Per capita consumption of alcoholic drinks continued to see strong growth in 2018 backed by rising disposable income and strong demand from younger adults. Producers and on-trade establishments alike have helped to stimulate interest with new product development which meets with current trends.
Japanese alcoholic drinks have proved popular in Hong Kong as they fit well with local tastes. For example, Japanese company Suntory Holdings Ltd increased its presence in RTDs with its Horoyoi brand and its Roku Gin in premium gin, as well as having a strong presence in Japanese whisky with its Hibiki and Yamazaki brands.
As incomes rise so the demand for premium alcoholic drinks increases within most areas, with craft beer and premium whiskies and wine becoming more prominent. According to trade interviews, local consumers increasingly consume alcoholic drinks for the experience, especially when socialising in on-trade establishments.
Craft beer continued to see strong development in 2018 despite still being a relatively small area of beer as a whole. Locals are drawn towards the innovative flavours on offer and the unique story behind each beer, with a greater focus on ingredients and specific tastes than with lager.
Alcoholic drinks is expected to continue recording stable growth in total volume terms over the forecast period. The economic conditions are expected to be more stable over the forecast period which should help support consumer lifestyles and enable them to spend more on food and alcoholic drinks, including in on-trade establishments.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:
The Alcoholic Drinks in Hong Kong, China market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.