Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Alcoholic Drinks in

Alcoholic Drinks in Cameroon

Jun 2021

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on alcoholic drinks

On 17 March 2020, as a measure to curb the spread of the COVID-19 virus in Cameroon, the Prime Minister ordered the closure of bars and restaurants (for both on-trade and off-trade sales) from 6pm. Whilst some off-trade sales were able to navigate around the restrictions due to poor enforcement, on-trade sales (especially through late-night licensed bars) were hit hard.

COVID-19 country impact

On 17 March 2020, the country’s air, land and sea borders were closed, except for cargo flights. On 31 March, the government instituted a partial lockdown, with schools closed and public gatherings limited to 50 people.

Company response

Brasseries du Cameroun continued to dominate alcoholic drinks sales in 2020, accounting for almost two thirds of all alcoholic drinks sales in the country. The uncontested leader is followed by Guinness Cameroon SA in second place and Union Camerounaise de Brasseries.

Retailing shift

Although there was a noticeable shift from on-trade to off-trade sales during the COVID-19 pandemic, which was due to the curfews on horeca outlets, on-trade sales remained the dominant channel for alcoholic drinks in Cameroon. Bars tend to be the main point of sale for products in this industry, with most distribution taking place through truck delivery from the leading players Brasseries du Cameroun, Guinness Cameroon SA and Union Camerounaise de Brasseries to licensed operators, but a license is necessary to purchase products from these players.

On-trade vs off-trade split

Both on-trade and off-trade sales were negatively impacted by the curfews imposed on outlets to reduce the spread of COVID-19 around the country in March 2020 but were able to reopen from the end of April. Licensed bars were the hardest hit as they had to close their doors for much of this period due to their main business hours falling after the 6pm curfew.

What next for alcoholic drinks?

Due to the importance of on-trade establishments to sales of alcoholic drinks in Cameroon, particularly categories such as beer and RTDs, performance will begin to recover when on-trade outlets are once again able to welcome consumers in significant numbers. With a challenging operating environment, players throughout the category will have to invest in extensive marketing campaigns, both to lure consumers back to on-trade establishments, and to attract those making purchases in off-trade outlets for home consumption.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Alcoholic Drinks Sample Report Alcoholic Drinks Data Sample Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Alcoholic Drinks industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Cameroon for free:

The Alcoholic Drinks in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Alcoholic Drinks in Cameroon?
What are the major brands in Cameroon?
Have there been any alcoholic drinks legislative changes over the past 12 months?
How is the alcoholic drinks industry affected by the recession?
What is consumed more; beer, wine or spirits?
What have been the key trends seen in new product developments?
Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Alcoholic Drinks in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020 (XAF per litre of pure alcohol)

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Social distancing measures hamper beer sales as curfews are put in place

Companies re-strategize to boost sales during the pandemic as price sensitivity increases

Tins become key to attracting off-trade sales as companies adapt

RECOVERY AND OPPORTUNITIES

Future of Brasserie du Cameroun remains unclear as Heineken withdraws from Cameroon

Brasseries du Cameroun continues to hold the lion’s share of beer in Cameroon

New products emerge as modern retail channels expand

CATEGORY BACKGROUND

Summary 3 Lager by Price Band 2020

CATEGORY DATA

Table 17 Sales of Beer by Category: Total Volume 2015-2020
Table 18 Sales of Beer by Category: Total Value 2015-2020
Table 19 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 20 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 21 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 22 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 25 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 26 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 27 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 28 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 30 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Cameroon

KEY DATA FINDINGS

2020 IMPACT

On-trade sales plummet as COVID-19 disrupts horeca in Cameroon

Wine remains competitive as new players enter the arena

Imported brands continue to dominate as producers scale up

RECOVERY AND OPPORTUNITIES

Cameroon looks set to welcome tourists as COVID-19 restrictions come to an end

The growth of modern grocery retailers will support wine sales

New product development ahead in exciting category

CATEGORY DATA

Table 32 Sales of Wine by Category: Total Volume 2015-2020
Table 33 Sales of Wine by Category: Total Value 2015-2020
Table 34 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 35 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 36 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 37 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 40 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 41 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 42 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 43 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Cameroon

KEY DATA FINDINGS

2020 IMPACT

On-trade consumption drops as horeca outlets face curfews

Whiskies remains the tipple of choice for Cameroonian consumers

Diageo retains lead thanks to product familiarity, strong distribution and new launches

RECOVERY AND OPPORTUNITIES

Imported brands continue to lead spirits

Contraband sales threaten to undermine sales of spirits

Improved distribution networks to support growth in spirits

CATEGORY DATA

Table 44 Sales of Spirits by Category: Total Volume 2015-2020
Table 45 Sales of Spirits by Category: Total Value 2015-2020
Table 46 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 47 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 48 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 49 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 50 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 51 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 52 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 53 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 54 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 55 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 56 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 57 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 58 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Cameroon

HEADLINES

Rtds in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Spirit-based RTDs remains the only product area

Off-trade channels benefit from on-trade closures

Guinness Cameroon eats away at Brasseries du Cameroun’s dominance in RTDs

RECOVERY AND OPPORTUNITIES

New product development and low prices stimulate growth in RTDs

Growing consumer awareness fuels growth in RTDs

Promotional activity and product innovation will support consumer awareness

CATEGORY DATA

Table 59 Sales of RTDs by Category: Total Volume 2015-2020
Table 60 Sales of RTDs by Category: Total Value 2015-2020
Table 61 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 62 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 63 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 64 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 65 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 66 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 67 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 68 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 69 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 70 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 71 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 72 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 73 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Alcoholic Drinks in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Alcoholic Drinks in Cameroon

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

Beer in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Social distancing measures hamper beer sales as curfews are put in place

Companies re-strategize to boost sales during the pandemic as price sensitivity increases

Tins become key to attracting off-trade sales as companies adapt

RECOVERY AND OPPORTUNITIES

Future of Brasserie du Cameroun remains unclear as Heineken withdraws from Cameroon

Brasseries du Cameroun continues to hold the lion’s share of beer in Cameroon

New products emerge as modern retail channels expand

CATEGORY BACKGROUND

CATEGORY DATA

Wine in Cameroon

KEY DATA FINDINGS

2020 IMPACT

On-trade sales plummet as COVID-19 disrupts horeca in Cameroon

Wine remains competitive as new players enter the arena

Imported brands continue to dominate as producers scale up

RECOVERY AND OPPORTUNITIES

Cameroon looks set to welcome tourists as COVID-19 restrictions come to an end

The growth of modern grocery retailers will support wine sales

New product development ahead in exciting category

CATEGORY DATA

Spirits in Cameroon

KEY DATA FINDINGS

2020 IMPACT

On-trade consumption drops as horeca outlets face curfews

Whiskies remains the tipple of choice for Cameroonian consumers

Diageo retains lead thanks to product familiarity, strong distribution and new launches

RECOVERY AND OPPORTUNITIES

Imported brands continue to lead spirits

Contraband sales threaten to undermine sales of spirits

Improved distribution networks to support growth in spirits

CATEGORY DATA

Cider/Perry in Cameroon

HEADLINES

Rtds in Cameroon

KEY DATA FINDINGS

2020 IMPACT

Spirit-based RTDs remains the only product area

Off-trade channels benefit from on-trade closures