Executive Summary

Jul 2019
Volume growth continues to slow down

For a second year in a row, volume growth in the alcoholic drinks market slowed down. The specific excise tax standardisation of 2017 is still affecting high-strength alcoholic drinks, such as spirits, while wine and beer were less affected due to their lower alcohol content.

Tax evasion as one of the main challenges for the industry

While counterfeit products harm companies within the industry and, at the same time, represent a health risk for the population, tax evasion is a problem that affects the Dominican government and the companies that compete in the market due to products that are sold with an unfair advantage. The category most affected by tax evasion is spirits, with the main products affected being rum and whiskies.

Competitive landscape still dominated by CND

The leading company in alcoholic drinks in the country is still Cervecería Nacional Dominicana, with a dominant market share in alcoholic drinks and almost complete control of the beer category thanks to the merger of CND with AmBev back in 2016. The distribution venture signed between CND and Barcelo allows the rum company to reach over 30,000 CND clients, generating healthier competition in the category.

No changes in distribution

In 2018, there were no major changes to the distribution of alcoholic drinks, with a large number of colmados or small independent grocery retailers and the expanding specialised liquor stores. These outlets, commonly called “drinks”, sell alcohol, sometimes on-the-go, like a drive-thru, which is permitted under Dominican legislation.

Slower volume growth rates will continue to be seen

Over the forecast period, most of the categories will experience a slowdown in their growth rates. While spirits will be the category with the lowest total volume growth rate over the forecast period, wine will record the highest growth, explained by the fiscal pressure on drinks with a high alcohol content.

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Alcoholic Drinks in Dominican Republic

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Dominican Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Dominican Republic for free:

The Alcoholic Drinks in Dominican Republic market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Dominican Republic?
  • What are the major brands in Dominican Republic?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Alcoholic Drinks in Dominican Republic

EXECUTIVE SUMMARY

Volume growth continues to slow down
Tax evasion as one of the main challenges for the industry
Competitive landscape still dominated by CND
No changes in distribution
Slower volume growth rates will continue to be seen

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Beer in Dominican Republic

HEADLINES

PROSPECTS

Beer remains the biggest category in volume terms
Fiscal measures for beer
New growth opportunities

COMPETITIVE LANDSCAPE

CND remains the dominant leader
Popularity of imported brands increases
Competition becomes a struggle

CATEGORY BACKGROUND

Summary 2 Lager by Price Band 2018
Table 18 Number of Breweries 2012-2017

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Rtds in Dominican Republic

HEADLINES

PROSPECTS

Spirit-based RTDs leads growth in 2018
Wine-based RTDs remains steady
No new product developments in 2018

COMPETITIVE LANDSCAPE

Diageo leadership remains strong
Alize is included in spirit-based RTDs
No private label participation

CATEGORY DATA

Table 34 Sales of RTDS by Category: Total Volume 2013-2018
Table 35 Sales of RTDS by Category: Total Value 2013-2018
Table 36 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 37 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 38 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 43 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 44 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 45 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 46 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 47 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in Dominican Republic

HEADLINES

PROSPECTS

Rum dominates spirits
Specific excise taxes rise again in 2018
Canadian whisky continues to boom in 2018

COMPETITIVE LANDSCAPE

Brugal & Co remains the leader in 2018
Tax evasion harms the spirits industry
International brands continue to command high prices

CATEGORY DATA

Table 49 Sales of Spirits by Category: Total Volume 2013-2018
Table 50 Sales of Spirits by Category: Total Value 2013-2018
Table 51 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 52 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 58 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 59 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 60 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 61 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 62 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 63 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Dominican Republic

HEADLINES

PROSPECTS

Wine sales growth remains steady in 2018
Still red wine continues to dominate
Sparkling wines shine in 2018

COMPETITIVE LANDSCAPE

El Catador remains the leading wine retailer in 2018
Other wine importers and distributors
Competitive retail environment remains fragmented

CATEGORY DATA

Table 64 Sales of Wine by Category: Total Volume 2013-2018
Table 65 Sales of Wine by Category: Total Value 2013-2018
Table 66 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 67 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 68 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 69 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 70 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 71 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 72 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 73 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 74 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 75 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Cider/Perry in Dominican Republic

PROSPECTS