Alcoholic Drinks in Serbia

Alcoholic Drinks in Serbia

EXECUTIVE SUMMARY

Alcoholic drinks sees higher, but modest total volume growth in 2017

Craft beer picks up the pace

Beer producers remain the leading players

Small grocery retailers heads alcoholic drinks

Healthy total volume growth ahead

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 2 Taxation on Alcoholic Drinks 2017
Table 3 Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 4 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 5 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 13 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 14 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 15 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Rtds/High-Strength Premixes in Serbia

HEADLINES

PROSPECTS

On-trade channel sees the fastest volume growth in 2017

Wine-based RTDs loses volume share, but remains the leader

Premiumisation leads to notable unit price increases

COMPETITIVE LANDSCAPE

Diageo makes gains

Absence of private label and new product launches in 2017

Rubin uses packaging to popularise Špricer

CATEGORY DATA

Table 20 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 21 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 22 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 23 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 24 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 25 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 26 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 27 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 28 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 29 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 30 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 31 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 32 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 33 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 34 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Serbia

HEADLINES

PROSPECTS

“Other” spirits leads in Serbia

Cocktails favour certain spirits

Illicit trade limits legal sales of rachiu/rakija

COMPETITIVE LANDSCAPE

Prokupac Beograd posts the fastest total volume sales growth

Gorki list and Vinjak remain the key brands

Weak private label presence in spirits

CATEGORY DATA

Table 35 Sales of Spirits by Category: Total Volume 2012-2017
Table 36 Sales of Spirits by Category: Total Value 2012-2017
Table 37 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 38 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 40 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 41 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 42 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 43 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 44 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 45 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 46 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 47 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 48 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Serbia

HEADLINES

PROSPECTS

Improved economic conditions and a wider offer lead to unit price growth

Non-grape wine posts strong total volume growth in 2017

Still red wine and still white wine remain the most popular choices

COMPETITIVE LANDSCAPE

Wine sees very few new product launches in 2017

Private label remains negligible

Macedonian wines lure Serbian consumers

CATEGORY DATA

Table 50 Sales of Wine by Category: Total Volume 2012-2017
Table 51 Sales of Wine by Category: Total Value 2012-2017
Table 52 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 53 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 54 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 55 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 56 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 57 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 58 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 59 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Beer in Serbia

HEADLINES

PROSPECTS

Craft beer gains popularity

On-trade volume sales grow faster than off-trade volume sales

Non alcoholic beer and weissbier/weizen/wheat beer perform well

COMPETITIVE LANDSCAPE

The competitive landscape remains highly concentrated in 2017

Limited number of new product launches

Private label is a marginal presence in beer

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2017
Table 62 Number of Breweries 2012-2017

CATEGORY DATA

Table 63 Sales of Beer by Category: Total Volume 2012-2017
Table 64 Sales of Beer by Category: Total Value 2012-2017
Table 65 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 66 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 67 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 68 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 69 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 70 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 71 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 72 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 73 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 74 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 75 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 76 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 77 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Serbia

HEADLINES

PROSPECTS

Women fuel strong growth

Off-trade volume sales remain higher, but on-trade volume sales grow faster

Independent small grocers leads distribution

COMPETITIVE LANDSCAPE

Carlsberg Srbija dominates cider/perry

No private label lines observed in cider/perry in 2017

Calm year in terms of new product development

CATEGORY DATA

Table 78 Sales of Cider/Perry: Total Volume 2012-2017
Table 79 Sales of Cider/Perry: Total Value 2012-2017
Table 80 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 81 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 82 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 83 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 84 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 85 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 86 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 87 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 88 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 89 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 90 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 91 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 92 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

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