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Learn moreSep 2020
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The mandatory closure of bars, pubs and restaurants from 16 March to 27 April has left on-trade alcoholic drinks facing a huge drop in sales for 2020 as a whole. The threat of COVID-19 in Lithuania continues to affect sales, with on-trade establishments being obligated to ensure strict social distancing measures are in place on the premises, including, initially, ensuring space of 10 sq m per customer.
The Lithuanian government introduced quarantine status during the 16-30 March period, with this extended several times. On 16 March, the country’s borders were closed to foreigners, regardless of the means of transport, excluding cargo and special transport, while all international outbound passenger travel was prohibited.
While competitive conditions for alcoholic drinks in Lithuania remained challenging in 2019, consumers continued to shift their shopping across retailing channels. Hypermarkets and supermarkets have felt the advertisement and promotion ban the heaviest, as alcoholic drinks for sale there can no longer be marked with discount labels or receive any promotion.
In response to the recent ban on advertising alcoholic drinks and the restrictions on hours in which they can be purchased, manufacturers continued to invest in non-alcoholic drinks in 2019. New technological advancements allow producers to brew good-quality beverages in order to satisfy rising consumer demand for healthier and alcohol-free drinks.
COVID-19 has considerably negatively affected per capita consumption of alcoholic drinks, mainly in on-trade establishments as the social distancing experience is expected to leave a mark on consumer habits in the long term, discouraging them from visiting bars and restaurants as often. Although sales are expected to start bouncing back in the on-trade from 2021, by the end of the forecast period it is not expected that they will return to 2019 levels (ie pre-pandemic) levels, except for beer, as general per capita consumption will continue to drop naturally, with depopulation playing a key role – for both on-trade and off-trade channels.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Lithuania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.