Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Alcoholic Drinks in

Alcoholic Drinks in Hong Kong, China

65 pages, Jun 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Alcoholic drinks consumption continues to rise amongst young adults

With more people reaching the legal age for consuming alcoholic drinks and consumers’ increasing disposable incomes in Hong Kong, the alcoholic drinks market performed well in 2017, registering both on-trade and off-trade volume growth. Since the much-hailed 2008 tax exemption on all alcoholic drinks except for spirits, Hong Kong has become one of the world’s biggest wine trading centres, and the economy has benefited in a number of ways.

Craft beer continues to gain popularity

Craft beer continued to be a highlight in the beer category in 2017. The thirst for craft beer in Hong Kong has increased exponentially over the years to reach its current strong position.

International brands still dominate alcoholic drinks preferences

The consumer preference for international alcoholic drinks brands has remained stable, due to their consistency, taste, branding, image and wide product distribution in Hong Kong. San Miguel Brewery Hong Kong is the only commercial beer brewer in Hong Kong.

On-trade sales continue to be higher than off-trade sales

On-trade volume sales remained higher than off-trade sales in overall alcoholic drinks in 2017, as consumers drink more outside of the home. One of the main reasons is rising disposable incomes, which encourages consumers to dine out more frequently.

Alcoholic drinks is forecast to register a steady performance

Over the forecast period, alcoholic drinks is expected to continue to display stable growth in total volume terms. Economic conditions are expected to be more stable over the forecast period.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Alcoholic Drinks in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Hong Kong, China?
What are the major brands in Hong Kong, China?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Alcoholic Drinks in Hong Kong, China

EXECUTIVE SUMMARY

Alcoholic drinks consumption continues to rise amongst young adults

Craft beer continues to gain popularity

International brands still dominate alcoholic drinks preferences

On-trade sales continue to be higher than off-trade sales

Alcoholic drinks is forecast to register a steady performance

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 2 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 3 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 4 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 12 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 13 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 14 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 18 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

SOURCES

Summary 2 Research Sources

Beer in Hong Kong, China

HEADLINES

PROSPECTS

Rising demand for lager amongst millennials

Mid-priced lager to be most dynamic

The rise of craft beer

COMPETITIVE LANDSCAPE

San Miguel Brewery Hong Kong leads

International brands outperform domestic brands

Both the off-trade and on-trade channels perform well

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2017

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Hong Kong, China

HEADLINES

PROSPECTS

The trend towards cider/perry continues

On-trade sales are higher, but growth is stronger off-trade

Flavour sophistication

COMPETITIVE LANDSCAPE

Carlsberg Brewery leads

International brands dominate

Cider/perry faces competition from flavoured lager

CATEGORY DATA

Table 34 Sales of Cider/Perry: Total Volume 2012-2017
Table 35 Sales of Cider/Perry: Total Value 2012-2017
Table 36 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 37 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 45 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 46 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

Rtds/High-Strength Premixes in Hong Kong, China

HEADLINES

PROSPECTS

Achieving growth is challenging

Spirit-based RTDs dominates

On-trade sales are higher than off-trade

COMPETITIVE LANDSCAPE

Eugina leads

Premiumisation will be a key growth driver

RTDs/high-strength premixes faces strong competition

CATEGORY DATA

Table 49 Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
Table 50 Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
Table 51 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
Table 52 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017
Table 53 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 54 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 55 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 56 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 57 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 58 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2013-2017
Table 59 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2014-2017
Table 60 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2017-2022
Table 61 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2017-2022
Table 62 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2017-2022
Table 63 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Hong Kong, China

HEADLINES

PROSPECTS

Stable growth in spirits

The Japanese whisky boom

Premiumisation affects spirits

COMPETITIVE LANDSCAPE

Pernod Ricard Hong Kong leads

On-trade sees higher sales than off-trade

Average unit prices on-trade are higher than off-trade

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2017

CATEGORY DATA

Table 64 Sales of Spirits by Category: Total Volume 2012-2017
Table 65 Sales of Spirits by Category: Total Value 2012-2017
Table 66 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 67 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 72 Sales of Dark Rum by Price Platform: % Total Volume 2012-2017
Table 73 Sales of White Rum by Price Platform: % Total Volume 2012-2017
Table 74 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2012-2017
Table 75 Sales of English Gin by Price Platform: % Total Volume 2012-2017
Table 76 Sales of Vodka by Price Platform: % Total Volume 2012-2017
Table 77 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2012-2017
Table 78 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 79 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 80 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 81 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 82 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 83 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 84 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Hong Kong, China

HEADLINES

PROSPECTS

Wine posts steady growth

Still white wine and champagne are dynamic

On-trade has higher sales, but loses momentum

COMPETITIVE LANDSCAPE

Moët Hennessy Diageo Hong Kong leads

Spirits is a potential threat to growth

Deadly California wildfires may hit the supply of wine

CATEGORY DATA

Table 85 Sales of Wine by Category: Total Volume 2012-2017
Table 86 Sales of Wine by Category: Total Value 2012-2017
Table 87 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 88 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 89 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 90 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 91 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 92 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 93 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 94 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 95 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 96 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 97 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 98 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 99 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 100 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 101 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 102 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 103 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 104 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 105 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 106 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 107 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 108 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 109 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 110 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 111 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 112 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 113 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 114 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 115 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Alcoholic Drinks in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

Alcoholic drinks consumption continues to rise amongst young adults

Craft beer continues to gain popularity

International brands still dominate alcoholic drinks preferences

On-trade sales continue to be higher than off-trade sales

Alcoholic drinks is forecast to register a steady performance

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Hong Kong, China

EXECUTIVE SUMMARY

Alcoholic drinks consumption continues to rise amongst young adults

Craft beer continues to gain popularity

International brands still dominate alcoholic drinks preferences

On-trade sales continue to be higher than off-trade sales

Alcoholic drinks is forecast to register a steady performance

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

SOURCES

Beer in Hong Kong, China

HEADLINES

PROSPECTS

Rising demand for lager amongst millennials

Mid-priced lager to be most dynamic

The rise of craft beer

COMPETITIVE LANDSCAPE

San Miguel Brewery Hong Kong leads

International brands outperform domestic brands

Both the off-trade and on-trade channels perform well

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Cider/Perry in Hong Kong, China

HEADLINES

PROSPECTS

The trend towards cider/perry continues

On-trade sales are higher, but growth is stronger off-trade

Flavour sophistication

COMPETITIVE LANDSCAPE

Carlsberg Brewery leads

International brands dominate

Cider/perry faces competition from flavoured lager

CATEGORY DATA

Rtds/High-Strength Premixes in Hong Kong, China

HEADLINES

PROSPECTS

Achieving growth is challenging

Spirit-based RTDs dominates

On-trade sales are higher than off-trade

COMPETITIVE LANDSCAPE

Eugina leads

Premiumisation will be a key growth driver

RTDs/high-strength premixes faces strong competition

CATEGORY DATA

Spirits in Hong Kong, China

HEADLINES

PROSPECTS

Stable growth in spirits

The Japanese whisky boom

Premiumisation affects spirits

COMPETITIVE LANDSCAPE

Pernod Ricard Hong Kong leads

On-trade sees higher sales than off-trade

Average unit prices on-trade are higher than off-trade