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Alcoholic Drinks in Brazil

June 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Alcoholic Drinks industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Beer
  • Wine
  • Spirits
  • Cider and Perry
  • RTDs

If you're in the Alcoholic Drinks industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Alcoholic Drinks in Brazil report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Alcoholic Drinks in Brazil?
  • Where is consumer demand for Alcoholic Drinks focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Brazil?
  • How are products distributed in Brazil?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Alcoholic Drinks in Brazil

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025 Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 4 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources

Beer in Brazil

KEY DATA FINDINGS

2020 IMPACT

From zero to “beer-o”
Ambev surfs the COVID-19 waves
Lack of glass breaks the market for smaller and premium brands

RECOVERY AND OPPORTUNITIES

Continued investment in logistics will make beer brands more accessible
Premiumisation is not dead: it will continue to shape the future of the industry.
Zero alcohol beer kills two birds with one stone: quality and occasions.

CATEGORY BACKGROUND

Lager price band methodology
Summary 3 Lager by Price Band 2020

CATEGORY DATA

Table 18 Sales of Beer by Category: Total Volume 2015-2020 Table 19 Sales of Beer by Category: Total Value 2015-2020 Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020 Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020 Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020 Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020 Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020 Table 26 Sales of Beer by Craft vs Standard 2015-2020 Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020 Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020 Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020 Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025 Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025 Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025 Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025

Wine in Brazil

KEY DATA FINDINGS

2020 IMPACT

The “Pandemic Drink”
Promotions and e-commerce: availability and accessibility dominated the landscape.
Glass shortage bottlenecks the market

RECOVERY AND OPPORTUNITIES

New found popularity to drive future growth.
Breaking seasonality: the case for whites and rosés
The founding father of new occasions: canned wines

CATEGORY DATA

Table 34 Sales of Wine by Category: Total Volume 2015-2020 Table 35 Sales of Wine by Category: Total Value 2015-2020 Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020 Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 49 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 50 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 51 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020 Table 58 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 59 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 60 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020 Table 61 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 62 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 63 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 64 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Spirits in Brazil

KEY DATA FINDINGS

2020 IMPACT

Despair and hope: the COVID-19 rollercoaster
On-trade apocalypse to the new ‘roaring 20s’
Winners and losers: what defines each

RECOVERY AND OPPORTUNITIES

Mixology at home
New packaging options and formats
Cachaça, gin and whisky learning from each other

CATEGORY BACKGROUND

Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 4 Benchmark Brands 2020

CATEGORY DATA

Table 65 Sales of Spirits by Category: Total Volume 2015-2020 Table 66 Sales of Spirits by Category: Total Value 2015-2020 Table 67 Sales of Spirits by Category: % Total Volume Growth 2015-2020 Table 68 Sales of Spirits by Category: % Total Value Growth 2015-2020 Table 69 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020 Table 70 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020 Table 71 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 72 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020 Table 73 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020 Table 74 Sales of White Rum by Price Platform: % Total Volume 2015-2020 Table 75 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020 Table 76 Sales of English Gin by Price Platform: % Total Volume 2015-2020 Table 77 Sales of Vodka by Price Platform: % Total Volume 2015-2020 Table 78 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020 Table 79 GBO Company Shares of Spirits: % Total Volume 2016-2020 Table 80 NBO Company Shares of Spirits: % Total Volume 2016-2020 Table 81 LBN Brand Shares of Spirits: % Total Volume 2017-2020 Table 82 Forecast Sales of Spirits by Category: Total Volume 2020-2025 Table 83 Forecast Sales of Spirits by Category: Total Value 2020-2025 Table 84 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025 Table 85 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025

Cider/Perry in Brazil

KEY DATA FINDINGS

2020 IMPACT

Lack of on-trade forces cider to previous state
“Corona Voucher” helped save the day for all, except cider
Glass shortages impair cider production

RECOVERY AND OPPORTUNITIES

Premiumisation is still the way out
New packaging formats to appeal to new consumers
Changing the occasion to break seasonality

CATEGORY DATA

Table 86 Sales of Cider/Perry: Total Volume 2015-2020 Table 87 Sales of Cider/Perry: Total Value 2015-2020 Table 88 Sales of Cider/Perry: % Total Volume Growth 2015-2020 Table 89 Sales of Cider/Perry: % Total Value Growth 2015-2020 Table 90 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020 Table 91 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020 Table 92 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 93 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020 Table 94 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 95 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020 Table 96 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020 Table 97 Forecast Sales of Cider/Perry: Total Volume 2020-2025 Table 98 Forecast Sales of Cider/Perry: Total Value 2020-2025 Table 99 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025 Table 100 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025

Rtds in Brazil

KEY DATA FINDINGS

2020 IMPACT

RTDs surprise: growth in a sea of chaos
Glass packaging bottleneck and adaptations
AMBEV continues leading innovation

RECOVERY AND OPPORTUNITIES

Building blocks of the category
Competing with what? The true enemy of RTDs
Premiumization for RTDs, is it viable?

CATEGORY DATA

Table 101 Sales of RTDs by Category: Total Volume 2015-2020 Table 102 Sales of RTDs by Category: Total Value 2015-2020 Table 103 Sales of RTDs by Category: % Total Volume Growth 2015-2020 Table 104 Sales of RTDs by Category: % Total Value Growth 2015-2020 Table 105 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020 Table 106 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020 Table 107 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 108 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020 Table 109 GBO Company Shares of RTDs: % Total Volume 2016-2020 Table 110 NBO Company Shares of RTDs: % Total Volume 2016-2020 Table 111 LBN Brand Shares of RTDs: % Total Volume 2017-2020 Table 112 Forecast Sales of RTDs by Category: Total Volume 2020-2025 Table 113 Forecast Sales of RTDs by Category: Total Value 2020-2025 Table 114 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025 Table 115 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders.
  • Track key industry trends, opportunities and threats.
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This report originates from Passport, our Alcoholic Drinks research and analysis database.

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