For a second year in a row, volume growth in the alcoholic drinks market slowed down. The specific excise tax standardisation of 2017 is still affecting high-strength alcoholic drinks, such as spirits, while wine and beer were less affected due to their lower alcohol content.
While counterfeit products harm companies within the industry and, at the same time, represent a health risk for the population, tax evasion is a problem that affects the Dominican government and the companies that compete in the market due to products that are sold with an unfair advantage. The category most affected by tax evasion is spirits, with the main products affected being rum and whiskies.
The leading company in alcoholic drinks in the country is still Cervecería Nacional Dominicana, with a dominant market share in alcoholic drinks and almost complete control of the beer category thanks to the merger of CND with AmBev back in 2016. The distribution venture signed between CND and Barcelo allows the rum company to reach over 30,000 CND clients, generating healthier competition in the category.
In 2018, there were no major changes to the distribution of alcoholic drinks, with a large number of colmados or small independent grocery retailers and the expanding specialised liquor stores. These outlets, commonly called “drinks”, sell alcohol, sometimes on-the-go, like a drive-thru, which is permitted under Dominican legislation.
Over the forecast period, most of the categories will experience a slowdown in their growth rates. While spirits will be the category with the lowest total volume growth rate over the forecast period, wine will record the highest growth, explained by the fiscal pressure on drinks with a high alcohol content.
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This industry report originates from Passport, our Alcoholic Drinks market research database.