Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Alcoholic Drinks in

Alcoholic Drinks in Serbia

May 2021

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on alcoholic drinks

Alcoholic drinks saw single-digit decline at the total volume sales level in 2020, and this was influenced by strong decline in on-trade volume sales combined with gentle acceleration in the growth of off-trade volume sales. This pattern was seen across all categories of alcoholic drinks in Serbia in 2020.

COVID-19 country impact

A state of emergency was introduced in the country on 15 March, which remained in place until 7 May. The borders were closed from 20 March.

Company response

Little change was seen at the top of the competitive landscape within Serbian alcoholic drinks in 2020. The market remained highly concentrated, with beer producers continuing to dominate overall sales.

Retailing shift

The most obvious effect of COVID-19 on the distribution of alcoholic drinks in 2020 was the much higher growth of e-commerce in 2020 than was the case in 2019. E-commerce continued to hold a very small share of alcoholic drinks sales, however, as the online channel in general remains underdeveloped in Serbia.

On-trade vs off-trade split

In volume terms, off-trade sales of alcoholic drinks have long held the bigger share, while in value terms, on-trade sales dominate due to the higher unit prices in foodservice establishments such as hotels, bars and restaurants. The closure of on-trade outlets in 2020 due to the pandemic did not change this balance and this is because many consumers in Serbia like to drink alcoholic beverages when going out with friends only.

What next for alcoholic drinks?

In 2021, on-trade volume sales of alcoholic drinks are set to begin their recovery and grow strongly following the severe decline in 2020. The same goes for 2022 as it will take some time for demand to return to expected levels after the pandemic.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Serbia for free:

The Alcoholic Drinks in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Serbia?
What are the major brands in Serbia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Alcoholic Drinks in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 1 Research Sources

Beer in Serbia

KEY DATA FINDINGS

2020 IMPACT

Foodservice closures and reduced purchasing power have a negative impact on beer sales in 2020

Apatinska Pivara reinforces its image as a socially responsible company with donations to help health workers and COVID-19 measures to protect its employees

With COVID-19 halting on-trade distribution, craft brewers turn to e-commerce in 2020

RECOVERY AND OPPORTUNITIES

Recovery of total volume sales expected in 2021 as on-trade establishments reopen

Sales of beer through e-commerce are likely to grow slowly in the forecast period

Private label expected to grow as it gains increasing popularity and trust among cost-conscious consumers

CATEGORY BACKGROUND

Summary 2 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Serbia

KEY DATA FINDINGS

2020 IMPACT

Constrained spending power due to COVID-19 causes wine consumers to trade down to cheaper options

Long closure of on-trade outlets in 2020 has a strongly negative effect on wine sales

E-commerce wines sales grow the most strongly as consumers increasingly prefer to avoid stores and retailers improve their delivery logistics

RECOVERY AND OPPORTUNITIES

Normalisation of on-trade sales will be gradual due to consumers’ reduced purchasing power and hesitancy about returning to bars and restaurants

Greater health awareness and wider distribution will support the leading growth of non-grape wine

Sales expected to continue shifting towards modern grocery retailers due to the ongoing retailing modernisation trend in Serbia

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Serbia

KEY DATA FINDINGS

2020 IMPACT

Closures of foodservice establishments have a severe impact on sales of spirits

Increased at-home consumption accelerates growth in off-trade volume sales of spirits

Economic concerns arising from the pandemic cause consumers to trade down to cheaper brands.

RECOVERY AND OPPORTUNITIES

Strong growth rates in 2021 and 2022 will restore total volume sales of spirits to pre-pandemic levels

Mature brandy set to decline further while higher-priced spirits such as tequila will perform best

Players are likely to resume new product developments and marketing activities in the forecast period

CATEGORY DATA

Table 46 Sales of Spirits by Category: Total Volume 2015-2020
Table 47 Sales of Spirits by Category: Total Value 2015-2020
Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Serbia

KEY DATA FINDINGS

2020 IMPACT

Steep decline in on-trade volume sales has little impact on overall sales of cider/perry as most sales are off-trade

Increased migration to e-commerce observed in 2020

Dominant Carlsberg and its challenger Coca-Cola maintain promotional activities during the pandemic

RECOVERY AND OPPORTUNITIES

Reopening of foodservice will enable on-trade cider/perry sales to recover in the forecast period

Off-trade volume sales of cider/perry to maintain steady growth as modern retail expands and consumers’ awareness increases

New launches and marketing expected to feature more heavily as Coca-Cola challenges Carlsberg

CATEGORY DATA

Table 61 Sales of Cider/Perry: Total Volume 2015-2020
Table 62 Sales of Cider/Perry: Total Value 2015-2020
Table 63 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 64 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 72 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 73 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Serbia

KEY DATA FINDINGS

2020 IMPACT

On-trade volume sales of RTDs are hit severely by foodservice closures in 2020

The total average unit price of RTDs decreases due to the lowering share of on-trade sales in 2020

Rubin AD launches new product in spirit-based RTDs

RECOVERY AND OPPORTUNITIES

Total volume sales of RTDs expected to bounce back in 2021 with the reopening of foodservice and the increasing availability of the products in retail

New product developments and marketing activities likely to increase

E-commerce set to benefit amid the retailing modernisation trend in Serbia

CATEGORY DATA

Table 76 Sales of RTDs by Category: Total Volume 2015-2020
Table 77 Sales of RTDs by Category: Total Value 2015-2020
Table 78 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 79 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 84 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 85 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 86 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 87 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 88 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Alcoholic Drinks in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Serbia

KEY DATA FINDINGS

2020 IMPACT

Foodservice closures and reduced purchasing power have a negative impact on beer sales in 2020

Apatinska Pivara reinforces its image as a socially responsible company with donations to help health workers and COVID-19 measures to protect its employees

With COVID-19 halting on-trade distribution, craft brewers turn to e-commerce in 2020

RECOVERY AND OPPORTUNITIES

Recovery of total volume sales expected in 2021 as on-trade establishments reopen

Sales of beer through e-commerce are likely to grow slowly in the forecast period

Private label expected to grow as it gains increasing popularity and trust among cost-conscious consumers

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Serbia

KEY DATA FINDINGS

2020 IMPACT

Constrained spending power due to COVID-19 causes wine consumers to trade down to cheaper options

Long closure of on-trade outlets in 2020 has a strongly negative effect on wine sales

E-commerce wines sales grow the most strongly as consumers increasingly prefer to avoid stores and retailers improve their delivery logistics

RECOVERY AND OPPORTUNITIES

Normalisation of on-trade sales will be gradual due to consumers’ reduced purchasing power and hesitancy about returning to bars and restaurants

Greater health awareness and wider distribution will support the leading growth of non-grape wine

Sales expected to continue shifting towards modern grocery retailers due to the ongoing retailing modernisation trend in Serbia

CATEGORY DATA

Spirits in Serbia

KEY DATA FINDINGS

2020 IMPACT

Closures of foodservice establishments have a severe impact on sales of spirits

Increased at-home consumption accelerates growth in off-trade volume sales of spirits

Economic concerns arising from the pandemic cause consumers to trade down to cheaper brands.

RECOVERY AND OPPORTUNITIES

Strong growth rates in 2021 and 2022 will restore total volume sales of spirits to pre-pandemic levels

Mature brandy set to decline further while higher-priced spirits such as tequila will perform best

Players are likely to resume new product developments and marketing activities in the forecast period

CATEGORY DATA

Cider/Perry in Serbia

KEY DATA FINDINGS

2020 IMPACT

Steep decline in on-trade volume sales has little impact on overall sales of cider/perry as most sales are off-trade

Increased migration to e-commerce observed in 2020

Dominant Carlsberg and its challenger Coca-Cola maintain promotional activities during the pandemic

RECOVERY AND OPPORTUNITIES