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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Hong Kong, China

May 2021

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Executive Summary

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COVID-19 impact on alcoholic drinks

Coronavirus (COVID-19) had a huge impact on alcoholic drinks in Hong Kong, China. On the whole, total volume sales of alcoholic drinks suffered a significant decline in 2020 thanks to the major sales slump in foodservice, in which sales of alcoholic drinks registered a substantial loss thanks to a number of measures to fight the coronavirus imposed by the Hong Kong, China government.

COVID-19 country impact

While Hong Kong, China initially reacted effectively to COVID-19 and was one of the first places to relax restrictions to allow restaurant dining and hospitality to resume, new restrictions were implemented at the end of July – when the number of cases peaked at a seven-day average of around 130 a day. In January 2021, the government announced another extension of social distancing measures that were initially scheduled to be eased on 20 January 2021.

Company response

The leading players in alcoholic drinks in terms of total volume sales, including Carlsberg Brewery Hong Kong, Jebsen & Co and San Miguel Brewery Hong Kong in beer, together with Treasury Wine Estates HK, Pernod Ricard Hong Kong and Moët Hennessy Diageo Hong Kong in wine, as well as Moët Hennessy Diageo Hong Kong and Pernod Ricard Hong Kong in spirits, all retained their strong positions in 2020. All these companies have a long history of being present in Hong Kong, China with wide product ranges spanning across product areas, as well as high levels of brand awareness amongst consumers in the territory.

Retailing shift

A shift from foodservice to retail channels occurred for alcoholic drinks during the COVID-19 pandemic in 2020, with products targeting at-home consumption the main beneficiaries. With the pandemic and measures of social distancing, a large proportion of the Hong Kong, China population stayed at home for much of 2020 and hence counted on the retail channel for their alcoholic drinks shopping.

On-trade vs off-trade split

In alcoholic drinks, the share of foodservice suffered a steep decline in 2020, while that of retail increased massively. Traditionally, the alcoholic drinks industry has relied on foodservice heavily.

What next for alcoholic drinks?

Alcoholic drinks as a whole is expected to rebound with positive growth in total volume sales over the 2021-2022 period. Foodservice volumes are likely to remain relatively flat in 2021 as the COVID-19 situation remains precarious, with the virus-containing measures expected only to be eased on a gradual basis in Hong Kong, China, given the severity of the pandemic.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:

The Alcoholic Drinks in Hong Kong, China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Hong Kong, China?
What are the major brands in Hong Kong, China?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Hong Kong, China

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Retail is unable to compensate for the massive declines in sales via the on-trade in 2020

Mainstream beer brands hit hardest

Non-alcoholic beer emerges strongly

RECOVERY AND OPPORTUNITIES

A rapid return to growth for beer

Craft and non-alcoholic beer set to support growth

The leading players to retain their strong positions

CATEGORY BACKGROUND

Lager price band methodology

Summary 3 Lager by Price Band 2020, HKD
Table 18 Number of Breweries 2014-2019

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 Sales of Beer by Craft vs Standard 2015-2020
Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Plunging on-trade sales bring down total volume sales during the COVID-19 pandemic

The collapse in on-trade sales leads players to rethink their channel strategies

Strong retail volume growth for sake

RECOVERY AND OPPORTUNITIES

A rapid rebound for wine going forward

Hong Kong, China’s strategic role in the international wine trade to remain robust

Sake and other sparkling wine set to thrive going forward

CATEGORY DATA

Table 35 Sales of Wine by Category: Total Volume 2015-2020
Table 36 Sales of Wine by Category: Total Value 2015-2020
Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 59 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 60 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Cider/Perry in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Cider/perry is less affected by the restrictions on the on-trade during the COVID-19 pandemic

Flavour sophistication continues to increase

The leading players strengthen their positions during the pandemic

RECOVERY AND OPPORTUNITIES

Modest growth for cider/perry over the forecast period

Cider/perry faces challenges going forward

Competition from other areas

CATEGORY DATA

Table 63 Sales of Cider/Perry: Total Volume 2015-2020
Table 64 Sales of Cider/Perry: Total Value 2015-2020
Table 65 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 66 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 71 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 72 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 73 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 74 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 75 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 76 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 77 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Strong retail volume sales of RTDs mitigate the overall losses during the COVID-19 pandemic in 2020

Fruit-flavoured RTDs continue to grow in popularity

Some smaller brands continue to lose share

RECOVERY AND OPPORTUNITIES

A good recovery for RTDs going forward

Fruit-flavoured RTDs to challenge established brands

Hard seltzer to emerge in Hong Kong, China

CATEGORY DATA

Table 78 Sales of RTDs by Category: Total Volume 2015-2020
Table 79 Sales of RTDs by Category: Total Value 2015-2020
Table 80 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 81 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 82 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 83 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 84 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 85 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 86 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 87 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 88 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 89 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 90 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 91 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 92 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

Spirits in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Most types of spirits suffer consumption declines during the COVID-19 pandemic

Growing appreciation of all things Korean supports sales of shochu/soju

Brandy and Cognac increasingly regarded as old-fashioned

RECOVERY AND OPPORTUNITIES

Good growth for spirits over the forecast period

Whiskies set to remain popular

Rum unlikely to be the next big thing

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology

Summary 4 Benchmark Brands 2020

CATEGORY DATA

Table 93 Sales of Spirits by Category: Total Volume 2015-2020
Table 94 Sales of Spirits by Category: Total Value 2015-2020
Table 95 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 96 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 97 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 98 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 99 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 100 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 101 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 102 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 103 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 104 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 105 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 106 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 107 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 108 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 109 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 110 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 111 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 112 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 113 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

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Megatrends

Country Report

Alcoholic Drinks in Hong Kong, China

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Hong Kong, China

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Retail is unable to compensate for the massive declines in sales via the on-trade in 2020

Mainstream beer brands hit hardest

Non-alcoholic beer emerges strongly

RECOVERY AND OPPORTUNITIES

A rapid return to growth for beer

Craft and non-alcoholic beer set to support growth

The leading players to retain their strong positions

CATEGORY BACKGROUND

Lager price band methodology

CATEGORY DATA

Wine in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Plunging on-trade sales bring down total volume sales during the COVID-19 pandemic

The collapse in on-trade sales leads players to rethink their channel strategies

Strong retail volume growth for sake

RECOVERY AND OPPORTUNITIES

A rapid rebound for wine going forward

Hong Kong, China’s strategic role in the international wine trade to remain robust

Sake and other sparkling wine set to thrive going forward

CATEGORY DATA

Cider/Perry in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Cider/perry is less affected by the restrictions on the on-trade during the COVID-19 pandemic

Flavour sophistication continues to increase

The leading players strengthen their positions during the pandemic

RECOVERY AND OPPORTUNITIES

Modest growth for cider/perry over the forecast period

Cider/perry faces challenges going forward

Competition from other areas

CATEGORY DATA

Rtds in Hong Kong, China

KEY DATA FINDINGS

2020 IMPACT

Strong retail volume sales of RTDs mitigate the overall losses during the COVID-19 pandemic in 2020

Fruit-flavoured RTDs continue to grow in popularity

Some smaller brands continue to lose share