Alcoholic drinks recorded a better performance in total volume terms in 2018 than in 2017, but also compared to the CAGR in the review period as a whole. This was primarily due to stronger growth rates within beer, as beer makes up most of Serbian alcoholic drinks in total volume terms.
There were two main trends that decisively influenced alcoholic drinks sales in 2018. The first was limited to spirits, especially rachiu/rakija.
The four leading producers in Serbian alcoholic drinks in 2018 were beer producers and they accounted for well over three quarters of the market’s total volume sales. This combined total volume share of the four leading beer producers did decline slightly in 2018, but that did not greatly affect the overall picture.
In terms of off-trade distribution, the biggest gainer during 2018 was discounters. This was due to German player Lidl arriving in the country in 2018 and thus becoming only the second discounters chain in Serbia.
Alcoholic drinks will record even higher total volume growth rates during the forecast period than in 2018. The growth rates will accelerate year-on-year, which will mostly be the consequence of expected improving general economic conditions in the country.
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This industry report originates from Passport, our Alcoholic Drinks market research database.