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Country Report

Alcoholic Drinks in

Alcoholic Drinks in South Africa

62 pages, Jun 2018

US$2,100

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Executive Summary

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Demand in alcoholic drinks steadily increases as economy starts to recover

Alcoholic drinks benefited from improved economic conditions in 2017. The trend was noticeable in cider/perry and spirits, with brandy recovering after years of contraction.

Craft beverages gain momentum across the industry

Sales of craft beverages continued to expand in 2017. This was thanks to awareness created by intensified marketing campaigns through lifestyle magazine, social media and festivals.

Alcoholic drinks becomes more competitive in 2017

2017 was marked by intensified competition in alcoholic drinks, following a series of restructuring witnessed in 2016. The impact was mostly reported in beer, with Heineken South Africa taking advantage of its simplified structure to strengthen the equity of its core brands.

Food/drink/tobacco specialists continues to dominate distribution channels

Food/drink/tobacco specialists remained the channel of choice in 2017. Its leadership was supported by the affordability of its products, which prompted home consumption.

Improved performance expected despite challenging market conditions

Demand in alcoholic drinks is expected to increase during the forecast period, supported by improved economic performance, with consumers demonstrating a higher level of confidence in consumption. Going forward, innovation in craft spirits is expected to revitalise the category.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in South Africa for free:

The Alcoholic Drinks in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in South Africa?
What are the major brands in South Africa?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in South Africa

EXECUTIVE SUMMARY

Demand in alcoholic drinks steadily increases as economy starts to recover

Craft beverages gain momentum across the industry

Alcoholic drinks becomes more competitive in 2017

Food/drink/tobacco specialists continues to dominate distribution channels

Improved performance expected despite challenging market conditions

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

Published data comparisons

South Africa Wine Industry Information and Systems (SAWIS)

SOURCES

Summary 3 Research Sources

Beer in South Africa

HEADLINES

PROSPECTS

Product innovation to be driven by low alcohol and low calorie content

Heineken South Africa to increasingly gain momentum

From craft beer to mainstream

COMPETITIVE LANDSCAPE

New pace set in imported lager

Heineken South Africa on the rise after restructuring

Strategic partnership forms as competition intensifies in craft beer

CATEGORY BACKGROUND

Lager price band methodology

Summary 4 Lager by Price Band 2017

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2012-2017
Table 19 Sales of Beer by Category: Total Value 2012-2017
Table 20 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 29 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in South Africa

HEADLINES

PROSPECTS

Cider/perry to be revitalised by product innovation

Distell will face tougher competition during the forecast period

On-trade to increasingly become a key distribution channel

COMPETITIVE LANDSCAPE

Heineken South Africa benefits from strengthened marketing campaigns

Distell consolidates leadership through innovation

Craft cider continues to gain momentum from its small base

CATEGORY DATA

Table 33 Sales of Cider/Perry: Total Volume 2012-2017
Table 34 Sales of Cider/Perry: Total Value 2012-2017
Table 35 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 36 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 44 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 45 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in South Africa

HEADLINES

PROSPECTS

High-strength premixes to increasingly become unfashionable during forecast period

Smaller players to copy successful strategies in RTDs

Gin and tonic craze an opportunity for spirit-based RTDs

COMPETITIVE LANDSCAPE

Bernini continues to set the pace in wine-based RTDs

Diageo South Africa benefits from balanced portfolio

The Duchess introduces new generation of gin and tonic

CATEGORY DATA

Table 48 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 49 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 50 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 51 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 56 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 57 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 58 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in South Africa

HEADLINES

PROSPECTS

Competition to intensify between local and international manufacturers

Other blended Scotch whisky to remain the leading category in spirits

Premiumisation to drive demand from millennials

COMPETITIVE LANDSCAPE

Brandy re-emerges after years of stagnation

Diageo maintains leadership in 2017

Craft gin boosts awareness in mainstream products

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 5 Benchmark Brands 2017

CATEGORY DATA

Table 63 Sales of Spirits by Category: Total Volume 2012-2017
Table 64 Sales of Spirits by Category: Total Value 2012-2017
Table 65 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 66 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 72 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 74 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 75 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 77 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 78 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 79 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 80 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 81 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in South Africa

HEADLINES

PROSPECTS

Wine production to be affected by challenging climate conditions

Méthode Cap Classique (MCC) gains momentum as visibility increases

Sustainability and low alcohol content to drive product innovation

COMPETITIVE LANDSCAPE

Packaging drives demand in still wine

Méthode Cap Classique stimulates growth in other sparkling wine

Distell maintains leadership despite challenging market conditions

CATEGORY DATA

Table 84 Sales of Wine by Category: Total Volume 2012-2017
Table 85 Sales of Wine by Category: Total Value 2012-2017
Table 86 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 87 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 88 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 89 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 90 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 91 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 92 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 93 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 94 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 95 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 96 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 97 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 98 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 99 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 100 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 101 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 102 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 103 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 104 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 105 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 106 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 107 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 108 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 109 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 110 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 111 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

Demand in alcoholic drinks steadily increases as economy starts to recover

Craft beverages gain momentum across the industry

Alcoholic drinks becomes more competitive in 2017

Food/drink/tobacco specialists continues to dominate distribution channels

Improved performance expected despite challenging market conditions

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in South Africa

EXECUTIVE SUMMARY

Demand in alcoholic drinks steadily increases as economy starts to recover

Craft beverages gain momentum across the industry

Alcoholic drinks becomes more competitive in 2017

Food/drink/tobacco specialists continues to dominate distribution channels

Improved performance expected despite challenging market conditions

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

Published data comparisons

South Africa Wine Industry Information and Systems (SAWIS)

SOURCES

Beer in South Africa

HEADLINES

PROSPECTS

Product innovation to be driven by low alcohol and low calorie content

Heineken South Africa to increasingly gain momentum

From craft beer to mainstream

COMPETITIVE LANDSCAPE

New pace set in imported lager

Heineken South Africa on the rise after restructuring

Strategic partnership forms as competition intensifies in craft beer

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in South Africa

HEADLINES

PROSPECTS

Cider/perry to be revitalised by product innovation

Distell will face tougher competition during the forecast period

On-trade to increasingly become a key distribution channel

COMPETITIVE LANDSCAPE

Heineken South Africa benefits from strengthened marketing campaigns

Distell consolidates leadership through innovation

Craft cider continues to gain momentum from its small base

CATEGORY DATA

Rtds/High-Strength Premixes in South Africa

HEADLINES

PROSPECTS

High-strength premixes to increasingly become unfashionable during forecast period

Smaller players to copy successful strategies in RTDs

Gin and tonic craze an opportunity for spirit-based RTDs

COMPETITIVE LANDSCAPE

Bernini continues to set the pace in wine-based RTDs

Diageo South Africa benefits from balanced portfolio

The Duchess introduces new generation of gin and tonic

CATEGORY DATA

Spirits in South Africa

HEADLINES

PROSPECTS

Competition to intensify between local and international manufacturers

Other blended Scotch whisky to remain the leading category in spirits

Premiumisation to drive demand from millennials

COMPETITIVE LANDSCAPE