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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Lithuania

54 pages, Jun 2018

US$2,100

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Executive Summary

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Changes in legal environment hamper legal sales

Because of government taxation policy, sales of almost all alcohol categories decreased in 2017. With some low-income consumers shifting from the cheapest beer to the cheapest vodka, or from cider/perry to beer and wine, Lithuania’s alcoholic drinks landscape continued to be dynamic.

Premium and upper medium continues pacing well

With all the changes in excise taxation hampering the total sales of alcohol in Lithuania, the premium and upper medium segment of alcohol continued demonstrating very good results and resistance to the changes in business environment.

Local brands continue to dominate

The Lithuanian market remains under the clear control of local players. The two largest categories in terms of volume – spirits and beer – continue to be led by the local companies Stumbras AB and Svyturys Utenos Alus UAB, respectively.

Chained modern grocery retailers lead

Lithuania alcohol distribution is following the general trends in retailing overall, with further consolidation of market, making the leading modern chained retailers the main distributors of various fmcg products in country.

Stable performance rather than significant growth

Sales of alcohol in Lithuania are set to see a slightly negative trend in volume terms between 2017 and 2022. Even before the rises in excise tax, there was a general trend towards lower alcohol consumption in the country.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Lithuania for free:

The Alcoholic Drinks in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Lithuania?
What are the major brands in Lithuania?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Lithuania

EXECUTIVE SUMMARY

Changes in legal environment hamper legal sales

Premium and upper medium continues pacing well

Local brands continue to dominate

Chained modern grocery retailers lead

Stable performance rather than significant growth

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 12 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Beer in Lithuania

HEADLINES

PROSPECTS

Excise tax growth hampers sales

Imported economy segment lager replaces the local

Ale is growing fast

COMPETITIVE LANDSCAPE

Lidl grows strongly in 2017

Decrease in mid-priced brands

Premium brands slightly more resistant than mid-priced

CATEGORY BACKGROUND

Summary 4 Lager by Price Band 2017
Table 17 Number of Breweries 2012-2017

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2012-2017
Table 19 Sales of Beer by Category: Total Value 2012-2017
Table 20 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 29 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Lithuania

HEADLINES

PROSPECTS

Shift to other categories reduces sales

Premium cider/perry is growing

Beer contributes to decline in cider/perry

COMPETITIVE LANDSCAPE

Key players try to diversify portfolios

Tinginio pantis enters the premium segment

Imported premium brands gain in popularity

CATEGORY DATA

Table 33 Sales of Cider/Perry: Total Volume 2012-2017
Table 34 Sales of Cider/Perry: Total Value 2012-2017
Table 35 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 36 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 44 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 45 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Lithuania

HEADLINES

PROSPECTS

Excise tax increase continues to damage the category

Losses in consumer base

Wine-based prevails

COMPETITIVE LANDSCAPE

Local players dominate

Imported brands remain fragmented

Lidl is getting into the game

CATEGORY DATA

Table 48 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 49 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 50 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 56 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 57 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 58 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 59 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 60 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Lithuania

HEADLINES

PROSPECTS

Excise tax and consumption patterns change demand

Whiskies remains flat but with optimistic forecast

Gin is gaining pace

COMPETITIVE LANDSCAPE

Stumbras AB grows in importance

Shifts in American whiskey

Decline of Bacardi White

CATEGORY DATA

Table 63 Sales of Spirits by Category: Total Volume 2012-2017
Table 64 Sales of Spirits by Category: Total Value 2012-2017
Table 65 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 66 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 71 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 72 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 73 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 74 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 75 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Lithuania

HEADLINES

PROSPECTS

Excise tax increase and restrictions on promotions hamper the category

Good performance by champagne

Demand for white wine is set to be slightly stronger

COMPETITIVE LANDSCAPE

Frontera continues to lead

Sweeter options losing ground

The rise of German wine

CATEGORY DATA

Table 78 Sales of Wine by Category: Total Volume 2012-2017
Table 79 Sales of Wine by Category: Total Value 2012-2017
Table 80 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 81 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 86 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 87 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

Changes in legal environment hamper legal sales

Premium and upper medium continues pacing well

Local brands continue to dominate

Chained modern grocery retailers lead

Stable performance rather than significant growth

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Lithuania

EXECUTIVE SUMMARY

Changes in legal environment hamper legal sales

Premium and upper medium continues pacing well

Local brands continue to dominate

Chained modern grocery retailers lead

Stable performance rather than significant growth

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Lithuania

HEADLINES

PROSPECTS

Excise tax growth hampers sales

Imported economy segment lager replaces the local

Ale is growing fast

COMPETITIVE LANDSCAPE

Lidl grows strongly in 2017

Decrease in mid-priced brands

Premium brands slightly more resistant than mid-priced

CATEGORY BACKGROUND

CATEGORY DATA

Cider/Perry in Lithuania

HEADLINES

PROSPECTS

Shift to other categories reduces sales

Premium cider/perry is growing

Beer contributes to decline in cider/perry

COMPETITIVE LANDSCAPE

Key players try to diversify portfolios

Tinginio pantis enters the premium segment

Imported premium brands gain in popularity

CATEGORY DATA

Rtds/High-Strength Premixes in Lithuania

HEADLINES

PROSPECTS

Excise tax increase continues to damage the category

Losses in consumer base

Wine-based prevails

COMPETITIVE LANDSCAPE

Local players dominate

Imported brands remain fragmented

Lidl is getting into the game

CATEGORY DATA

Spirits in Lithuania

HEADLINES

PROSPECTS

Excise tax and consumption patterns change demand

Whiskies remains flat but with optimistic forecast

Gin is gaining pace

COMPETITIVE LANDSCAPE

Stumbras AB grows in importance

Shifts in American whiskey