Alcoholic Drinks in Croatia

Alcoholic Drinks in Croatia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

Channel shifts
Seasonality
Category impact
Company reactions

COVID-19 country impact

Craft variants, premiumisation and new product innovations drive trends in 2019

Leading and global players maintain the competitive status quo in 2019

Overall recovery expected, with spirits and craft products looking the most robust, and RTDs and cider/perry facing the biggest challenges

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019(in HRK)

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Croatia

HEADLINES

PRE-COVID-19 PERFORMANCE

Beer Days at the Festival of Small Breweries help boost craft trend

Lager sees constrained growth and the non-alcoholic trends fails to take off

Zagrebacka Pivovara dd thanks to ongoing innovations and promotional activities

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Lager price band methodology
Summary 3 Lager by Price Band 2019 Off-Trade
Table 18 Number of Breweries 2014-2019

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2014-2019
Table 20 Sales of Beer by Category: Total Value 2014-2019
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in Croatia

HEADLINES

PRE-COVID-19 PERFORMANCE

New Wine Act gets passed to reduce administration and provide financial support to domestic winemakers

New World wines remain niche with traditionalist Croatians, despite small year on year growth

Agrokor dd, Badel 1862 dd, and Kutjevo continue to lead wine, as category becomes more consolidated

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2014-2019
Table 35 Sales of Wine by Category: Total Value 2014-2019
Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 42 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 43 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in Croatia

HEADLINES

PRE-COVID-19 PERFORMANCE

New research cites spirits as a top tipple in Croatia, with gin boosted by new seasonal recipes

Retro trend gives boost to “old-fashioned” and traditional spirits such as rakija

Badel 1862 dd maintains place thanks to new management, but Mast-Jägermeister AG is the most active player

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Table 46 Sales of Spirits by Category: Total Volume 2014-2019
Table 47 Sales of Spirits by Category: Total Value 2014-2019
Table 48 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 49 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 54 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 55 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 56 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 57 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 58 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in Croatia

HEADLINES

PRE-COVID-19 PERFORMANCE

Cider/perry loses novelty value and sees threats from craft and flavoured beers

Seasonable and sociable factors restrict cider’s growth

Carlsberg continues to lead, with Heineken proving strong competition; but Zagrebacka Pivovara has left the race

2020 AND BEYOND

COVID-19 impact

Recovery and opportunities

CATEGORY DATA

Table 61 Sales of Cider/Perry: Total Volume 2014-2019
Table 62 Sales of Cider/Perry: Total Value 2014-2019
Table 63 Sales of Cider/Perry: % Total Volume Growth 2014-2019
Table 64 Sales of Cider/Perry: % Total Value Growth 2014-2019
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2014-2019
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: Value 2014-2019
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 68 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2014-2019
Table 69 GBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 70 NBO Company Shares of Cider/Perry: % Total Volume 2015-2019
Table 71 LBN Brand Shares of Cider/Perry: % Total Volume 2016-2019
Table 72 Forecast Sales of Cider/Perry: Total Volume 2019-2024
Table 73 Forecast Sales of Cider/Perry: Total Value 2019-2024
Table 74 Forecast Sales of Cider/Perry: % Total Volume Growth 2019-2024
Table 75 Forecast Sales of Cider/Perry: % Total Value Growth 2019-2024

Rtds in Croatia

HEADLINES

PRE-COVID-19 PERFORMANCE

RTDs remains restricted through limited choice and little uptake from consumers

Targeted millennial consumer base fails to get behind the marketing strategy

Bacardi & Co maintains lead with only significant brand in the segment

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 76 Sales of RTDs by Category: Total Volume 2014-2019
Table 77 Sales of RTDs by Category: Total Value 2014-2019
Table 78 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 79 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 80 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 81 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 82 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 83 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 84 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 85 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 86 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 87 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 88 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 89 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 90 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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