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2025 Developments
In 2025, alcoholic drinks in Czech Republic recorded a sharper volume contraction compared to other Eastern European countries, falling by 4% to 1663.2 million litres, despite modest economic growth. The landscape was challenging for established brands as consumption of traditional beer, wine, and spirits continued to decline, while the resilience and expansion of non-alcoholic, lower-alcohol, and flavour-driven options proved robust. Demand was increasingly shaped by moderation, health-consciousness and the pursuit of novelty, with younger adults driving a generational shift towards lighter, functional, and more convenient drinks. The attractiveness of alcoholic drinks in Czech Republic lies in its potential for value creation through innovation and premiumisation, yet price sensitivity and cost-of-living pressures demand a dual focus on affordability and experience.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Czech Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Czech Republic?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Czech Republic?
- How are products distributed in Czech Republic?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in the Czech Republic
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Flavour Experimentation Drives Innovation to Reshape Consumer Demand
Chart 2 Plzenský Prazdroj Launches Birell Active Functional Alcohol-Free Beer
Staropramen and Plzenský Prazdroj Drive Nolo Innovation Trend
Chart 3 Staropramen Expands Flavoured Beer with Functional Ingredients
Rtds Capture Younger Drinkers as Reinvention Takes Hold
Chart 4 Volume Sales 2020-2030
Chart 5 Volume Sales by Category 2025
Flavour Innovation and Nolo Product Launches Attract Young Adults to Rtds
Chart 6 Forecast Volume Sales 2020-2030
Chart 7 Forecast Volume Sales by Category 2025-2030
Chart 8 Analyst Insight for Alcoholic Drinks
Plzenský Prazdroj Expands Non-Alcoholic Beer and Cider to Strengthen Leadership
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Discounters Win Value-Conscious Shoppers as Hypermarkets Lose Ground
Cost-Driven Drinking at Home Boosts Off-Trade as On-Trade Declines
Rohlik and Kosik Expand E-Commerce with Premium and Convenience Focus
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 11 Economic Context for Alcoholic Drinks
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Alcoholic Drinks
Chart 15 Population 2020-2030
Chart 16 Population by Generation 2025
Beer in the Czech Republic
Key Data Insights
Beer Summary
Chart 17 Key Industry Trends for Beer
Shifts in Alcohol Consumption and Market Saturation Force Contraction in Beer Volumes
Chart 18 Functional Alcohol-Free Beers Expand as Brewers Introduce Active Lifestyle Variants
Lager Remains Dominant as Non-Alcoholic Beer Delivers Standout Growth
Birell Active and Staropramen Cool+ Capture Consumers Seeking Moderation
Chart 19 Volume Sales 2020-2030
Chart 20 Volume Sales by Category 2025
Retailers Expand Private Label and Discounts as Home Drinking Rises
Brewers Accelerate Sustainability and Innovation to Sustain Demand
Chart 21 Forecast Volume Sales 2020-2030
Chart 22 Forecast Volume Sales by Category 2025-2030
Plzenský Prazdroj Strengthens Leadership through Broad Portfolio and Innovation
Chart 23 Summer-Edition Fruit Sour Beer From Elektrarna by Plzensky Prazdroj
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Discounters and Supermarkets Gain Ground as Shoppers Seek Convenience
Rohlik.Cz and Kosik.Cz Drive E-Commerce Sales Even as Offline Remains Dominant
Chart 26 Economic Context for Beer
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Beer
Chart 30 Population 2020-2030
Chart 31 Population by Generation 2025
Cider/Perry in the Czech Republic
Key Data Insights
Cider/Perry Summary
Chart 32 Key Industry Trends for Cider/Perry
Steady Growth Supported by Fruit-Flavour Innovation
Chart 33 Frisco Cider Launches Mango & Lime Flavour to Expand Cider Range
Craft Producers Gain Ground by Emphasising Local Authenticity
Frisco Cider's Returnable Bottles Reinforce Sustainability Credentials
Chart 34 Craft Cider Producers Highlight Local Orchards and Traditional Fermentation
Chart 35 Volume Sales 2020-2030
Chart 36 Volume Sales by Category 2025
Flavour Innovation and Cocktail-Inspired Recipes to Attract Younger Drinkers
Frisco Cider Expands Returnable Bottles and Cans to Boost Sustainable Appeal
Non Alcoholic Cider/Perry Outpaces Growth as Health Trends Accelerate
Chart 37 Forecast Volume Sales 2020-2030
Chart 38 Forecast Volume Sales by Category 2025-2030
Plzenský Prazdroj Narrows the Gap as Heineken Ceská Republika's Lead Slips
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Discounters Capture Price-Sensitive Shoppers as Hypermarkets Lose Share
Online Platforms Expand Reach for Local Craft Cider Producers
Chart 41 Economic Context for Cider/Perry
Chart 42 Real Gdp Growth 2020-2030
Chart 43 Inflation 2020-2030
Chart 44 Consumer Context for Cider/Perry
Chart 45 Population 2020-2030
Chart 46 Population by Generation 2025
Rtds in the Czech Republic
Key Data Insights
Rtds Summary
Chart 47 Key Industry Trends for Rtds
Tesco Stores Expand Rtd Options as Demand Accelerates
Chart 48 Retailers Expand Rtd Assortments to Meet Rising Demand
Stock Plzen-Božkov Launches Non-Alcoholic Cocktails to Capture Moderation Trend
Stock Plzen-Božkov Drives Flavour Innovation to Attract New Drinkers
Chart 49 Stock Plzen-Božkov Launches Non-Alcoholic Cocktail Rtds Capturing Moderation Trend
Chart 50 Volume Sales 2020-2030
Chart 51 Volume Sales by Category 2025
Stock Plzen-Božkov Increases Canned Production to Capture Rising Demand
Producers Introduce New Flavours and Non-Alcoholic Variants to Drive Novelty
Chart 52 Forecast Volume Sales 2020-2030
Chart 53 Forecast Volume Sales by Category 2025-2030
Bohemia Sekt and Stock Plzen-Božkov Defend Leadership as New Entrants Accelerate Growth
Chart 54 Company Shares 2025
Chart 55 Brand Shares 2025
Hypermarkets Expand Rtd Portfolios to Drive One-Stop Shopping
Supermarkets and Discounters Capture Growth with Expanded Rtd Ranges
Retail E-Commerce Sees Limited Uptake as Impulse and In-Store Buying Dominate
Chart 56 Economic Context for Rtds
Chart 57 Real Gdp Growth 2020-2030
Chart 58 Inflation 2020-2030
Chart 59 Consumer Context for Rtds
Chart 60 Population 2020-2030
Chart 61 Population by Generation 2025
Spirits in the Czech Republic
Key Data Insights
Spirits Summary
Chart 62 Key Industry Trends for Spirits
Spirits Consumption Weakens as Focus on Premiumisation Gains Traction
Chart 63 Diplomático Premium Rum Gains Share as Consumers Trade up
Tullamore D.E.W. Embraces Flavoured Innovation to Reach Younger Drinkers
Chart 64 Tullamore D.E.W Liqueur Launches Café Honey Flavour to Broaden Appeal
Karloff Introduces Lighter Spirits to Capture the Moderation Trend
Chart 65 Volume Sales 2020-2030
Chart 66 Volume Sales by Category 2025
Younger Adults Reduce Spirits Consumption as Rtds and Non Alcoholic Options Gain Traction
Liqueurs Maintain Lead in Volume While Non Alcoholic Spirits Accelerate Growth
Retailers Expand Private Label Spirits While Brands Prioritise Innovation and Premium Offerings
Chart 67 Forecast Volume Sales 2020-2030
Chart 68 Forecast Volume Sales by Category 2025-2030
Stock Plzen-Božkov Sustains Leadership as Premiumisation and Innovation Reshape Competition
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Discounters Expand Reach as Hypermarkets’ Share Slips
Chart 71 Economic Context for Spirits
Chart 72 Real Gdp Growth 2020-2030
Chart 73 Inflation 2020-2030
Chart 74 Consumer Context for Spirits
Chart 75 Population 2020-2030
Chart 76 Population by Generation 2025
Wine in the Czech Republic
Key Data Insights
Wine Summary
Chart 77 Key Industry Trends for Wine
Non-Alcoholic Wine Gains Traction
Chart 78 Salon Vín Highlights Heritage and Regional Grape Varieties in Czech Wine
Chart 79 Bohemia Sekt Expands Non-Alcoholic Wine Portfolio
Smaller and More Convenient Wine Packaging Unlocks New Occasions
Chart 80 Volume Sales 2020-2030
Chart 81 Volume Sales by Category 2025
Producers Expand Non-Alcoholic Wine Ranges to Attract Moderating Consumers
Winemakers Adopt “Smart Bubbles” Technology to Boost Sustainability and Product Quality
Brands Leverage Packaging Innovation to Appeal to Convenience-Driven Drinkers
Chart 82 Forecast Volume Sales 2020-2030
Chart 83 Forecast Volume Sales by Category 2025-2030
Bohemia Sekt Leverages Retail Distribution Reach and New Formats to Defend Share
Chart 84 Company Shares 2025
Chart 85 Brand Shares 2025
Discounters Expand Reach and Challenge Hypermarket Dominance
Supermarkets and Discounters Capture Value-Conscious Shoppers with Private Label
Premium and Gift Wines Drive Modest Online Sales as E-Commerce Recedes
Chart 86 Economic Context for Wine
Chart 87 Real Gdp Growth 2020-2030
Chart 88 Inflation 2020-2030
Chart 89 Consumer Context for Wine
Chart 90 Population 2020-2030
Chart 91 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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