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2025 Developments
Alcoholic drinks in Bosnia and Herzegovina posted robust growth in 2025, with value rising by 8% and volume up 1%, outpacing many regional counterparts by combining premiumisation, product innovation, and the boost from tourism. The market is highly attractive to both local and international players, as stable real GDP growth of 2% supports demand, while increased tourist flows and the influx of global brands drive competition, modernisation, and portfolio expansion. Strategic opportunities exist for brands that can deliver authentic or premium, or health-oriented products, capitalise on the rapid adoption of e-commerce, and respond to shifting urban consumer preferences for non-alcoholic, low-alcohol, and craft offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Bosnia and Herzegovina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Bosnia and Herzegovina?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Bosnia and Herzegovina?
- How are products distributed in Bosnia and Herzegovina?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Bosnia and Herzegovina
2025 Developments
Key Data Insights
Tourism and Local Promotion Drive Value and Volume Gains
Chart 1 Nektar Light Beer Offers a Refreshing Taste and Moderate Alcohol
Banjalucka Pivara’S Light Lager Captures Summer Demand with Innovation
Urban Drinkers Turn to Non-Alcoholic and Premium Choices for Quality and Moderation
Chart 2 Volume Sales 2020-2030
Chart 3 Volume Sales by Category 2025
Tourists Boost Demand for Premium Wines and Fruit Brandies
Local Producers Innovate with Flavour and Premium Positioning to Compete with Foreign Brands
Health-Conscious Young Adults Drive Demand for Low- and Zero-Alcohol Innovation
Chart 4 Forecast Volume Sales 2020-2030
Chart 5 Forecast Volume Sales by Category 2025-2030
Olvi Oyj and Heineken Reshape Local Competition through Acquisitions and Innovation
Chart 6 Company Shares 2025
Chart 7 Brand Shares 2025
E-Commerce Platforms Capture Growth with Fast Delivery and Premium Variety
Glovo and Korpa Transform Urban Shopping with Instant Delivery and Premium Choices
Modern Grocers and On-Trade Venues Respond to Shifting Social and Economic Pressures
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 8 Economic Context for Alcoholic Drinks
Chart 9 Real Gdp Growth 2020-2030
Chart 10 Inflation 2020-2030
Chart 11 Consumer Context for Alcoholic Drinks
Chart 12 Population 2020-2030
Chart 13 Population by Generation 2025
Beer in Bosnia and Herzegovina
Key Data Insights
Beer Summary
Premiumisation and Inflation Drive Value Growth as Consumption Stabilises
Lager Dominates Consumption as Non/Low Alcohol Beer Gains Appeal
Chart 14 Nektar Light Beer Offers a Combination of Drinkability, Refreshing Taste and Moderate Alcohol
Chart 15 Volume Sales 2020-2030
Chart 16 Volume Sales by Category 2025
Heineken and Olvi Drive Modernisation as Local Brands Diversify
Retailers Expand Craft and Non-Alcoholic Shelves to Capture New Occasions
Chart 17 Forecast Volume Sales 2020-2030
Chart 18 Forecast Volume Sales by Category 2025-2030
Starbev Sarl Sustains Lead in Beer Category
Olvi’S Acquisition and Heineken’S Local Bottling Create New Dynamics
Chart 19 Company Shares 2025
Chart 20 Brand Shares 2025
Glovo and Korpa Drive Online Beer Sales with Rapid Delivery
Chart 21 Economic Context for Beer
Chart 22 Real Gdp Growth 2020-2030
Chart 23 Inflation 2020-2030
Chart 24 Consumer Context for Beer
Chart 25 Population 2020-2030
Chart 26 Population by Generation 2025
Cider/Perry in Bosnia and Herzegovina
Key Data Insights
Cider/Perry Summary
Strongbow Leverages Technology to Drive Inclusive Growth and Consumer Engagement
Chart 27 Strongbow Launches Navilens Qr Codes on Packs
Strongbow’S Flavour Innovation Sustains Momentum beyond the Summer Peak
Chart 28 Strongbow's Dark Fruit Combats Winter Drop in Cider Sales
Chart 29 Volume Sales 2020-2030
Chart 30 Volume Sales by Category 2025
Bosnian Consumers Shift to Cider as a Year-Round Alternative
Manufacturers Expand Non-Alcoholic Cider to Capture Health-Conscious Consumers
Chart 31 Forecast Volume Sales 2020-2030
Chart 32 Forecast Volume Sales by Category 2025-2030
Carlsberg Bh Leverages Non Alcoholic Innovation and Distribution to Sustain Dominance
Chart 33 Company Shares 2025
Chart 34 Brand Shares 2025
Glovo Accelerates Cider Sales in Urban Centres through Rapid Delivery
Chart 35 Economic Context for Cider/Perry
Chart 36 Real Gdp Growth 2020-2030
Chart 37 Inflation 2020-2030
Chart 38 Consumer Context for Cider/Perry
Chart 39 Population 2020-2030
Chart 40 Population by Generation 2025
Rtds in Bosnia and Herzegovina
Key Data Insights
Rtds Summary
Jack Daniel's and Coca-Cola Partnership Fuels Premiumisation and Sales Growth
Chart 41 Jack Daniel's with Coca-Cola Expands Distribution
Olvi Introduces Gin-Based Innovation to Diversify Taste Experiences
Le Coq's Low-Alcohol Variety Appeals to Sober-Curious Young Adults
Chart 42 Olvi's Gin-Based Long Drinks Become More Widely Available
Chart 43 Volume Sales 2020-2030
Chart 44 Volume Sales by Category 2025
Olvi Oyj Expands Local Production to Accelerate Premium Rtds Availability
Mindful Drinkers and Sober-Curious Youth Reshape Flavour Innovation
Chart 45 Forecast Volume Sales 2020-2030
Chart 46 Forecast Volume Sales by Category 2025-2030
Olvi Oyj Accelerates Share Gains through Acquisition and Expanded Rtds Offer
Chart 47 Company Shares 2025
Chart 48 Brand Shares 2025
Grocery Stores Hold Volume Lead as E-Commerce Powers Premiumisation
Chart 49 Economic Context for Rtds
Chart 50 Real Gdp Growth 2020-2030
Chart 51 Inflation 2020-2030
Chart 52 Consumer Context for Rtds
Chart 53 Population 2020-2030
Chart 54 Population by Generation 2025
Spirits in Bosnia and Herzegovina
Key Data Insights
Spirits Summary
Spirits Producers Drive Value by Blending Tradition and Innovation
Prijedorcanka and Monogram Capture Young Adults with Hybrid Spirits
Chart 55 Aura Is a Liqueur with an Authentic Taste of Olive and Almond
Teeling Whiskey Sets New Expectations with Rum Cask Maturation
Chart 56 Teeling Whiskey Small Batch Pushes the Boundaries of Tradition and Innovation
Chart 57 Volume Sales 2020-2030
Chart 58 Volume Sales by Category 2025
Tourists and Returning Diaspora Drive Premiumisation and Flavour Innovation
Botanical-Infused Liqueurs Outpace Traditional Brandy as Luxury Gifts Gain Traction
Local Producers Capture Premium Value with Craftsmanship and Gifting Focus
Chart 59 Forecast Volume Sales 2020-2030
Chart 60 Forecast Volume Sales by Category 2025-2030
Badel 1862 Doo Consolidates Its Leading Position
Chart 61 Company Shares 2025
Chart 62 Brand Shares 2025
Hedonism.Ba and Glovo Transform Urban Spirits Shopping with Rapid Delivery
Chart 63 Economic Context for Spirits
Chart 64 Real Gdp Growth 2020-2030
Chart 65 Inflation 2020-2030
Chart 66 Consumer Context for Spirits
Chart 67 Population 2020-2030
Chart 68 Population by Generation 2025
Wine in Bosnia and Herzegovina
Key Data Insights
Wine Summary
Winemakers Blend Tradition and Innovation to Drive Steady Growth
Orange Wine Captures Mainstream Attention as Consumer Tastes Evolve
Chart 69 Orange Wine Shifts From Niche Hipster Trend to Mainstream Movement
Sober Curious Movement Fuels Non-Alcoholic Wine Innovation
Chart 70 Volume Sales 2020-2030
Chart 71 Volume Sales by Category 2025
Urban Consumers Accelerate Demand for Biodynamic and Low-Additive Wines
Local Grapes Achieve Premium Status as International Varieties Commoditise
Sober Curiosity and Wellness Reshape Wine Assortments for Younger Consumers
Chart 72 Forecast Volume Sales 2020-2030
Chart 73 Forecast Volume Sales by Category 2025-2030
Hepok Leverages Scale While Nuic Builds Loyalty through Experience
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Busy Urban Consumers Embrace Online Shopping for Premium Wine Experiences
Chart 76 Economic Context for Wine
Chart 77 Real Gdp Growth 2020-2030
Chart 78 Inflation 2020-2030
Chart 79 Consumer Context for Wine
Chart 80 Population 2020-2030
Chart 81 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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