Alcoholic Drinks in Croatia

Alcoholic Drinks in Croatia

EXECUTIVE SUMMARY

Recovery of sales in the major alcoholic drinks categories

More regulation to protect consumers

Possible end to the Badel 1862 drama

Slow development of food/drink/tobacco specialists

Modest but steady growth ahead

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Rtds/High-Strength Premixes in Croatia

HEADLINES

PROSPECTS

RTDs/high-strength premixes is failing as a concept

Marginal categories advancing

Limited target group and the distribution split

COMPETITIVE LANDSCAPE

Multinationals dominate

Local brands compete on price

Economy brands try to break through

CATEGORY DATA

Table 18 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 19 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 20 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 21 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 22 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 27 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 28 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 29 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 30 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 31 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Croatia

HEADLINES

PROSPECTS

Premiumisation drives growth

New areas sought for expansion

Local favourites remain important

COMPETITIVE LANDSCAPE

The drama of Badel 1862 may have concluded

Multinationals are more skilful in attracting share

Private label is weak but growing

CATEGORY DATA

Table 33 Sales of Spirits by Category: Total Volume 2012-2017
Table 34 Sales of Spirits by Category: Total Value 2012-2017
Table 35 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 36 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 42 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 43 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 44 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 45 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 46 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Croatia

HEADLINES

PROSPECTS

A mediocre year

New World wines are starting to emerge

Traditions and habits never fade

COMPETITIVE LANDSCAPE

Still potential for consolidation

Importers use their price advantage

Strong economy brands threaten feeble private label sales

CATEGORY DATA

Table 48 Sales of Wine by Category: Total Volume 2012-2017
Table 49 Sales of Wine by Category: Total Value 2012-2017
Table 50 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 51 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 52 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 53 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 54 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 55 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 56 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 57 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Beer in Croatia

HEADLINES

PROSPECTS

The craft movement becomes mainstream

Non-alcoholic beer and flavoured/mixed lager struggle

Breweries are deeply engrained in the economy, with off-trade sales prevalent

COMPETITIVE LANDSCAPE

Leading trio undisputed

Local microbreweries emerge, but economy beer has a more profound impact

Taxation favours microbreweries

CATEGORY BACKGROUND

Summary 4 Lager by Price Band 2017
Table 60 Number of Breweries 2012-2017

CATEGORY DATA

Table 61 Sales of Beer by Category: Total Volume 2012-2017
Table 62 Sales of Beer by Category: Total Value 2012-2017
Table 63 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 64 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 65 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 66 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 67 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 68 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 69 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 70 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 71 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 72 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 73 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 74 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 75 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Croatia

HEADLINES

PROSPECTS

Hopefully not just another radler story

Multinationals push against a lack of tradition

Current high growth to slow down

COMPETITIVE LANDSCAPE

Cider players are breweries

The reach of domestic manufacturers is limited

New launches expected, but not from the leaders

CATEGORY DATA

Table 76 Sales of Cider/Perry: Total Volume 2012-2017
Table 77 Sales of Cider/Perry: Total Value 2012-2017
Table 78 Sales of Cider/Perry: % Total Volume Growth 2012-2017
Table 79 Sales of Cider/Perry: % Total Value Growth 2012-2017
Table 80 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2012-2017
Table 81 Sales of Cider/Perry by Off-trade vs On-trade: Value 2012-2017
Table 82 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 83 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2012-2017
Table 84 GBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 85 NBO Company Shares of Cider/Perry: % Total Volume 2013-2017
Table 86 LBN Brand Shares of Cider/Perry: % Total Volume 2014-2017
Table 87 Forecast Sales of Cider/Perry: Total Volume 2017-2022
Table 88 Forecast Sales of Cider/Perry: Total Value 2017-2022
Table 89 Forecast Sales of Cider/Perry: % Total Volume Growth 2017-2022
Table 90 Forecast Sales of Cider/Perry: % Total Value Growth 2017-2022

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