Alcoholic Drinks in South Africa

Alcoholic Drinks in South Africa

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

New legislation to address underage drinking and drink-driving stimulates product developments

South African Breweries remains dominant, Halewood sees improved rank due to popularity of craft products

Health and craft trends set to return in post-pandemic South Africa

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Flavoured and craft beers underpin category’s performance in 2019

Female millennials represent increasingly important consumer segment

Healthier options perform well

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2019

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2014-2019
Table 19 Sales of Beer by Category: Total Value 2014-2019
Table 20 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 26 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 27 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 29 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation and celebrity endorsement put the bubbles in sparkling wine in 2019

Players adapt packaging to appeal to increasingly important young female segment

Healthier products gain traction as awareness increases

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Wine by Category: Total Volume 2014-2019
Table 34 Sales of Wine by Category: Total Value 2014-2019
Table 35 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 36 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 41 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 42 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 43 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 44 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 45 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 46 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 47 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 48 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 49 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 50 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 51 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 52 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 53 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 54 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 55 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 56 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 57 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 58 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 59 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 60 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth of craft gin gives fillip to spirits as a whole

Rum also sees craft product developments in 2019

Brandy suffers following price increases

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2019

CATEGORY DATA

Table 61 Sales of Spirits by Category: Total Volume 2014-2019
Table 62 Sales of Spirits by Category: Total Value 2014-2019
Table 63 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 64 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 65 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 66 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 67 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 68 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 69 Sales of Dark Rum by Price Platform: % Total Volume 2014-2019
Table 70 Sales of White Rum by Price Platform: % Total Volume 2014-2019
Table 71 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2014-2019
Table 72 Sales of English Gin by Price Platform: % Total Volume 2014-2019
Table 73 Sales of Vodka by Price Platform: % Total Volume 2014-2019
Table 74 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2014-2019
Table 75 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 76 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 77 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 78 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 79 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 80 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 81 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Craft products see development in cider too

Flavour developments meet consumer demand for innovations

Players invest in product developments and repositioning in 2019

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 82 Sales of Cider/Perry: Total Volume 2014-2019
Table 83 Sales of Cider/Perry: Total Value 2014-2019
Table 84 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 85 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 86 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 90 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 91 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 92 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 93 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 94 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 95 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 96 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in South Africa

HEADLINES

PRE-COVID-19 PERFORMANCE

Players seek to extend craft developments into RTDs

Wine-based RTDs most dynamic in 2019, producers invest in social media support

More active players erode South African Breweries’ lead

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 97 Sales of RTDs by Category: Total Volume 2014-2019
Table 98 Sales of RTDs by Category: Total Value 2014-2019
Table 99 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 100 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 101 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 102 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 103 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 104 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 105 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 106 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 107 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 108 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 109 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 110 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 111 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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