Select Country Report
2025 Developments
Alcoholic drinks in Paraguay showed a marginal contraction in 2025, with volumes declining to 581 million litres, despite the country's real GDP growth of 7%, which outperformed both domestic targets and broader regional economic recovery. This muted performance stands in contrast to positive growth trends in neighbouring markets, as the Paraguayan environment was shaped by persistent contraband inflows, limited consumer liquidity, and shifts in spending habits. While ongoing investment in product innovation, particularly in non-alcoholic and low-alcohol launches, and rapid retail modernisation underscore long-term potential, profitability and formal growth remain challenged by illicit trade and pricing disparities with Argentina and Brazil. The attractiveness of alcoholic drinks in Paraguay is mixed: on one hand, robust economic fundamentals, a rising middle class, and evolving consumer tastes create opportunities for growth and premiumisation; on the other, competition from contraband and a fragmented competitive landscape require brands to prioritise agility, channel diversification, and targeted innovation. To succeed, producers and retailers should focus on expanding wellness-oriented portfolios, leveraging the proliferation of convenience and digital retail channels, and responding to the ongoing demand for premium and differentiated offerings while supporting formalisation efforts through channel strategy and compliance.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Paraguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Paraguay, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Paraguay report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Paraguay?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Paraguay?
- How are products distributed in Paraguay?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Paraguay
2025 Developments
Key Data Insights
Contraband From Neighbouring Countries Disrupts Formal Sales Channels in 2025
Beer Maintains Market Dominance as Rtds Outperform and Wine Faces Contraband Pressures
Chart 1 Nolo Revolution Driven by Both Global and Local Breweries in Paraguay
Breweries Accelerate Nolo Launches to Capture Health-Conscious Drinkers
Chart 2 Volume Sales 2020-2030
Chart 3 Volume Sales by Category 2025
Rising Incomes Are Expected to Drive Demand for Beer and Premium Choices
Convenience Stores and E-Commerce Will Reshape Consumer Access and Habits
Rtds Is Set to Record Growth as Premiumisation and Convenience Reshape Paraguay’S Alcohol Market
Chart 4 Forecast Volume Sales 2020-2030
Chart 5 Forecast Volume Sales by Category 2025-2030
Cervecería Paraguaya Maintains Leadership as Competition Intensifies across Beer and Rtds
Chart 6 Company Shares 2025
Chart 7 Brand Shares 2025
Small Local Grocers Retain Volume Leadership as Modern Retail Reshapes Alcohol Distribution
Retail E-Commerce and Digital Platforms Intensify Competition for Shoppers
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Trends in On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Chart 8 Economic Context for Alcoholic Drinks
Chart 9 Real Gdp Growth 2020-2030
Chart 10 Inflation 2020-2030
Chart 11 Consumer Context for Alcoholic Drinks
Chart 12 Population 2020-2030
Chart 13 Population by Generation 2025
Beer in Paraguay
Key Data Insights
Beer Summary
Strong Economic Growth Fails to Lift Paraguay’S Formal Beer Market Amid Rising Contraband
Lager Retains Market Dominance as Non/Low Alcohol Beer Drives Category Innovation
Chart 14 Nolo Revolution Is Fueled by Increasing Concern on Alcohol Intake and Product Innovation
Retail E-Commerce Reshapes Beer Purchasing as Digital Channels Gain Importance
Chart 15 Volume Sales 2020-2030
Chart 16 Volume Sales by Category 2025
Economic Growth Will Support Premiumisation and Intensify Competition in Paraguay’S Beer Market
Lager Will Retain the Market Leadership as Health-Conscious Consumers Drive Non-Alcoholic Beer Growth
Chart 17 Forecast Volume Sales 2020-2030
Chart 18 Forecast Volume Sales by Category 2025-2030
Market Leadership Remains Concentrated as Competition Intensifies among Leading Brewers
Chart 19 Company Shares 2025
Chart 20 Brand Shares 2025
Small Local Grocers Sustain Beer Sales While Supermarkets Expand Reach
Cadena Real and Casa Rica Leverage E-Commerce to Attract Premium Shoppers
On-Trade Channels Drive Premiumisation and Imported Beer Growth
Chart 21 Economic Context for Beer
Chart 22 Real Gdp Growth 2020-2030
Chart 23 Inflation 2020-2030
Chart 24 Consumer Context for Beer
Chart 25 Population 2020-2030
Chart 26 Population by Generation 2025
Cider/Perry in Paraguay
Key Data Insights
Cider/Perry Summary
Cider/Perry Growth Stabilises as Economic Strength Supports Premium and Value Demand
Chart 27 Flavoured Cider Emerged to Reposition Cider for More Frequent and Everyday Consumption Occasions
Flavoured Launches by Thatchers and La Farruca Expand Consumption Moments
Casa Rica and Salemma Elevate Online Sales through Premium and Value-Focused Approach
Chart 28 Volume Sales 2020-2030
Chart 29 Volume Sales by Category 2025
Seasonality Will Continue to Constrain Cider/Perry Despite Favourable Economic Conditions
Innovation and Premiumisation Will Offer a Path to Year-Round Cider/Perry Consumption
Chart 30 Forecast Volume Sales 2020-2030
Chart 31 Forecast Volume Sales by Category 2025-2030
Grupo Aj Vierci and Apolo Import Sustain Festive Demand through Distribution Strength
Chart 32 Company Shares 2025
Chart 33 Brand Shares 2025
Small Local Grocers Maintain Dominance by Offering Affordable Options
Chart 34 Economic Context for Cider/Perry
Chart 35 Real Gdp Growth 2020-2030
Chart 36 Inflation 2020-2030
Chart 37 Consumer Context for Cider/Perry
Chart 38 Population 2020-2030
Chart 39 Population by Generation 2025
Rtds in Paraguay
Key Data Insights
Rtds Summary
Rtds Gain Momentum as Younger Consumers of Legal Drinking Age Drive Category Expansion
Chart 40 Strong Product Flavour Innovation Fuels Continuous Growth for Rtds
Spirit-Based Launches Boost Appeal among Young Adults of Legal Drinking Age and Women
Pedidosya Accelerates Impulse Purchases with Rapid Delivery Expansion
Chart 41 Volume Sales 2020-2030
Chart 42 Volume Sales by Category 2025
Rising Incomes and Convenience Are Set to Sustain Growth in Paraguay’S Rtd Market
Smirnoff Ice Is Set to Outpace Rivals as Spirit-Based Rtds Dominate Sales
Additional Benefits and Hard Seltzers Face an Uphill Battle on Price and Awareness
Chart 43 Forecast Volume Sales 2020-2030
Chart 44 Forecast Volume Sales by Category 2025-2030
Market Concentration Persists as Innovation and Distribution Intensify Competition
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Supermarkets Secure Planned Purchases as Impulse Sales Rise in Convenience Outlets
Chart 47 Economic Context for Rtds
Chart 48 Real Gdp Growth 2020-2030
Chart 49 Inflation 2020-2030
Chart 50 Consumer Context for Rtds
Chart 51 Population 2020-2030
Chart 52 Population by Generation 2025
Spirits in Paraguay
Key Data Insights
Spirits Summary
Contraband Inflow From Neighbours Distorts Pricing and Competition
Traditional Spirits Dominate While Liqueurs and White Spirits Gain Momentum
Chart 53 Flavour Innovation Expands in Vodka and English Gin
Retail E-Commerce Platforms and Flavour Innovation Reshape Consumer Choices
Chart 54 Volume Sales 2020-2030
Chart 55 Volume Sales by Category 2025
Bitters and Liqueurs Are Set to Attract New Drinkers and Boost Volume Growth
Premiumisation and Bitters Drive the Future of Paraguay’S Spirits Market Despite Contraband Pressures
Chart 56 Forecast Volume Sales 2020-2030
Chart 57 Forecast Volume Sales by Category 2025-2030
Grupo Aj Vierci Sa Sustains Its Lead as Caña Retains Appeal in Paraguay
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Modern Grocery Retailers Expand Their Reach through Imported Prodycts
Small Local Grocers Retain Relevance for Caña as Value Brands Sustain Loyalty
Chart 60 Economic Context for Spirits
Chart 61 Real Gdp Growth 2020-2030
Chart 62 Inflation 2020-2030
Chart 63 Consumer Context for Spirits
Chart 64 Population 2020-2030
Chart 65 Population by Generation 2025
Wine in Paraguay
Key Data Insights
Wine Summary
Contraband Wine Influx From Argentina and Brazil Erodes Formal Sales in 2025
Chart 66 Premium and Entry Level Wines Outperformed in Paraguay in 2025
Wine Market Polarises as Premium and Value Segments Outperform Amid Overall Decline
Retail E-Commerce Platforms and Supermarket Alliances Fuel Digital Wine Adoption
Chart 67 Volume Sales 2020-2030
Chart 68 Volume Sales by Category 2025
Wine Growth Will Remain Moderate as Premiumisation and Contraband Reshape the Market
Argentine and Chilean Imports Are Set to Boost White Wines Popularity during Hot Spells
Consumer Rejection Limits Non-Alcoholic Wine Potential in Paraguay
Chart 69 Forecast Volume Sales 2020-2030
Chart 70 Forecast Volume Sales by Category 2025-2030
Weitnauer Group Leverages Its Import Portfolio to Sustain Dominance
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Supermarkets Drive Wine Sales as Consumers Seek Value and Convenience
Casa Rica and Superseis Promote Premium Wine Trading-Up through Targeted Offers
Small Grocers and Food Specialists Retain Price-Conscious Wine Shoppers Amid Channel Shifts
Chart 73 Economic Context for Wine
Chart 74 Real Gdp Growth 2020-2030
Chart 75 Inflation 2020-2030
Chart 76 Consumer Context for Wine
Chart 77 Population 2020-2030
Chart 78 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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