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2025 Developments
The alcoholic drinks landscape in Mexico during 2025 was marked by cautious consumer spending amid a sluggish economic environment with real GDP growth of just 0.6%, which contrasts with relatively stronger growth prospects in the broader Latin America region. This economic restraint has driven consumers towards more affordable and convenient options, with beer retaining its dominant position through heritage and flavour innovation, despite a slight volume decline. Ready-to-drink beverages exhibited the fastest growth, fuelled by dynamic product launches and flavour experimentation that resonate with younger, convenience-driven consumers. Security challenges and adverse weather conditions further shaped consumption patterns, particularly limiting on-trade expansion and reinforcing the predominance of off-trade channels. Leading companies maintain their stronghold through established distribution networks and brand loyalty, while emerging premium artisanal spirits carve out niche opportunities by appealing to evolving tastes for authenticity and innovation. To succeed, brands must balance innovation with affordability, leverage digital and direct-to-consumer channels, and address security concerns to stimulate social consumption occasions.
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Overview:
Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Beer
- Wine
- Spirits
- Cider and Perry
- RTDs
If you're in the Alcoholic Drinks industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Alcoholic Drinks in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Alcoholic Drinks in Mexico?
- Where is consumer demand for Alcoholic Drinks focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Alcoholic Drinks in Mexico
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Alcoholic Drinks
Economic Pressure and Shifting Preferences Moderate the Growth of Alcoholic Drinks
Beer Dominates Sales, Driven by Heritage and Flavour Innovation
Rtds Lead Growth Propelled by Innovation and Flavour Extensions
Chart 2 Value Sales 2020-2030
Chart 3 Value Sales by Category 2025
Economic Conditions and Security Shape Consumption and Industry Growth
Leading Brands Drive Beer Dominance Amid Evolving Consumer Tastes
Rtds Lead Growth with Innovation Targeting Younger, Convenience-Driven Consumers
Chart 4 Forecast Value Sales 2020-2030
Chart 5 Forecast Value Sales by Category 2025-2030
Modelo and Heineken Consolidate Leadership with Stable Volume Shares
Chart 6 Competitive Landscape for Alcoholic Drinks
Emerging Premium Artisanal Brands Gain Ground through Innovation and Partnerships
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Food and Drink Specialists and Local Grocers Lead Distribution Amid Expanding Retail Chains
Digital Partnerships Propel E-Commerce Growth and Reshape Convenience in Retailing
Off-Trade Channels Dominate Volume as Economic Constraints Limit On-Trade Expansion
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Rtd Reinvention and Flavour Innovation Drive Dynamic Growth
Chart 9 High-Impact Launches Expand Innovation across Rtds and Beer
Brand Collaborations and Cultural Flavours Fuel New Product Launches
Flavour Innovation Supports Rtd Growth and Category Differentiation
Chart 10 Economic Context for Alcoholic Drinks
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Alcoholic Drinks
Chart 14 Population 2020-2030
Chart 15 Population by Generation 2025
Beer in Mexico
Key Data Insights
Beer Summary
Chart 16 Key Industry Trends for Beer
Consumers and Retailers Boost Online Sales through Strategic Alliances
Chart 17 E-Commerce Gains Relevance Amongst Beer Players and Retailers
Heritage Brands Maintain Cultural Dominance and Consumer Loyalty
Chart 18 Corona Celebrates Its 100-Year Anniversary
Lager Leads Volume, While Non/Low Alcohol Beer Shows the Fastest Growth
Chart 19 Value Sales 2020-2030
Chart 20 Value Sales by Category 2025
Fifa World Cup and Consumer Moderation Influence Growth Trajectory
Lager Remains Dominant While Non/Low Alcohol Beer Accelerates Rapidly
Event Sponsorships and Geographical Expansion Drive Resilient Brand Engagement
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Dominance through Strategic Marketing and Innovation
Chart 23 Competitive Landscape for Beer
Emerging Independents Leverage Niche Innovation and Direct Sales to Gain a Foothold
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Small Local Grocers and Specialists Drive Beer Sales Growth through Expanded Reach
Major Digital Players Collaborate with Convenience Stores to Accelerate E-Commerce Beer Sales
Integration of Delivery Apps Reshapes the Retail Environment and Consumer Access to Beer
Key Trends Driving Digital Expansion and Heritage Loyalty
Innovative Product Launches and Strategic Partnerships Enhance Market Presence
Digital Innovation and Heritage Focus Sustain Growth Amid Economic Challenges
Chart 26 Economic Context for Beer
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Beer
Chart 30 Population 2020-2030
Chart 31 Population by Generation 2025
Cider/Perry in Mexico
Key Data Insights
Cider/Perry Summary
Chart 32 Key Industry Trends for Cider/Perry
Shoppers Switch to Rtds and Sparkling Wine for Celebrations
Artisanal Launches Gain Attention, but Regular Options Still Dominate
Chart 33 New Product Launches Are Limited to Artisanal Manufacturers Trying to Differentiate Their Products
Artisanal Producers Boost Seasonal Sales with Niche Launches
Chart 34 Sales of Cider Remain Limited to End-Of-Year Celebrations
Chart 35 Volume Sales 2020-2030
Chart 36 Volume Sales by Category 2025
Valle Redondo Prioritises Wine and Rtds, Leaving Cider/Perry to Contract
Non Alcoholic Brands Gain Momentum as Regular Options Shrink
Posdata and Robin Hood Pursue Niche Appeal as Innovation Stalls
Chart 37 Forecast Volume Sales 2020-2030
Chart 38 Forecast Volume Sales by Category 2025-2030
Valle Redondo Captures Share as Rivals Exit and Market Contracts
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Specialists Drive Year-End Sales as Discounters Secure Value Seekers
Discounters Leverage Affordable Pricing to Attract Seasonal Shoppers
E-Commerce Momentum Stalls as Seasonality Limits Online Growth
Chart 41 Economic Context for Cider/Perry
Chart 42 Real Gdp Growth 2020-2030
Chart 43 Inflation 2020-2030
Chart 44 Consumer Context for Cider/Perry
Chart 45 Population 2020-2030
Chart 46 Population by Generation 2025
Rtds in Mexico
Key Data Insights
Rtds Summary
Chart 47 Key Industry Trends for Rtds
Spirit-Based Innovation Drives Strong Growth Despite Economic Slowdown
Spirit-Based Rtds Dominate Volume and Value through Familiar Local Flavours
Chart 48 Familiar Flavours Drive Rtd Appeal
Bacardi and Topo Chico Rtd Launches Redefine Consumer Expectations and Boost Sales
Chart 49 Value Sales 2020-2030
Chart 50 Value Sales by Category 2025
Major Brands Intensify Competition as Consumers Seek Variety and Value
Spirit-Based Rtds Solidify Dominance While Wine-Based Rtds Grow Steadily
Innovation, Price Pressures and Direct Sales Reshape Competitive Strategies
Chart 51 Forecast Value Sales 2020-2030
Chart 52 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Dominance Amid Subtle Share Shifts
Chart 53 Competitive Landscape for Rtds
Brand Innovation and Flavour Expansion Unlock New Growth Avenues
Chart 54 Company Shares 2025
Chart 55 Brand Shares 2025
Convenience Stores Lead Growth by Enhancing Accessibility and Product Range
Retail Partnerships with Delivery Platforms Accelerate App-Based Purchases and Reach
Chart 56 Digital Partnerships Accelerate E-Commerce Growth
Retail E-Commerce Gains Traction through Speed and Accessibility in Urban Settings
Chart 57 Economic Context for Rtds
Chart 58 Real Gdp Growth 2020-2030
Chart 59 Inflation 2020-2030
Chart 60 Consumer Context for Rtds
Chart 61 Population 2020-2030
Chart 62 Population by Generation 2025
Spirits in Mexico
Key Data Insights
Spirits Summary
Chart 63 Key Industry Trends for Spirits
Rum and Tequila Drive Cautious Recovery Amid Economic Pressure
Grupo Cuervo’S Tequila and Expanding Rum Volumes Reshape Sales Landscape
Security Risks Disrupt Supply Chains While E-Commerce Fuels Access Expansion
Chart 64 Rising Logistics Constraints Amid Security Concerns
Chart 65 Value Sales 2020-2030
Chart 66 Value Sales by Category 2025
Consumers Moderate Spending Amid Economic and Security Challenges
Grupo Cuervo Leads Tequila Growth While Rum Captures Rising Consumer Interest
Brands Adapt Innovation and Marketing to Health Trends and Safety Concerns
Chart 67 Forecast Value Sales 2020-2030
Chart 68 Forecast Value Sales by Category 2025-2030
Casa Cuervo Strengthens Leadership through Tequila and Mezcal Innovation
Chart 69 Competitive Landscape for Spirits
Casa Lumbre’S Artisanal Focus and Premium Innovation Create Growth Opportunities
Chart 70 Company Shares 2025
Chart 71 Brand Shares 2025
Food and Drink Specialists Lead While Grocery Retailers Gain Ground in Spirits
Macallan’S Immersive Pop-Up Highlights Experiential Retail in Premium Spirits
Delivery Partnerships and Convenience Drive Retail E-Commerce Growth in Spirits
Chart 72 E-Commerce Expansion Accelerated by Third-Party Delivery Platforms' Partnerships
Innovative Product Launches and Pricing Strategies Influence Market Dynamics
Chart 73 Economic Context for Spirits
Chart 74 Real Gdp Growth 2020-2030
Chart 75 Inflation 2020-2030
Chart 76 Consumer Context for Spirits
Chart 77 Population 2020-2030
Chart 78 Population by Generation 2025
Wine in Mexico
Key Data Insights
Wine Summary
Chart 79 Key Industry Trends for Wine
Concha Y Toro and La Cetto Retain Buyers as Affordability Shapes Choices
Chart 80 Familiar and Affordable Brands Gain Consumers' Preference
La Cetto Leverages E-Commerce Reach to Maintain Shopper Loyalty
Chart 81 Major E-Commerce Platforms Have Included Local Wine Brands in Their Product Portfolios
Sparkling Wine Attracts New Buyers with Promotions and Digital Access
Chart 82 Value Sales 2020-2030
Chart 83 Value Sales by Category 2025
Concha Y Toro Expands Local Portfolios as Competition Intensifies
Valle Redondo Introduces Varietal Labels to Capture Value-Focused Buyers
Viña Concha Y Toro Adopts Lifestyle Innovations to Attract New Audiences
Chart 84 Forecast Value Sales 2020-2030
Chart 85 Forecast Value Sales by Category 2025-2030
Valle Redondo Defends Its Share as Pricing and Distribution Drive Loyalty
Chart 86 Competitive Landscape for Wine
Vinos El Cielo Gains Visibility through Retail and E-Commerce Expansion
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Supermarkets Drive Omnichannel Loyalty with Promotions and Digital Tools
Amazon and Rappi Transform Rapid Delivery with Strategic Partnerships
Retail E-Commerce Accelerates Wine Access and App-Based Engagement
Sparkling Wine Attracts Consumers Seeking Affordable Indulgence
Cross-Border Blends and Non-Alcoholic Innovation Broaden Consumer Choice
Product Diversification Supports Long-Term Category Development
Chart 89 Economic Context for Wine
Chart 90 Real Gdp Growth 2020-2030
Chart 91 Inflation 2020-2030
Chart 92 Consumer Context for Wine
Chart 93 Population 2020-2030
Chart 94 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Alcoholic Drinks
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- Ale
- Sorghum
- Weissbier/Weizen/Wheat Beer
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- Flavoured/Mixed Lager
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- Domestic Premium Lager
- Imported Premium Lager
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- Domestic Mid-Priced Lager
- Imported Mid-Priced Lager
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- Domestic Economy Lager
- Imported Economy Lager
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- Domestic Premium Lager
- Domestic Mid-Priced Lager
- Domestic Economy Lager
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- Imported Premium Lager
- Imported Mid-Priced Lager
- Imported Economy Lager
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- Low Alcohol Beer
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- Standard Non Alcoholic Beer
- Malta Style Non Alcoholic Beer
- Stout
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- Regular Cider/Perry
- Non Alcoholic Cider/Perry
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- Malt-based RTDs
- Spirit-based RTDs
- Wine-based RTDs
- Other RTDs
- Non Alcoholic RTDs
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- Brandy
- Cognac
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- Bitters
- Cream-based Liqueurs
- Other Liqueurs
- Non Alcoholic Spirits
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- Prestige Dark Rum
- Ultra Premium Dark Rum
- Super Premium Dark Rum
- Premium Dark Rum
- Standard Dark Rum
- Economy Dark Rum
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- Prestige White Rum
- Ultra Premium White Rum
- Super Premium White Rum
- Premium White Rum
- Standard White Rum
- Economy White Rum
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- Tequila (and Mezcal)
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- Bourbon/Other US Whiskey
- Canadian Whisky
- Irish Whiskey
- Japanese Whisky
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- Blended Malt Scotch Whisky
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- Prestige Other Blended Scotch Whisky
- Ultra Premium Other Blended Scotch Whisky
- Super Premium Other Blended Scotch Whisky
- Premium Other Blended Scotch Whisky
- Standard Other Blended Scotch Whisky
- Economy Other Blended Scotch Whisky
- Single Grain Scotch Whisky
- Single Malt Scotch Whisky
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- Other Whiskies
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- Prestige English Gin
- Ultra Premium English Gin
- Super Premium English Gin
- Premium English Gin
- Standard English Gin
- Economy English Gin
- Dutch Gin
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- Prestige Vodka
- Ultra Premium Vodka
- Super Premium Vodka
- Premium Vodka
- Standard Vodka
- Economy Vodka
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- Absinthe
- Ad-Mix Brandy
- Ad-Mix Gin
- Ad-Mix Rum
- Ad-Mix Vodka
- Ad-Mix Whisky
- Aguardente/Aguardiente
- Aguardiente De Caña
- Akvavit/Aquavit
- Aniseed-Flavoured Spirits
- Borovicka
- Boukha
- Brandy Type Distilled Spirits
- Cachaça
- Calvados
- Cane
- Chacha
- Charanda
- Chinese Herbal Spirits
- Chinese Spirits
- Cut Brandy
- Destilados De Agave
- Distilled Fruit Spirits
- Domestic Brandy
- Domestic Rum
- Doppelkorn
- Economy Chinese Spirits
- Flavoured Spirits
- Flavoured Vodka-based Drinks
- Fynbos gin/Local Gin
- Gin-flavoured spirits
- Goldbrand/Goldkrone
- Grappa
- Grappamiel
- Guaro
- Kirsch
- Komovica
- Korn
- Lambanog
- Limoncello
- Local White Spirits
- Lower Mid-Range Chinese Spirits
- Lozovaca
- Maesilju
- Mahia Rabi Amrane
- Mead
- Mixed Spirits
- Nalivka/Nalewka
- Nastoyka
- National Specialities
- Obstbrände
- Ouzo
- Pacharán
- Palinca/Pálinka
- Pear and Apple Distillates
- Pisco
- Premium Chinese Spirits
- Prune
- Punsch
- Rachiu/Rakija
- Rum-Flavoured Spirits
- Samane
- Sambuca
- Samsu
- Schnapps
- Shochu/Soju
- Singani
- Sljivovica/Slivovice
- Steinhäeger
- Strong African Spirits
- Super Premium Chinese Spirits
- Sura Khao
- Tequila Flavoured Spirits
- Travarica
- Tsipouro
- Upper Mid-Range Chinese Spirits
- Vieux
- Viina
- Vodka Type Distilled Spirits
- Other Distilled Beverages
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
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Alcoholic Drinks
Alcoholic drinks is the aggregation of beer, wine, spirits, cider/perry and RTDs.
See all of our definitions
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This report originates from Passport, our Alcoholic Drinks research and analysis database.
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