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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Norway

69 pages, Jul 2019

US$2,100

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Executive Summary

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Alcoholic drinks in Norway records volume growth in 2018

Alcoholic drinks in Norway recorded a solid performance in volume terms in 2018, strongly benefitting from the exceptionally hot summer, which was also longer and drier than usual. The weather had a particularly positive effect on sales of cider, wine and RTDs, due to their often fruity and refreshing characteristics.

Cross-border trade remains a top concern for the industry

Cross-border trade remained a key concern in alcoholic drinks in 2018, with the industry calling for better surveillance of the situation and new taxation models. These concerns became especially prominent following a major tax hike on soft drinks and chocolate at the beginning of the year, which maintained what many consider an alarming degree of shopping across the Swedish border.

Increased consolidation, with the exception of spirits

The three largest players in beer, cider, RTDs and wine experienced increased overall share in volume terms in 2018, resulting in increased consolidation for alcoholic drinks overall. In beer, the top players took some share back from small-scale brewers as the microbrewery wave was observed to be losing steam in the Norwegian market.

Modern grocery retailers and Vinmonopolet remain the leading distribution channels in alcoholic drinks

Discounters, supermarkets and hypermarkets remained the leading channels for off-trade sales of beer, cider and RTDs in Norway. This is tied to legislation, with alcoholic drinks above 4.

Moderate volume growth ahead

Alcoholic drinks in Norway is expected to see moderate annual growth in retail volume terms over the forecast period, similar to what was recorded over the review period. The craft wave and a shift to lighter and fresher drinks are expected to continue to shape product development as well as the performance of individual categories.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Norway with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Norway for free:

The Alcoholic Drinks in Norway market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Norway?
What are the major brands in Norway?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Norway

EXECUTIVE SUMMARY

Alcoholic drinks in Norway records volume growth in 2018

Cross-border trade remains a top concern for the industry

Increased consolidation, with the exception of spirits

Modern grocery retailers and Vinmonopolet remain the leading distribution channels in alcoholic drinks

Moderate volume growth ahead

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Norway

HEADLINES

PROSPECTS

Small-scale breweries see decline, while the big players still benefit from the craft trend

High taxation and cross-border trade are the biggest threat to growth over the forecast period

COMPETITIVE LANDSCAPE

Ringnes maintains its leading position

Second largest player Hansa Borg extends contract with Heineken

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2018
Table 18 Number of Breweries 2013-2018

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Cider/Perry in Norway

HEADLINES

PROSPECTS

Hot summer and increased brand diversity key catalysts for growth

Slowdown in dry cider trend

COMPETITIVE LANDSCAPE

Dominant player Hansa Borg Bryggerier becomes the new distributor of Bulmers

Ringnes AS sees decline for the Somersby brand

CATEGORY DATA

Table 34 Sales of Cider/Perry: Total Volume 2013-2018
Table 35 Sales of Cider/Perry: Total Value 2013-2018
Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Rtds in Norway

HEADLINES

PROSPECTS

Hot summer weather and popularity of alcoholic ginger beer fuels growth in RTDs

Dynamic innovation fuels growth in RTDs

COMPETITIVE LANDSCAPE

Ringnes maintains its leading position, launches Baileys Iced Coffee

Hansa extends distribution agreement with Bacardi

CATEGORY DATA

Table 49 Sales of RTDS by Category: Total Volume 2013-2018
Table 50 Sales of RTDS by Category: Total Value 2013-2018
Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in Norway

HEADLINES

PROSPECTS

Craft wave continuing to impact spirits

Consistent decline in brandy and cognac continues to impact the overall development of spirits

COMPETITIVE LANDSCAPE

Arcus Norway AS continues to lead

Altia increases its share in spirits

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2018

CATEGORY DATA

Table 64 Sales of Spirits by Category: Total Volume 2013-2018
Table 65 Sales of Spirits by Category: Total Value 2013-2018
Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2013-2018
Table 73 Sales of White Rum by Price Platform: % Total Volume 2013-2018
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2013-2018
Table 75 Sales of English Gin by Price Platform: % Total Volume 2013-2018
Table 76 Sales of Vodka by Price Platform: % Total Volume 2013-2018
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2013-2018
Table 78 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 79 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 80 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 81 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 82 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Norway

HEADLINES

PROSPECTS

Warm summer weather and health trend underpin dynamic growth of still white, still rosé and sparkling wine

Red wine goes lighter and fresher, with less sugar

A small French renaissance

COMPETITIVE LANDSCAPE

Arcus Wine Brands continues to lead in a fragmented competitive landscape

Winemarket AS increases its share

CATEGORY DATA

Table 85 Sales of Wine by Category: Total Volume 2013-2018
Table 86 Sales of Wine by Category: Total Value 2013-2018
Table 87 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 88 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 100 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 101 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 102 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
Table 112 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 113 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

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Megatrends

Country Report

Alcoholic Drinks in Norway

New Report Guarantee

Executive Summary

New Report Guarantee

Alcoholic drinks in Norway records volume growth in 2018

Cross-border trade remains a top concern for the industry

Increased consolidation, with the exception of spirits

Modern grocery retailers and Vinmonopolet remain the leading distribution channels in alcoholic drinks

Moderate volume growth ahead

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Norway

EXECUTIVE SUMMARY

Alcoholic drinks in Norway records volume growth in 2018

Cross-border trade remains a top concern for the industry

Increased consolidation, with the exception of spirits

Modern grocery retailers and Vinmonopolet remain the leading distribution channels in alcoholic drinks

Moderate volume growth ahead

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Norway

HEADLINES

PROSPECTS

Small-scale breweries see decline, while the big players still benefit from the craft trend

High taxation and cross-border trade are the biggest threat to growth over the forecast period

COMPETITIVE LANDSCAPE

Ringnes maintains its leading position

Second largest player Hansa Borg extends contract with Heineken

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in Norway

HEADLINES

PROSPECTS

Hot summer and increased brand diversity key catalysts for growth

Slowdown in dry cider trend

COMPETITIVE LANDSCAPE

Dominant player Hansa Borg Bryggerier becomes the new distributor of Bulmers

Ringnes AS sees decline for the Somersby brand

CATEGORY DATA

Rtds in Norway

HEADLINES

PROSPECTS

Hot summer weather and popularity of alcoholic ginger beer fuels growth in RTDs

Dynamic innovation fuels growth in RTDs

COMPETITIVE LANDSCAPE

Ringnes maintains its leading position, launches Baileys Iced Coffee

Hansa extends distribution agreement with Bacardi

CATEGORY DATA

Spirits in Norway

HEADLINES

PROSPECTS

Craft wave continuing to impact spirits

Consistent decline in brandy and cognac continues to impact the overall development of spirits

COMPETITIVE LANDSCAPE

Arcus Norway AS continues to lead

Altia increases its share in spirits

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

CATEGORY DATA

Wine in Norway

HEADLINES

PROSPECTS