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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Slovenia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Slovenia?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Slovenia?
- How are products distributed in Slovenia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Slovenia
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
Beer in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Off-trade volume sales of beer normalise as on-trade volume sales recover in 2021
Non/low alcohol beer trend continues to gain momentum
Pivovarna Laško Union maintains its uncontested lead, holding the top six brands
PROSPECTS AND OPPORTUNITIES
Strong bounce back expected, with ongoing value growth driven by re-emerging premiumisation trends
Craft beer set to gain in popularity as consumers increasingly prefer locally brewed beer
Mobile breweries and at-home draught dispensers are amongst the few innovations that are likely to shape the beer category in the future
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
CATEGORY DATA
Table 17 Sales of Beer by Category: Total Volume 2016-2021
Table 18 Sales of Beer by Category: Total Value 2016-2021
Table 19 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 20 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 25 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 26 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 28 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 29 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Cider/Perry in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Cider/perry consumption increases as on-trade establishments reopen
Domestic and traditional production remains significant, with consumers supporting local players
Carlsberg’s Somersby brand maintains strong lead, thanks to initiating the original growth in cider in the country
PROSPECTS AND OPPORTUNITIES
Cider/perry set to see a strong bounce back in line with a return to pre-pandemic lifestyles
Health and wellness trends set to drive innovation in organic, functional, and low-sugar variants
“Craft cider” trend set to strengthen, with exotic flavours and low-alcohol variants
CATEGORY DATA
Table 32 Sales of Cider/Perry: Total Volume 2016-2021
Table 33 Sales of Cider/Perry: Total Value 2016-2021
Table 34 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 35 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 36 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 40 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 41 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 42 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 43 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 44 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 45 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 46 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
Rtds in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Popularity of hard seltzer drives sales growth in RTDs
Wine-based RTDs sees a slowdown after a period of innovative product launches
Pivovarna Laško Union maintains significant lead in an otherwise fragmented category
PROSPECTS AND OPPORTUNITIES
Recovery of on-trade channels will reignite RTD sales over the forecast period
Health and wellness trends set to drive innovation in free-from and fortified variants in RTDs
Exotic flavours and low-alcohol variants set to drive innovation in RTDs
CATEGORY DATA
Table 47 Sales of RTDs by Category: Total Volume 2016-2021
Table 48 Sales of RTDs by Category: Total Value 2016-2021
Table 49 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 50 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 51 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 52 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 53 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 54 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 55 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 56 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 57 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 58 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 59 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 60 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 61 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
Spirits in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slovenia has a relatively underdeveloped culture of spirits consumption
Slovenian consumers continue to support domestic producers of spirits
Pernod Ricard maintains top company place thanks to multi-category success, whilst Jägermeister holds onto top brand place
PROSPECTS AND OPPORTUNITIES
Quality over quantity expected as the economy recovers post-pandemic
Non-alcoholic spirits, a promising future
E-commerce continues its growth trajectory
CATEGORY DATA
Table 62 Sales of Spirits by Category: Total Volume 2016-2021
Table 63 Sales of Spirits by Category: Total Value 2016-2021
Table 64 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 65 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 70 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 71 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 72 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 73 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 74 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 75 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 76 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Wine in Slovenia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wine sales through the on-trade recover as foodservice establishments reopen
Sparkling wine continues its growth trajectory as the only positively performing category group in wine
Extremely fragmented category with numerous domestic producers holding the status quo
PROSPECTS AND OPPORTUNITIES
Quality over quantity expected as the economy recovers post-pandemic
As international travellers return, wine events will support local wineries
Innovative international players expected to show competition to conservative domestic producers
CATEGORY DATA
Table 77 Sales of Wine by Category: Total Volume 2016-2021
Table 78 Sales of Wine by Category: Total Value 2016-2021
Table 79 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 80 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 81 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 82 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 83 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 84 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 85 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 86 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 87 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 88 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026