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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Croatia

Jun 2021

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Executive Summary

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COVID-19 impact on alcoholic drinks

The COVID-19 pandemic has been catastrophic for alcoholic drinks in Croatia in 2020. The biggest blow to sales was the tight restrictions imposed in the country’s hospitality industry as the government struggled to contain the virus.

COVID-19 country impact

The Croatian government took the decision to close all non-essential retail and foodservice outlets from 18 March 2020. Croatia also closed its borders on 18 March, before enforcing a lockdown under which residents were forbidden from leaving their place of residence without good reason from 27 March.

Company response

Of all the players, the most affected have been small independent breweries. These producers flourished over the review period as demand for craft beers boomed in Croatia, but most of them have limited their distribution to the on-trade, and lack the kind of exclusive distribution to the off-trade that has protected most larger beer producers.

Retailing shift

Retailing and distribution of alcoholic drinks has not been significantly affected by the pandemic, although quarantine measures have made life harder for smaller outlets. Strict occupancy and social distancing measures have meant that many smaller shops could not receive more than two or three customers at a time, while even modern grocery chains have had to limit the number of customers in-store, and impose a two metre distance at the cash register.

On-trade vs off-trade split

The collapse in on-trade sales is the biggest story of alcoholic drinks in Croatia in 2020. Croatian consumers typically use the on-trade for socialising to a far greater extent than many other regional countries, and the on-trade is characterised by large numbers of small outlets that operate as a social hub for local families.

What next for alcoholic drinks?

The recovery of tourism is anticipated to be the most important step to rebuilding alcoholic drinks in Croatia from 2021. If or when COVID-19 is brought under control – and the country is rolling out its vaccination program to make this happen – it is hoped that summer 2021 could see the beginning of a lift in tourist inflows, although pre-pandemic levels seem a long way off.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Croatia for free:

The Alcoholic Drinks in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Croatia?
What are the major brands in Croatia?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Croatia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Croatia

KEY DATA FINDINGS

2020 IMPACT

Tourism and on-trade shutdowns hammer beer volumes

Craft producers struggle, but popularity helps preserve them during on-trade window

Online sales and marketing start to gain meaning

RECOVERY AND OPPORTUNITIES

Return to growth in 2021, but economic impact of virus will blunt consumption

On-trade recovery threatened by slow tourism inflows and likely closures

E-commerce set to benefit from top level interest

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2020
Table 17 Number of Breweries 2015-2020

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2015-2020
Table 19 Sales of Beer by Category: Total Value 2015-2020
Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 26 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 27 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 29 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 30 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Croatia

KEY DATA FINDINGS

2020 IMPACT

On-trade shutdown and ongoing restrictions see volumes tumble

Tourist inflows dry up, reducing demand

Wine struggles to find recovery in off-trade

RECOVERY AND OPPORTUNITIES

Lingering effects of shutdown will slow recovery for wine

Recession and weak confidence hamper off-trade recovery

New routes could help build volumes, protect makers

CATEGORY DATA

Table 33 Sales of Wine by Category: Total Volume 2015-2020
Table 34 Sales of Wine by Category: Total Value 2015-2020
Table 35 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 36 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 37 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 41 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 42 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 43 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Croatia

KEY DATA FINDINGS

2020 IMPACT

On trade suffers from travel and lockdown, but price hikes also inhibit demand

Immaturity of gin delivers growth in Croatia

Narrowing distribution channels

RECOVERY AND OPPORTUNITIES

Appetite for spirits remains, but slow return to normal puts brakes on recovery

Price sensitivity sharpens with excise hike, recession

On-trade infrastructure set for upheaval; spirits producers need new routes

CATEGORY DATA

Table 45 Sales of Spirits by Category: Total Volume 2015-2020
Table 46 Sales of Spirits by Category: Total Value 2015-2020
Table 47 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 48 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 49 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 53 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 54 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 56 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 57 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 58 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Croatia

KEY DATA FINDINGS

2020 IMPACT

Despite on-trade collapse, demand for cider/perry flourishing

Tourism shutdown is a significant blow to volumes in 2020

Uncertainty of future control measures see producers look at alternative distribution

RECOVERY AND OPPORTUNITIES

Newness of cider/perry to support consumer interest over the forecast period

Tourist return crucial to development

Recession will hit demand, and pricing rethink may be need to sustain interest

CATEGORY DATA

Table 60 Sales of Cider/Perry: Total Volume 2015-2020
Table 61 Sales of Cider/Perry: Total Value 2015-2020
Table 62 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 63 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 64 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 65 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 66 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 67 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 68 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 69 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 70 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 71 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 72 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 73 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 74 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Croatia

KEY DATA FINDINGS

2020 IMPACT

Poor perception of RTDs and failure of USP drive down sales

On-trade and event cancellation drive down demand

Tourists key drivers of RTD

RECOVERY AND OPPORTUNITIES

Smaller spending power post-pandemic may help RTDs as consumers look to recreate bar experience on the cheap

Tourist returns will help, but look to foreign tastes for product development

Improved distribution cam lift demand

CATEGORY DATA

Table 75 Sales of RTDs by Category: Total Volume 2015-2020
Table 76 Sales of RTDs by Category: Total Value 2015-2020
Table 77 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 78 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 79 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 80 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 81 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 82 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 83 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 84 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 85 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 86 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 87 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 88 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 89 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

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Megatrends

Country Report

Alcoholic Drinks in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Croatia

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Croatia

KEY DATA FINDINGS

2020 IMPACT

Tourism and on-trade shutdowns hammer beer volumes

Craft producers struggle, but popularity helps preserve them during on-trade window

Online sales and marketing start to gain meaning

RECOVERY AND OPPORTUNITIES

Return to growth in 2021, but economic impact of virus will blunt consumption

On-trade recovery threatened by slow tourism inflows and likely closures

E-commerce set to benefit from top level interest

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Croatia

KEY DATA FINDINGS

2020 IMPACT

On-trade shutdown and ongoing restrictions see volumes tumble

Tourist inflows dry up, reducing demand

Wine struggles to find recovery in off-trade

RECOVERY AND OPPORTUNITIES

Lingering effects of shutdown will slow recovery for wine

Recession and weak confidence hamper off-trade recovery

New routes could help build volumes, protect makers

CATEGORY DATA

Spirits in Croatia

KEY DATA FINDINGS

2020 IMPACT

On trade suffers from travel and lockdown, but price hikes also inhibit demand

Immaturity of gin delivers growth in Croatia

Narrowing distribution channels

RECOVERY AND OPPORTUNITIES

Appetite for spirits remains, but slow return to normal puts brakes on recovery

Price sensitivity sharpens with excise hike, recession

On-trade infrastructure set for upheaval; spirits producers need new routes

CATEGORY DATA

Cider/Perry in Croatia

KEY DATA FINDINGS

2020 IMPACT

Despite on-trade collapse, demand for cider/perry flourishing

Tourism shutdown is a significant blow to volumes in 2020

Uncertainty of future control measures see producers look at alternative distribution

RECOVERY AND OPPORTUNITIES