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Learn moreJul 2019
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Alcoholic drinks in Norway recorded a solid performance in volume terms in 2018, strongly benefitting from the exceptionally hot summer, which was also longer and drier than usual. The weather had a particularly positive effect on sales of cider, wine and RTDs, due to their often fruity and refreshing characteristics.
Cross-border trade remained a key concern in alcoholic drinks in 2018, with the industry calling for better surveillance of the situation and new taxation models. These concerns became especially prominent following a major tax hike on soft drinks and chocolate at the beginning of the year, which maintained what many consider an alarming degree of shopping across the Swedish border.
The three largest players in beer, cider, RTDs and wine experienced increased overall share in volume terms in 2018, resulting in increased consolidation for alcoholic drinks overall. In beer, the top players took some share back from small-scale brewers as the microbrewery wave was observed to be losing steam in the Norwegian market.
Discounters, supermarkets and hypermarkets remained the leading channels for off-trade sales of beer, cider and RTDs in Norway. This is tied to legislation, with alcoholic drinks above 4.
Alcoholic drinks in Norway is expected to see moderate annual growth in retail volume terms over the forecast period, similar to what was recorded over the review period. The craft wave and a shift to lighter and fresher drinks are expected to continue to shape product development as well as the performance of individual categories.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Norway for free:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.