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Country Report

Alcoholic Drinks in

Alcoholic Drinks in Cameroon

Jul 2019

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Executive Summary

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Strong drinking culture boosts volume sales of alcoholic drinks in 2018

Alcoholic drinks recorded strong volume growth in 2018 due to the strong drinking culture in Cameroon. Social drinking is common due to the obvious lack of interesting alternative entertainment activities, with drinking pubs, bars and clubs the main recreational centres in both urban and rural areas throughout the country.

Crises in the north and south western regions result in significant losses for major players

Political crises in the north and south western regions of Cameroon resulted in serious sales losses for some of the leading players in alcoholic drinks. The political unrest in the two English-speaking regions of Cameroon led many local businesses to cease trading.

Domestic companies compete with promotions and the introduction of new products and packaging

Domestic players in alcoholic drinks in Cameroon have adopted strategies to become more competitive. In the urban city of Douala, highly visible billboards promoting Grand Sud Wine distributed by Focalis were evident in 2018, not only on the major streets, but also in residential and business areas in order to increase consumer awareness of these products.

On-trade remains the leading channel while off-trade increases sales in 2018 with strong promotion

The on-trade remained the leading distribution channel for alcoholic drinks in 2018 due to the wide availability of bars, drinking pubs, and consumer foodservice channels and clubs catering to a variety of consumer groups. High-income consumers and executives consume alcoholic drinks at premium hotels and food service channels, while lower-income demographics drink in bars and pubs, with millennials favouring clubs and bars.

Increased excise duties expected to lead to growing contraband sales of wine and spirits

Significant volumes of wine and spirits are expected to be lost to contraband sales due to increases in excise duty during the forecast period.

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Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Alcoholic Drinks in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Cameroon?
What are the major brands in Cameroon?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Alcoholic Drinks in Cameroon

EXECUTIVE SUMMARY

Strong drinking culture boosts volume sales of alcoholic drinks in 2018

Crises in the north and south western regions result in significant losses for major players

Domestic companies compete with promotions and the introduction of new products and packaging

On-trade remains the leading channel while off-trade increases sales in 2018 with strong promotion

Increased excise duties expected to lead to growing contraband sales of wine and spirits

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 1 Taxation and Duty Levies on Alcoholic Drinks 2018

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 4 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Beer in Cameroon

HEADLINES

PROSPECTS

Steady growth expected

Crisis in Anglophone Cameroon negatively impacts beer

Off-trade lags due to lack of innovation by companies in promoting beer in retail channels

COMPETITIVE LANDSCAPE

(SABC boosts competition by repackaging and lower pricing

Diageo Cameroon introduces new stout

Kronenbourg 1664 promoted heavily in premium on-trade channels

CATEGORY BACKGROUND

Summary 2 Lager by Price Band 2018

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2013-2018
Table 19 Sales of Beer by Category: Total Value 2013-2018
Table 20 Sales of Beer by Category: % Total Volume Growth 2013-2018
Table 21 Sales of Beer by Category: % Total Value Growth 2013-2018
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2013-2018
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2013-2018
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2013-2018
Table 26 GBO Company Shares of Beer: % Total Volume 2014-2018
Table 27 NBO Company Shares of Beer: % Total Volume 2014-2018
Table 28 LBN Brand Shares of Beer: % Total Volume 2015-2018
Table 29 Forecast Sales of Beer by Category: Total Volume 2018-2023
Table 30 Forecast Sales of Beer by Category: Total Value 2018-2023
Table 31 Forecast Sales of Beer by Category: % Total Volume Growth 2018-2023
Table 32 Forecast Sales of Beer by Category: % Total Value Growth 2018-2023

Rtds in Cameroon

HEADLINES

PROSPECTS

Millennials and young adults to drive growth

More varieties expected as consumer awareness increases

Opportunities for domestic players

COMPETITIVE LANDSCAPE

SABC and Diageo remain major competitors

Imported brands markedly absent

Growth to be driven by increasing consumer awareness, product innovation and strong promotion

CATEGORY DATA

Table 33 Sales of RTDS by Category: Total Volume 2013-2018
Table 34 Sales of RTDS by Category: Total Value 2013-2018
Table 35 Sales of RTDS by Category: % Total Volume Growth 2013-2018
Table 36 Sales of RTDS by Category: % Total Value Growth 2013-2018
Table 37 Sales of RTDS by Off-trade vs On-trade: Volume 2013-2018
Table 38 Sales of RTDS by Off-trade vs On-trade: Value 2013-2018
Table 39 Sales of RTDS by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 40 Sales of RTDS by Off-trade vs On-trade: % Value Growth 2013-2018
Table 41 GBO Company Shares of RTDS: % Total Volume 2014-2018
Table 42 NBO Company Shares of RTDS: % Total Volume 2014-2018
Table 43 LBN Brand Shares of RTDS: % Total Volume 2015-2018
Table 44 Forecast Sales of RTDS by Category: Total Volume 2018-2023
Table 45 Forecast Sales of RTDS by Category: Total Value 2018-2023
Table 46 Forecast Sales of RTDS by Category: % Total Volume Growth 2018-2023
Table 47 Forecast Sales of RTDS by Category: % Total Value Growth 2018-2023

Spirits in Cameroon

HEADLINES

PROSPECTS

Imported brands to continue to characterise spirits

Domestic players attempt to boost awareness and availability

Contraband sales set to increase due to government reforms of excise duties

COMPETITIVE LANDSCAPE

Diageo increases product diversity by introducing Guinness Triple Black spirit

Local distilleries boost competition

Spirits characterised by imported brands

CATEGORY DATA

Table 48 Sales of Spirits by Category: Total Volume 2013-2018
Table 49 Sales of Spirits by Category: Total Value 2013-2018
Table 50 Sales of Spirits by Category: % Total Volume Growth 2013-2018
Table 51 Sales of Spirits by Category: % Total Value Growth 2013-2018
Table 52 Sales of Spirits by Off-trade vs On-trade: Volume 2013-2018
Table 53 Sales of Spirits by Off-trade vs On-trade: Value 2013-2018
Table 54 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 55 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2013-2018
Table 56 GBO Company Shares of Spirits: % Total Volume 2014-2018
Table 57 NBO Company Shares of Spirits: % Total Volume 2014-2018
Table 58 LBN Brand Shares of Spirits: % Total Volume 2015-2018
Table 59 Forecast Sales of Spirits by Category: Total Volume 2018-2023
Table 60 Forecast Sales of Spirits by Category: Total Value 2018-2023
Table 61 Forecast Sales of Spirits by Category: % Total Volume Growth 2018-2023
Table 62 Forecast Sales of Spirits by Category: % Total Value Growth 2018-2023

Wine in Cameroon

HEADLINES

PROSPECTS

Consumers to experiment with more non-French wines

Wine to record steady off-trade growth

Marketing to drive strong growth

COMPETITIVE LANDSCAPE

Group Focali boosts promotion of Grand Sud wine

Demand for South African wine increasing

Imported products characterise wine

CATEGORY DATA

Table 63 Sales of Wine by Category: Total Volume 2013-2018
Table 64 Sales of Wine by Category: Total Value 2013-2018
Table 65 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 66 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 67 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 68 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 69 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 70 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 71 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 72 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 73 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 74 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

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Megatrends

Country Report

Alcoholic Drinks in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

Strong drinking culture boosts volume sales of alcoholic drinks in 2018

Crises in the north and south western regions result in significant losses for major players

Domestic companies compete with promotions and the introduction of new products and packaging

On-trade remains the leading channel while off-trade increases sales in 2018 with strong promotion

Increased excise duties expected to lead to growing contraband sales of wine and spirits

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Alcoholic Drinks in Cameroon

EXECUTIVE SUMMARY

Strong drinking culture boosts volume sales of alcoholic drinks in 2018

Crises in the north and south western regions result in significant losses for major players

Domestic companies compete with promotions and the introduction of new products and packaging

On-trade remains the leading channel while off-trade increases sales in 2018 with strong promotion

Increased excise duties expected to lead to growing contraband sales of wine and spirits

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

Beer in Cameroon

HEADLINES

PROSPECTS

Steady growth expected

Crisis in Anglophone Cameroon negatively impacts beer

Off-trade lags due to lack of innovation by companies in promoting beer in retail channels

COMPETITIVE LANDSCAPE

(SABC boosts competition by repackaging and lower pricing

Diageo Cameroon introduces new stout

Kronenbourg 1664 promoted heavily in premium on-trade channels

CATEGORY BACKGROUND

CATEGORY DATA

Rtds in Cameroon

HEADLINES

PROSPECTS

Millennials and young adults to drive growth

More varieties expected as consumer awareness increases

Opportunities for domestic players

COMPETITIVE LANDSCAPE

SABC and Diageo remain major competitors

Imported brands markedly absent

Growth to be driven by increasing consumer awareness, product innovation and strong promotion

CATEGORY DATA

Spirits in Cameroon

HEADLINES

PROSPECTS

Imported brands to continue to characterise spirits

Domestic players attempt to boost awareness and availability

Contraband sales set to increase due to government reforms of excise duties

COMPETITIVE LANDSCAPE

Diageo increases product diversity by introducing Guinness Triple Black spirit

Local distilleries boost competition

Spirits characterised by imported brands

CATEGORY DATA

Wine in Cameroon

HEADLINES

PROSPECTS

Consumers to experiment with more non-French wines

Wine to record steady off-trade growth

Marketing to drive strong growth

COMPETITIVE LANDSCAPE

Group Focali boosts promotion of Grand Sud wine

Demand for South African wine increasing