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Learn moreAug 2020
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Total volume sales of alcoholic drinks are expected to fall strongly in the Dominican Republic in 2020, due to COVID-19. However, whilst the on-trade channel is expected to plummet, seeing its sales almost halve, the off-trade channel is expected to rise strongly.
As of 2 August 2020, the Dominican Republic had seen nearly 1,200 deaths due to COVID-19, and over 72,000 cases. Schools closed on 16 March.
In 2019, alcoholic drinks saw stronger total volume growth than in any other year of the review period, with off-trade sales seeing a particularly strong increase. Cider/perry entered the market with significant sales, achieving higher sales in its first year of recordable sales than RTDs had amassed over many years.
Alcoholic drinks remained very consolidated in total volume terms in 2019. The leader was Cervecería Nacional Dominicana, which maintained a dominant share due to holding almost complete control of the largest category, beer.
Although in 2020 alcoholic drinks is expected to see a strong total volume decline due to COVID-19, in 2021 a rebound is expected. On-trade sales are expected to see strong growth in this year, as more entertainment venues are expected to reopen, tourists return and greater numbers of consumers regain confidence in visiting such outlets.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Dominican Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Dominican Republic, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Dominican Republic for free:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.