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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Lithuania?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Lithuania
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty-free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
Beer in Lithuania
KEY DATA FINDINGS
2020 IMPACT
Retail channel more than compensates for on-trade plummet
Double-digit losses recorded in the on-trade
Lagers with heavier retail presence prove the most robust
RECOVERY AND OPPORTUNITIES
Health and wellness trend to both limit and aid sales growth
Consumers are curious for new experiences in beer tastes
On-trade poised to outperform retail
CATEGORY BACKGROUND
Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
Wine in Lithuania
KEY DATA FINDINGS
2020 IMPACT
Strong year for retail sales as COVID-19 keeps consumers at home
Non-alcoholic wine gathers momentum
Port records the richest growth rate in wine
RECOVERY AND OPPORTUNITIES
On-trade to begin rebound in 2021 but unlikely to fully recover
Overall sales to keep bubbling thanks to sparkling wines
Cocktail culture has premium potential
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
Spirits in Lithuania
KEY DATA FINDINGS
2020 IMPACT
Home seclusion sees off-trade performance pick up in 2020
Consumers remain curious about spirits
Vodka dealt the biggest blow, though Japanese whisky strengthens
RECOVERY AND OPPORTUNITIES
Pandemic effects on sales to fade by 2023
Off-trade to decrease overall, but some categories will make gains
On-trade to provide platform for whiskies to develop further
CATEGORY DATA
Table 46 Sales of Spirits by Category: Total Volume 2015-2020
Table 47 Sales of Spirits by Category: Total Value 2015-2020
Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
Cider/Perry in Lithuania
KEY DATA FINDINGS
2020 IMPACT
Off-trade sales performance is lifted by on-trade shutdown
Seasonal sales peak lost to pandemic
Social distancing and financial hardship take their toll on performance
RECOVERY AND OPPORTUNITIES
Long road to recovery for on-trade
Health and wellbeing trend points to non-alcoholic opportunity
Rising sophistication could help cider/perry challenge wine
CATEGORY DATA
Table 61 Sales of Cider/Perry: Total Volume 2015-2020
Table 62 Sales of Cider/Perry: Total Value 2015-2020
Table 63 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 64 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 72 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 73 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
Rtds in Lithuania
KEY DATA FINDINGS
2020 IMPACT
Health crisis sets back a slowly improving RTDs category
Low prices of RTDs appeal more amid financial fallout of COVID-19
Wine-based RTDs see the bigger sales improvement
RECOVERY AND OPPORTUNITIES
Innovation key to slowing decline in RTDs
RTDs has blend trend in its favour
Wine-based RTDs poised to outperform spirit-based RTDs
CATEGORY DATA
Table 76 Sales of RTDs by Category: Total Volume 2015-2020
Table 77 Sales of RTDs by Category: Total Value 2015-2020
Table 78 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 79 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 84 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 85 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 86 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 87 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 88 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025