Alcoholic Drinks in Malaysia

Alcoholic Drinks in Malaysia

EXECUTIVE SUMMARY

Alcoholic drinks posts moderate growth, undeterred by soft sentiment

The health trend and premiumisation drive development

International players continue to lead alcoholic drinks

Higher volume growth observed in the on-trade channel

Premiumisation and health trends are set to continue

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2016/2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

SOURCES

Summary 3 Research Sources

Beer in Malaysia

HEADLINES

PROSPECTS

Premiumisation persists despite weak sentiment

The increasing availability of beer on-trade

Forecast period trends

COMPETITIVE LANDSCAPE

New launches with a health spin

International players maintain their dominance in beer, led by Heineken Malaysia

Carlsberg Brewery Malaysia follows

CATEGORY BACKGROUND

Lager price band methodology

Summary 4 Lager by Price Band 2017

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2012-2017
Table 19 Sales of Beer by Category: Total Value 2012-2017
Table 20 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 29 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Malaysia

HEADLINES

PROSPECTS

Strong growth spearheaded by the off-trade channel

Varying cider brands to appeal to a wider consumer base

Forecast period trends

COMPETITIVE LANDSCAPE

Intensified competition amongst international players

Innovative marketing strategies to target millennials

Strong competition in the forecast period

CATEGORY DATA

Table 33 Sales of Cider/Perry: Total Volume 2012-2017
Table 34 Sales of Cider/Perry: Total Value 2012-2017
Table 35 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 36 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 44 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 45 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Malaysia

HEADLINES

PROSPECTS

New alternatives for women

The on-trade channel maintains its dominance, despite off-trade growth

Forecast period trends

COMPETITIVE LANDSCAPE

Heineken continues its active marketing efforts despite declining sales

New international players are emerging in on-trade channels

The challenge is how to remain relevant

CATEGORY DATA

Table 48 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 49 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 50 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 51 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 52 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 56 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 57 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 58 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 59 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Malaysia

HEADLINES

PROSPECTS

Whiskies players launch exclusive activation campaigns

Gin flourishes in the on-trade channel

Forecast period trends

COMPETITIVE LANDSCAPE

Brandy and cognac players increase their marketing

Pernod Ricard leads thanks to strong brands

Increasing marketing initiatives

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 5 Benchmark Brands 2017

CATEGORY DATA

Table 63 Sales of Spirits by Category: Total Volume 2012-2017
Table 64 Sales of Spirits by Category: Total Value 2012-2017
Table 65 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 66 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 72 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 74 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 75 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 77 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 78 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 79 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 80 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 81 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Malaysia

HEADLINES

PROSPECTS

Emerging wine culture and rising number of wine bars and clubs

Off-trade remains the main sales channel

Forecast period trends

COMPETITIVE LANDSCAPE

Players increase promotions and marketing activities to attract consumers

Caldbeck Macgregor remains the leading player

The strong competition will lead to enhanced marketing strategies

CATEGORY DATA

Table 84 Sales of Wine by Category: Total Volume 2012-2017
Table 85 Sales of Wine by Category: Total Value 2012-2017
Table 86 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 87 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 88 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 89 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 90 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 91 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 92 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 93 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 94 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 95 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 96 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 97 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 98 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 99 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 100 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 101 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 102 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 103 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 104 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 105 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 106 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 107 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 108 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 109 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 110 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 111 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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