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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Hong Kong, China?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Hong Kong, China
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources
Beer in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Retail is unable to compensate for the massive declines in sales via the on-trade in 2020
Mainstream beer brands hit hardest
Non-alcoholic beer emerges strongly
RECOVERY AND OPPORTUNITIES
A rapid return to growth for beer
Craft and non-alcoholic beer set to support growth
The leading players to retain their strong positions
CATEGORY BACKGROUND
Lager price band methodology
Summary 3 Lager by Price Band 2020, HKD
Table 18 Number of Breweries 2014-2019
CATEGORY DATA
Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 Sales of Beer by Craft vs Standard 2015-2020
Table 28 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 30 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 31 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 32 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
Wine in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Plunging on-trade sales bring down total volume sales during the COVID-19 pandemic
The collapse in on-trade sales leads players to rethink their channel strategies
Strong retail volume growth for sake
RECOVERY AND OPPORTUNITIES
A rapid rebound for wine going forward
Hong Kong, China’s strategic role in the international wine trade to remain robust
Sake and other sparkling wine set to thrive going forward
CATEGORY DATA
Table 35 Sales of Wine by Category: Total Volume 2015-2020
Table 36 Sales of Wine by Category: Total Value 2015-2020
Table 37 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 38 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 44 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 50 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 51 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 52 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 59 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 60 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
Cider/Perry in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Cider/perry is less affected by the restrictions on the on-trade during the COVID-19 pandemic
Flavour sophistication continues to increase
The leading players strengthen their positions during the pandemic
RECOVERY AND OPPORTUNITIES
Modest growth for cider/perry over the forecast period
Cider/perry faces challenges going forward
Competition from other areas
CATEGORY DATA
Table 63 Sales of Cider/Perry: Total Volume 2015-2020
Table 64 Sales of Cider/Perry: Total Value 2015-2020
Table 65 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 66 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 69 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 70 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 71 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 72 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 73 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 74 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 75 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 76 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 77 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
Rtds in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Strong retail volume sales of RTDs mitigate the overall losses during the COVID-19 pandemic in 2020
Fruit-flavoured RTDs continue to grow in popularity
Some smaller brands continue to lose share
RECOVERY AND OPPORTUNITIES
A good recovery for RTDs going forward
Fruit-flavoured RTDs to challenge established brands
Hard seltzer to emerge in Hong Kong, China
CATEGORY DATA
Table 78 Sales of RTDs by Category: Total Volume 2015-2020
Table 79 Sales of RTDs by Category: Total Value 2015-2020
Table 80 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 81 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 82 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 83 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 84 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 85 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 86 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 87 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 88 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 89 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 90 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 91 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 92 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
Spirits in Hong Kong, China
KEY DATA FINDINGS
2020 IMPACT
Most types of spirits suffer consumption declines during the COVID-19 pandemic
Growing appreciation of all things Korean supports sales of shochu/soju
Brandy and Cognac increasingly regarded as old-fashioned
RECOVERY AND OPPORTUNITIES
Good growth for spirits over the forecast period
Whiskies set to remain popular
Rum unlikely to be the next big thing
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020
CATEGORY DATA
Table 93 Sales of Spirits by Category: Total Volume 2015-2020
Table 94 Sales of Spirits by Category: Total Value 2015-2020
Table 95 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 96 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 97 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 98 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 99 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 100 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 101 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 102 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 103 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 104 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 105 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 106 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 107 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 108 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 109 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 110 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 111 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 112 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 113 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025