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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Croatia

Aug 2019

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Executive Summary

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Growth slows down in volume terms, but speeds up in value terms

After the sales decline in 2014, there have been four uninterrupted years of steady sales growth in Croatian alcoholic drinks. The direct reason for this can be found in the resurgence of disposable household income from 2015, enabling Croatian consumers to increase their spending on alcoholic drinks again.

Female audience reawakens and helps boost spirits

Although the extraordinary growth in sales of gin is not a novelty for the Croatian alcoholic drinks market, as it has been recording strong growth for more than five years, it is certainly an indicator of the trend impacting the market the most in 2018. Gin is not consumed neat, but always combined with another drink, be it in the form of a cocktail or with a simple mixer.

Badel 1862 dd gets a new owner in Meteor dd

Spirits was the category with the most activity in its competitive landscape over the review period. While beer and wine did not see any major mergers or acquisitions, the leader in spirits had been struggling and fighting for survival for a long time.

Still waiting for a full-blooded retail beverages specialist

Alcoholic drinks in Croatia are still distributed and sold much like the rest of fast-moving consumer goods. Grocery retailers, led by supermarkets, dominate distribution.

Future growth expected in both volume and value terms

The Croatian alcoholic drinks market is expected to continue growing in both volume and value terms. In the absence of clear threats, most of the categories can expect to grow over the forecast period, albeit at varying rates.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Croatia for free:

The Alcoholic Drinks in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Croatia?
What are the major brands in Croatia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Croatia

EXECUTIVE SUMMARY

Growth slows down in volume terms, but speeds up in value terms

Female audience reawakens and helps boost spirits

Badel 1862 dd gets a new owner in Meteor dd

Still waiting for a full-blooded retail beverages specialist

Future growth expected in both volume and value terms

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018 (in HRK)

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Croatia

HEADLINES

PROSPECTS

Craft beer trend continues to grow

Non/low alcohol beer still has very low sales

Unstoppable decline of flavoured/mixed lager

COMPETITIVE LANDSCAPE

Zagrebacka Pivovara doo in in a comfortable position, but still very active

Beer remains consolidated

Microbreweries springing up thanks to preferential taxation

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2018
Table 18 Number of Breweries 2013-2018

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2013-2018
Table 20 Sales of Beer by Category: Total Value 2013-2018
Table 21 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 22 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 27 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 29 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 30 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 31 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Cider/Perry in Croatia

HEADLINES

PROSPECTS

Lessons learned from flavoured/mixed lager

Educating the consumer base takes time

Growth is strong but from a low base

COMPETITIVE LANDSCAPE

Competitive landscape dominated by breweries

Relative equal shares held by the “Big Three”

Innovation expected only from small craft manufacturers

CATEGORY DATA

Table 34 Sales of Cider/Perry: Total Volume 2013-2018
Table 35 Sales of Cider/Perry: Total Value 2013-2018
Table 36 Sales of Cider/Perry: % Total Volume Growth 2013-2018
Table 37 Sales of Cider/Perry: % Total Value Growth 2013-2018
Table 38 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2013-2018
Table 39 Sales of Cider/Perry by Off-trade vs On-trade: Value 2013-2018
Table 40 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 41 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2013-2018
Table 42 GBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 43 NBO Company Shares of Cider/Perry: % Total Volume 2014-2018
Table 44 LBN Brand Shares of Cider/Perry: % Total Volume 2015-2018
Table 45 Forecast Sales of Cider/Perry: Total Volume 2018-2023
Table 46 Forecast Sales of Cider/Perry: Total Value 2018-2023
Table 47 Forecast Sales of Cider/Perry: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of Cider/Perry: % Total Value Growth 2018-2023

Rtds in Croatia

HEADLINES

PROSPECTS

RTDs having trouble as a concept

No intention to widen the supply

Millennials not up to expectations

COMPETITIVE LANDSCAPE

Only multinationals operate in RTDs

Local players present but with little investment

Even economy products do not sell

CATEGORY DATA

Table 49 Sales of RTDS by Category: Total Volume 2013-2018
Table 50 Sales of RTDS by Category: Total Value 2013-2018
Table 51 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 52 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 53 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 54 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 55 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 56 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 57 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 58 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 59 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 60 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 61 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 62 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 63 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in Croatia

HEADLINES

PROSPECTS

Growth driven by the desire for premium products

New products of the moment to drive growth

A bit of “retro” helps domestic traditional brands

COMPETITIVE LANDSCAPE

Outlook for Badel 1862 dd is stable

Multinationals on the winning side

Minor private label presence, but it is not giving up

CATEGORY DATA

Table 64 Sales of Spirits by Category: Total Volume 2013-2018
Table 65 Sales of Spirits by Category: Total Value 2013-2018
Table 66 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 67 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 68 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 69 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 70 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 71 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 72 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 73 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 74 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 75 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 76 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 77 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 78 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Croatia

HEADLINES

PROSPECTS

While exports struggle, imports continue to grow

New World wines progressing slowly, but persistently

Domestic winemakers reluctant to lower their prices

COMPETITIVE LANDSCAPE

Need for further consolidation

“Unstoppable importers” mostly Croatian-owned

Private label fighting against economy brands

CATEGORY DATA

Table 79 Sales of Wine by Category: Total Volume 2013-2018
Table 80 Sales of Wine by Category: Total Value 2013-2018
Table 81 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 82 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 83 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 84 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 85 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 86 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 87 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 88 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 89 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 90 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

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Megatrends

Country Report

Alcoholic Drinks in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

Growth slows down in volume terms, but speeds up in value terms

Female audience reawakens and helps boost spirits

Badel 1862 dd gets a new owner in Meteor dd

Still waiting for a full-blooded retail beverages specialist

Future growth expected in both volume and value terms

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Croatia

EXECUTIVE SUMMARY

Growth slows down in volume terms, but speeds up in value terms

Female audience reawakens and helps boost spirits

Badel 1862 dd gets a new owner in Meteor dd

Still waiting for a full-blooded retail beverages specialist

Future growth expected in both volume and value terms

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Croatia

HEADLINES

PROSPECTS

Craft beer trend continues to grow

Non/low alcohol beer still has very low sales

Unstoppable decline of flavoured/mixed lager

COMPETITIVE LANDSCAPE

Zagrebacka Pivovara doo in in a comfortable position, but still very active

Beer remains consolidated

Microbreweries springing up thanks to preferential taxation

CATEGORY BACKGROUND

CATEGORY DATA

Cider/Perry in Croatia

HEADLINES

PROSPECTS

Lessons learned from flavoured/mixed lager

Educating the consumer base takes time

Growth is strong but from a low base

COMPETITIVE LANDSCAPE

Competitive landscape dominated by breweries

Relative equal shares held by the “Big Three”

Innovation expected only from small craft manufacturers

CATEGORY DATA

Rtds in Croatia

HEADLINES

PROSPECTS

RTDs having trouble as a concept

No intention to widen the supply

Millennials not up to expectations

COMPETITIVE LANDSCAPE

Only multinationals operate in RTDs

Local players present but with little investment

Even economy products do not sell

CATEGORY DATA

Spirits in Croatia

HEADLINES

PROSPECTS

Growth driven by the desire for premium products

New products of the moment to drive growth

A bit of “retro” helps domestic traditional brands

COMPETITIVE LANDSCAPE

Outlook for Badel 1862 dd is stable

Multinationals on the winning side