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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Costa Rica

May 2021

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on alcoholic drinks

COVID-19 has caused a major contraction across on-trade outlets, primarily through lockdown mobility restrictions, temporary closures of foodservice establishments, and, upon reopening, halving their operational capacity. The border closures which were implemented in late March, also negatively affected category volume sales due to the significant decline of international and local tourism across the country.

COVID-19 country impact

Restrictions related to COVID-19 in Costa Rica began on 19 March 2020, with all parks and gyms required to close. On the same day, borders were closed, as were bars and entertainment venues.

Company response

Players within alcoholic drinks have been required to adapt quickly to the major lockdown measures taken during 2020. The main local player in Costa Rica, Florida Bebidas, which dominants beer and RTDs, focused on providing additional support to on-trade operators.

Retailing shift

E-commerce is beginning to rapidly gain momentum in volume sales of alcoholic drinks. This is particularly noticeable in sales via convenience stores that are delivered by final mile operators such as Uber Eats, Rappi and Glovo.

On-trade vs off-trade split

The main impact on the pandemic on alcoholic drinks in 2020 has been felt by consumer foodservice outlets, including restaurants, bars, and hotels dedicated to the international tourism activity. A similar impact has affected small independent foodservice outlets as well as international and domestic foodservice chains.

What next for alcoholic drinks?

Whilst it is difficult to anticipate the challenges of the pandemic that will arise over 2021, (for example additional infection waves, new strains of the virus, and public vaccination policies), it is expected that alcoholic drinks sales in 2021 will remain linked to the event experienced in 2020. Local authorities are likely to continue to impose social and mobility restrictions to contain the infection rates and foodservice and hospitality venues are unlikely to be able to operate at full capacity.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Alcoholic Drinks in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Costa Rica?
What are the major brands in Costa Rica?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Costa Rica

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2016-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Lockdown and limited tourism severely damages on-trade beer volume sales

Transference of sales to off-trade limited by diminished disposable income

Adoption of e-commerce for beer purchases accelerates as retailers seek new ways to reach consumers

RECOVERY AND OPPORTUNITIES

On-trade recovery will depend upon relaxation of COVID-19 measures and economic recovery

Florida Bebidas to remain dominant despite expected share losses as on-trade contraction continues

Manufacturers to stimulate category with new flavours, organic and added-value variants

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2020
Table 18 Number of Breweries 2015-2020

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2015-2020
Table 20 Sales of Beer by Category: Total Value 2015-2020
Table 21 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 22 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Wine benefits from being seen as a healthier, sophisticated alcoholic drink

Affordability, availability, and packaging are important factors for most consumers

Increasing fragmentation as further categories are developed to appeal to younger adventurous consumers

RECOVERY AND OPPORTUNITIES

E-commerce niche to grow as manufacturers and retailers continue to develop their online platforms and promotions

More wine variants to appear as consumers increasingly seek new taste experiences

Recovery of on-trade expected to further boost demand for wine

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 43 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 44 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 45 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Strong declines in on-trade volume sales due to closures of key consumption venues

Polarisation of spending benefits guaro and premium spirits at the expense of mid-priced rum and vodka

Innovative flavours and limited editions continue to emerge and stimulate interest in category

RECOVERY AND OPPORTUNITIES

Mixology trends and new flavours set to stimulate category growth in off-trade

Online presence set to become increasingly important for spirits manufacturers

Opportunities for spirits manufacturers in RTDs with new lines expected

CATEGORY DATA

Table 46 Sales of Spirits by Category: Total Volume 2015-2020
Table 47 Sales of Spirits by Category: Total Value 2015-2020
Table 48 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 49 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 52 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 53 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 54 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 55 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 56 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 57 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 58 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 59 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 60 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Costa Rica

2020 IMPACT

Rtds in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Stable continued off-trade growth for RTDs due to low prices and wide availability in off-trade retailing channels

Healthier hard seltzer gain momentum through recent new launches

FANAL increasingly penetrating category with RTD offshoot of its guaro drink

RECOVERY AND OPPORTUNITIES

Price to remain key purchase driver as economic difficulties continue

Added-value proposals to enter category and threaten dominance of Florida Bebidas

Online presence expected to play bigger role in brand advertising

CATEGORY DATA

Table 61 Sales of RTDs by Category: Total Volume 2015-2020
Table 62 Sales of RTDs by Category: Total Value 2015-2020
Table 63 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 64 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 65 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 66 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 67 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 68 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 69 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 70 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 71 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 72 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 73 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 74 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 75 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

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Megatrends

Country Report

Alcoholic Drinks in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Costa Rica

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Lockdown and limited tourism severely damages on-trade beer volume sales

Transference of sales to off-trade limited by diminished disposable income

Adoption of e-commerce for beer purchases accelerates as retailers seek new ways to reach consumers

RECOVERY AND OPPORTUNITIES

On-trade recovery will depend upon relaxation of COVID-19 measures and economic recovery

Florida Bebidas to remain dominant despite expected share losses as on-trade contraction continues

Manufacturers to stimulate category with new flavours, organic and added-value variants

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Wine benefits from being seen as a healthier, sophisticated alcoholic drink

Affordability, availability, and packaging are important factors for most consumers

Increasing fragmentation as further categories are developed to appeal to younger adventurous consumers

RECOVERY AND OPPORTUNITIES

E-commerce niche to grow as manufacturers and retailers continue to develop their online platforms and promotions

More wine variants to appear as consumers increasingly seek new taste experiences

Recovery of on-trade expected to further boost demand for wine

CATEGORY DATA

Spirits in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Strong declines in on-trade volume sales due to closures of key consumption venues

Polarisation of spending benefits guaro and premium spirits at the expense of mid-priced rum and vodka

Innovative flavours and limited editions continue to emerge and stimulate interest in category

RECOVERY AND OPPORTUNITIES

Mixology trends and new flavours set to stimulate category growth in off-trade

Online presence set to become increasingly important for spirits manufacturers

Opportunities for spirits manufacturers in RTDs with new lines expected

CATEGORY DATA

Cider/Perry in Costa Rica

2020 IMPACT

Rtds in Costa Rica

KEY DATA FINDINGS

2020 IMPACT

Stable continued off-trade growth for RTDs due to low prices and wide availability in off-trade retailing channels

Healthier hard seltzer gain momentum through recent new launches