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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Croatia

31 pages, Jun 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Recovery of sales in the major alcoholic drinks categories

In 2017, the overall alcoholic drinks market in Croatia saw its third consecutive year of total volume growth. However, 2017 was the first year in the review period in which all three major alcoholic drinks categories – beer, wine and spirits – recorded healthy volume growth.

More regulation to protect consumers

As a member of the EU, Croatia is entitled to some benefits, but also some obligations. In alcoholic drinks, the latest development was the introduction of compulsory lists of ingredients.

Possible end to the Badel 1862 drama

At the time of writing, the resolution of possibly the biggest and longest drama in alcoholic drinks over the past decade may have come to an end. In short, Badel 1862, the leader in spirits, has found a new (local) owner.

Slow development of food/drink/tobacco specialists

Most alcoholic drinks in Croatia are still sold through standard retail channels, mainly modern grocery retailers. Food/drink/tobacco specialists are present in the market, but this channel has seen only slow development.

Modest but steady growth ahead

Whilst alcoholic drinks has had some issues globally, in terms of struggling to maintain consumers’ interest, it does not appear that Croatian manufacturers are particularly worried about the future. Current indicators show that the market can expect modest but quite secure growth in total volume terms over the forecast period.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Croatia for free:

The Alcoholic Drinks in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Croatia?
What are the major brands in Croatia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Croatia

EXECUTIVE SUMMARY

Recovery of sales in the major alcoholic drinks categories

More regulation to protect consumers

Possible end to the Badel 1862 drama

Slow development of food/drink/tobacco specialists

Modest but steady growth ahead

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Rtds/High-Strength Premixes in Croatia

HEADLINES

PROSPECTS

RTDs/high-strength premixes is failing as a concept

Marginal categories advancing

Limited target group and the distribution split

COMPETITIVE LANDSCAPE

Multinationals dominate

Local brands compete on price

Economy brands try to break through

CATEGORY DATA

Table 18 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 19 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 20 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 21 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 22 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 27 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 28 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 29 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 30 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 31 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Croatia

HEADLINES

PROSPECTS

Premiumisation drives growth

New areas sought for expansion

Local favourites remain important

COMPETITIVE LANDSCAPE

The drama of Badel 1862 may have concluded

Multinationals are more skilful in attracting share

Private label is weak but growing

CATEGORY DATA

Table 33 Sales of Spirits by Category: Total Volume 2012-2017
Table 34 Sales of Spirits by Category: Total Value 2012-2017
Table 35 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 36 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 42 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 43 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 44 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 45 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 46 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Croatia

HEADLINES

PROSPECTS

A mediocre year

New World wines are starting to emerge

Traditions and habits never fade

COMPETITIVE LANDSCAPE

Still potential for consolidation

Importers use their price advantage

Strong economy brands threaten feeble private label sales

CATEGORY DATA

Table 48 Sales of Wine by Category: Total Volume 2012-2017
Table 49 Sales of Wine by Category: Total Value 2012-2017
Table 50 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 51 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 52 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 53 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 54 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 55 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 56 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 57 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Beer in Croatia

HEADLINES

PROSPECTS

The craft movement becomes mainstream

Non-alcoholic beer and flavoured/mixed lager struggle

Breweries are deeply engrained in the economy, with off-trade sales prevalent

COMPETITIVE LANDSCAPE

Leading trio undisputed

Local microbreweries emerge, but economy beer has a more profound impact

Taxation favours microbreweries

CATEGORY BACKGROUND

Summary 4 Lager by Price Band 2017
Table 60 Number of Breweries 2012-2017

CATEGORY DATA

Table 61 Sales of Beer by Category: Total Volume 2012-2017
Table 62 Sales of Beer by Category: Total Value 2012-2017
Table 63 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 64 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 65 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 66 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 67 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 68 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 69 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 70 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 71 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 72 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 73 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 74 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 75 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Croatia

HEADLINES

PROSPECTS

Hopefully not just another radler story

Multinationals push against a lack of tradition

Current high growth to slow down

COMPETITIVE LANDSCAPE

Cider players are breweries

The reach of domestic manufacturers is limited

New launches expected, but not from the leaders

CATEGORY DATA

Table 76 Sales of Cider/Perry: Total Volume 2012-2017
Table 77 Sales of Cider/Perry: Total Value 2012-2017
Table 78 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 79 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 80 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 81 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 82 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 83 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 84 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 85 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 86 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 87 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 88 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 89 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 90 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

Recovery of sales in the major alcoholic drinks categories

More regulation to protect consumers

Possible end to the Badel 1862 drama

Slow development of food/drink/tobacco specialists

Modest but steady growth ahead

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Croatia

EXECUTIVE SUMMARY

Recovery of sales in the major alcoholic drinks categories

More regulation to protect consumers

Possible end to the Badel 1862 drama

Slow development of food/drink/tobacco specialists

Modest but steady growth ahead

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Rtds/High-Strength Premixes in Croatia

HEADLINES

PROSPECTS

RTDs/high-strength premixes is failing as a concept

Marginal categories advancing

Limited target group and the distribution split

COMPETITIVE LANDSCAPE

Multinationals dominate

Local brands compete on price

Economy brands try to break through

CATEGORY DATA

Spirits in Croatia

HEADLINES

PROSPECTS

Premiumisation drives growth

New areas sought for expansion

Local favourites remain important

COMPETITIVE LANDSCAPE

The drama of Badel 1862 may have concluded

Multinationals are more skilful in attracting share

Private label is weak but growing

CATEGORY DATA

Wine in Croatia

HEADLINES

PROSPECTS

A mediocre year

New World wines are starting to emerge

Traditions and habits never fade

COMPETITIVE LANDSCAPE

Still potential for consolidation

Importers use their price advantage

Strong economy brands threaten feeble private label sales

CATEGORY DATA

Beer in Croatia

HEADLINES

PROSPECTS

The craft movement becomes mainstream

Non-alcoholic beer and flavoured/mixed lager struggle

Breweries are deeply engrained in the economy, with off-trade sales prevalent

COMPETITIVE LANDSCAPE

Leading trio undisputed

Local microbreweries emerge, but economy beer has a more profound impact

Taxation favours microbreweries

CATEGORY BACKGROUND