Whilst all businesses in the Dominican Republic are now officially open, activity was limited to the curfew time assigned by the government, which particularly affected alcoholic drinks. A big effort was made to keep the tourism sector alive, but many bars and restaurants struggled to operate within the limited hours.
In general, total alcoholic drinks consumption will rebound strongly in 2021 after a decline in 2020 when consumption routines were reshaped due to home seclusion, and dining out expenditure plummeted due to the COVID-19 general lockdown followed by social distancing restrictions in the second half of 2020.
Whilst beer was not regarded as a basic, essential product during the economic crisis, it is expected to rebound strongly due to rising demand for self-indulgence and refreshment, which is benefiting premium imported beer in 2021. Domestic mid-priced beer, meanwhile, showed a moderate rebound, hampered by a shortage of glass for beer production, as well as a rise in the cost of raw materials.
Alcoholic drinks remained very consolidated in total volume terms in 2021. The leader was Cervecería Nacional Dominicana, which maintained a dominant share due to holding almost complete control of the largest category, beer.
Due to the long-lasting COVID-19 pandemic, alcoholic drinks in 2021 is projected to have a good performance with an increase in at-home consumption and strong recuperation in bars and restaurants. However, as a partial lockdown was in place from April until June 2021, on-premise sales’ recuperation was far below what was expected, and it will likely be at the end of 2022 before the industry rebounds from the ongoing COVID-19 crisis.
On-trade sales experienced growth in 2021, but this was not enough to compensate for the losses during the pandemic and sales reached nowhere near their 2019 levels. Distribution continued to shift away from the on-trade channel onto the off-trade channel as consumers kept drinking at home.
The scale and impact of the COVID-19 outbreak are not yet clear and new virus variants could lead to slow recovery or new lockdown conditions in 2022. Although the Dominican Republic economy is projected to rebound in 2021, poverty, with many industries scaling back, will result in an increase in unemployment and considerably lower purchasing power.
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Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.See All of Our Definitions
This report originates from Passport, our Alcoholic Drinks research and analysis database.
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