-Focused Multipacks to Challenge Branded Rivals
Dave and Jon’S Expands with Bold Flavours to Capture Health-Conscious Snackers
Country Reports Disclaimer
The following categories and subcategories are included:
Sugar Confectionery
- Boiled Sweets
- Chewy Candies
- Gummies and Jellies
- Liquorice
- Lollipops
- Medicated Confectionery
-
- Power Mints
- Standard Mints
- Toffees, Caramels and Nougat
- Other Sugar Confectionery
Sugar Confectionery
This is the aggregation of mints, boiled sweets, pastilles, gummies, jellies and chews, toffees, caramels, and nougat, medicated confectionery, lollipops, liquorice and other sugar confectionery.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sugar Confectionery research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!