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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Costa Rica

Sep 2020

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Executive Summary

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COVID-19 impact on alcoholic drinks

Alcoholic drinks is expected to see a double-digit total volume decline in Costa Rica in 2020, as a result of the impact of COVID-19. Nevertheless, this overall poor performance masks two very different performances between distribution channels.

COVID-19 country impact

As at the end of July 2020, Costa Rica had seen over 100 deaths due to COVID-19, and nearly 18,000 cases. The lockdown started on 19 March, with all parks and gyms closed.

Dynamic growth thanks to less contraband and new product developments

Alcoholic drinks maintained total volume growth in 2019, seeing its strongest increase in the whole review period. Off-trade sales remained far higher, and also continued to see a higher rate of growth.

Florida Bebidas continues to dominate but is challenged by smaller players

Despite the growing offer of new imported value proposals, including direct imports by Walmart, traditional domestic players remained ahead in alcoholic drinks in both volume and value terms during 2019, taking advantage of their top-of-mind brand awareness and strong economies of scale in terms of manufacturing, marketing and distribution. Local player Florida Bebidas maintained its dominance in 2019, accounting for more than three quarters of total volume sales, along with a slightly lower value share.

Despite overall recovery, no return to pre-COVID-19 sales for the on-trade channel

Although alcoholic drinks is expected to see a strong total volume decline due to COVID-19 in 2020, a rebound to growth is expected in 2021, due to the return to growth of the on-trade channel, with a slowing rate of increase for the rest of the forecast period. However, on-trade sales are not expected to return to the 2019 level, pre-COVID-19, even by the end of the forecast period.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Alcoholic Drinks in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Costa Rica?
What are the major brands in Costa Rica?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Costa Rica

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Dynamic growth thanks to less contraband and new product developments

Florida Bebidas continues to dominate but is challenged by smaller players

Despite overall recovery, no return to pre-COVID-19 sales for the on-trade channel

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Low/no alcohol offerings increase, although economy lager also gains popularity

Craft players try to reduce costs and expand the consumer base to maintain momentum

Florida Bebidas maintains its dominance with a wide product range and availability

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2019
Table 18 Number of Breweries 2014-2019

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2014-2019
Table 20 Sales of Beer by Category: Total Value 2014-2019
Table 21 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 22 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 27 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 28 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 29 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 30 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 31 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine is seen as a more sophisticated alternative

Affordability, availability and packaging are important factors for most consumers

High fragmentation leads to low brand loyalty

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2014-2019
Table 35 Sales of Wine by Category: Total Value 2014-2019
Table 36 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 42 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 43 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Contraband negatively affects sales in some categories, but boosts sales of guaro

Strong growth for smaller categories from a low base

FANAL benefits from licensing all local production

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Table 46 Sales of Spirits by Category: Total Volume 2014-2019
Table 47 Sales of Spirits by Category: Total Value 2014-2019
Table 48 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 49 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 54 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 55 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 56 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 57 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 58 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in Costa Rica

PRE-COVID-19 PERFORMANCE

Rtds in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Off-trade sales of spirit-based RTDs dominate due to the consumer group

Polarised developments in RTDs

The popularity of Smirnoff Ice maintains the lead of Florida Bebidas

2020 AND BEYOND

COVID-19 impact

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 61 Sales of RTDs by Category: Total Volume 2014-2019
Table 62 Sales of RTDs by Category: Total Value 2014-2019
Table 63 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 64 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 65 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 66 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 67 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 68 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 69 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 70 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 71 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 72 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 73 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 74 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 75 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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Megatrends

Country Report

Alcoholic Drinks in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Dynamic growth thanks to less contraband and new product developments

Florida Bebidas continues to dominate but is challenged by smaller players

Despite overall recovery, no return to pre-COVID-19 sales for the on-trade channel

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Costa Rica

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Dynamic growth thanks to less contraband and new product developments

Florida Bebidas continues to dominate but is challenged by smaller players

Despite overall recovery, no return to pre-COVID-19 sales for the on-trade channel

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Beer in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Low/no alcohol offerings increase, although economy lager also gains popularity

Craft players try to reduce costs and expand the consumer base to maintain momentum

Florida Bebidas maintains its dominance with a wide product range and availability

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Wine is seen as a more sophisticated alternative

Affordability, availability and packaging are important factors for most consumers

High fragmentation leads to low brand loyalty

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Spirits in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Contraband negatively affects sales in some categories, but boosts sales of guaro

Strong growth for smaller categories from a low base

FANAL benefits from licensing all local production

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Cider/Perry in Costa Rica

PRE-COVID-19 PERFORMANCE

Rtds in Costa Rica

HEADLINES

PRE-COVID-19 PERFORMANCE

Off-trade sales of spirit-based RTDs dominate due to the consumer group

Polarised developments in RTDs