Alcoholic Drinks in Pakistan

Alcoholic Drinks in Pakistan

EXECUTIVE SUMMARY

Legal bans curb growth

The crackdown on bootleggers increases and generates higher demand for local products

Murree Brewery Co Ltd retains its dominance

Restricted distribution drives illegal sales

Steady growth is expected thanks to rising tourism and more expatriates arriving

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Pakistan

HEADLINES

PROSPECTS

Growth is threatened due to increased regulation on illegal consumption

Non-alcoholic beer is gaining traction

The off-trade channel will continue to dominate

COMPETITIVE LANDSCAPE

Beer becomes more popular amongst the younger target audience

Murree’s Millennium Brew by Murree Brewery Co Ltd leads volume sales

Beer by Quetta Distillery Ltd remains the most affordable beer in Pakistan

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2017
Table 18 Number of Breweries 2012-2017

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Pakistan

PROSPECTS

Rtds/High-Strength Premixes in Pakistan

PROSPECTS

Spirits in Pakistan

HEADLINES

PROSPECTS

Sales are restricted despite high demand, but are set to improve after election year

Whiskies continues to dominate spirits

There is low demand for rum among the younger consumer base

COMPETITIVE LANDSCAPE

Quetta Distillery Ltd improves its performance in gin and vodka

On-trade volume sales are consistently increasing

There is no potential for new entrants

CATEGORY DATA

Table 34 Sales of Spirits by Category: Total Volume 2012-2017
Table 35 Sales of Spirits by Category: Total Value 2012-2017
Table 36 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 37 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 38 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 43 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 44 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 45 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 46 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 47 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Pakistan

PROSPECTS

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