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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Lithuania

Jul 2019

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Executive Summary

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Legislative restrictions hamper alcoholic drinks

In 2018, Lithuania endured one of the most restricting legal changes in an attempt to reduce alcohol intake. As part of a long-term plan, excise taxes were increased even further and stricter sales and advertising regulations were enforced.

Health becomes the primary concern among Lithuanian consumers

Improving economic conditions and a rising level of education have resulted in the consumer confidence index rising in Lithuania. Health concerns were at the forefront of consumers’ minds in 2018, replacing previous concerns of rising food prices.

Prolonged summer period partially offsets retail sales restrictions

Sales restrictions combined with an advertising ban brought immense concerns for local breweries and other light-alcohol producers in 2018. However, an early start to the warm season and overall good weather that lasted over half a year mitigated the full negative effects.

Ban on advertisement changes how players reach consumers

As the ban on the advertisement of alcoholic drinks came into force in 2018, the implicated changes have resulted in the growth of the non-alcoholic drinks segment, as companies have applied strategies to promote their traditionally alcoholic brands via such products. The ban on the advertisement of alcoholic beverages was harshest on local production, as many domestic players had a limited number of export markets to stabilise overall revenue development.

Specialist stores gain competitive advantage

The Lithuanian market has long been dominated by supermarkets, but a wide assortment has increased hypermarkets’ attractiveness, in both food and drinks segments. Fast-paced lifestyles have shifted consumer habits, with many wanting to buy all of their goods in one place and to have the widest possible assortment, which has strengthened the role of hypermarkets in the market.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Lithuania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Lithuania, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Lithuania for free:

The Alcoholic Drinks in Lithuania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Lithuania?
What are the major brands in Lithuania?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Lithuania

EXECUTIVE SUMMARY

Legislative restrictions hamper alcoholic drinks

Health becomes the primary concern among Lithuanian consumers

Prolonged summer period partially offsets retail sales restrictions

Ban on advertisement changes how players reach consumers

Specialist stores gain competitive advantage

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018 (EUR)

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Lithuania

HEADLINES

PROSPECTS

Legal regulation plays a role in changing buying patterns

Craft beers continue to entice consumers

Foodservice establishments benefit from long summer period

COMPETITIVE LANDSCAPE

Greater variety and education supports non-alcoholic beer growth

Rinkuškiai brewery introduces first beer with cannabis

Novelty options and attention-grabbing names are seen

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2018
Table 17 Number of Breweries 2013-2018

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2013-2018
Table 19 Sales of Beer by Category: Total Value 2013-2018
Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Cider/Perry in Lithuania

HEADLINES

PROSPECTS

Dry cider prevails over sweet cider

Non-alcoholic cider limits the overall category’s decline

Craft-style cider is on the rise

COMPETITIVE LANDSCAPE

Flavoured beers – direct competition for cider

Fizz and Kiss ciders continue to decline

Somersby’s portfolio expands to attract a broader audience

CATEGORY DATA

Table 33 Sales of Cider/Perry: Total Volume 2013-2018
Table 34 Sales of Cider/Perry: Total Value 2013-2018
Table 35 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 36 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 44 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 45 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Rtds in Lithuania

HEADLINES

PROSPECTS

Lifestyle trends do not favour the RTDs category

Maturity of wine-based RTDs puts downward pressure on sales

RTDs lacks a competitive advantage

COMPETITIVE LANDSCAPE

Local dominance over international brands

The decline in the independent small grocers channel hampers sales

Local product identity is boosting sales

CATEGORY DATA

Table 48 Sales of RTDS by Category: Total Volume 2013-2018
Table 49 Sales of RTDS by Category: Total Value 2013-2018
Table 50 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 51 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 52 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 53 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 56 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 57 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 58 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 59 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 60 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 61 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 62 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in Lithuania

HEADLINES

PROSPECTS

Increases in excise tax put pressure on economy and mid-priced sales

The premiumisation trend strengthens niche product categories

Niche whiskies are on the rise

COMPETITIVE LANDSCAPE

Consumer experimentation provides strong impetus for gin category growth

Local producers focus on creativity and ingenuity

Brand owners look for creative promotional solutions

CATEGORY DATA

Table 63 Sales of Spirits by Category: Total Volume 2013-2018
Table 64 Sales of Spirits by Category: Total Value 2013-2018
Table 65 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 66 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 71 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 72 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 73 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 74 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 75 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Lithuania

HEADLINES

PROSPECTS

Advertising ban limits wine culture expansion

Alcohol-free wines increase in popularity

Sparkling wine performing better than still wine

COMPETITIVE LANDSCAPE

Filipopolis acquired by Henkell & Co Gruppe

Consumers’ focus on local producers boosts high-quality non-grape wine’s prospects

Excise tax increases diminish sales of previously cheap fortified wine

CATEGORY DATA

Table 78 Sales of Wine by Category: Total Volume 2013-2018
Table 79 Sales of Wine by Category: Total Value 2013-2018
Table 80 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 81 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 86 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 87 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

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Megatrends

Country Report

Alcoholic Drinks in Lithuania

New Report Guarantee

Executive Summary

New Report Guarantee

Legislative restrictions hamper alcoholic drinks

Health becomes the primary concern among Lithuanian consumers

Prolonged summer period partially offsets retail sales restrictions

Ban on advertisement changes how players reach consumers

Specialist stores gain competitive advantage

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Lithuania

EXECUTIVE SUMMARY

Legislative restrictions hamper alcoholic drinks

Health becomes the primary concern among Lithuanian consumers

Prolonged summer period partially offsets retail sales restrictions

Ban on advertisement changes how players reach consumers

Specialist stores gain competitive advantage

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Lithuania

HEADLINES

PROSPECTS

Legal regulation plays a role in changing buying patterns

Craft beers continue to entice consumers

Foodservice establishments benefit from long summer period

COMPETITIVE LANDSCAPE

Greater variety and education supports non-alcoholic beer growth

Rinkuškiai brewery introduces first beer with cannabis

Novelty options and attention-grabbing names are seen

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in Lithuania

HEADLINES

PROSPECTS

Dry cider prevails over sweet cider

Non-alcoholic cider limits the overall category’s decline

Craft-style cider is on the rise

COMPETITIVE LANDSCAPE

Flavoured beers – direct competition for cider

Fizz and Kiss ciders continue to decline

Somersby’s portfolio expands to attract a broader audience

CATEGORY DATA

Rtds in Lithuania

HEADLINES

PROSPECTS

Lifestyle trends do not favour the RTDs category

Maturity of wine-based RTDs puts downward pressure on sales

RTDs lacks a competitive advantage

COMPETITIVE LANDSCAPE

Local dominance over international brands

The decline in the independent small grocers channel hampers sales

Local product identity is boosting sales

CATEGORY DATA

Spirits in Lithuania

HEADLINES

PROSPECTS

Increases in excise tax put pressure on economy and mid-priced sales

The premiumisation trend strengthens niche product categories

Niche whiskies are on the rise

COMPETITIVE LANDSCAPE

Consumer experimentation provides strong impetus for gin category growth