Alcoholic Drinks in Serbia
Alcoholic drinks in 2022: The big picture
On-trade vs off-trade split
What next for alcoholic drinks?
Legal purchasing age and legal drinking age
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
Contraband/parallel trade
Cross-border/private imports
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
Summary 2 Research Sources
Beer in Serbia
As on-trade sales bounce back players look for new ways to attract drinkers
Craft beer bounces back despite economic pressures
Beer producers increasingly favour cans over glass bottles
Bright outlook for beer as life begins to normalise
Economic pressures could limit stronger growth in beer
Beer expected to see further investment in marketing, promotion, new product development and packaging choices
Lager price band methodology
Summary 3 Lager by Price Band 2022
Table 17 Sales of Beer by Category: Total Volume 2017-2022
Table 18 Sales of Beer by Category: Total Value 2017-2022
Table 19 Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 20 Sales of Beer by Category: % Total Value Growth 2017-2022
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
Table 25 GBO Company Shares of Beer: % Total Volume 2018-2022
Table 26 NBO Company Shares of Beer: % Total Volume 2018-2022
Table 27 LBN Brand Shares of Beer: % Total Volume 2019-2022
Table 28 Forecast Sales of Beer by Category: Total Volume 2022-2027
Table 29 Forecast Sales of Beer by Category: Total Value 2022-2027
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
Cider/Perry in Serbia
Sales see strong growth thanks to increasingly positive perceptions of cider/perry
Limited product variety prevents more significant growth for the category
Carlsberg launches its first non-alcoholic cider/perry in 2022
Strong growth projected for cider/perry but from a low base
Economic pressures could put the brakes on stronger growth in cider/perry
Somersby likely to retain dominant position but there are still areas to be explored
Table 32 Sales of Cider/Perry: Total Volume 2017-2022
Table 33 Sales of Cider/Perry: Total Value 2017-2022
Table 34 Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 35 Sales of Cider/Perry: % Total Value Growth 2017-2022
Table 36 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
Table 40 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 41 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
Table 42 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
Table 43 Forecast Sales of Cider/Perry: Total Volume 2022-2027
Table 44 Forecast Sales of Cider/Perry: Total Value 2022-2027
Table 45 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
Table 46 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
Rtds in Serbia
RTDs sees strong growth as consumers return to their old social habits
Innovation and new product development at the heart of RTDs
Economic pressures lead to increased price sensitivity
Bright outlook for RTDs although the two main categories are projected to see differing fortunes
Price pressure likely to limit stronger growth in RTDs
New product development expected to focus on more than just flavour extensions
Table 47 Sales of RTDs by Category: Total Volume 2017-2022
Table 48 Sales of RTDs by Category: Total Value 2017-2022
Table 49 Sales of RTDs by Category: % Total Volume Growth 2017-2022
Table 50 Sales of RTDs by Category: % Total Value Growth 2017-2022
Table 51 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
Table 52 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
Table 53 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 54 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
Table 55 GBO Company Shares of RTDs: % Total Volume 2018-2022
Table 56 NBO Company Shares of RTDs: % Total Volume 2018-2022
Table 57 LBN Brand Shares of RTDs: % Total Volume 2019-2022
Table 58 Forecast Sales of RTDs by Category: Total Volume 2022-2027
Table 59 Forecast Sales of RTDs by Category: Total Value 2022-2027
Table 60 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
Table 61 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
Spirits in Serbia
On-trade sales on the path to recovery as COVID-19 fears subside
Premiumisation of spirits fuels growth
Foreign players invest in advertising to gain an advantage
On-trade sales set to see a full recovery by 2023
Economic pressures likely to force some consumers to trade down to cheaper options
Producers likely to face numerous challenges which could force them to try and target a new audience
Table 62 Sales of Spirits by Category: Total Volume 2017-2022
Table 63 Sales of Spirits by Category: Total Value 2017-2022
Table 64 Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 65 Sales of Spirits by Category: % Total Value Growth 2017-2022
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
Table 70 GBO Company Shares of Spirits: % Total Volume 2018-2022
Table 71 NBO Company Shares of Spirits: % Total Volume 2018-2022
Table 72 LBN Brand Shares of Spirits: % Total Volume 2019-2022
Table 73 Forecast Sales of Spirits by Category: Total Volume 2022-2027
Table 74 Forecast Sales of Spirits by Category: Total Value 2022-2027
Table 75 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
Table 76 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
Wine in Serbia
Wine benefits from a return to pre-pandemic lifestyle behaviours
Natural wine has potential but economic pressures continue to inform purchasing decisions
Serbia hosts its first international wine fare in 2022
General outlook a positive one for wine despite limited wine knowledge
Sustainability concerns likely to have a growing influence
Economic uncertainty likely to influence demand for wine
Table 77 Sales of Wine by Category: Total Volume 2017-2022
Table 78 Sales of Wine by Category: Total Value 2017-2022
Table 79 Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 80 Sales of Wine by Category: % Total Value Growth 2017-2022
Table 81 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
Table 82 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
Table 83 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
Table 84 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
Table 85 Forecast Sales of Wine by Category: Total Volume 2022-2027
Table 86 Forecast Sales of Wine by Category: Total Value 2022-2027
Table 87 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
Table 88 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027