Select Country Report
2025 Developments
Alcoholic drinks in Cambodia deliver standout growth in 2025, outpacing many neighbouring countries as robust economic conditions and a resurgence in tourism fuel gains in both volume and value. The environment is increasingly attractive for brands that can navigate a rapidly evolving consumer landscape, in which rising disposable incomes, urbanisation and digital transformation are reshaping purchasing habits, and premium offerings are gaining ground. Companies that adapt to regulatory changes, invest in digital-first engagement and offer differentiated experiences for urban youth and affluent consumers are best placed to capture expanding demand, while those reliant on undifferentiated, mid-tier propositions face mounting pressures as the gap widens between high-value and mass-market choices.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Cambodia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Cambodia?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Cambodia?
- How are products distributed in Cambodia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Cambodia
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Economic Recovery and Premiumisation Drive Strong Growth in Cambodia's Alcoholic Drinks Market
Super-Premium Spirits and Craft Beers Capture High-End Demand
Chart 2 Premium Dark Beer Launches Capture the Quality-Over-Quantity Trade-Up among Urban Consumers
Shoppertainment and Specialist Apps Drive Digital-First Cocktail Culture
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025
Chart 5 Analyst Insight for Alcoholic Drinks
Economic Growth and Digital Retail Are Set to Drive Future Growth in Alcoholic Drinks
Chart 6 The Merger of Grab and Nham24 Drives Digital-First Cocktail Sales for Urban Professionals
Stricter Advertising Rules Will Reshape How Brands Reach Consumers
Premiumisation Will Accelerate as Affluent Urban Consumers Trade up
Chart 7 Forecast Volume Sales 2020-2030
Chart 8 Forecast Volume Sales by Category 2025-2030
Market Concentration Strengthens as Domestic Brewers and Digital Strategies Reshape Competition
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Small Local Grocers Drive Mass-Market Beer and Spirits Volumes
Tourism Rebound Is Set to Fuel On-Trade Revival in Urban Nightlife
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real GDP Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in Cambodia
Key Data Insights
Beer Summary
Cambodia’S Beer Market Surges as Premiumisation and Local Brand Loyalty Drive Growth
Lager Dominates Sales as Digital Channels and Premiumisation Reshape Consumption
Heineken 0.0 Diversifies Its Portfolio to Capture Mindful Drinkers
Chart 17 Heineken 0.0 Expands Its Footprint to Lead the Urban Non-Alcoholic Beer Surge.
Chart 18 Volume Sales 2020-2030
Chart 19 Volume Sales by Category 2025
Local Brewers Are Set to Capture Loyalty as National Pride Shapes Choices
Lager Sustains Lead as Innovation Fuels Craft and Nolo Growth
Digital Delivery Platforms Accelerate At-Home Consumption Habits
Chart 20 Forecast Volume Sales 2020-2030
Chart 21 Forecast Volume Sales by Category 2025-2030
Khmer Beverage Co Gains Ground with a Focus on Local Consumers
Chart 22 Company Shares 2025
Chart 23 Brand Shares 2025
Cambodia Beer, Hanuman, and Angkor Capture Rural Loyalty through Small Local Groceries
Urban Shoppers Drive Growth in Convenience Stores and Supermarkets
Retail E-Commerce Platforms Gain Traction as Delivery Reshapes Beer Shopping Habits
Chart 24 Economic Context for Beer
Chart 25 Real GDP Growth 2020-2030
Chart 26 Inflation 2020-2030
Chart 27 Consumer Context for Beer
Chart 28 Population 2020-2030
Chart 29 Population by Generation 2025
Cider/Perry in Cambodia
Cider/Perry Summary
Non-Alcoholic Cider/Perry Attracts Mindful Drinkers and Broadens Consumption Moments
Chart 30 Somersby 0.0 Debuts to Bridge the Gap between Premium Health-Seekers and Budget Drinkers
Rio Launches Light Series to Tap into Daytime Consumption and Wellness
Chart 31 Volume Sales 2020-2030
Daytime Consumption and Digital Commerce Will Drive Future Growth in Cider/Perry
Artisanal Partnerships Will Capture Sophisticated Drinkers with Authentic Stories
Chart 32 Forecast Volume Sales 2020-2030
Chart 33 Forecast Volume Sales by Category 2025-2030
Cambrew and Heineken Cambodia Maintain Key Positions through Non-Innovation and Digital Engagement
Chart 34 Company Shares 2025
Chart 35 Brand Shares 2025
Supermarkets Lead Distribution While Retail E-Commerce Gains Momentum
Chart 36 Economic Context for Cider/Perry
Chart 37 Real GDP Growth 2020-2030
Chart 38 Inflation 2020-2030
Chart 39 Consumer Context for Cider/Perry
Chart 40 Population 2020-2030
Chart 41 Population by Generation 2025
Rtds in Cambodia
Rtds Summary
Digital-First Distribution and Premiumisation Reshape Rtd Access and Consumption
Chart 42 Smirnoff Ice Global Rebrand Debuts in Cambodia with Sleek Impulse Cans for Urban Youth
Product Innovation and Premiumisation Redefine Rtds as Lifestyle Beverages
Chart 43 Volume Sales 2020-2030
Premium Venues Will Embrace Canned Cocktails for Urban Drinkers
Retail E-Commerce Platforms Are Set to Drive Volume Gains through Social Commerce Integration
Chart 44 Forecast Volume Sales 2020-2030
Chart 45 Forecast Volume Sales by Category 2025-2030
Attwood Import Export and Pernod Ricard Remain Key Players Though Spirit-Based Rtds
Chart 46 Company Shares 2025
Chart 47 Brand Shares 2025
Small Local Grocers and Supermarkets Lead Sales of Rtds
Premium Spirit-Based Brands Harness Retail E-Commerce to Reach Urban Gen Z
Chart 48 Economic Context for Rtds
Chart 49 Real GDP Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Rtds
Chart 52 Population 2020-2030
Chart 53 Population by Generation 2025
Spirits in Cambodia
Key Data Insights
Spirits Summary
Digital Transformation and Premiumisation Drive Strong Growth in Spirits
White Spirits Lead Volumes as Other Spirits Post the Strongest Volume Growth
Hennessy Vsop Leverages Its Heritage to Capture Gift-Giving Occasions
Chart 54 Hennessy Vsop Blends French Cognac Heritage with Vibrant Asian Artistry
Chart 55 Volume Sales 2020-2030
Chart 56 Volume Sales by Category 2025
White Spirits Is Set to Maintain Its Lead as Digital Verification Reshapes Sales
Heritage Brands Will Drive Selective Premiumisation Amid Value Focus
Functional and Low-Alcohol Launches Are Expected to Define the Future of Cambodia's Spirits Market
Chart 57 Forecast Volume Sales 2020-2030
Chart 58 Forecast Volume Sales by Category 2025-2030
Market Leadership Strengthens as Premium and Value Segments Diverge
Chart 59 Company Shares 2025
Chart 60 Brand Shares 2025
Food/Drink/Tobacco Specialists Lead Volume Sales as E-Commerce Is Set to Accelerate
Chart 61 Economic Context for Spirits
Chart 62 Real GDP Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Spirits
Chart 65 Population 2020-2030
Chart 66 Population by Generation 2025
Wine in Cambodia
Key Data Insights
Wine Summary
Gift-Giving Culture Fuels Premium Wine Growth in Cambodia in 2025
Chart 67 Premium Wine Sales Rise in Phnom Penh
Urban Affluence Drives Old-World Wine Demand as Rural Buyers Seek Value
Retail E-Commerce Platforms Reshape Wine Access and Consumption Habits
Chart 68 Volume Sales 2020-2030
Chart 69 Volume Sales by Category 2025
Premiumisation and the Urban Middle-Class Growth Will Drive Demand
Tech-Savvy Buyers Will Turn to Mobile-First Commerce for Fast Delivery
Policy Makers Prepare New Regulations as Buyers Seek Authenticity
Chart 70 Forecast Volume Sales 2020-2030
Chart 71 Forecast Volume Sales by Category 2025-2030
French and Australian Wines Strengthen Premium Positioning by Focusing on Sustainability
Chart 72 Company Shares 2025
Chart 73 Brand Shares 2025
Food/Drink/Tobacco Specialists Defend Their Share by Catering to Traditional Buying Habits
S-Liquor and Grab Grow Online Wine Sales with Rapid Delivery
Chart 74 Economic Context for Wine
Chart 75 Real GDP Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Wine
Chart 78 Population 2020-2030
Chart 79 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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