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Learn moreSep 2020
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Lockdown restrictions and declining disposable incomes due to the COVID-19 outbreak impacted sales of alcoholic drinks in Serbia in 2020. With the closure of hotels, restaurants and bars, the on-trade consumption of alcoholic drinks declined significantly in the country in the year.
A state of emergency was introduced in the country on 15 March, which remained in place until 7 May. The borders were closed from 20 March.
Craft beer saw increasingly popularity in Serbia in 2019. During the year, Calix, the general agent and distributor of well-known alcoholic and non-alcohol beverages from around the world, took over the sale and distribution of the biggest domestic craft beer player, Kabinet, which accelerated the growing popularity of craft beer.
The four leading producers in Serbian alcoholic drinks in 2019 remained beer producers and they all saw positive growth in total volume sales in the year.
Sales of alcoholic drinks are expected to recover from the COVID-19 crisis and see further growth over the forecast period to 2024. The off-trade channel will outperform the on-trade as price-sensitive consumers with constrained purchasing power will appreciate the cheaper off-trade prices and due to the growth of modern grocery retailing, especially discounters as a result of Lidl’s arrival in late 2018.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Serbia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.