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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Cameroon

Sep 2020

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Executive Summary

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COVID-19 impact on alcoholic drinks

Lockdown restrictions affected sales of alcoholic drinks such as beer and spirits, which are predominantly sold through bars, pubs and restaurants. As a result of lockdown, these channels not only had to close at 18.

COVID-19 country impact

As of 28 August, Cameroon had seen 19,142 cases of COVID-19 and 411 deaths, and at the time of writing there is a high risk of exposure to COVID-19 in Cameroon. Many efforts have been made to stem the spread of the virus.

Regional political instability continues to impact sales in 2019, off-trade players implement promotional activities to compete with on-trade

Towards the end of the review period political crises in the north- and south-western regions of Cameroon had a serious negative impact on some of the leading players in the alcoholic drinks market. Political unrest in the two English-speaking regions of the country resulted in many local businesses ceasing to trade.

Domestic companies focus on gaining share, Diageo invests in new products

Domestic players in Cameroon’s alcoholic drinks market implemented efforts to increase visibility and become more competitive at the end of the review period. In the city of Douala, billboards promoting Grand Sud Wine distributed by Focali were evident, for example.

On-trade performance key to recovery, COVID-19 to contribute to growth of both healthier products and contraband

Due to the importance of on-trade establishments to sales of alcoholic drinks in Cameroon, particularly categories such as beer and RTDs, performance will begin to recover when on-trade outlets are once again able to welcome consumers in significant numbers. Given the continuing high infection rate in the country at the time of writing, however, when this will be is difficult to determine.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Alcoholic Drinks in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Cameroon?
What are the major brands in Cameroon?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Regional political instability continues to impact sales in 2019, off-trade players implement promotional activities to compete with on-trade

Domestic companies focus on gaining share, Diageo invests in new products

On-trade performance key to recovery, COVID-19 to contribute to growth of both healthier products and contraband

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Off-trade suffers as companies lack promotional innovation in retail channels

Beer performance impacted by ongoing political instability

SABC repackages beer products and reduces pricing, Diageo introduces new stout

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2019

CATEGORY DATA

Table 17 Sales of Beer by Category: Total Volume 2014-2019
Table 18 Sales of Beer by Category: Total Value 2014-2019
Table 19 Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 20 Sales of Beer by Category: % Total Value Growth 2014-2019
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2014-2019
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2014-2019
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2014-2019
Table 25 GBO Company Shares of Beer: % Total Volume 2015-2019
Table 26 NBO Company Shares of Beer: % Total Volume 2015-2019
Table 27 LBN Brand Shares of Beer: % Total Volume 2016-2019
Table 28 Forecast Sales of Beer by Category: Total Volume 2019-2024
Table 29 Forecast Sales of Beer by Category: Total Value 2019-2024
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2019-2024
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2019-2024

Wine in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Off-trade purchases account for greatest proportion of sales, lack of domestic wine production hinders local players

South African wine gains traction following tasting sessions

Groupe Focali invests in promotion of Grand Sud

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 32 Sales of Wine by Category: Total Volume 2014-2019
Table 33 Sales of Wine by Category: Total Value 2014-2019
Table 34 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 35 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 40 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 41 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Spirits in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers favour imported products, local players attempt to compete through tasting events and repackaging

Diageo consolidates lead in 2019, thanks to product familiarity, strong distribution and new launches

Local players invest in efforts to gain share

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Table 44 Sales of Spirits by Category: Total Volume 2014-2019
Table 45 Sales of Spirits by Category: Total Value 2014-2019
Table 46 Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 47 Sales of Spirits by Category: % Total Value Growth 2014-2019
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2014-2019
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2014-2019
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2014-2019
Table 52 GBO Company Shares of Spirits: % Total Volume 2015-2019
Table 53 NBO Company Shares of Spirits: % Total Volume 2015-2019
Table 54 LBN Brand Shares of Spirits: % Total Volume 2016-2019
Table 55 Forecast Sales of Spirits by Category: Total Volume 2019-2024
Table 56 Forecast Sales of Spirits by Category: Total Value 2019-2024
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2019-2024
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2019-2024

Cider/Perry in Cameroon

PRE-COVID-19 PERFORMANCE

Rtds in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

RTDs’ strong performance underpinned by millennials, price and lower ABV compared to spirits

Brasseries du Cameroun dominates with single brand, Guinness Cameroon trails with portfolio of offerings

Potential for new players able to offer appealing products and invest in support

2020 AND BEYOND

COVID-19 impact9

Affected products within RTDs

Recovery and opportunities

CATEGORY DATA

Table 59 Sales of RTDs by Category: Total Volume 2014-2019
Table 60 Sales of RTDs by Category: Total Value 2014-2019
Table 61 Sales of RTDs by Category: % Total Volume Growth 2014-2019
Table 62 Sales of RTDs by Category: % Total Value Growth 2014-2019
Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2014-2019
Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2014-2019
Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2014-2019
Table 67 GBO Company Shares of RTDs: % Total Volume 2015-2019
Table 68 NBO Company Shares of RTDs: % Total Volume 2015-2019
Table 69 LBN Brand Shares of RTDs: % Total Volume 2016-2019
Table 70 Forecast Sales of RTDs by Category: Total Volume 2019-2024
Table 71 Forecast Sales of RTDs by Category: Total Value 2019-2024
Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2019-2024
Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2019-2024

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Megatrends

Country Report

Alcoholic Drinks in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Regional political instability continues to impact sales in 2019, off-trade players implement promotional activities to compete with on-trade

Domestic companies focus on gaining share, Diageo invests in new products

On-trade performance key to recovery, COVID-19 to contribute to growth of both healthier products and contraband

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Regional political instability continues to impact sales in 2019, off-trade players implement promotional activities to compete with on-trade

Domestic companies focus on gaining share, Diageo invests in new products

On-trade performance key to recovery, COVID-19 to contribute to growth of both healthier products and contraband

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Beer in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Off-trade suffers as companies lack promotional innovation in retail channels

Beer performance impacted by ongoing political instability

SABC repackages beer products and reduces pricing, Diageo introduces new stout

2020 AND BEYOND

COVID-19 impact

Affected products within beer

Recovery and opportunities

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Off-trade purchases account for greatest proportion of sales, lack of domestic wine production hinders local players

South African wine gains traction following tasting sessions

Groupe Focali invests in promotion of Grand Sud

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Spirits in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumers favour imported products, local players attempt to compete through tasting events and repackaging

Diageo consolidates lead in 2019, thanks to product familiarity, strong distribution and new launches

Local players invest in efforts to gain share

2020 AND BEYOND

COVID-19 impact

Affected products within spirits

Recovery and opportunities

CATEGORY DATA

Cider/Perry in Cameroon

PRE-COVID-19 PERFORMANCE

Rtds in Cameroon

HEADLINES

PRE-COVID-19 PERFORMANCE

RTDs’ strong performance underpinned by millennials, price and lower ABV compared to spirits

Brasseries du Cameroun dominates with single brand, Guinness Cameroon trails with portfolio of offerings