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Learn moreSep 2020
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COVID-19 has resulted in a move away from premium products to more affordable, economical alternatives irrespective of category, as consumers face economic and expenditure constraints. Furthermore, interest in craft non-alcoholic beer and gin has soared during South Africa’s hard lockdown.
The initial hard lockdown spanned 26 March to 30 April. During this time borders were closed to tourists but not for the distribution of goods, while inter-provincial travel was banned, and domestic and international tourist flights ceased.
In 2019 the market saw stricter legislation implemented regarding the advertising of alcohol. This was in an effort to curb under-age drinking in South Africa.
Three players continued to account for the bulk of alcoholic drinks’ volume sales in South Africa in 2019: The South African Breweries Ltd, Distell Group Ltd, and Heineken South Africa (Pty) Ltd. These players benefit from offering extensive portfolios, strong distribution, and having significant marketing and research and development budgets.
Health awareness among consumers has increased particularly strongly as a result of COVID-19, underpinning the growth of low-alcohol and non-alcoholic products throughout the alcoholic drinks market in South Africa. The situation has led to increased creativity and experimentation among consumers, and is expected to continue in the post-pandemic environment.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in South Africa for free:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.