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Learn moreAug 2020
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Lockdown restrictions arising from COVID-19 have resulted in a slump in on-trade sales due to the closure of horeca establishments. The effect of this is exacerbated by the crash of the tourism industry.
On 15 August the number of daily new COVID-19 infections in Italy exceeded 600 for the first time since May. Consequently, there is increasing concern as the date for the reopening of schools approaches, scheduled at the time of writing for 14 September.
2019 saw Italian consumers drinking less, but higher quality. As per capita consumption of alcoholic drinks overall was declining in both off- and on-trade channels, value sales remained dynamic, thanks to the premiumisation trend, and consumers’ increased willingness to spend more on their alcoholic drinks.
Italy’s alcoholic drinks market is fragmented, and static, with limited changes in volume share seen in 2019. In an effort to attract consumers and compete, players invested in a variety of strategies.
In post-pandemic Italy, low-alcohol and non-alcoholic products are expected to offer considerable potential for growth. While this will be in part driven by the health and wellness trend already in evidence prior to COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Alcoholic Drinks industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Alcoholic Drinks industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Italy for free:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.