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Learn moreOct 2020
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Rapid urbanisation and an improving economic performance have spurred growth in the urban middle-class, expanding the core consumer base for alcoholic drinks. The focus on developing the travel and tourism industry is supporting on-trade sales growth.
While the presence of the COVID-19 pandemic in Angola led to total volume sales declines in all alcoholic drinks categories, the impact was not as severe as what has been seen in many other countries. The main reason for this is that the consumer base in many alcoholic drinks categories comprises mainly affluent urban dwellers, many of whom have been less negatively impacted by the adverse economic effects of COVID-19 than might otherwise have been expected.
As of 24 August 2020, there had been a total of 2,222 confirmed cases of COVID-19 in Angola, and more than 100 deaths attributed to virus. In response to the arrival of COVID-19 in Angola, a state of emergency was declared by the president for 15 days from 25 March, which was subsequently extended a number times.
Drinking alcohol is deemed to be socially acceptable in Angola and there is a strong drinking culture in the country. Moreover, public acceptance of drinking alcohol continues to grow.
In terms of differences in the consumption of alcoholic drinks among consumers of different income levels, mid-priced beer and low-quality spirits and wines are consumed mainly by middle- and low-income consumers, while premium beer, RTDs and high-quality wine and spirits are consumed mainly by mid- to high-income consumers. A large quantity of alcoholic drinks is consumed by the low- and middle-income groups.
It is generally quite easy to transport goods from one point to another within Angola’s cities, especially in the larger metropolitan areas, where the roads tend to be very well developed. However, it is less easy to transport goods between provinces, as the main trunk roads in some interior parts of the country are in very poor condition, including roads linking interior regions with Luanda.
The legal drinking and purchasing age in Angola is 18 years. Since 2009, the sale of alcoholic drinks has been prohibited to those under this age.
Taxes on imported alcoholic drinks are high and increasing in Angola, with the government keen to encourage sales of domestic products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Angola with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Angola, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
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