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Learn moreAug 2020
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Due to the outbreak of COVID-19 in Germany, all alcoholic drinks are expected to record double-digit declines in on-trade volume growth. This is the direct results of measures implemented in March 2020, when restaurants, clubs, bars and cafes were closed, and consumers were unable to source and enjoy alcoholic drinks in on-trade locations.
Restrictions on large gatherings started from 13 March in Germany. Schools were closed, travel was restricted, and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.
Both off-trade and on-trade alcoholic drinks recorded a decline in volume growth in 2019, with several factors impacting these results. Firstly, consumers in Germany were becoming increasingly health-conscious, and as such, they were consuming alcohol more mindfully.
In 2019, the competitive landscape did not see any significant changes, with beer player Radeberger Gruppe KG retaining the top position in value sales, followed by Krombacher Brauerei Bhd Schadeberg GmbH & Co KG, Anheuser-Busch InBev Germany Holding GmbH then Aldi Einkauf GmbH & Co oHG. Despite Radeberger Gruppe KG retaining its top position, Aldi Einkauf GmbH & Co oHG offered the most popular product in volume and value terms, with its private label line, while Krombacher remained the second most popular product while leading beers.
During 2020, on-trade volume sales of alcoholic drinks are not predicted to recover, despite many on-trade facilities, such as bars and restaurants, opening their doors. This will be the result of many consumers remaining cautious to socialise in public, with social distancing measures in place within on-trade establishments.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.