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Learn moreSep 2020
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Sales of alcoholic drinks have been heavily impacted by the closure of cafés, pubs and restaurants during the lockdown in response to the COVID-19 pandemic in the first half of 2020. This has decimated sales of alcoholic drinks on-trade in 2020 across all major categories, including beer, wine and spirits.
While Hong Kong initially reacted well to COVID-19, and was one of the first places to relax lockdown restrictions to allow restaurant dining and hospitality to resume, new restrictions were implemented at the end of July in response to a rising tide of new cases. At the time of writing, Hong Kong is seeing more than 100 new cases each day, raising concerns of an overwhelming new surge.
In 2019, alcoholic drinks total volume sales in Hong Kong fell heavily due to the impact of the Anti-Extradition Bill Movement starting in June 2019. Overall, alcoholic drinks in Hong Kong was already in decline before the large-scale protests took place due to a shrinking customer base and decreasing per capita consumption of alcohol.
International players continue to dominate alcoholic drinks sales in Hong Kong. For example, in beer, Carlsberg Hong Kong is strongly positioned thanks to effective strategic decisions, a wide product portfolio, constant marketing campaigns and new product developments.
Off-trade channels are gradually gaining more attention among Hong Kong consumers. Traditionally, it is on-trade channels that have accounted for the majority of alcoholic drinks business in Hong Kong.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Hong Kong, China for free:
The Alcoholic Drinks in Hong Kong, China market research report includes:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.