Executive Summary

Jul 2019
Economic slowdown hampers growth in 2018

Affected by the extraordinary levels of economic uncertainty in Costa Rica during the second half of 2018, a broader base of middle- and lower-income consumers adopted more cautious spending habits. In this context, economy proposals gained momentum amongst younger adults and lower-income local consumers.

Affordable added-value alternatives continue to gain momentum

Ranging from craft beers, to new brand extensions in spirits targeted towards millennials, differentiated value proposals continued to gain momentum across most alcoholic drinks categories during 2018. The expanding base of upper- and middle-income millennials demanded affordable yet higher-quality alcoholic drinks options.

Domestic manufacturers and distributors maintain their competitive advantage

Despite the growing offer of new imported value proposals, including direct imports by Walmart, traditional domestic players (Florida Bebidas, Fábrica Nacional de Licores (FANAL) and Centenario Internacional) remained ahead in both volume and value terms during 2018, taking advantage of their top-of-mind brand awareness, and strong economies of scale in terms of manufacturing, marketing and distribution. Point-of-sale availability was associated with the capacity of these players to reach a vast number of off-trade and on-trade establishments across the country, with control of refrigeration space in both traditional and modern grocery retailers remaining a clear competitive advantage for Florida Bebidas; reflected in its dominance in beer and RTDs.

Modern grocery retailers gains momentum, whilst on-trade demand slows down

Chained modern grocery retailers such as fascias from Walmart, along with more specialised retail proposals, such as the local high-end supermarket Automercado, continued to gain momentum in the distribution of alcoholic drinks during 2018. Promotional activities, along with exclusive product offers, a wide product assortment and wide availability, consolidated as major sales drivers for most alcoholic drinks categories.

Innovation is anticipated to remain focused on millennials and tourists

Alcoholic drinks is expected to continue to see total volume growth over the forecast period, with higher growth off-trade than on-trade. Even though it is anticipated that most local consumers will remain very cautious about their expenditure on non-essential goods and experiences during the next five years, it is expected that new value proposals and additional levels of innovation will be seen in the forecast period.

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Alcoholic Drinks in Costa Rica

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:

The Alcoholic Drinks in Costa Rica market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Alcoholic Drinks in Costa Rica?
  • What are the major brands in Costa Rica?
  • Have there been any alcoholic drinks legislative changes over the past 12 months?
  • How is the alcoholic drinks industry affected by the recession?
  • What is consumed more; beer, wine or spirits?
  • What have been the key trends seen in new product developments?
  • Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Alcoholic Drinks in Costa Rica

EXECUTIVE SUMMARY

Economic slowdown hampers growth in 2018
Affordable added-value alternatives continue to gain momentum
Domestic manufacturers and distributors maintain their competitive advantage
Modern grocery retailers gains momentum, whilst on-trade demand slows down
Innovation is anticipated to remain focused on millennials and tourists

MARKET BACKGROUND

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Costa Rica

HEADLINES

PROSPECTS

Local craft beer manufacturers experience new challenges
Premium and economy imported lager continue to gain momentum
New value proposals are anticipated to impact demand for beer

COMPETITIVE LANDSCAPE

Florida Bebidas remains the dominant player
The balance of share is fragmented
Innovation and affordable added-value proposals are set to gain momentum

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2018
Table 17 Number of Breweries 2013-2018

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2013-2018
Table 19 Sales of Beer by Category: Total Value 2013-2018
Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Spirits in Costa Rica

HEADLINES

PROSPECTS

Contraband continues to hamper growth
Demand is affected by the local economy
Strong brand recognition and aspirational lifestyles will influence demand to 2023

COMPETITIVE LANDSCAPE

Two local manufacturers and distributors lead
Other smaller players
Recognised global brands are expected to maintain their competitive advantage

CATEGORY DATA

Table 33 Sales of Spirits by Category: Total Volume 2013-2018
Table 34 Sales of Spirits by Category: Total Value 2013-2018
Table 35 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 36 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 37 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 38 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 39 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 40 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 41 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 42 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 43 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 44 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 45 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 46 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 47 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Costa Rica

HEADLINES

PROSPECTS

Affordable and added-value proposals continue to incentivise wine consumption
The expansion of lower-priced wines
Additional product specialisation is anticipated over the next five years

COMPETITIVE LANDSCAPE

Traditional brands and players continue to lead wine
High fragmentation leads to low brand loyalty
New added-value proposals and affordable proposals set to boost the competition

CATEGORY DATA

Table 48 Sales of Wine by Category: Total Volume 2013-2018
Table 49 Sales of Wine by Category: Total Value 2013-2018
Table 50 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 51 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 52 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 53 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 54 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 55 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 56 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 57 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 58 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 59 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Cider/Perry in Costa Rica

PROSPECTS

Rtds in Costa Rica

HEADLINES

PROSPECTS

New product launches continue to boost sales of RTDs
New product launches to target higher-income consumers...
...along with the rising availability of value for money alternatives

COMPETITIVE LANDSCAPE

Florida Bebidas remains the dominant player in RTDs
Little share left for other players
Innovation and natural functional claims are set to gain momentum

CATEGORY DATA

Table 60 Sales of RTDS by Category: Total Volume 2013-2018
Table 61 Sales of RTDS by Category: Total Value 2013-2018
Table 62 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 63 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 64 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 65 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 66 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 67 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 68 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 69 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 70 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 71 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 72 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 73 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 74 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023