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Learn moreAug 2020
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Sales in on-trade establishments have been severely affected by social distancing measures and consumers’ wariness to go out due to COVID-19. In April 2020, with the implementation of Movement Control Order (MCO), all on-trade establishments could only serve deliveries and takeaways.
Malaysian borders were closed to foreigners on 17 March. The Malaysia Movement Control Order (MCO) started on 18 March, and included measures such as limited operating hours for grocery retailers of 08.
Beer recorded strong sales growth in 2019 due to active promotion by leading players such as Heineken Malaysia Bhd and Carlsberg Brewery Malaysia Bhd. Conversely, wine and spirits underperformed in 2019, as the country was faced with decelerating economic growth and a higher cost of living in 2019, resulting in weakening consumer sentiment and confidence.
The local alcoholic drinks market continued to be dominated by international players in 2019, with Heineken holding the highest total volume share, followed by Carlsberg and local player Luen Heng Agency Sdn Bhd. Both international players have established a strong foothold in beer and cider due to their long-standing presence and expansive distribution network spanning West and East Malaysia.
Over the remainder of 2020, the ongoing restart of the on-trade in Malaysia should help alcoholic drinks sales to begin to normalise, though at the time of writing dine-in has yet to be reintroduced. This, a fall in purchasing power and consumer reluctance to return to public group gatherings will ensure sales do not recover from the weeks of closure in the on-trade seen earlier in the year.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Malaysia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.