Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Alcoholic Drinks in

Alcoholic Drinks in Lithuania

May 2021

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on alcoholic drinks

The COVID-19 pandemic affected alcoholic drinks in Lithuania in two ways. Due to the lockdowns, sales in cafés, bars, restaurants and other on-trade establishments were hit hard.

COVID-19 country impact

The emergence of COVID-19 encouraged the Lithuanian government to introduce quarantine status (lockdown) over 16-30 March 2020, with this extended several times. On 16 March, the country’s borders were closed to foreigners, regardless of the means of transport, excluding cargo and special transport, while all international outbound passenger travel was prohibited.

Company response

During the lockdowns in Lithuania, access to alcoholic beverages via retail was not restricted, which had a positive effect on sales in 2020. However, soon after the outbreak of the pandemic, many consumers began shopping online for the lower risk of viral transmission, so alcohol merchants started to improve or build their e-commerce offering in response to the rise in online transactions.

Retailing shift

Food and beverage stores were not closed during the lockdowns in the country. Most alcoholic beverages are bought in supermarkets and hypermarkets, so people were able to keep buying these drinks along with food during the quarantine periods.

On-trade vs off-trade split

Because of the lockdowns in Lithuania, sales of on-trade alcoholic drinks plummeted in 2020, especially for cider/perry, with the first quarantine coming in the peak season for these beverages. Dine-in was banned for many weeks of the year and when allowed again generated much less trade owing to social distancing reducing capacity and consumers being less willing and/or less financially able to eat in restaurants or cafés.

What next for alcoholic drinks?

Once the COVID-19 pandemic subsides and life returns to some new normality in Lithuania, usual trends are likely to return. With health trends already on the rise in the country, a decrease in alcohol consumption was evident in Lithuania in the review period years prior to the pandemic.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Lithuania for free:

The Alcoholic Drinks in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Lithuania?
What are the major brands in Lithuania?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Alcoholic Drinks in Lithuania

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Retail channel more than compensates for on-trade plummet

Double-digit losses recorded in the on-trade

Lagers with heavier retail presence prove the most robust

RECOVERY AND OPPORTUNITIES

Health and wellness trend to both limit and aid sales growth

Consumers are curious for new experiences in beer tastes

On-trade poised to outperform retail

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Strong year for retail sales as COVID-19 keeps consumers at home

Non-alcoholic wine gathers momentum

Port records the richest growth rate in wine

RECOVERY AND OPPORTUNITIES

On-trade to begin rebound in 2021 but unlikely to fully recover

Overall sales to keep bubbling thanks to sparkling wines

Cocktail culture has premium potential

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Home seclusion sees off-trade performance pick up in 2020

Consumers remain curious about spirits

Vodka dealt the biggest blow, though Japanese whisky strengthens

RECOVERY AND OPPORTUNITIES

Pandemic effects on sales to fade by 2023

Off-trade to decrease overall, but some categories will make gains

On-trade to provide platform for whiskies to develop further

CATEGORY DATA

Table 46 Sales of Spirits by Category: Total Volume 2015-2020
Table 47 Sales of Spirits by Category: Total Value 2015-2020
Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Off-trade sales performance is lifted by on-trade shutdown

Seasonal sales peak lost to pandemic

Social distancing and financial hardship take their toll on performance

RECOVERY AND OPPORTUNITIES

Long road to recovery for on-trade

Health and wellbeing trend points to non-alcoholic opportunity

Rising sophistication could help cider/perry challenge wine

CATEGORY DATA

Table 61 Sales of Cider/Perry: Total Volume 2015-2020
Table 62 Sales of Cider/Perry: Total Value 2015-2020
Table 63 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 64 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 72 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 73 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Health crisis sets back a slowly improving RTDs category

Low prices of RTDs appeal more amid financial fallout of COVID-19

Wine-based RTDs see the bigger sales improvement

RECOVERY AND OPPORTUNITIES

Innovation key to slowing decline in RTDs

RTDs has blend trend in its favour

Wine-based RTDs poised to outperform spirit-based RTDs

CATEGORY DATA

Table 76 Sales of RTDs by Category: Total Volume 2015-2020
Table 77 Sales of RTDs by Category: Total Value 2015-2020
Table 78 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 79 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 84 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 85 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 86 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 87 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 88 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Alcoholic Drinks in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Lithuania

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Retail channel more than compensates for on-trade plummet

Double-digit losses recorded in the on-trade

Lagers with heavier retail presence prove the most robust

RECOVERY AND OPPORTUNITIES

Health and wellness trend to both limit and aid sales growth

Consumers are curious for new experiences in beer tastes

On-trade poised to outperform retail

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Strong year for retail sales as COVID-19 keeps consumers at home

Non-alcoholic wine gathers momentum

Port records the richest growth rate in wine

RECOVERY AND OPPORTUNITIES

On-trade to begin rebound in 2021 but unlikely to fully recover

Overall sales to keep bubbling thanks to sparkling wines

Cocktail culture has premium potential

CATEGORY DATA

Spirits in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Home seclusion sees off-trade performance pick up in 2020

Consumers remain curious about spirits

Vodka dealt the biggest blow, though Japanese whisky strengthens

RECOVERY AND OPPORTUNITIES

Pandemic effects on sales to fade by 2023

Off-trade to decrease overall, but some categories will make gains

On-trade to provide platform for whiskies to develop further

CATEGORY DATA

Cider/Perry in Lithuania

KEY DATA FINDINGS

2020 IMPACT

Off-trade sales performance is lifted by on-trade shutdown

Seasonal sales peak lost to pandemic

Social distancing and financial hardship take their toll on performance

RECOVERY AND OPPORTUNITIES