Alcoholic Drinks in Angola

Rapid urbanisation and an improving economic performance have spurred growth in the urban middle-class, expanding the core consumer base for alcoholic drinks. The focus on developing the travel and tourism industry is supporting on-trade sales growth.

Market insight: COVID-19 impact

While the presence of the COVID-19 pandemic in Angola led to total volume sales declines in all alcoholic drinks categories, the impact was not as severe as what has been seen in many other countries. The main reason for this is that the consumer base in many alcoholic drinks categories comprises mainly affluent urban dwellers, many of whom have been less negatively impacted by the adverse economic effects of COVID-19 than might otherwise have been expected.

Country insight: COVID-19 impact

As of 24 August 2020, there had been a total of 2,222 confirmed cases of COVID-19 in Angola, and more than 100 deaths attributed to virus. In response to the arrival of COVID-19 in Angola, a state of emergency was declared by the president for 15 days from 25 March, which was subsequently extended a number times.

Country insight: Pre-COVID-19

Drinking alcohol is deemed to be socially acceptable in Angola and there is a strong drinking culture in the country. Moreover, public acceptance of drinking alcohol continues to grow.

Socioeconomic trends

In terms of differences in the consumption of alcoholic drinks among consumers of different income levels, mid-priced beer and low-quality spirits and wines are consumed mainly by middle- and low-income consumers, while premium beer, RTDs and high-quality wine and spirits are consumed mainly by mid- to high-income consumers. A large quantity of alcoholic drinks is consumed by the low- and middle-income groups.

Logistics/infrastructure

It is generally quite easy to transport goods from one point to another within Angola’s cities, especially in the larger metropolitan areas, where the roads tend to be very well developed. However, it is less easy to transport goods between provinces, as the main trunk roads in some interior parts of the country are in very poor condition, including roads linking interior regions with Luanda.

Legislation

The legal drinking and purchasing age in Angola is 18 years. Since 2009, the sale of alcoholic drinks has been prohibited to those under this age.

Taxation and duty levies

Taxes on imported alcoholic drinks are high and increasing in Angola, with the government keen to encourage sales of domestic products.

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