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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Slovenia

57 pages, Jun 2018

US$2,100

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Executive Summary

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Demand for alcoholic drinks continues to grow

Following the recovery and stabilisation of the economy in the wake of the financial crisis during the previous decade, alcoholic drinks saw another year of stable performance in 2017. This was mainly a result of increased consumer confidence and growing disposable incomes related to a rise in employment and consequent increase in consumption.

Premium and craft trends raise spirits in otherwise declining area

Spirits in Slovenia posted a modest performance in 2017, amid falling sales in most areas over the review period. Slovenian consumers have traditionally had relatively conservative preferences in this area and lack the experience and knowledge of more exclusive premium drinks.

Domestic lager continues to dominate beer

Now that the two single biggest domestic beer brands are unified under the Heineken banner and Pivovarna Laško Union has restructured and reorganised its operations, beer in Slovenia is more consolidated. In addition, new imported beer brands continue to be introduced, especially Czech lagers and ales from around the world.

Discounters gaining ground, while e-commerce sales continue to rise

Distribution sales share remained steady in 2017, with retailers continuing to account for the majority of total volume sales and on-trade establishments expanding and gaining ground. One notable trend is the growing popularity of beer pubs offering a wider than usual selection of draught beers in the capital.

Volume stabilising and set to rise modestly

While volume sales declined over the review period, alcoholic drinks now seems to have responded to the positive economic outlook, with sales rising marginally in 2017 and projected to continue growing modestly over the forecast period. More popular areas such as ales, imported lagers, gin and bitters are expected to show healthy growth rates, while other areas are set to grow only marginally or even see a decline in some cases as a result of growing saturation and changing consumer preferences.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovenia for free:

The Alcoholic Drinks in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Slovenia?
What are the major brands in Slovenia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Slovenia

EXECUTIVE SUMMARY

Demand for alcoholic drinks continues to grow

Premium and craft trends raise spirits in otherwise declining area

Domestic lager continues to dominate beer

Discounters gaining ground, while e-commerce sales continue to rise

Volume stabilising and set to rise modestly

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Slovenia

HEADLINES

PROSPECTS

Non-lager beer appeals to millennial consumers

Imported lagers gaining sales share

Sunny weather fuels sales, but potential pitfalls remain

COMPETITIVE LANDSCAPE

Pivovarna Laško Union continues to dominate sales

Private label ranges pouring into economy lager

Increasing saturation, but some areas offer growth opportunities

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2017

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2012-2017
Table 19 Sales of Beer by Category: Total Value 2012-2017
Table 20 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 29 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Slovenia

HEADLINES

PROSPECTS

Volume sales to return to pre-crisis levels

Off-trade offer to expand further

Marketing activity to intensify

COMPETITIVE LANDSCAPE

Two leading brands dominate sales

Emergence of new product developments

Domestic production takes off

CATEGORY DATA

Table 33 Sales of Cider/Perry: Total Volume 2012-2017
Table 34 Sales of Cider/Perry: Total Value 2012-2017
Table 35 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 36 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 44 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 45 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Slovenia

HEADLINES

PROSPECTS

Sales continue to decline, but recovery in sight

Stable consumer preferences maintain distribution balance

Product withdrawals to negatively impact sales

COMPETITIVE LANDSCAPE

Sales remain highly concentrated

Remainder of sales are highly fragmented

Private label volume sales remain low but stable

CATEGORY DATA

Table 48 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 49 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 50 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 51 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 52 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 53 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 54 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 55 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 56 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 57 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 58 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 59 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 60 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 61 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 62 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Slovenia

HEADLINES

PROSPECTS

Spirits lifted, as area returns to growth

Bitters and whiskies lead the way

Growing health consciousness could hinder development

COMPETITIVE LANDSCAPE

Pernod Ricard and G3 Spirits remain stand-out players

Segmentation allows some brands to thrive in niche areas

Competition concentrated in premium segment

CATEGORY DATA

Table 63 Sales of Spirits by Category: Total Volume 2012-2017
Table 64 Sales of Spirits by Category: Total Value 2012-2017
Table 65 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 66 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 71 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 72 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 73 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 74 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 75 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Slovenia

HEADLINES

PROSPECTS

Following a decade of decline, wine returns to growth

Domestic producers leave little space for imports

Good year for domestic producers

COMPETITIVE LANDSCAPE

Domestic wine producers cater to needs of most Slovenian consumers

Sophisticated tastes drive demand for premium wine

Strong domestic consumption

CATEGORY DATA

Table 78 Sales of Wine by Category: Total Volume 2012-2017
Table 79 Sales of Wine by Category: Total Value 2012-2017
Table 80 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 81 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 86 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 87 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 88 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 89 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

Demand for alcoholic drinks continues to grow

Premium and craft trends raise spirits in otherwise declining area

Domestic lager continues to dominate beer

Discounters gaining ground, while e-commerce sales continue to rise

Volume stabilising and set to rise modestly

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Slovenia

EXECUTIVE SUMMARY

Demand for alcoholic drinks continues to grow

Premium and craft trends raise spirits in otherwise declining area

Domestic lager continues to dominate beer

Discounters gaining ground, while e-commerce sales continue to rise

Volume stabilising and set to rise modestly

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Slovenia

HEADLINES

PROSPECTS

Non-lager beer appeals to millennial consumers

Imported lagers gaining sales share

Sunny weather fuels sales, but potential pitfalls remain

COMPETITIVE LANDSCAPE

Pivovarna Laško Union continues to dominate sales

Private label ranges pouring into economy lager

Increasing saturation, but some areas offer growth opportunities

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in Slovenia

HEADLINES

PROSPECTS

Volume sales to return to pre-crisis levels

Off-trade offer to expand further

Marketing activity to intensify

COMPETITIVE LANDSCAPE

Two leading brands dominate sales

Emergence of new product developments

Domestic production takes off

CATEGORY DATA

Rtds/High-Strength Premixes in Slovenia

HEADLINES

PROSPECTS

Sales continue to decline, but recovery in sight

Stable consumer preferences maintain distribution balance

Product withdrawals to negatively impact sales

COMPETITIVE LANDSCAPE

Sales remain highly concentrated

Remainder of sales are highly fragmented

Private label volume sales remain low but stable

CATEGORY DATA

Spirits in Slovenia

HEADLINES

PROSPECTS

Spirits lifted, as area returns to growth

Bitters and whiskies lead the way

Growing health consciousness could hinder development

COMPETITIVE LANDSCAPE

Pernod Ricard and G3 Spirits remain stand-out players

Segmentation allows some brands to thrive in niche areas