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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Serbia

Sep 2020

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Executive Summary

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COVID-19 impact on alcoholic drinks

Lockdown restrictions and declining disposable incomes due to the COVID-19 outbreak impacted sales of alcoholic drinks in Serbia in 2020. With the closure of hotels, restaurants and bars, the on-trade consumption of alcoholic drinks declined significantly in the country in the year.

COVID-19 country impact

A state of emergency was introduced in the country on 15 March, which remained in place until 7 May. The borders were closed from 20 March.

Craft beer increasingly popular and continued strength of illicit rachiu/rakija in 2019

Craft beer saw increasingly popularity in Serbia in 2019. During the year, Calix, the general agent and distributor of well-known alcoholic and non-alcohol beverages from around the world, took over the sale and distribution of the biggest domestic craft beer player, Kabinet, which accelerated the growing popularity of craft beer.

Market remains highly concentrated, with beer producers dominating

The four leading producers in Serbian alcoholic drinks in 2019 remained beer producers and they all saw positive growth in total volume sales in the year.

Recovery and growth expected over the forecast period

Sales of alcoholic drinks are expected to recover from the COVID-19 crisis and see further growth over the forecast period to 2024. The off-trade channel will outperform the on-trade as price-sensitive consumers with constrained purchasing power will appreciate the cheaper off-trade prices and due to the growth of modern grocery retailing, especially discounters as a result of Lidl’s arrival in late 2018.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Serbia for free:

The Alcoholic Drinks in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Serbia?
What are the major brands in Serbia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Craft beer increasingly popular and continued strength of illicit rachiu/rakija in 2019

Market remains highly concentrated, with beer producers dominating

Recovery and growth expected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Lager dominates, but rising popularity of craft beer in 2019

Further strong growth of non-alcoholic beer

Socially responsible Apatinska Pivara Apatin maintains its lead in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2019
Table 17 Number of Breweries 2014-2019

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2014-2019
Table 19 Sales of Beer by Category: Total Value 2014-2019
Table 20 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 26 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 27 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 29 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 30 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Non-grape wine benefits from improved distribution in 2019

Perceived as healthier, still red wine remains the most popular wine

Increasing popularity of small, family-owned wineries

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 33 Sales of Wine by Category: Total Volume 2014-2019
Table 34 Sales of Wine by Category: Total Value 2014-2019
Table 35 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 36 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 41 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 42 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit trade seriously limits legal sales

Dark rum sees the best performance, while saturated brandy continues to decline

Awards, prizes and new packaging to attract consumers

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Table 45 Sales of Spirits by Category: Total Volume 2014-2019
Table 46 Sales of Spirits by Category: Total Value 2014-2019
Table 47 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 48 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 53 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 54 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 55 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 56 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 57 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider remains underdeveloped in 2019

Female consumers appreciate cider’s sweeter taste

One brand absolutely dominates cider/perry

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 60 Sales of Cider/Perry: Total Volume 2014-2019
Table 61 Sales of Cider/Perry: Total Value 2014-2019
Table 62 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 63 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 71 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 72 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Rising incomes and convenience trend boost sales despite the high prices of RTDs

RTDs mostly consumed by female consumers and purchased in convenience stores

Vinoprodukt-Coka doo continues to lead in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 75 Sales of RTDs by Category: Total Volume 2014-2019
Table 76 Sales of RTDs by Category: Total Value 2014-2019
Table 77 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 78 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 83 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 84 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 85 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 86 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 87 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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Megatrends

Country Report

Alcoholic Drinks in Serbia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Craft beer increasingly popular and continued strength of illicit rachiu/rakija in 2019

Market remains highly concentrated, with beer producers dominating

Recovery and growth expected over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Serbia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Craft beer increasingly popular and continued strength of illicit rachiu/rakija in 2019

Market remains highly concentrated, with beer producers dominating

Recovery and growth expected over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Beer in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Lager dominates, but rising popularity of craft beer in 2019

Further strong growth of non-alcoholic beer

Socially responsible Apatinska Pivara Apatin maintains its lead in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Non-grape wine benefits from improved distribution in 2019

Perceived as healthier, still red wine remains the most popular wine

Increasing popularity of small, family-owned wineries

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Spirits in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit trade seriously limits legal sales

Dark rum sees the best performance, while saturated brandy continues to decline

Awards, prizes and new packaging to attract consumers

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Cider/Perry in Serbia

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider remains underdeveloped in 2019

Female consumers appreciate cider’s sweeter taste

One brand absolutely dominates cider/perry

2020 AND BEYOND