In 2018 the weather was one of the most significant drivers of growth in alcoholic drinks. A relatively short winter, followed by a hot spring, summer and autumn, with limited rain, encouraged increased sales both through the off-trade and on-trade.
Polish consumers are starting to change their drinking habits by moving from strong alcoholic drinks to lighter and flavoured ones. For example, wine saw stronger growth than previously expected at the end of the review period with this set to continue over the forecast period.
2018 saw a lot of company activity within alcoholic drinks in Poland. One of most interesting was Janton buying Wino Maklowicz and Platinum Wines, with the deal closed in early 2019.
The distribution of alcoholic drinks is seeing changes that are connected with recent demographic movements. There was a big boom in Poland’s real estate market over the review period with the building of new houses and apartments.
Premiumisation continues to be seen across most industries in Poland and is expected to help drive value growth over the forecast period. Increased purchasing power is driving demand for higher quality alcoholic drinks and products with a strong status.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Poland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Poland for free:
The Alcoholic Drinks in Poland market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.