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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Bosnia and Herzegovina

May 2021

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Executive Summary

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COVID-19 impact on alcoholic drinks

Alcoholic drinks in Bosnia and Herzegovina was severely impacted by COVID-19 in 2020, with volume sales down across all product areas. The on-trade channel suffered a double-digit decline in volume sales.

COVID-19 country impact

A state of emergency was introduced on 17 March 2020, with a curfew imposed from 2000-0500hrs. Borders were closed on 25 March.

Company response

With volume sales down across the board due to the disruption to off-trade channels and a weakening economy, players stepped back in terms of promotional activity and product launches.

Retailing shift

The decline in traditional grocery retailers and food/drink/tobacco specialists accelerated due to the pandemic. Many consumers opted for the wide-open space of hypermarkets and supermarkets as they tried to maintain a social distance from other shoppers and avoid becoming infected with COVID-19.

On-trade vs off-trade split

On-trade suffered a double-digit decline in volume sales in 2020, due to the disruption in foodservice caused by COVID-19. In 2019, foodservice accounted for over half of volume sales of alcoholic drinks, whereas in 2020, it only accounted for only a third.

What next for alcoholic drinks?

If COVID-19 infection rates start to fall in 2021 and on-trade returns to more normal capacity, then it is expected that there will be a significant increase in on-trade volume sales and a fall in off-trade sales. However, from 2022 onwards, both channels will register growth, but on-trade will register higher growth.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free:

The Alcoholic Drinks in Bosnia and Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Bosnia and Herzegovina?
What are the major brands in Bosnia and Herzegovina?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Bosnia and Herzegovina

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Overall reduction in volume sales as on-trade take big hit

Major players turn to social responsibility campaigns

Craft beer sees growth despite remaining underdeveloped

RECOVERY AND OPPORTUNITIES

Lower growth than other alcoholic drinks over forecast period

The image of beer as a healthy beverage underpins sales

Demographics could have dampening effect on volume sales

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Wines fares better than other alcoholic drinks

Local wine wins prizes as changes are seen in the distribution landscape

Modern grocery retailers receive added boost from pandemic

RECOVERY AND OPPORTUNITIES

Healthy volume growth over forecast period

Champagne is the most dynamic category of wine as sales rise from a low base

The image of wine as a “healthy” drink continues to support sales

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Increased volume sales through off-trade

Local and regional players have strong foothold

Global players vying for increased value share

RECOVERY AND OPPORTUNITIES

Moderate recovery over forecast period

Cognac continues to register strong growth due to its cachet

Rachiu/rakija emerges from its traditional status to become a modern alcoholic drink

CATEGORY DATA

Table 46 Sales of Spirits by Category: Total Volume 2015-2020
Table 47 Sales of Spirits by Category: Total Value 2015-2020
Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Worst affected alcoholic drink from disruption caused by COVID-19

Somersby remains almost completely dominant in cider/perry

Limited distribution continues to hamper sales, although availability is expanding

RECOVERY AND OPPORTUNITIES

Strongest volume growth over all alcoholic drinks over forecast period

Cider/perry remains an underdeveloped alcoholic drinks category

Growth potential among consumers, but education needed

CATEGORY DATA

Table 61 Sales of Cider/Perry: Total Volume 2015-2020
Table 62 Sales of Cider/Perry: Total Value 2015-2020
Table 63 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 64 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 72 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 73 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

RTDs severely impacted by disruption to on-trade

No changes in competitive landscape which suffers from a lack of dynamism

Limited marketing activity a reflection of low demand and low sales

RECOVERY AND OPPORTUNITIES

Though volume growth healthy, it is from a very low base

Retail distribution widens due to the spread of modern retailing

Only spirit-based RTDs present

CATEGORY DATA

Table 76 Sales of RTDs by Category: Total Volume 2015-2020
Table 77 Sales of RTDs by Category: Total Value 2015-2020
Table 78 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 79 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 84 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 85 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 86 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 87 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 88 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

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Megatrends

Country Report

Alcoholic Drinks in Bosnia and Herzegovina

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Bosnia and Herzegovina

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Overall reduction in volume sales as on-trade take big hit

Major players turn to social responsibility campaigns

Craft beer sees growth despite remaining underdeveloped

RECOVERY AND OPPORTUNITIES

Lower growth than other alcoholic drinks over forecast period

The image of beer as a healthy beverage underpins sales

Demographics could have dampening effect on volume sales

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Wines fares better than other alcoholic drinks

Local wine wins prizes as changes are seen in the distribution landscape

Modern grocery retailers receive added boost from pandemic

RECOVERY AND OPPORTUNITIES

Healthy volume growth over forecast period

Champagne is the most dynamic category of wine as sales rise from a low base

The image of wine as a “healthy” drink continues to support sales

CATEGORY DATA

Spirits in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Increased volume sales through off-trade

Local and regional players have strong foothold

Global players vying for increased value share

RECOVERY AND OPPORTUNITIES

Moderate recovery over forecast period

Cognac continues to register strong growth due to its cachet

Rachiu/rakija emerges from its traditional status to become a modern alcoholic drink

CATEGORY DATA

Cider/Perry in Bosnia and Herzegovina

KEY DATA FINDINGS

2020 IMPACT

Worst affected alcoholic drink from disruption caused by COVID-19

Somersby remains almost completely dominant in cider/perry

Limited distribution continues to hamper sales, although availability is expanding

RECOVERY AND OPPORTUNITIES