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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in North Macedonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in North Macedonia?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in North Macedonia?
- How are products distributed in North Macedonia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in North Macedonia
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
In 2021, Pivara Skopje, which distributes Heineken, launched Heineken 0.0, an alcohol-free beer
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
Beer in North Macedonia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slow recovery in 2021
Consumer preference for imported premium lager beers grows in 2021
Craft beer gaining value share
PROSPECTS AND OPPORTUNITIES
Muted volume growth over forecast period
Flavoured lager and stout have growth potential
Low and no alcohol beers register healthy growth
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2021
Table 17 Number of Breweries 2016-2021
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2016-2021
Table 19 Sales of Beer by Category: Total Value 2016-2021
Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 26 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 27 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 29 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 30 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
Cider/Perry in North Macedonia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Strong recovery in 2021
Cider/perry remains niche despite expanding retail presence
Limited brand presence within cider/perry limits growth
PROSPECTS AND OPPORTUNITIES
Rosey outlook over forecast period
Domestic production of cider/perry has potential
Potential headwinds could dampen volume growth
CATEGORY DATA
Table 33 Sales of Cider/Perry: Total Volume 2016-2021
Table 34 Sales of Cider/Perry: Total Value 2016-2021
Table 35 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 36 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 37 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 41 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 42 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 43 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 44 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 45 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 46 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 47 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
Rtds in North Macedonia
KEY DATA FINDINGS
2021 DEVELOPMENTS
RTDs recovers in 2021 but fails to reach pre-COVID-19 sales levels
Limited brand presence prevents RTDs from achieving stronger growth
Low awareness and the economic fallout of the pandemic stifles investment
PROSPECTS AND OPPORTUNITIES
Healthy growth, though from relatively small base
Investment required to raise awareness of RTDs in the forecast period
Potential headwinds could dampen volume growth
CATEGORY DATA
Table 48 Sales of RTDs by Category: Total Volume 2016-2021
Table 49 Sales of RTDs by Category: Total Value 2016-2021
Table 50 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 51 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 52 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 53 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 54 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 55 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 56 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 57 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 58 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 59 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 60 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 61 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 62 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026
Spirits in North Macedonia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Healthy recovery in 2021
Croatian player Badel 1862 continues to lead
Gin and bitters star performers in 2021
PROSPECTS AND OPPORTUNITIES
Spirits to slow down in off-trade due to maturity of key spirits
Bitters, cream-based liqueurs and vodka strong performers
Development of modern grocery retailing continues
CATEGORY DATA
Table 63 Sales of Spirits by Category: Total Volume 2016-2021
Table 64 Sales of Spirits by Category: Total Value 2016-2021
Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 71 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 72 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 73 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 74 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 75 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 76 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 77 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
Wine in North Macedonia
KEY DATA FINDINGS
2021 DEVELOPMENTS
Slow recovery in 2021
Highly fragmented landscape
Vermouth and sparkling wine star performers in 2021
PROSPECTS AND OPPORTUNITIES
Wine to continue growing at a similar pace as over the review period
Champagne set to register similar growth as other sparkling wines
Push to develop retail channels
CATEGORY DATA
Table 78 Sales of Wine by Category: Total Volume 2016-2021
Table 79 Sales of Wine by Category: Total Value 2016-2021
Table 80 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 81 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 82 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 83 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 84 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 85 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 86 Sales of Wine by Origin 2019-2021
Table 87 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 88 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 89 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 90 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026