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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Costa Rica

53 pages, Jul 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Brand positioning, availability and affordability set the pace in alcoholic drinks

As local consumers are exposed to a global consumption environment, brand awareness and availability influence their purchasing decisions; often recreating positive consumption experiences based on aspirational expectations and budget capabilities. In such a context, pricing and promotional campaigns continued to increase the penetration of recognised and affordable global brands targeted towards middle-income consumers, who opted to upgrade their drinking preferences, whilst adopting more moderate consumption habits that prioritised quality instead of quantity.

Stable growth rates and pricing updates continue to set the pace in alcoholic drinks

As the overall economic performance in 2017 remained framed by an uncertain local (pre-election year) and global context, most alcoholic drinks players continued to adopt aggressive pricing strategies, which leveraged discounts and promotional campaigns to promote point-of-sale awareness whilst helping to maintain stable growth rates amongst local middle-income consumers. In this scenario, mature categories (including most spirits) continued to show a combination of contracting and moderate growth rates, with pricing and brand availability tending to play major roles in the demand for these products.

Major local manufacturers and distributors continue to set the pace in Costa Rica

The competitive environment within all alcoholic drinks categories in Costa Rica continued to be framed by the dominant position of the local company Florida Bebidas, which continued to account for a dominant share of sales in beer and RTDs/high-strength premixes in Costa Rica, whilst also having a leading role in spirits and wine, leveraging consolidated distribution ventures with major global manufacturers, including its distribution alliance with Diageo in spirits and with Concha y Toro in wine. Florida Bebidas remains clearly ahead in terms of volume and value sales in most alcoholic drinks categories, with spirits being the only exception, in which the local government-owned company Fábrica Nacional de Licores (FANAL) maintains the lead in volume terms, due to the wide availability and affordable unit prices of its economy brands.

Modern grocery retailers gain penetration across all categories

As modern grocery retailers continued to engage in aggressive penetration strategies across the country, the sale of alcoholic drinks gained momentum through chained outlets such as supermarkets, convenience stores, and discounters. Location, convenience and these players’ capacity to leverage their scale of operations explain the rising popularity of modern retailers in Costa Rica.

Segmentation and innovation are anticipated to continue driving demand

Given the constant demand for new value proposals amongst the younger local population, it is anticipated that major players will continue to make use of segmentation and innovation strategies to incentivise per capita consumption of alcoholic drinks across the country. In this scenario, millennials will continue to be a key area of focus for most local and international brands, which will address their needs with more precision through the adoption of more specific segmentation efforts based on age, gender, lifestyle and purchasing capacity.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Alcoholic Drinks in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Costa Rica?
What are the major brands in Costa Rica?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Costa Rica

EXECUTIVE SUMMARY

Brand positioning, availability and affordability set the pace in alcoholic drinks

Stable growth rates and pricing updates continue to set the pace in alcoholic drinks

Major local manufacturers and distributors continue to set the pace in Costa Rica

Modern grocery retailers gain penetration across all categories

Segmentation and innovation are anticipated to continue driving demand

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
Licence types:
On-trade establishments
Table 1 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 3 Research Sources

Beer in Costa Rica

HEADLINES

PROSPECTS

Polarisation continues in beer

Innovation leads to the expansion of added-value proposals

The on-trade channel is anticipated to keep leading beer culture

COMPETITIVE LANDSCAPE

Florida Bebidas continues to set the pace

Innovation and pricing characterise the competition

Florida Bebidas against the rest of the world

CATEGORY BACKGROUND

Summary 4 Lager by Price Band 2017
Table 18 Number of Breweries 2012-2017

CATEGORY DATA

Table 19 Sales of Beer by Category: Total Volume 2012-2017
Table 20 Sales of Beer by Category: Total Value 2012-2017
Table 21 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 22 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 27 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 29 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 30 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 31 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Costa Rica

PROSPECTS

Rtds/High-Strength Premixes in Costa Rica

HEADLINES

PROSPECTS

New flavour extensions and packaging updates continue to boost sales

Further segmentation over the coming five years

Niche development opportunities

COMPETITIVE LANDSCAPE

Florida Bebidas maintains its dominant position

New competitors are anticipated to increase their penetration to 2022

Florida Bebidas will have to respond

CATEGORY DATA

Table 34 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 35 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 36 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 37 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 38 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 39 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 40 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 41 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 42 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 43 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 44 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 45 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 46 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 47 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Costa Rica

HEADLINES

PROSPECTS

Brand awareness, availability and affordability continue to drive sales

Lifestyle aspirations and global consumption trends boost imported spirits

Continued innovation in global flagship brand extensions

COMPETITIVE LANDSCAPE

Florida Bebidas leads in value terms

FANAL remains ahead in volume terms

Pricing, brand awareness and availability will continue to drive sales

CATEGORY DATA

Table 49 Sales of Spirits by Category: Total Volume 2012-2017
Table 50 Sales of Spirits by Category: Total Value 2012-2017
Table 51 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 52 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 53 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 54 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 55 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 56 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 57 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 58 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 59 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 60 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 61 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 62 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 63 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Costa Rica

HEADLINES

PROSPECTS

Specialisation leverages blends, origin and sustainability

Promotion, awareness and affordability drive sales of local wines

Further levels of innovation anticipated

COMPETITIVE LANDSCAPE

Florida Bebidas remains ahead in wine

Wine remains a fragmented category

Experience-based promotional activities are set to drive sales to 2022

CATEGORY DATA

Table 64 Sales of Wine by Category: Total Volume 2012-2017
Table 65 Sales of Wine by Category: Total Value 2012-2017
Table 66 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 67 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 68 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 69 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 70 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 71 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 72 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 73 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 74 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 75 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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Megatrends

Country Report

Alcoholic Drinks in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

Brand positioning, availability and affordability set the pace in alcoholic drinks

Stable growth rates and pricing updates continue to set the pace in alcoholic drinks

Major local manufacturers and distributors continue to set the pace in Costa Rica

Modern grocery retailers gain penetration across all categories

Segmentation and innovation are anticipated to continue driving demand

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Costa Rica

EXECUTIVE SUMMARY

Brand positioning, availability and affordability set the pace in alcoholic drinks

Stable growth rates and pricing updates continue to set the pace in alcoholic drinks

Major local manufacturers and distributors continue to set the pace in Costa Rica

Modern grocery retailers gain penetration across all categories

Segmentation and innovation are anticipated to continue driving demand

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Costa Rica

HEADLINES

PROSPECTS

Polarisation continues in beer

Innovation leads to the expansion of added-value proposals

The on-trade channel is anticipated to keep leading beer culture

COMPETITIVE LANDSCAPE

Florida Bebidas continues to set the pace

Innovation and pricing characterise the competition

Florida Bebidas against the rest of the world

CATEGORY BACKGROUND

CATEGORY DATA

Cider/Perry in Costa Rica

PROSPECTS

Rtds/High-Strength Premixes in Costa Rica

HEADLINES

PROSPECTS

New flavour extensions and packaging updates continue to boost sales

Further segmentation over the coming five years

Niche development opportunities

COMPETITIVE LANDSCAPE

Florida Bebidas maintains its dominant position

New competitors are anticipated to increase their penetration to 2022

Florida Bebidas will have to respond

CATEGORY DATA

Spirits in Costa Rica

HEADLINES

PROSPECTS

Brand awareness, availability and affordability continue to drive sales

Lifestyle aspirations and global consumption trends boost imported spirits

Continued innovation in global flagship brand extensions

COMPETITIVE LANDSCAPE

Florida Bebidas leads in value terms

FANAL remains ahead in volume terms

Pricing, brand awareness and availability will continue to drive sales

CATEGORY DATA

Wine in Costa Rica

HEADLINES

PROSPECTS

Specialisation leverages blends, origin and sustainability

Promotion, awareness and affordability drive sales of local wines

Further levels of innovation anticipated

COMPETITIVE LANDSCAPE