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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Slovenia

May 2021

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Executive Summary

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COVID-19 impact on alcoholic drinks

Alcoholic drinks saw volume and value declines overall in Slovenia in 2020, due to myriad impacts from the event of COVID-19. Within this, different categories fared better or worse due to domestic traditions, cost, and even health and wellness trends.

COVID-19 country impact

The Slovenian government closed all restaurants and bars on 16 March 2020, followed, two days later, by the suspension of all passenger bus and train travel with Italy, as well as calling a halt to air travel and shutting the smaller border posts with Austria and Croatia, with the larger ones remaining open, but with strict regulations in place: a negative coronavirus test less than three days old or agreeing to a health check.

Company response

Large players with wide product portfolios across different price ranges fared the best in 2020. The event of COVID-19 and subsequent horeca closures shifted a significant portion of consumers to retail, where companies such as Pivovarna Laško Union doo (with Heineken, Laško, and Union brands) and Petlja doo (with the Kozel brand), are dominant on store shelves.

Retailing shift

Safety measures which were implemented during the peak of the COVID-19 pandemic in Slovenia (March to May and then again from October to December) included the mandatory use of masks (customers and employees) and, in most retailers, a limit of customers per store. According to the National Slovenian Statistics Office (SURS), most grocery retailers did not suffer major consequences regarding sales due to these measures.

On-trade vs off-trade split

The event of COVID-19 resulted in the mandatory closing of on-trade establishments during almost a third of 2020, and further limiting operations in the months between closures. This resulted in a major shift of alcoholic drinks to off-trade, to satisfy a similar level of consumption.

What next for alcoholic drinks?

Health and wellness trends, along with increasingly prominent responsible drinking campaigns in Slovenia, will undoubtedly change the landscape of alcoholic drinks over the forecast period. Large players such as Pivovarna Laško Union doo have been spearheading this movement with 0.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Slovenia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Slovenia for free:

The Alcoholic Drinks in Slovenia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Slovenia?
What are the major brands in Slovenia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Slovenia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020 (EUR per litre of pure alcohol)

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Beer sees myriad challenges due to COVID-19, but remains one of the best performers in alcoholic drinks

Non/low alcohol beer trend continues to gain momentum

Pivovarna Laško Union maintains its uncontested lead, holding the top six brands

RECOVERY AND OPPORTUNITIES

Strong bounce back expected, with ongoing value growth driven by re-emerging premiumisation trends

Non-alcohol beer set to gain in popularity and overtake low-alcohol variants in volume sales

Health and wellness trends set to intensify and lead new developments in ‘healthy’ positioned alternatives

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2020
Table 17 Number of Breweries 2015-2020

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2015-2020
Table 19 Sales of Beer by Category: Total Value 2015-2020
Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 26 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 27 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 29 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 30 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Wine shows the least steep declines across alcoholic drinks, thanks to tradition of local wine consumption

Sparkling wine continues its growth trajectory as the only positively performing category group in wine

Extremely fragmented category with numerous domestic producers holding the status quo

RECOVERY AND OPPORTUNITIES

Recovery in line with a return to on-trade channels and re-opening of tourism

Innovative international players expected to show competition to conservative domestic producers

Quality over quantity expected as the economy recovers post-pandemic

CATEGORY DATA

Table 33 Sales of Wine by Category: Total Volume 2015-2020
Table 34 Sales of Wine by Category: Total Value 2015-2020
Table 35 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 36 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 41 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 42 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Already seeing challenges, spirits faces additional negative pressure due to COVID-19

Slovenian consumers continue to support domestic producers of other whiskies, leading to the only positive growth seen

Pernod Ricard maintains top company place thanks to multi-category success, whilst Jägermeister holds onto top brand place with a diminishing lead

RECOVERY AND OPPORTUNITIES

Spirits set to see a bounce back in line with recovery of on-trade channels

Spirits will continue to face historical challenges, such as the rise of non/low alcohol drinks

Quality over quantity expected as the economy recovers post-pandemic

CATEGORY DATA

Table 45 Sales of Spirits by Category: Total Volume 2015-2020
Table 46 Sales of Spirits by Category: Total Value 2015-2020
Table 47 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 48 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 53 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 54 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 56 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 57 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Cider/perry hit hard by on-trade closures and a very weak tourist season, but the future is looking brighter

Domestic and traditional production remains significant, with consumers supporting local players

Carlsberg’s Somersby brand maintains strong lead, thanks to initiating the original growth in cider in the country

RECOVERY AND OPPORTUNITIES

Cider/perry set to see a strong bounce back in line with a return to pre-pandemic lifestyles

Health and wellness trends set to drive innovation in organic, functional, and low-sugar variants

“Craft cider” trend set to strengthen, with exotic flavours and low-alcohol variants

CATEGORY DATA

Table 60 Sales of Cider/Perry: Total Volume 2015-2020
Table 61 Sales of Cider/Perry: Total Value 2015-2020
Table 62 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 63 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 71 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 72 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Already facing challenges, RTDs sees further negative impacts from COVID-19

Wine-based RTDs proves to be the best performer, thanks to innovative product launches in recent times

Pivovarna Laško Union maintains significant lead in an otherwise fragmented category

RECOVERY AND OPPORTUNITIES

Recovery of on-trade channels will re-ignite RTD sales over the forecast period

Health and wellness trends set to drive innovation in free-from and fortified variants in RTDs

Exotic flavours and low-alcohol variants set to drive innovation in RTDs

CATEGORY DATA

Table 75 Sales of RTDs by Category: Total Volume 2015-2020
Table 76 Sales of RTDs by Category: Total Value 2015-2020
Table 77 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 78 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 83 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 84 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 85 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 86 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 87 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

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Megatrends

Country Report

Alcoholic Drinks in Slovenia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Slovenia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Beer sees myriad challenges due to COVID-19, but remains one of the best performers in alcoholic drinks

Non/low alcohol beer trend continues to gain momentum

Pivovarna Laško Union maintains its uncontested lead, holding the top six brands

RECOVERY AND OPPORTUNITIES

Strong bounce back expected, with ongoing value growth driven by re-emerging premiumisation trends

Non-alcohol beer set to gain in popularity and overtake low-alcohol variants in volume sales

Health and wellness trends set to intensify and lead new developments in ‘healthy’ positioned alternatives

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Wine shows the least steep declines across alcoholic drinks, thanks to tradition of local wine consumption

Sparkling wine continues its growth trajectory as the only positively performing category group in wine

Extremely fragmented category with numerous domestic producers holding the status quo

RECOVERY AND OPPORTUNITIES

Recovery in line with a return to on-trade channels and re-opening of tourism

Innovative international players expected to show competition to conservative domestic producers

Quality over quantity expected as the economy recovers post-pandemic

CATEGORY DATA

Spirits in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Already seeing challenges, spirits faces additional negative pressure due to COVID-19

Slovenian consumers continue to support domestic producers of other whiskies, leading to the only positive growth seen

Pernod Ricard maintains top company place thanks to multi-category success, whilst Jägermeister holds onto top brand place with a diminishing lead

RECOVERY AND OPPORTUNITIES

Spirits set to see a bounce back in line with recovery of on-trade channels

Spirits will continue to face historical challenges, such as the rise of non/low alcohol drinks

Quality over quantity expected as the economy recovers post-pandemic

CATEGORY DATA

Cider/Perry in Slovenia

KEY DATA FINDINGS

2020 IMPACT

Cider/perry hit hard by on-trade closures and a very weak tourist season, but the future is looking brighter

Domestic and traditional production remains significant, with consumers supporting local players

Carlsberg’s Somersby brand maintains strong lead, thanks to initiating the original growth in cider in the country

RECOVERY AND OPPORTUNITIES