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2025 Developments
Alcoholic drinks in Costa Rica displayed muted progress in 2025, with both volume and value sales increasing only marginally, linked to heightened price sensitivity, economic pressures, and the expanding influence of illicit trade. The landscape was marked by pronounced market polarisation, as consumption consolidated around affordable beer and entry-level options, while premium innovations such as limited-release spirits and refined RTD launches attracted affluent and wellness-oriented buyers, putting the traditional mid-priced tier under significant strain. While the environment remains attractive due to ongoing product innovation, digital channel expansion, and a projected return to higher growth through 2030, brands must navigate shifting consumer behaviours, contraband risks, and an evolving retail structure.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Costa Rica report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Costa Rica?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Costa Rica?
- How are products distributed in Costa Rica?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Costa Rica
2025 Developments
Key Data Insights
Muted Growth as Economic Pressures Drive Market Polarisation
Chart 1 Adán & Eva Wine Spritz was launched in Costa Rica in late 2025
Macallan Double Cask 30 Years Elevates Luxury as Mid-Range Falters
Chart 2 Premium options like Macallan Double Cask 30 Years become available
Adán & Eva Wine Spritz Redefines Rtds with Premium Wine Base
Chart 3 Volume Sales 2020-2030
Chart 4 Volume Sales by Category 2025
Gen Z Drives Flavour Innovation as Mid-Tier Options Shrink
Sober Curiosity and Premiumisation Reshape Business Strategies
Chart 5 Forecast Volume Sales 2020-2030
Chart 6 Forecast Volume Sales by Category 2025-2030
Heineken Accelerates Expansion by Acquiring Fifco’S Portfolio
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Supermarkets Retain Shopper Trust as E-Commerce Gains Ground
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Chart 9 Economic Context for Alcoholic Drinks
Chart 10 Real Gdp Growth 2020-2030
Chart 11 Inflation 2020-2030
Chart 12 Consumer Context for Alcoholic Drinks
Chart 13 Population 2020-2030
Chart 14 Population by Generation 2025
Beer in Costa Rica
Key Data Insights
Beer Summary
Brands Drive Flavour Innovation to Attract Younger Consumers
Imperial Cero Relaunch Captures Fitness and Wellness Demand
Chart 15 Imperial Cero was relaunched in Costa Rica on January 30, 2025
Wrexham Lager Leverages Its Heritage to Access Premium Niches
Chart 16 Volume Sales 2020-2030
Chart 17 Volume Sales by Category 2025
Heineken Accelerates Flavour Innovation to Engage Gen Z and Value Seekers
Lager to Sustain Leadership as Non-Alcoholic Beer Accelerates
Chart 18 Forecast Volume Sales 2020-2030
Chart 19 Forecast Volume Sales by Category 2025-2030
Heineken's Acquisition of Florida Ice and Farm Company Reshapes Brand Hierarchy and Innovation
Imperial and Papagayo Brewing Co Leverage Innovation and Distribution to Capture New Demand
Chart 20 Company Shares 2025
Chart 21 Brand Shares 2025
Small Local Grocers Capture Impulse Demand as E-Commerce Accelerates
Chart 22 Economic Context for Beer
Chart 23 Real Gdp Growth 2020-2030
Chart 24 Inflation 2020-2030
Chart 25 Consumer Context for Beer
Chart 26 Population 2020-2030
Chart 27 Population by Generation 2025
Cider/Perry in Costa Rica
Key Data Insights
Cider/Perry Summary
Hoggy’S and Martinelli’S Drive Consumer Shifts with Innovative Launches
Chart 28 Martinelli’s Sparkling Cider is back on retail shelves
Non-Alcoholic Cider/Perry Leads on Volume as Health Focus Expands
Chart 29 Hoggy’s Dry Apple Cider offers Natural Flavor Profiles
Hoggy’S Flavour Innovations Attract Younger Drinkers and Boost Growth
Chart 30 Volume Sales 2020-2030
Chart 31 Volume Sales by Category 2025
Younger Adults Embrace Rapid-Delivery Cider for Home Occasions
Retailers and Delivery Platforms Unlock Impulsive Cider Consumption
Chart 32 Forecast Volume Sales 2020-2030
Chart 33 Forecast Volume Sales by Category 2025-2030
Vinícola Centroamericana Sa Boosts Lead with Expanded Offerings
Chart 34 Company Shares 2025
Chart 35 Brand Shares 2025
Walmart Sustains Cider Growth through Year-Round Availability
Pricesmart Leverages Holiday Bulk Packs to Capture Seasonal Demand
Auto Mercado and Uber Eats Drive E-Commerce Growth among Young and Affluent Shoppers
Chart 36 Economic Context for Cider/Perry
Chart 37 Real Gdp Growth 2020-2030
Chart 38 Inflation 2020-2030
Chart 39 Consumer Context for Cider/Perry
Chart 40 Population 2020-2030
Chart 41 Population by Generation 2025
Rtds in Costa Rica
Key Data Insights
Rtds Summary
Strong Growth for Rtds as Innovations Drive Value Gains
Chart 42 BACARDÍ Mixed with Coca-Cola reclaim Cuba Libre
Smirnoff and Adán & Eva Expand Flavour Range to Win Adventurous Drinkers
Chart 43 Adán & Eva Wine Spritz was launched in Costa Rica in late 2025
Fifco Leverages Premium Design and Functionality to Close the Gap with Cocktail Bars
Chart 44 Volume Sales 2020-2030
Chart 45 Volume Sales by Category 2025
Tourism Boosts Hard Seltzer Innovation as Spirit-Based Drinks Outpace Alternatives
Limited-Edition Flavours and Premium Positioning Challenge New Entrants
Chart 46 Forecast Volume Sales 2020-2030
Chart 47 Forecast Volume Sales by Category 2025-2030
Heineken's Acquisition of Fifco Brands Reshapes Competitive Power
Adán Y Eva and Imperial Michelada Launches Strengthen Brand Loyalty
Chart 48 Company Shares 2025
Chart 49 Brand Shares 2025
Small Local Grocers Drive Impulse Purchases with Proximity Advantage
Supermarkets Accelerate Rtds Growth through Innovation and Promotions
Online Platforms and Hyperlocal Delivery Reshape Shopping Convenience
Chart 50 Economic Context for Rtds
Chart 51 Real Gdp Growth 2020-2030
Chart 52 Inflation 2020-2030
Chart 53 Consumer Context for Rtds
Chart 54 Population 2020-2030
Chart 55 Population by Generation 2025
Spirits in Costa Rica
Key Data Insights
Spirits Summary
Smirnoff and Vindi Drive Flavour Innovation to Attract Younger Drinkers
Other Spirits Maintain Dominance by Leveraging Affordability and Local Relevance
Casa Armando Prieto Launches Mezcal Lines to Elevate Heritage and Premiumisation
Chart 56 Los Danzantes and Alipús show Artisanal Tradition
Chart 57 Volume Sales 2020-2030
Chart 58 Volume Sales by Category 2025
Younger Drinkers Embrace Bold Flavours and Home Mixology for New Experiences
Other Spirits Maintain Scale as Value-Driven Choices Persist
Cocktail Kits, Polarisation and Bold Flavours Reshape Consumption and Competition
Chart 59 Forecast Volume Sales 2020-2030
Chart 60 Forecast Volume Sales by Category 2025-2030
Fábrica Nacional De Licores Leverages Local Loyalty While Gin Faces Brand Saturation
Chart 61 Company Shares 2025
Chart 62 Brand Shares 2025
Supermarkets Retain Shoppers by Offering Variety and Convenience
Auto Mercado and Bottega Attract Premium Buyers with Exclusive Spirits
Chart 63 Economic Context for Spirits
Chart 64 Real Gdp Growth 2020-2030
Chart 65 Inflation 2020-2030
Chart 66 Consumer Context for Spirits
Chart 67 Population 2020-2030
Chart 68 Population by Generation 2025
Wine in Costa Rica
Key Data Insights
Wine Summary
Centenario Internacional and Auto Mercado Reshape Wine Choices through Premium and Wellness Launches
Bodega Cuatro Rayas and Bodegas Protos Drive Innovation and Heritage in Premium Retail
Villa Torrigiani and Cuatro Rayas Shape Demand for Authenticity and Wellness
Chart 69 Cuatro Rayas 0% launches as premium non-alcoholic wine
Chart 70 Volume Sales 2020-2030
Chart 71 Volume Sales by Category 2025
Lightweight Glass and Recycled Packaging Drive Premium Perceptions
Organic Launches and Tin Can Packaging Reshape Consumer Expectations
Chart 72 Forecast Volume Sales 2020-2030
Chart 73 Forecast Volume Sales by Category 2025-2030
Alpiste and Centenario Internacional Strengthen Lead through Premium Heritage Labels
Heritage-Driven Launches and Wellness Trends Create New Business Opportunities
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Auto Mercado Leverages Variety and Storage to Lead Wine Sales
Retail E-Commerce Captures Affluent Shoppers through Transparency and Delivery
Bottega Redefines Wine Shopping with Immersive Tasting Venues
Chart 76 Economic Context for Wine
Chart 77 Real Gdp Growth 2020-2030
Chart 78 Inflation 2020-2030
Chart 79 Consumer Context for Wine
Chart 80 Population 2020-2030
Chart 81 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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-
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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