Alcoholic Drinks in South Africa

Alcoholic Drinks in South Africa

EXECUTIVE SUMMARY

Tough economic conditions persist

Craft products edging their way into the market

Top three players control the market

Food/drink/tobacco specialists dominates

Improved performance expected despite challenging market conditions

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in South Africa

HEADLINES

PROSPECTS

Durban Poison is South Africa’s first cannabis beer

Craft beer revives interest in beer

Millennial females are driving demand for unisex beer

COMPETITIVE LANDSCAPE

Anheuser-Busch InBev NV driving growth in imported premium lager

Health and wellness concerns drive product innovation

Accelerated growth for Heineken continues

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2018

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2013-2018
Table 19 Sales of Beer by Category: Total Value 2013-2018
Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Cider/Perry in South Africa

HEADLINES

PROSPECTS

Health and wellness trends cause shift in consumer preferences

Product innovation continues to boost cider/perry

Increasing competition

COMPETITIVE LANDSCAPE

Distell weathers competition through strengthened brand marketing

Heineken South Africa (Pty) Ltd increases the competition

Growing interest in craft cider/perry

CATEGORY DATA

Table 33 Sales of Cider/Perry: Total Volume 2013-2018
Table 34 Sales of Cider/Perry: Total Value 2013-2018
Table 35 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 36 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 44 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 45 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Rtds in South Africa

HEADLINES

PROSPECTS

Millennials demand for premiumisation impacts RTDs

Positive outlook for RTDs as new product launches dominate

Craft to stimulate spirit-based RTDs

COMPETITIVE LANDSCAPE

Bernini continues to dominate wine-based RTDs

Ongoing competition from Ice Tropez in wine-based RTDs

Diageo maintains stable performance in spirits-based RTDs

CATEGORY DATA

Table 48 Sales of RTDS by Category: Total Volume 2013-2018
Table 49 Sales of RTDS by Category: Total Value 2013-2018
Table 50 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 51 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 52 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 53 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 56 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 57 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 58 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 59 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 60 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 61 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 62 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in South Africa

HEADLINES

PROSPECTS

Gin still enjoying revived attention brought about by craft gin

Brandy suffers a major setback due to several price increase

Could rum be the next trendy drink in spirits?

COMPETITIVE LANDSCAPE

Distell dominates gin with Gordon’s and Old Buck

Cognac, an aspirational product enticing millennial

Cream-based liqueurs revitalised by Amarula Vanilla Spice

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2018

CATEGORY DATA

Table 63 Sales of Spirits by Category: Total Volume 2013-2018
Table 64 Sales of Spirits by Category: Total Value 2013-2018
Table 65 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 66 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 72 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 74 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 75 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 77 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 78 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 79 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 80 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 81 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in South Africa

HEADLINES

PROSPECTS

Hope for wine industry after crippling drought

Millennials are living the good life

Female consumers driving new product development

COMPETITIVE LANDSCAPE

Bag in a box makes a comeback as price drives purchase

Distell continues to lead wine with portfolio that covers the price spectrum

JC Le Roux loses share to emerging brands

CATEGORY DATA

Table 84 Sales of Wine by Category: Total Volume 2013-2018
Table 85 Sales of Wine by Category: Total Value 2013-2018
Table 86 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 87 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 88 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 89 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 90 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 91 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 92 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 93 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 94 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 95 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 96 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 97 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 98 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 99 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 100 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 101 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 102 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 103 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 104 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 105 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 106 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 107 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 108 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 109 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 110 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 111 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

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