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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Slovenia

Jul 2019

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Executive Summary

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Economic growth drives sales in 2018

Alcoholic drinks recorded another year of growth in 2018 due to economic growth and the consequent rise in consumer confidence and disposable incomes. With increasing propensity to spend both on- and off-trade, consumers are demanding product variety and there is a move to more premium brands.

Premiumisation and influence of European drinking trends

Consumers’ alcoholic drinks preferences are increasingly influenced by overall drinking trends in Europe in 2018. With the internet and increased foreign travel, Slovenians are increasingly aware of new trends abroad and producers are have responded quickly to meet local demand.

Pivovarna Laško Union is the clear leader

Pivovarna Laško Union is the clear leader of alcoholic drinks in Slovenia in 2018. Its success can be attributed to its long presence, a traditionally loyal consumer base and its distribution network which covers the entire country.

Off-trade channel accounts for the majority of sales

In 2018, the off-trade channel continued to account for the majority of total volume sales in Slovenia. Both on- and off-trade recorded growth in the year.

Improving economy will continue to support sales over the forecast period

Total volume sales of alcoholic drinks are expected to record further growth over the forecast period due to the improving economy and increased consumer confidence and incomes. Cider/perry, imported premium lager and sparkling wine will continue to show the healthiest growth rates due to the premiumisation trend and influence of Western Europe.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovenia for free:

The Alcoholic Drinks in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Slovenia?
What are the major brands in Slovenia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Slovenia

EXECUTIVE SUMMARY

Economic growth drives sales in 2018

Premiumisation and influence of European drinking trends

Pivovarna Laško Union is the clear leader

Off-trade channel accounts for the majority of sales

Improving economy will continue to support sales over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Slovenia

HEADLINES

PROSPECTS

Economic growth and rising incomes benefit beer sales

Warm summer and increased tourism ensure demand for beer

Loyalty to domestic lager

COMPETITIVE LANDSCAPE

Pivovarna Laško Union continues to lead in 2018

Strength of economy discounter brands

Increasing saturation, but some areas offer growth opportunities

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2018

CATEGORY DATA

Table 17 Sales of Beer by Category: Total Volume 2013-2018
Table 18 Sales of Beer by Category: Total Value 2013-2018
Table 19 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 20 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 25 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 26 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 28 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 29 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Cider/Perry in Slovenia

HEADLINES

PROSPECTS

Cider/perry is the highest-growing alcoholic drinks category

Influence of Western Europe in Slovenia

Marketing activity to intensify over the forecast period

COMPETITIVE LANDSCAPE

Two brands dominate

Emergence of new product developments

Brand diversity is key category driver

CATEGORY DATA

Table 32 Sales of Cider/Perry: Total Volume 2013-2018
Table 33 Sales of Cider/Perry: Total Value 2013-2018
Table 34 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 35 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 36 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 40 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 41 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 42 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 43 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 44 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 45 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 46 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Spirits in Slovenia

HEADLINES

PROSPECTS

Economic growth and tourism benefit sales in 2018

Bitters and whiskies lead the way in spirits

High taxes, promotion law and increased health consciousness impact category

COMPETITIVE LANDSCAPE

Pernod Ricard leads with its prominent brands

Segmentation allows some brands to thrive in niche areas

Competition concentrated in premium segment

CATEGORY DATA

Table 47 Sales of Spirits by Category: Total Volume 2013-2018
Table 48 Sales of Spirits by Category: Total Value 2013-2018
Table 49 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 50 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 51 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 52 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 55 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 56 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 57 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 58 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 59 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 60 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 61 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Slovenia

HEADLINES

PROSPECTS

Improving economy and tourism drive growth in wine

Wine deeply engrained in Slovenian culture

Good year for domestic producers

COMPETITIVE LANDSCAPE

Highly fragmented category

Sophisticated tastes drive demand for premium wine

Winemaker focus on sparkling wine

CATEGORY DATA

Table 62 Sales of Wine by Category: Total Volume 2013-2018
Table 63 Sales of Wine by Category: Total Value 2013-2018
Table 64 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 65 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 66 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 67 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 68 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 69 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 70 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 71 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 72 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 73 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Rtds in Slovenia

HEADLINES

PROSPECTS

Little focus on the category limits growth in 2018

Malt-based RTDs continue to dominate

New product launches keep the category interesting

COMPETITIVE LANDSCAPE

Pivovarna Laško Union continues to dominate sales

Rest of the category is highly fragmented

Private label volume sales mainly represented by Lidl

CATEGORY DATA

Table 74 Sales of RTDS by Category: Total Volume 2013-2018
Table 75 Sales of RTDS by Category: Total Value 2013-2018
Table 76 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 77 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 78 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 79 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 80 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 81 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 82 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 83 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 84 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 85 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 86 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 87 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 88 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

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Megatrends

Country Report

Alcoholic Drinks in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

Economic growth drives sales in 2018

Premiumisation and influence of European drinking trends

Pivovarna Laško Union is the clear leader

Off-trade channel accounts for the majority of sales

Improving economy will continue to support sales over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Slovenia

EXECUTIVE SUMMARY

Economic growth drives sales in 2018

Premiumisation and influence of European drinking trends

Pivovarna Laško Union is the clear leader

Off-trade channel accounts for the majority of sales

Improving economy will continue to support sales over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Slovenia

HEADLINES

PROSPECTS

Economic growth and rising incomes benefit beer sales

Warm summer and increased tourism ensure demand for beer

Loyalty to domestic lager

COMPETITIVE LANDSCAPE

Pivovarna Laško Union continues to lead in 2018

Strength of economy discounter brands

Increasing saturation, but some areas offer growth opportunities

CATEGORY BACKGROUND

CATEGORY DATA

Cider/Perry in Slovenia

HEADLINES

PROSPECTS

Cider/perry is the highest-growing alcoholic drinks category

Influence of Western Europe in Slovenia

Marketing activity to intensify over the forecast period

COMPETITIVE LANDSCAPE

Two brands dominate

Emergence of new product developments

Brand diversity is key category driver

CATEGORY DATA

Spirits in Slovenia

HEADLINES

PROSPECTS

Economic growth and tourism benefit sales in 2018

Bitters and whiskies lead the way in spirits

High taxes, promotion law and increased health consciousness impact category

COMPETITIVE LANDSCAPE

Pernod Ricard leads with its prominent brands

Segmentation allows some brands to thrive in niche areas

Competition concentrated in premium segment

CATEGORY DATA

Wine in Slovenia

HEADLINES

PROSPECTS

Improving economy and tourism drive growth in wine

Wine deeply engrained in Slovenian culture

Good year for domestic producers

COMPETITIVE LANDSCAPE

Highly fragmented category

Sophisticated tastes drive demand for premium wine