Alcoholic Drinks in Cameroon

Alcoholic Drinks in Cameroon

EXECUTIVE SUMMARY

Alcoholic drinks records good volume growth in 2017, thanks to a strong social drinking culture

Consumers trade up as a result of higher disposable income

Les Brasseries du Cameroun leads alcoholic drinks in 2017

On-trade remains the leading distribution channel in 2017

Lack of recreational activities and rising disposable income to drive growth within alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 13 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

Beer in Cameroon

HEADLINES

PROSPECTS

Beer is set to record positive growth over the forecast period

Illicit trade and counterfeit goods are anticipated to remain a major threat to beer growth

The category will be characterised by intense marketing activities and innovation over the forecast period

COMPETITIVE LANDSCAPE

Brasseries du Cameroun dominates beer in 2017

Premium beer sees fastest growth whilst domestic mid-priced beers accounts for the most sales

Packaging, size formats drive new product developments

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2017

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2012-2017
Table 19 Sales of Beer by Category: Total Value 2012-2017
Table 20 Sales of Beer by Category: % Total Volume Growth 2012-2017
Table 21 Sales of Beer by Category: % Total Value Growth 2012-2017
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2012-2017
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2012-2017
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2012-2017
Table 26 GBO Company Shares of Beer: % Total Volume 2013-2017
Table 27 NBO Company Shares of Beer: % Total Volume 2013-2017
Table 28 LBN Brand Shares of Beer: % Total Volume 2014-2017
Table 29 Forecast Sales of Beer by Category: Total Volume 2017-2022
Table 30 Forecast Sales of Beer by Category: Total Value 2017-2022
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2017-2022
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2017-2022

Cider/Perry in Cameroon

PROSPECTS

Rtds/High-Strength Premixes in Cameroon

HEADLINES

PROSPECTS

RTDs/high-strength premixes is expected to register positive growth as category awareness continues to grow

Price is likely to remain a key determinant of the category’s success

More brands/players expected to enter the category over the forecast period

COMPETITIVE LANDSCAPE

Local player Brasseries du Cameroun dominates in RTDs/high-strength premixes

Young adults drive demand for RTDs/high-strength premixes in 2017

CATEGORY DATA

Table 33 Sales of RTDS/High-Strength Premixes by Category: Total Volume 2012-2017
Table 34 Sales of RTDS/High-Strength Premixes by Category: Total Value 2012-2017
Table 35 Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2012-2017
Table 36 Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2012-2017
Table 37 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Volume 2012-2017
Table 38 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: Value 2012-2017
Table 39 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 40 Sales of RTDS/High-Strength Premixes by Off-trade vs On-trade: % Value Growth 2012-2017
Table 41 GBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 42 NBO Company Shares of RTDS/High-Strength Premixes: % Total Volume 2013-2017
Table 43 LBN Brand Shares of RTDS/High-Strength Premixes: % Total Volume 2014-2017
Table 44 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Volume 2017-2022
Table 45 Forecast Sales of RTDS/High-Strength Premixes by Category: Total Value 2017-2022
Table 46 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Volume Growth 2017-2022
Table 47 Forecast Sales of RTDS/High-Strength Premixes by Category: % Total Value Growth 2017-2022

Spirits in Cameroon

HEADLINES

PROSPECTS

Spirits is anticipated to record a positive total volume CAGR over the forecast period.

Off-trade sales are expected to outperform on-trade sales

COMPETITIVE LANDSCAPE

Diageo leads spirits in 2017

Competition intensifies as two new players enter the marketplace

Cameroon gets its first Scotch whisky bottling plant, whilst Hennessy increases its scope of activities in the country

CATEGORY DATA

Table 48 Sales of Spirits by Category: Total Volume 2012-2017
Table 49 Sales of Spirits by Category: Total Value 2012-2017
Table 50 Sales of Spirits by Category: % Total Volume Growth 2012-2017
Table 51 Sales of Spirits by Category: % Total Value Growth 2012-2017
Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2012-2017
Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2012-2017
Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2012-2017
Table 56 GBO Company Shares of Spirits: % Total Volume 2013-2017
Table 57 NBO Company Shares of Spirits: % Total Volume 2013-2017
Table 58 LBN Brand Shares of Spirits: % Total Volume 2014-2017
Table 59 Forecast Sales of Spirits by Category: Total Volume 2017-2022
Table 60 Forecast Sales of Spirits by Category: Total Value 2017-2022
Table 61 Forecast Sales of Spirits by Category: % Total Volume Growth 2017-2022
Table 62 Forecast Sales of Spirits by Category: % Total Value Growth 2017-2022

Wine in Cameroon

HEADLINES

PROSPECTS

Wine to record positive growth over the forecast period

Still light grape wine is expected to remain the most mature category with red wine driving sales

Illicit trade is expected to hamper the category over the forecast period

COMPETITIVE LANDSCAPE

The market for wine in Cameroon is characterised by multiple players

Two players enter wine in 2017

BVS introduces Mimbo, a low-priced wine with four different variants

CATEGORY DATA

Table 63 Sales of Wine by Category: Total Volume 2012-2017
Table 64 Sales of Wine by Category: Total Value 2012-2017
Table 65 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 66 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 67 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 68 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 69 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 70 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 71 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 72 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 73 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 74 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

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