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Learn moreSep 2020
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Alcoholic drinks is expected to see a double-digit total volume decline in Costa Rica in 2020, as a result of the impact of COVID-19. Nevertheless, this overall poor performance masks two very different performances between distribution channels.
As at the end of July 2020, Costa Rica had seen over 100 deaths due to COVID-19, and nearly 18,000 cases. The lockdown started on 19 March, with all parks and gyms closed.
Alcoholic drinks maintained total volume growth in 2019, seeing its strongest increase in the whole review period. Off-trade sales remained far higher, and also continued to see a higher rate of growth.
Despite the growing offer of new imported value proposals, including direct imports by Walmart, traditional domestic players remained ahead in alcoholic drinks in both volume and value terms during 2019, taking advantage of their top-of-mind brand awareness and strong economies of scale in terms of manufacturing, marketing and distribution. Local player Florida Bebidas maintained its dominance in 2019, accounting for more than three quarters of total volume sales, along with a slightly lower value share.
Although alcoholic drinks is expected to see a strong total volume decline due to COVID-19 in 2020, a rebound to growth is expected in 2021, due to the return to growth of the on-trade channel, with a slowing rate of increase for the rest of the forecast period. However, on-trade sales are not expected to return to the 2019 level, pre-COVID-19, even by the end of the forecast period.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Costa Rica with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Costa Rica for free:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.